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Rishabh leads the content strategy at Content Beta, a creative video and design agency for Tech & SaaS companies.
A 10% conversion rate, generating an extra 100 million customers. Just one explainer video that generated a return on investment (ROI) of $48 million in extra revenue. That is the power of B2B explainer videos leveraged right by Dropbox!
Explainer videos, in just a couple of minutes, can explain your complete product to your customer, its value, and a lot more and do it creatively as well making them especially valuable for B2B brands.
SaaS explainer videos are indeed the best option over just text and images as here’s why:
We know how to sell your story using your product UI
Now that you are hooked on the power of animated explainer videos for your product, you must understand that a video can not just be of extreme value, but can sometimes be useless as well.
Well of course it does depend on a lot of factors but to be brief, they should be interesting and should cover all aspects of your product that you would like to show viewers coming over to your website.
While you might have a clear understanding of your value proposition, you should also have at hand, a creative, experienced video partner who can help you execute your ideas best.
The purpose of a SaaS B2B explainer video is to position your product or service in front of your target audience, while also educating them on its features. If you are new in the industry, this would be an excellent way to get your name out there. It provides clarity to customers who might be unsure about whether or not they want your SaaS software or service.
B2B explainer videos give potential customers all the information they need in one place, including how it works and how much it costs.
It explains your business in a fun and engaging way so that visitors will be more likely to buy your product or service.
B2B explainer videos offer several benefits:
They break down complicated ideas into easily understood visuals and narratives.
Videos are more captivating than text, attracting and retaining viewer attention.
Auditory and visual information is more memorable, aiding in product or service recall.
Videos can enhance your website’s search engine ranking.
Videos can be shared across multiple platforms, maximizing their impact.
By clearly demonstrating product benefits, videos can increase conversions.
Video engagement can be measured and analyzed for optimization.
Videos allow for the reinforcement of your brand identity.
There are various factors that determine the length of the video. It includes
A general guideline is that B2B explainer videos should be between 60 and 90 seconds long. A more in-depth explanation of software operations should not be more than 3-5 minutes long. A detailed demonstration of features and functionalities may require a 15-20 minute video.
B2B explainer videos have a certain formula that they follow, just like any other SaaS video Production. It consists of the following:
The video’s length should cater to the target audience. This structure ensures that your video efficiently communicates your brand message and directs viewers towards further engagement within the limited time frame.
A great B2B explainer video usually consists of the following elements:
B2B videos should explain your product or service, focusing on key benefits and how it solves a particular problem.
The script should resonate with your target audience
Use professional-quality graphics, B2B animations, or live-action footage to illustrate your points and keep viewers engaged.
The video should reflect your brand’s colors, logos, style, and tone to reinforce brand identity.
A clear and professional voiceover can add credibility and enhance viewer understanding.
Well-chosen music can set the tone and make the video more engaging.
Start by presenting a problem that your target audience faces, then demonstrate how your product or service provides a solution.
End the video with a strong call-to-action, guiding viewers on what to do next, such as visiting your website, scheduling a demo, or contacting sales.
B2B explainer videos work effectively due to several reasons:
B2B explainer videos present brand concepts efficiently and engagingly, enhancing their reach in the digital space.
With increasing market competition, explainer videos offer a unique way to catch audience attention and present business ideas.
B2B videos using animated logos, brand messages, and brand colors can increase engagement and awareness, helping create a lasting brand image online.
By clearly illustrating benefits, videos can persuade viewers to take action, increasing conversion rates.
They can be shared across various platforms, maximizing reach and impact.
We know how to sell your story using your product UI
What makes this video unique:
The video’s fun, movie-style animations and dynamic visuals make it stand out, even without a voiceover.
What makes this video unique:
The engaging music and fun matchstick animation make the video entertaining and encourage viewers to watch until the end.
What makes this video unique:
The engaging visuals along with the voiceover clearly describes the services provided by the brand
What makes this video unique:
Its efficient demonstration of Dropbox Paper’s purpose in just 16 seconds, using illustrations to depict collaboration.
What makes this video unique:
The video’s clear and comprehensive explanation, supported by simple graphics and voiceover.
What makes this video unique:
The detailed animations in soft brand colors, the storyline, and the overall execution create a soothing and impactful viewing experience.
What makes this video unique:
The use of relatable social media scenarios and everyday objects enhances viewer understanding of why they should choose Hootsuite for social media management.
We know how to sell your story using your product UI
What makes this video unique:
The strong voiceover and sound effects create a captivating atmosphere.
What makes this video unique:
The suspenseful feel, bright blue color scheme, and typewriter-like sound create a unique viewing experience by conveying a lot of information without excessive dialogue.
What makes this video unique:
The hypnotic visuals engage viewers till the end, subtly highlighting Mailchimp as a solution to email marketing problems.
What makes this video unique:
The video’s visuals and narrative subtly positions Etsy as a hub for creativity and unique products.
What makes this video unique:
The video effectively uses visual storytelling and sound design to convey complex information.
What makes this video unique:
The video effectively communicates complex information with an unique blend of storytelling and animation.
We know how to sell your story using your product UI
The best agencies for B2B Explainer Videos are those that have a strong understanding of what makes the best B2B videos and can help their customers with every aspect of their video production. They understand the importance of SaaS video production for both marketing and sales, and make sure to provide their clients with high-quality videos that will help them grow their business.
The Sandwich team led by Adam Lisagor is known famously for their extremely engaging videos with amazing storylines. Experience, innovation, and high-quality production are what they provide. They’ve worked with over 400 brands since 2009
Content Beta helps B2B SaaS brands by converting their boring product docs to engaging product demos and how-to’s and need absolutely no hand-holding along the way. They are on a budget, work with short timelines, and a notable performer in the industry given that they are fairly younger in the industry. They’ve worked with over 20 brands since 2020 and are also well known for B2B video marketing.
Explain Ninja can be noticed by its minimal concepts, clean color palettes, and elegant designs. They are innovative with artwork in their videos. They’ve worked with over 30 brands since 2020
The Explainify team makes videos easy on the eyes with minimal colors and sophisticated design elements. Solopreneurs to Fortune 500 brands, they have videos for everyone. They’ve worked with over 350 brands since 2011
Demo Duck started in 2011, working with explainers, and eventually moved ahead to do adverts, testimonials, and even songs. They are known for their unique handcrafted animations. They’ve worked with over 300 brands since 2011
Commotion Engine is a multiple award-winning agency, highly acclaimed by clutch.co and is meant for organizations with complex messages. They work in almost any industry that you can think of and provide the highest quality animations. They’ve worked with over 400 brands since 2011
They have a really innovative in-house team that handles all kinds of 2D animations. They are known to be really creative down to the smallest elements be it the video itself, the art, the transitions, all of it. They’ve worked with over 200 brands since 2011
They showcase complex ideas showcased quickly in a fun and engaging way. They deliver with short timelines and use brilliant visual colors and art to make any story look amazing. They’ve worked with over 50 brands since 2010
They specialize in complete custom builds as per the requirements. No templates. They work with short timelines and create impactful and innovative videos. They’ve worked with over 500 brands since 2016
From entertainment to sharing formal ideas, the Explainly team does wonders with their animation work. Another interesting feature of Explainly would be that ownership of all digital assets created for your video will be given to you and shared with you. They’ve worked with over 50 brands since 2018
Epipheo uses smart storytelling formats to convey its message. Given their experience over the last 12 years, they have a very streamlined process making it simple to understand and the process smooth. They’ve worked with over 2000 brands since 2009
Webdew is an all in one solution to handle your complete campaign, be it with explainer videos, lead generation, prospecting, and strategies from an ROI perspective. They have worked with all types of brands. From startups to Fortune 500 brands. They’ve worked on over 1000 videos since 2016
Early Light Media is known for its premium class production and usually emotionally engaging videos. They have a lot of award-winning films as well. They’ve worked with over 30 major brands since 2013
What a story is all about short deadlines, being on a budget, and simple and engaging storylines. They have a lot of experience working with brands of all industries and geographies. They’ve worked with over 300 brands since 2015
We know how to sell your story using your product UI
As you can see, explainer videos can be of different kinds, and you should have clarity on what you want out of your video before really picking an agency. On Budget and quick results? High production or live-action?
While explainer videos can be made by any company, they are often outsourced to B2B video production agency that specialize in this type of work. The best explainer video agency will have expertise in creating high-quality SaaS videos that are engaging and easy to understand for the target audience.
B2B explainer video production is a niche skill set that not just any agency would have. For this, you would require to research well on the best product demo video agency out there and pick the best fit.
The top explainer video companies remember to balance it out when it comes to SaaS video production, they need to focus on your customer as well.
You will have a far higher chance of reaching your target audience if you are more familiar with them. Understanding your ideal customer, their pain points, and the solutions you provide that could benefit them can help you make your explainer video for SaaS more relevant and targeted, hence affecting the ROI.
Now that you’ve seen so much about explainers and feel inspired to add some of these cool features to your explainer video, click here to have a chat with us and we’d be happy to help!
A SaaS B2B explainer video is a short and engaging video that explains Software as a Service (SaaS) products to other businesses. It simplifies complex concepts, showcases key features and benefits, and demonstrates how the product solves specific problems.
The goal is to increase understanding, engagement, and ultimately conversion rates.
The explainer video pricing for a 1-minute SaaS B2B explainer video can cost anywhere from $500 to $5,000 based on what model you select.
Some average explainer video costs are:
To make a SaaS video,
Here is the list of best B2B SaaS agency for explainer video:
Yes, B2B explainer videos are in high demand. They provide a clear and concise way to communicate complex ideas. It makes them an essential tool for businesses to engage with other businesses, explain products or services, and drive sales or conversions.
Creating a B2B explainer video involves the following steps:
