15 Best Product Launch Videos Ever

A Complete Guide On How To Do Video Editing

B2B video marketing can be stressful. When it comes to product launch videos, pinning down a strategy can possibly be even more time consuming and head scratching than creating the product itself.

But having videos in your B2B or SaaS product marketing can put you far ahead in the game than your competitors. Videos are the perfect way to
quickly provide your target audience with important information all the while keeping it entertaining.

Did you know that 73% more visitors who watch product videos will make a purchase? For your next product launch video, here are some excellent examples that you need to know about.

Table of Contents

What is a product launch video?

A product launch video is designed to introduce a new product or service to the market. It serves as a powerful marketing tool to create awareness, educate the audience, and drive engagement.

Well-crafted product launch videos can capture attention and increase click-through rates. Here are some key points to create an effective product reveal video:

  • Identify the Core Message: Know what you want to convey and stick to it.
    Script It Right: Keep the language simple but engaging.
  • Quality Matters: Invest in good visuals and audio. A poorly produced video can do more harm than good.
  • Duration: Keep it short and sweet. Aim for a 2-3 minute video to maintain interest.
  • Call to Action: End with a compelling CTA that aligns with your marketing goals.
  • Promotion: Once the video is ready, promote it through the channels most frequented by your target demographic.

A well-executed product introduction video can not only introduce the product but also set the tone for your brand’s narrative.

The Role and Value of Product Launch Videos

The role of a product launch video is multifaceted. It serves as both an introduction and a marketing tool for a new product or service. Its value lies in its ability to effectively communicate complex information, engage the audience, and drive action.

Role of Product Launch Videos

  • Awareness Building:​ Video product launch creates initial buzz and awareness about the product. It helps following marketing efforts to gain traction.
  • Education:​ The product intro video educates potential customers about the product’s features, benefits, and how it solves a particular problem. It is especially crucial in the B2B sector where products can be complex.
  • Emotional Connection:​ Product release videos have the power to evoke emotions. It builds a connection between the brand and the viewer
  • SEO Benefits:​ .Product launch teaser video can improve search engine rankings, making it easier for potential customers to find you.
  • Social Sharing: Creative product launch video is more likely to be shared on social media. It increases visibility exponentially.

Value of Product Launch Videos

  • High Engagement: Videos generally have higher engagement rates compared to text or images.
  • Time-Efficiency: A well-made video can convey a lot of information in a short amount of time.
  • Credibility: High-quality product videos can enhance brand credibility.
  • Lead Generation: With a compelling call-to-action, a product launch video can be a strong lead generation tool.
  • Competitive Advantage: A well-executed new product video can set you apart from your competitors.

Top Product Launch Video Examples

Product launch videos are the perfect medium to talk about your product or service. Marketing teams use these videos for

Your product launch video needs to be engaging and informative. There are endless benefits to making product videos. Your viewers should be compelled to hit the share button once they watch it. Take a look at the following best product launch video examples

1. Adobe Marketing Cloud

This creative product launch video is a brilliant example of incredible storytelling. It walks us through an actual rocket launch situation, focusing on the emotions of frustration in the control room and anticipation of the mission.

Even though nothing is revealed, the viewer leaves with a sense that Adobe will deliver its promise of curating marketing strategies.


Time period: 1 minute 23 seconds

USP of the video: “Do you know what your marketing is doing? We can help”

A simple question and its answer that soothes the watcher that their problems can be taken care of.

Biggest Takeaway: You can create a product launch video without actually showing what your product is and instead focusing on what the product/ service can deliver to the customer.

2. Square

The interesting thing about Square’s product launch video is that the company is aware of and accounts for the fact that it is speaking to a sizable audience composed of various professionals.

Because the product they are promoting benefits a large number of people, they provide a plethora of examples and user cases in its SaaS product marketing video so that everyone understands how the product benefits them specifically. Because of this, the audience can easily relate to the video and recognize its value.


Time period: 1 minute 14 seconds

USP of the video: “More of everything. Sell how you want to”

This puts the emphasis on how each individual can customize Square to fit their business needs easily and get excellent returns.

Biggest Takeaway: The launch video beautifully incorporates a diverse cast of people giving everyone something they can relate to.

3. BigCommerce

BigCommerce offers it’s software as service to retailers for storefront creation, SEO hosting and marketing to small and enterprise sized businesses.


Time period: 1 minute 13 seconds

USP of the video: “The future of commerce is yours ”

By showcasing how easy and versatile the platform is, BigCommerce highlights how businesses can create what they imagine their dream shop would look like.

Biggest Takeaway:  The product hype video uses sleek interface transitions with clear and loud overlay texts to grab the viewer’s attention.

4. Airtable

Another excellent illustration of a product launch video is the one for Airtable. What’s intriguing in this B2B product marketing video is that it details the application’s features and functionalities while also using motion graphics to illustrate icons and detail the user interface and features of the application.

They also deconstruct the app’s use cases and outline the various goals you can pursue using it. You will fully understand the application after watching this video, as well as how to use it and why it is a crucial tool for your business growth.


Time period: 1 minute 30 seconds

USP of the video: Supreme level of organization is the underlined message here. With Airtable, all your business needs are met at one place.

Biggest Takeaway: The video uses brand colors in almost every frame to enhance the visuals.

5. Goodlab

Goodlab is the only end-to-end ESG performance management software that gives step-by-step guidance to businesses- a point that is emphasized in the video.

This is one of those tech product launch videos that take the pain point of their potential clients and answers how the software can help them approach a solution for the same. With simple fact driven data and clean cuts, the video is the perfect way to step foot in the SaaS market.


Time period: 2 minute 7 seconds

USP of the video: They are the only end-to-end ESG performance management software in the market.

Biggest Takeaway: Use of facts and data to emphasize the key points of the product.

6. Buffer

Buffer introduces us to their new landing page builder and explains what it is for, the audience it is designed to serve, and the value they get from it in a short and entertaining 80-second video.

While the SaaS product marketing video explains how each feature helps the audience in achieving their goals with the product, they also made sure to demonstrate the product across all of its interfaces.


Time period: 2 minute 7 seconds

USP of the video: They are the only end-to-end ESG performance management software in the market.

Biggest Takeaway: Use of facts and data to emphasize the key points of the product.

7. Adobe Shasta

Adobe is renowned for their creative B2B video marketing. And also for its indispensable tools for

  • Producing images
  • Motion graphics
  • Videos

but it hasn’t yet made a mark in the field of audio engineering. Shasta is a new AI-driven program from Adobe that automates audio production.

The Adobe product launch video is a little different from the ones listed here. It is aimed squarely at creators with the intention of luring adopters to sign up for early access. The Shasta product launch video uses particular imagery to appeal to the market of content producers.


Time period: 2 minute 1 second

USP of the video: Sharing THE idea with the world as fast as you get it. The brand promotes creativity that lies at the core of conversation and wants their product to be part of conversation as well.

Biggest Takeaway: Visually stunning animation that flows from one frame to another.

8. Customer Fields

Shopify’s Customer Fields app enables eCommerce business owners to include features in their online store. The frustrations of a constrictive platform like Shopify are expressed in the video using shapes. A user who watches the video will be able to immediately relate to how challenging customizing their Shopify store is.

By the time the animated product launch video is finished, the shapes are in harmony again, this leaves the viewer with a positive outlook of the app.


Time period: 58 seconds

USP of the video: “With Customer Fields, you get all the information you need to know your customers better and provide them with the products they’ll love”.

Biggest Takeaway: The video manages to check all the product launch necessities like customer pain points, providing solutions and CTA in under one minute.

9. Twixor

Twixor helps businesses connect with customers using personalized solutions in their preferred channels. They are a low-code no code automation platform that promises transformation in your customer experience.


Time period: 1 minute 35 seconds

USP of the video: “For large enterprises and small businesses alike, build by technophiles across the globe”

Biggest Takeaway: The product launch video easily points out and provides the solution of problems faced by business owners.

10. Etsy X Quickbooks

Brand alliances are effective SaaS product marketing techniques that help more people use a service. For independent artists to live more comfortably, Quickbooks and Etsy make the ideal pairing.

The marketers selected an animation style that will appeal to a creative entrepreneur because they are aware of the Etsy users. Scenes have a minimalistic design with bright colors and tasteful lines. Frames change to convey the benefits of automating taxes with QuickBooks from the hectic life of an Etsy seller to their store interface and free time.


Time period: 1 minute 3 seconds

USP of the video: “Make magic happen”

The video outlines how effective handling and running business would be if the customers use their softwares.

Biggest Takeaway: Beautiful animation filled with bright colors and eye-catching scenery.

11. Tilder

This innovative B2B product video showcases a product that helps users organize long-form audio. It is thoroughly explained by brand marketers in a quick 60-second video.

Tilder uses a frustrated listener who is overloaded with information to represent their intended audience.

The animators do a fantastic job of fusing a visualization of disjointed audio files with the real-world experience of their target audience. The main character of the B2B product video is made relatable to the viewer through animation and brief scenes.

Time period: 1 minute 35 seconds

USP of the video: “For large enterprises and small businesses alike, build by technophiles across the globe”

Biggest Takeaway: The product launch video easily points out and provides the solution of problems faced by business owners.

12. Ibexa

Ibexa Digital Experience Platform (DXP) helps B2B companies in transforming their traditional sales strategies to frictionless customer experiences.

The launch video shows how they help you in your step by step journey to become a digital winner.


Time period: 1 minute 9 seconds

USP of the video: “Let’s work together on your digital transformation”

Biggest Takeaway: Engaging music paired with clear cut overlay text walking you through the video holds customer attention.

13. Twilio

The launch video outlines how the software helps your business converse with customers over chat, SMS and WhatsApp using a single API. You can easily customize it by removing or adding employees, setting time durations and more all without coding a word.


Time period: 1 minute 45 seconds

USP of the video: “Build meaningful connections one conversation at a time with Twilio”

Biggest Takeaway: Super smooth voice over paired with seamless transitions using simple designs and graphics.

14. AgentzAI

Consumers all over the globe want to use multiple channels to communicate quickly. AgentzAI’s product launch video captures that pain point and tells its viewer that It’s challenging for small businesses to keep up with mega players.

Agentz’s mission is to enable SMBS to retain more customers by improving their customer experience, and generate business revenue using effective, low cost automation.


Time period: 2 minutes 52 seconds

USP of the video: “Ask us how agents can help you Wow your customers with an automated assistant that solves their biggest consumer communication challenges”.

Biggest Takeaway: Simple statistics infused with perfect visuals walk you through how the software can help your business in a short time.

15. Checklisty

The video introduces Checklist, a software that helps users by enabling them to create various checklists and track them in an organized manner. It also lets you reward your users and share tips and tricks to improve customer experience.


Time period: 1 minute 14 seconds

USP of the video: “Free unlimited checklists”.

Biggest Takeaway: Quick paced music paired with fast cuts that keep up viewer attention.

16. PartnerStack

This B2B product launch video showcases how PartnerStack’s one platform can help you power your entire partner ecosystem. Making partner training a streamlined process can save so much time and energy.


Time period: 1 minute 28 seconds

USP of the video: “PartnerStack takes the manual work out of partner training”.

Biggest Takeaway:  The video product launch emphasizes on the ROI of using their software in terms of higher revenue for the company.

Essential Components for an Impactful Product Launch Video

Creating an impactful product launch video requires a blend of storytelling, technical finesse, and strategic planning.

Here are some essential components that can make your product launch video truly effective:


  • Target Audience Analysis: Understand the needs and preferences of your audience. Tailor the video’s tone, language, and content accordingly.
  • Core Message: Identify the single most important thing you want the audience to take away from the product intro video. Keep it focused.
  • Script: Write a compelling script that is concise yet informative. Make sure it aligns with the core message and speaks to your target demographic.


  • Visual Style: Choose a visual style that aligns with your brand and appeals to your audience. High-quality graphics and animations can be particularly effective.
  • Soundtrack: Opt for music or sound effects that enhance the mood without distracting from the message.
  • Voiceover: If using a voiceover, ensure the speaker’s tone and pace match the video’s overall feel and your brand’s voice.
  • Real-world Applications: Show the product in action, solving real-world problems that resonate with your B2B audience in marketing, software, and tech.

Post Production

  • Editing: Edit the product release videos to maintain a smooth flow of information and visuals. Remove any fluff.
  • Call-to-Action: Include a strong, clear CTA that guides the viewer on what to do next.
  • Branding: Incorporate your brand elements like logos and color schemes subtly but consistently throughout the video.


  • Distribution Channels: Choose platforms frequented by your target audience for maximum reach and engagement.
  • SEO Optimization: Use relevant keywords, meta descriptions, and tags to make the video easily discoverable.
  • Follow-Up: Consider creating supplementary content like blog posts or social media snippets that tie back to the video. It may encourage further engagement and clicks.

Tips To Create Great Product Launch Videos

Here are some great tips you can follow to pin down a great strategy for your next product launch video. Whether you’re a large enterprise or a small business these tips are helpful to all.

1. Empathy is your way in

  • Spend some time getting to know your target market.
  • Imagining yourself in their position.
  • Recognize pain points.
  • Highlight how your product/software makes things easier, faster and organized for the business.

2. Pack In Value

Regardless of the product you are selling, you must establish its worth and uniqueness.

Things to include in your product launch video:

  • Special qualities of your product (USP)
  • How it differs from competing products
  • Provide arguments for why customers should select it over those of your rivals.

When it comes to this, grammarly is at the top of their game. For instance, take a look at this video:


3. Call to action is a must

Last but not least, you must make sure to specify the next step you want your prospects to take after viewing your product launch videos.

You can try:

  • Directing them to your website so they can learn more about your product.
  • Directing them to a page where they can get in touch with a sales representative
  • Directing them to an online store so they can access your product/service.


A product launch video is a crucial element in any business’s marketing campaign. It helps you cultivate customer loyalty, bring in potential clients and create buzz. You can create successful product roll out campaigns for your brand by looking at examples from other successful businesses mentioned in the list above.

But if you’re having trouble coming up with a successful launch strategy, resorting to a remote video production agency is the right choice.

And Content Beta is here to help you.

Trusted by 100s of B2B marketers, Content Beta is your one-stop shop for all video content needs. Whether it’s explainer videos, animated feature updates or remote video testimonials, you’ll find everything you can possibly think of.


The solution to all your video worries is just one click away. What are you waiting for? Book a call today and let us help you.

Frequently Asked Questions (FAQs)

A company will use a product launch video to promote the introduction of a new product.

You can create buzz about your upcoming product and increase brand recognition with the aid of an amazing product launch video. Additionally, it’s a quick, interesting, and shareable way to introduce potential customers to your product.

Because they allow viewers to see your service in action, product videos are a crucial component of your marketing plan. This can assist B2B brands in turning a complex good or service into a compelling, interesting story.

Your product launch video should have the following elements

  • Concentrate on the issue (and the solution)
  • Make it brief and sweet.
  • Specify one main aspect.
  • impart knowledge and value
  • Make it a series.
  • Select a captivating viewpoint.
  • Add a noticeable CTA

A product launch video can be used to increase consumer awareness of your new offering and to motivate them to make a purchase. In fact, product launch videos are an important tool for boosting sales of your product even before it is released.

But how much does it cost to create a new product launch video? The important query is that! The cost will vary depending on your vision and budget, but it could be anywhere between $2,000 and $40,000 or more.

You can be more inventive when creating your product video by using these six ideas for the product launch video.

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