PRODUCT EXPLAINER

The Best 14 Agencies for B2B Explainer Videos

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Rishabh Pugalia

June 13, 2024

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A 10% conversion rate, generating an extra 100 million customers. Just one explainer video that generated a return on investment (ROI) of $48 million in extra revenue. That is the power of B2B explainer videos leveraged right by Dropbox!

Explainer videos, in just a couple of minutes, can explain your complete product to your customer, its value, and a lot more and do it creatively as well making them especially valuable for B2B brands.

SaaS explainer videos are indeed the best option over just text and images as here’s why:

  • Creative content >> Boring Videos
    Explaining the advantages of B2B products or services today are being taken over by creative videos that convey the B2B brand’s essential thoughts and products.

  • Engagement is key
    The seriousness of B2B enterprises is changed into entertaining visuals, characters, and liveliness that inspire watcher steadfastness, upgrade client commitment, drive ROI, and assist your brand to shine.
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  • Complex concepts made easy
    B2B explainer videos have taken on a global meaning for communicating complex corporate concepts, explaining complex procedures, and educating customers.

Now that you are hooked on the power of animated explainer videos for your product, you must understand that a video can not just be of extreme value, but can sometimes be useless as well.
Well of course it does depend on a lot of factors but to be brief, they should be interesting and should cover all aspects of your product that you would like to show viewers coming over to your website.

While you might have a clear understanding of your value proposition, you should also have at hand, a creative, experienced video partner who can help you execute your ideas best.

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    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    What is the purpose of a SaaS B2B explainer video?

    The purpose of a SaaS B2B explainer video is to position your product or service in front of your target audience, while also educating them on its features. If you are new in the industry, this would be an excellent way to get your name out there. It provides clarity to customers who might be unsure about whether or not they want your SaaS software or service.

    B2B explainer videos give potential customers all the information they need in one place, including how it works and how much it costs.

    It explains your business in a fun and interesting way so that visitors will be more likely to buy your product or service.

    Here are some benefits of using an B2B explainer video:

    B2B explainer videos offer several benefits:

    1. Simplification of complex concepts

    They break down complicated ideas into easily understood visuals and narratives.

    2. Increased engagement

    Videos are more appealing than text, attracting and retaining viewer attention.

    3. Improved recall

    Auditory and visual information is more memorable, helping in product or service recall.

    4. SEO benefits

    Videos can improve your website’s search engine ranking.

    5. Versatility

    Videos can be shared across multiple platforms, maximizing their impact.

    6. Conversion rates

    By clearly demonstrating product benefits, videos can increase conversions.

    7. Analytics

    By clearly demonstrating product benefits, videos can increase conversions.

    8. Brand enhancement

    Videos allow for the reinforcement of your brand identity.

    We know how to sell your story using your product UI

    How long should the SaaS B2B explainer videos be?

    There are various factors that determine the length of the video. It includes

    • type of video – tutorial, walkthrough, product demonstration, B2B marketing videos, etc
    • length of the video
    • its depth of focus
    • complexity of the product or service featured in the video

    A general guideline is that B2B explainer videos should be between 60 and 90 seconds long. A more in-depth explanation of software operations should not be more than 3-5 minutes long. A detailed demonstration of features and functionalities may require a 15-20 minute video.

    B2B explainer videos have a certain formula that they follow, just like any other SaaS video Production. It consists of the following:

    • Introduction: Describe your company and its offerings.
    • Problem: Identify a common issue your target audience faces.
    • Solution: Showcase how your software solves the problem.
    • Call to Action (CTA): Guide viewers on the next step, directing them towards a specific action post-viewing.

    The video’s length should cater to the target audience. This structure ensures that your video efficiently communicates your brand message and directs viewers towards further engagement within the limited time frame.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Elements of great B2B explainer videos

    A great B2B explainer video usually consists of the following elements:

    1. Clear and Concise Messaging

    B2B videos should explain your product or service, focusing on key benefits and how it solves a particular problem.

    2. Engaging Script

    The script should resonate with your target audience

    3. High-Quality Visuals

    Use professional-quality graphics, B2B animations, or live-action footage to illustrate your points and keep viewers engaged.

    4. Consistent Branding

    The video should reflect your brand’s colors, logos, style, and tone to reinforce brand identity.

    5. Professional Voiceover

    A clear and professional voiceover can add credibility and enhance viewer understanding.

    6. Background Music

    Well-chosen music can set the tone of your video.

    7. Problem-Solution Framework

    Start by presenting a problem that your target audience faces, then demonstrate how your product or service provides a solution.

    8. Call-to-Action

    End the video with a strong call-to-action, guiding viewers on what to do next, such as visiting your website, scheduling a demo, or contacting sales.

    We know how to sell your story using your product UI

    Why do B2B explainer videos work?

    B2B explainer videos work effectively due to several reasons:

    1. Clear and Powerful Message

    B2B explainer videos present brand concepts efficiently, increasing their reach in the digital space.

    2. Creative Introduction

    With increasing market competition, explainer videos offer a unique way to catch audience attention and present business ideas.

    3. Memorable Brand Image

    B2B videos using animated logos, brand messages, and brand colors can increase engagement and awareness, helping create a lasting brand image online.

    4. Conversion

    By clearly illustrating benefits, videos can persuade viewers to take action, increasing conversion rates.

    5. Shareability

    They can be shared across various platforms, maximizing reach and impact.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    13 best B2B explainer video examples

    1. Slack Teams Do Amazing Things — “Traffic”

    • Relatable Storyline: The video uses a story showing various people and teams using Slack, making it relatable.
    • Fun Animations: Cartoon-like animations make the video enjoyable.
    • Benefits Highlighted: The video clearly shows Slack’s features, such as channels, search, and integrations, highlighting its usefulness for team communication.
    • Casual Voiceover: The friendly voiceover at the end matches Slack’s approachable brand image.
    • Effective Marketing: These features attract potential customers, making the campaign successful.

    What makes this video unique:

    The video’s fun, movie-style animations and dynamic visuals make it stand out, even without a voiceover.

    2. Introducing the new SurveyMonkey

    • Attention-Grabbing Animation: The video starts with an attractive and informative animation that introduces Survey Monkey.
    • Clear Messaging: The video presents Survey Monkey’s services in a simple and concise way. It aligns with the company’s branding.
    • Humor: The video uses funny animation and dialogue to draw in viewers, making the brand more likable.
    • Storytelling: The video uses a character’s story to show how Survey Monkey can solve business problems.

    What makes this video unique:

    The upbeat music and fun matchstick animation make the video entertaining and encourage viewers to watch until the end.

    3. Product Explainer Video - OAG Aviation

    • Consistent Branding: Elements like color, typography, icons etc are in line with the branding guidelines of the brand.
    • Animated Infographics: The animated visuals were detailed and highly appealing.
    • Catchy Narration: The narrator clearly describes the services provided by the brand.

    What makes this video unique:

    The visuals along with the voiceover clearly describes the services provided by the brand

    Making a video for B2B & SaaS products needs a different mindset.

    4. My shot + Your illustration | Dropbox Paper | Dropbox

    • Colorful Animation: The video uses unique, vibrant illustrations to depict the collaboration and innovation.
    • Compelling Story: It tells a story of two characters, “My Shot” and “Your Illustration,” collaborating through Dropbox Paper.
    • Clear Messaging: The video clearly showcases the benefits of Dropbox Paper for teamwork and creativity, aligning with the branding.

    What makes this video unique:

    Its efficient demonstration of Dropbox Paper’s purpose in just 16 seconds, using illustrations to depict collaboration.

    5. Welcome to the future of HCM

    • Dynamic Animation: The video uses simple but lively animation with bold colors. It creates an exciting viewing experience.
    • Problem-Solution Framework: The video starts with an audience issue and presents its solution, making it an excellent explainer video.
    • Appealing Voiceover: The main character’s beautiful voice makes the video memorable and impactful.

    What makes this video unique:

    The video’s clear and comprehensive explanation, supported by simple graphics and voiceover.

    6. Grow Better With HubSpot

    • Neat Storyline: The video tells a relatable story about overcoming business challenges.
    • Attractive Animation: The video’s vibrant illustrations align with the brand and create a motivating atmosphere.
    • Friendly Tone: The approachable tone makes HubSpot seem more relatable to the target audience.
    • Brand Presence: The logo with a colorful backdrop at the end encourages viewers to visit HubSpot’s website.

    What makes this video unique:

    The detailed animations in soft brand colors, the storyline, and the overall execution create a soothing and impactful viewing experience.

    7. What Is Hootsuite?

    • Clear Message: The video highlights Hootsuite’s ability to help businesses manage social media effectively.
    • Eye-catching Design: Bold typography and bright colors draw viewer attention and create energy.
    • Accessible Information: The video simplifies technical information about Hootsuite’s features, making it easy to understand.
    • Real-World Examples: Using familiar scenarios connects viewers to the brand.

    What makes this video unique:

    The use of relatable social media scenarios and everyday objects enhances viewer understanding of why they should choose Hootsuite for social media management.

    We know how to sell your story using your product UI

    8. IBM - Bones

    • Relatable Story: The video tells a memorable and emotional story about using IBM’s Watson in healthcare.
    • Stunning Animation: Detailed illustrations and 3D animation bring a realistic sense of the healthcare industry’s complexity.
    • Accessible Information: The video simplifies technical details about Watson technology, making it easy for a broad audience to understand.
    • Appealing Style: The video’s style attracts viewers looking for innovative solutions to complex problems.

    What makes this video unique:

    The strong voiceover and sound effects create a charming atmosphere.

    9. Introducing WordPress 5.0

    • Clear Messaging: The video clearly presents the product’s benefits and features, aligning with WordPress’s mission to simplify website creation.
    • Fun Animation: The clean, modern design and use of motion graphics create a memorable viewing experience.
    • Accessible Information: The video presents technical information about WordPress 5.0 clearly, making it easy for a wide audience to understand.

    What makes this video unique:

    The suspenseful feel, bright blue color scheme, and typewriter-like sound create a unique viewing experience by presenting a lot of information without excessive dialogue.

    10. Mailchimp “Anthem”

    • Brand Personality: The video features playful animations that reflect Mailchimp’s quirky brand personality.
    • Engrossing Story: The relatable, inspiring story encourages viewers to persist through challenges, promoting a positive connection with the brand.
    • Eye-Catching Animation: The unique animation style, bold colors, and dynamic movements grab viewers’ attention and echo the brand’s energy.

    What makes this video unique:

    The hypnotic visuals retain viewers till the end, subtly highlighting Mailchimp as a solution to email marketing problems.

    11. Etsy

    • Distinctive Brand Personality: The video showcases Etsy’s unique and creative brand personality through its illustrations and designs.
    • Engaging Narrative: The video tells a story that resonates with viewers and encourages them to explore the brand on a deeper level.
    • Intriguing Animation: The animation features bold colors and fluid movements, ensuring that viewers are engaged from start to finish.

    What makes this video unique:

    The video’s visuals and narrative subtly positions Etsy as a hub for creativity and unique products.

    12. Motion Graphics Infographic - Ahrefs 2D

    • Clear Messaging: The video effectively communicates the features and benefits of Ahrefs, an SEO platform. It aligns with Ahrefs’ mission to make SEO accessible and understandable for everyone.
    • Fun Animation: The video uses illustrations and animations to simplify complex SEO concepts.
    • Accessible Information: The video presents information about the brand in a clear and straightforward manner.

    What makes this video unique:

    The video effectively uses visual storytelling and sound design to convey complex information.

    13. Microsoft IT - Power BI

    • Exciting Storyline: The video presents Microsoft’s Power BI as a powerful business intelligence tool by highlighting its features.
    • Creative Animation: The video’s animation uses dynamic movements and colorful illustrations aligns with the brand identity.
    • Friendly Tone: The video adopts an approachable tone, making Microsoft and its Power BI platform seem more relatable to the target audience.

    What makes this video unique:

    The video effectively communicates complex information with an unique blend of storytelling and animation.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Best 14 agencies for Saas B2B Explainer Videos

    The best agencies for B2B Explainer Videos are those that have a strong understanding of what makes the best B2B videos and can help their customers with every aspect of their video production. They understand the importance of SaaS video production for both marketing and sales, and make sure to provide their clients with high-quality videos that will help them grow their business.

    1. Sandwich

    The Sandwich team led by Adam Lisagor is known famously for their videos with amazing storylines. Experience, innovation, and high-quality production are what they provide. They’ve worked with over 400 brands since 2009

    • Industry – SaaS, Merchandise, Automobile, Travel/Tourism
    • Type of Video – Live Action Videos with high-end motion graphics (TV Spots, Explainers, Testimonials, Animations, Documentaries, they do it all.)
    • Starting Cost – $10,000+

    2. Content Beta

    Content Beta helps B2B SaaS brands by converting their boring product docs to interesting product demos and how-to’s and need absolutely no hand-holding along the way. They are on a budget, work with short timelines, and a notable performer in the industry given that they are fairly younger in the industry. They’ve worked with over 20 brands since 2020 and are also well known for B2B video marketing.

    • Industry – B2B SaaS
    • Type of Video – 2D animation videos and motion graphics (Product Demo’s, How-To Videos, and Academy Videos)
    • Starting Cost – $500+

    3. Explain Ninja

    Explain Ninja can be noticed by its minimal concepts, clean color palettes, and elegant designs. They are innovative with artwork in their videos. They’ve worked with over 30 brands since 2020

    • Industry – B2B, B2C, and video games.
    • Type of Video – 2D and 3D animation videos (Explainer Videos)
    • Average Cost – $5,000+

    4. Explainify

    The Explainify team makes videos easy on the eyes with minimal colors and sophisticated design elements. Solopreneurs to Fortune 500 brands, they have videos for everyone. They’ve worked with over 350 brands since 2011

    • Industry – Education, Software, Product, Real Estate
    • Type of Video – 2D and 3D animation videos (Explainer Videos, Product Videos, PR Videos, Sales Videos, Brand Videos, Landing Page Videos.)
    • Average Cost – $10,000+

    5. Demo Duck

    Demo Duck started in 2011, working with explainers, and eventually moved ahead to do adverts, testimonials, and even songs. They are known for their unique handcrafted animations. They’ve worked with over 300 brands since 2011

    • Industry – SaaS, Tech, Healthcare, Video games.
    • Type of Video – 2D animation and Live action videos (Explainer Videos, commercial Ads, Educational Videos, Animated Ads)
    • Average Cost – $5,000+

    6. Commotion Engine

    Commotion Engine is a multiple award-winning agency, highly acclaimed by clutch.co and is meant for organizations with complex messages. They work in almost any industry that you can think of and provide the highest quality animations. They’ve worked with over 400 brands since 2011

    • Industry – Healthcare, Logistics, Finance, SaaS
    • Type of Video – 2D and 3D animation and Mix Media Videos (Explainer Videos, marketing videos, Promo Videos, Educational Videos, Brand Videos, Content Marketing Videos)
    • Average Cost – $5,000+

    7. YumYum Videos

    They have a really innovative in-house team that handles all kinds of 2D animations. They are known to be really creative down to the smallest elements be it the video itself, the art, the transitions, all of it. They’ve worked with over 200 brands since 2011

    • Industry – Healthcare, Education, Financial Services, Information Technology, Marketing, and Advertising.
    • Type of Video – 2D and 3D animation and Mix Media Videos (Explainer Videos, Educational Videos, How-To Videos, Internal Videos, Commercial Ads.)
    • Average Cost – $10,000+

    8. Next Day Animations

    They showcase complex ideas showcased quickly in a fun and entertaining way. They deliver with short timelines and use brilliant visual colors and art to make any story look amazing. They’ve worked with over 50 brands since 2010

    • Industry – Telecom, Non-Profit, Health, Tech, Marketing, Television
    • Type of Video – 2D animated videos (Explainer Videos, Educational Videos, How-To Videos, Internal Videos, Commercial Ads.)
    • Average Cost – $5,000+

    9. CRFT Video

    They specialize in complete custom builds as per the requirements. No templates. They work with short timelines and create impactful and innovative videos. They’ve worked with over 500 brands since 2016

    • Industry – Education, Tech, Finance, F&B
    • Type of Video – 2D animation videos (Explainer Videos, Animated Video, Whiteboard Video, 3D Animation Videos, Tutorial Videos.)
    • Average Cost – $1,000+

    10. Explainly

    From entertainment to sharing formal ideas, the Explainly team does wonders with their animation work. Another interesting feature of Explainly would be that ownership of all digital assets created for your video will be given to you and shared with you. They’ve worked with over 50 brands since 2018

    • Industry – Software, Educational Videos, Product videos, Real estate, fintech, Healthcare, Retail, Cybersecurity, Non-Profit
    • Type of Video – 2D and 3D animation, Mixed media, and live-action Videos (Explainer Videos, Educational Videos, Product videos, Real estate)
    • Average Cost – $10,000+

    11. Epipheo

    Epipheo uses smart storytelling formats to communicate its message. Given their experience over the last 12 years, they have a very streamlined process making it simple to understand and the process smooth. They’ve worked with over 2000 brands since 2009

    • Industry – SaaS, Finance, Tech, Cybersecurity, Pharma, and Healthcare.
    • Type of Video – 2D and 3D animation Videos (Explainer Videos, Social video ads, Testimonial Videos, Case studies.)
    • Average Cost – $10,000+

    12. Webdew

    Webdew is an all in one solution to handle your complete campaign, be it with explainer videos, lead generation, prospecting, and strategies from an ROI perspective. They have worked with all types of brands. From startups to Fortune 500 brands. They’ve worked on over 1000 videos since 2016

    • Industry – Software, SaaS
    • Type of Video – Infographics, 2D Animation, and whiteboard animation. (Website design, marketing strategy, Hubspot strategy, Explainer Videos)
    • Average Cost – $10,000+

    13. Early Light Media

    Early Light Media is known for its premium class production and usually emotionally touching videos. They have a lot of award-winning films as well. They’ve worked with over 30 major brands since 2013

    • Industry – Non-Profit, Healthcare, Travel
    • Type of Video – Live action and 3D animation (Explainer Videos, Documentaries, Commercials.)
    • Average Cost – $10,000+

    14. What A Story

    What a story is focused on short deadlines, being on a budget, and simple and attractive storylines. They have a lot of experience working with brands of all industries and geographies. They’ve worked with over 300 brands since 2015

    • Industry – Healthcare, Finance, SaaS, Education, Tech, Manufacturing, Retail, FMCG
    • Type of Video – 2D animation and live-action Videos (Explainer Videos, Product Demos, Corporate Videos, Commercial Ads.)
    • Average Cost – $1,000+

    We know how to sell your story using your product UI

    Conclusion

    As you can see, explainer videos can be of different kinds, and you should have clarity on what you want out of your video before really picking an agency. On Budget and quick results? High production or live-action?

    While explainer videos can be made by any company, they are often outsourced to B2B video production agency that specialize in this type of work. The best explainer video agency will have expertise in creating high-quality SaaS videos that are easy to understand for the target audience.

    B2B explainer video production is a niche skill set that not just any agency would have. For this, you would require to research well on the best product demo video agency out there and pick the best fit.

    The top explainer video companies remember to balance it out when it comes to SaaS video production, they need to focus on your customer as well.

    You will have a far higher chance of reaching your target audience if you are more familiar with them. Understanding your ideal customer, their pain points, and the solutions you provide that could benefit them can help you make your explainer video for SaaS more relevant and targeted, hence affecting the ROI.

    Now that you’ve seen so much about explainers and feel inspired to add some of these cool features to your explainer video, click here to have a chat with us and we’d be happy to help!

    Frequently Asked Questions (FAQs)

    A SaaS B2B explainer video is a short and engaging video that explains Software as a Service (SaaS) products to other businesses. It simplifies complex concepts, showcases key features and benefits, and demonstrates how the product solves specific problems.

    The goal is to increase understanding, engagement, and ultimately conversion rates.

    The explainer video pricing for a 1-minute SaaS B2B explainer video can cost anywhere from $500 to $5,000 based on what model you select.

    Some average explainer video costs are:

    • Hybrid Agency such as Content Beta or Rocketwheel – Starts at $500 – $3500
    • Traditional Video Production Agency – Starts at $2k/video
    • In-House Production – Starts at $15-18k/month
    • Freelancer Services – Starts at $2K/video

    To make a SaaS video,

    1. Make a detailed outline of what each of your videos would cover. Use cases, best practices, examples, or anything else they need to include.
    2. Identify an agency that is the best fit for your company. SaaS focused agencies are ContentBeta, SaaSvideos.io etc.
    3. Ensure that your script and design is perfect. Make a script with visual cues. Remember to have a rough idea of how you want the final output to turn out.
    4. Production -Now comes the heavy lifting. Your Agency will involve their team to create your video as per your requirement and ensure that you notice the tiniest of details when getting your video made.
    5. Deploy – After a few revisions you will reach a video you love. Now take this and distribute it across your planned marketing channels, your website and everywhere for everyone to see!

    Here is the list of best B2B SaaS agency for explainer video:

    1. Explain Ninja
    2. Content Beta
    3. Explainify
    4. Demo Duck
    5. Commotion Engine
    6. YumYum Videos
    7. Next Day Animations
    8. CRFT Video
    9. Explainly

    Yes, B2B explainer videos are in high demand. They provide a clear and concise way to communicate complex ideas. It makes them an essential tool for businesses to engage with other businesses, explain products or services, and drive sales or conversions.

    Creating a B2B explainer video involves the following steps:

    • Determine the purpose: The video can be about introducing a product/service, explaining a concept, or guiding through a process.
    • Understand the Audience: Research and identify the needs, challenges, and language of your target audience.
    • Create a Script: Write a clear, concise script that introduces the problem, presents your solution, explains how it works, and ends with a call to action.
    • Develop a Storyboard: Plan out the video’s visuals scene by scene in alignment with the script.
    • Design Visuals: Utilize graphics, animations, or live-action footage that best fit your brand and message.
    • Voiceover and Music: Incorporate a professional voiceover and background music.
    • Review and Edit: Review the video for any necessary changes, and make the edits.
    • Distribution: Distribute your video through appropriate channels like your website, social media, or email marketing.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    "Fast turnaround" "Easy to work"

    Content Beta