PRODUCT MARKETING

15 Best Product Launch Videos Ever

Picture of Rishabh Pugalia
Rishabh Pugalia

June 12, 2024

Best-Product-Launch-Videos-Ever

B2B video marketing can be stressful. When it comes to product launch videos, pinning down a strategy can possibly be even more time consuming and head scratching than creating the product itself.

But having videos in your B2B or SaaS product marketing can put you far ahead in the game than your competitors. Videos are the perfect way to quickly provide your target audience with important information all the while keeping it entertaining.

According to HubSpot 73% more visitors who watch product videos will make a purchase? For your next product launch video, here are some excellent examples that you need to know about.

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    We have made videos for 150+ B2B & SaaS companies.

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    What is a Product Launch Video?

    A product launch video is designed to introduce a new product or service to the market. It serves as a powerful marketing tool to create awareness, educate the audience, and drive engagement.

    Well-crafted product launch videos can capture attention and increase click-through rates. Here are some key points to create an effective product reveal video:

    • Identify the Core Message: Know what you want to say and stick to it.
    • Script It Right: Keep the language simple but interesting.
    • Quality Matters: Invest in good visuals and audio. A poorly produced video can do more harm than good.
    • Duration: Keep it short and sweet. Aim for a 2-3 minute video to maintain interest.
    • Call to Action: End with a strong CTA that aligns with your marketing goals.
    • Promotion: Once the video is ready, promote it through the channels most frequented by your target demographic.

    A well-executed product introduction video can not only introduce the product but also set the tone for your brand’s narrative.

    The Role and Value of Product Launch Videos

    The role of a product launch video is multifaceted. It serves as both an introduction and a marketing tool for a new product or service. Its value lies in its ability to effectively communicate complex information, interest the audience, and drive action.

    1. Role of Product Launch Videos

    • Awareness Building:​ Video product launch creates initial excitement and awareness about the product. It helps following marketing efforts to gain traction.
    • Education:​ The product intro video educates potential customers about the product’s features, benefits, and how it solves a particular problem. It is especially important in the B2B sector where products can be complex.
    • Emotional Connection:​ Product release videos have the power to bring up emotions. It builds a connection between the brand and the viewer
    • SEO Benefits:​ .Product launch teaser video can improve search engine rankings, making it easier for potential customers to find you.
    • Social Sharing: Creative product launch video is more likely to be shared on social media. It increases visibility exponentially.

    2. Value of Product Launch Videos

    • High Engagement: Videos generally have higher engagement rates compared to text or images.
    • Time-Efficiency: A well-made video can convey a lot of information in a short amount of time.
    • Credibility: High-quality product videos can improve brand credibility.
    • Lead Generation: With a compelling call-to-action, a product launch video can be a strong lead generation tool.
    • Competitive Advantage: A well-executed new product video can set you apart from your competitors.

    We know how to sell your story using your product UI

    What are the best types of Product Launch Videos?

    There is no particular video you can use for a product launch. Companies should prefer to use videos following their product. Some products need a lot of explanation, while others may need to show how to create them. Your video depends on what product and effects you want to launch.

    1. Product Demo Videos

    Product demo videos are a great way of showcasing how your product looks. The most excellent course of action would be to show your product from every perspective conceivable so that the end user is aware of the product’s appearance and features. A product demo video can be animated or a tutorial depending on your product.

    2. Product Explainer Videos

    One of the most consumed videos by audiences is a product explainer video. An explainer video is an excellent idea to make your audiences love your product. In fact, according to Wyzowl, 96% of people prefer to watch an explainer video to understand and learn more about the product’s functionality.

    Making a video for B2B & SaaS products needs a different mindset.

    3. Brand Videos

    Brand videos are for storytellers about the product instead of just demonstrating it. Simply put, it means the idea behind the product and why the company decided to develop it instead of just detailing its features. Brand videos are also a great way to increase brand awareness.

    Making a video for B2B & SaaS products needs a different mindset.

    4. Behind-the-scenes Videos

    One of the ways to attract your customers is by showing them behind-the-scenes videos. Companies can always be right with these videos since they display authenticity by building a direct connection between them and their audience. Just remember to ensure they are the actual videos.

    5. The Unboxing videos

    For SaaS businesses, unboxing videos can be a great product launch video idea. After receiving it, consumers and potential clients are always excited to see how the product would look. The unboxing video can also help get a close-up view of the product and understand what to expect when they open it.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    6. Corporate Videos

    Corporate videos are another way to promote a new product while increasing awareness. For example, a SaaS business can list product features through a corporate video and illustrate the benefits. The trick to creating an excellent saas product marketing video is creating one that resonates with customers.

    Making a video for B2B & SaaS products needs a different mindset.

    7. App Videos

    App videos make perfect product marketing videos for SaaS products. These app videos are a way to demonstrate the application or the software, its usage, and a description of the user’s interest. In these app videos, companies focus on the user interface’s representation and details of the features.

    Making a video for B2B & SaaS products needs a different mindset.

    Top Product Launch Video Examples

    Product launch videos are the perfect medium to talk about your product or service. Marketing teams use these videos for:

    • Outreach
    • Brand awareness
    • Lead generation

    Your product launch video needs to be engaging and informative. There are endless benefits to making product videos. Your viewers should be compelled to hit the share button once they watch it. Take a look at the following best product launch video examples.

    1. Adobe Marketing Cloud

    This creative product launch video is a brilliant example of incredible storytelling. It walks us through an actual rocket launch situation, focusing on the emotions of frustration in the control room and anticipation of the mission.

    Even though nothing is revealed, the viewer leaves with a sense that Adobe will deliver its promise of curating marketing strategies.

    Time period: 1 minute 23 seconds

    USP of the video: “Do you know what your marketing is doing? We can help”

    A simple question and its answer that soothes the watcher that their problems can be taken care of.

    Biggest Takeaway: You can create a product launch video without actually showing what your product is and instead focusing on what the product/ service can deliver to the customer.

    2. Square

    The interesting thing about Square’s product launch video is that the company is aware of and accounts for the fact that it is speaking to a sizable audience composed of various professionals.

    Because the product they are promoting benefits a large number of people, they provide a plethora of examples and user cases in its SaaS product marketing video so that everyone understands how the product benefits them specifically. Because of this, the audience can easily relate to the video and recognize its value.

    Time period: 1 minute 14 seconds

    USP of the video: “More of everything. Sell how you want to”

    This puts the emphasis on how each individual can customize Square to fit their business needs easily and get excellent returns.

    Biggest Takeaway: The launch video beautifully incorporates a diverse cast of people giving everyone something they can relate to.

    3. BigCommerce

    BigCommerce offers it’s software as service to retailers for storefront creation, SEO hosting and marketing to small and enterprise sized businesses.

    Time period: 1 minute 13 seconds

    USP of the video: “The future of commerce is yours ”

    By showcasing how easy and versatile the platform is, BigCommerce highlights how businesses can create what they imagine their dream shop would look like.

    Biggest Takeaway: The product hype video uses sleek interface transitions with clear and loud overlay texts to grab the viewer’s attention.

    4. Airtable

    Another excellent illustration of a product launch video is the one for Airtable. What’s intriguing in this B2B product marketing video is that it details the application’s features and functionalities while also using motion graphics to illustrate icons and detail the user interface and features of the application.

    They also deconstruct the app’s use cases and outline the various goals you can pursue using it. You will fully understand the application after watching this video, as well as how to use it and why it is a crucial tool for your business growth.

    Time period: 1 minute 30 seconds

    USP of the video: Supreme level of organization is the underlined message here. With Airtable, all your business needs are met at one place.

    Biggest Takeaway: The video uses brand colors in almost every frame to enhance the visuals.

    We know how to sell your story using your product UI

    5. Goodlab

    Goodlab is the only end-to-end ESG performance management software that gives step-by-step guidance to businesses- a point that is emphasized in the video.

    This is one of those tech product launch videos that take the pain point of their potential clients and answers how the software can help them approach a solution for the same. With simple fact driven data and clean cuts, the video is the perfect way to step foot in the SaaS market.

    Making a video for B2B & SaaS products needs a different mindset.

    Time period: 2 minute 7 seconds

    USP of the video: They are the only end-to-end ESG performance management software in the market.

    Biggest Takeaway: Use of facts and data to emphasize the key points of the product.

    6. Buffer

    Buffer introduces us to their new landing page builder and explains what it is for, the audience it is designed to serve, and the value they get from it in a short and entertaining 80-second video.

    While the SaaS product marketing video explains how each feature helps the audience in achieving their goals with the product, they also made sure to demonstrate the product across all of its interfaces.

    Time period: 2 minute 7 seconds

    USP of the video: They are the only end-to-end ESG performance management software in the market.

    Biggest Takeaway: Use of facts and data to emphasize the key points of the product.

    7. Adobe Shasta

    Adobe is renowned for their creative B2B video marketing. And also for its indispensable tools for:

    • Producing images
    • Motion graphics
    • Videos

    but it hasn’t yet made a mark in the field of audio engineering. Shasta is a new AI-driven program from Adobe that automates audio production.

    The Adobe product launch video is a little different from the ones listed here. It is aimed squarely at creators with the intention of luring adopters to sign up for early access. The Shasta product launch video uses particular imagery to appeal to the market of content producers.

    Time period: 2 minute 1 second

    USP of the video: Sharing THE idea with the world as fast as you get it. The brand promotes creativity that lies at the core of conversation and wants their product to be part of conversation as well.

    Biggest Takeaway: Visually stunning animation that flows from one frame to another.

    8. Customer Fields

    Shopify’s Customer Fields app enables eCommerce business owners to include features in their online store. The frustrations of a constrictive platform like Shopify are expressed in the video using shapes. A user who watches the video will be able to immediately relate to how challenging customizing their Shopify store is.

    By the time the animated product launch video is finished, the shapes are in harmony again, this leaves the viewer with a positive outlook of the app.

    Time period: 58 seconds

    USP of the video: “With Customer Fields, you get all the information you need to know your customers better and provide them with the products they’ll love”.

    Biggest Takeaway: The video manages to check all the product launch necessities like customer pain points, providing solutions and CTA in under one minute.

    9. Twixor

    Twixor helps businesses connect with customers using personalized solutions in their preferred channels. They are a low-code no code automation platform that promises transformation in your customer experience.

    Making a video for B2B & SaaS products needs a different mindset.

    Time period: 1 minute 35 seconds

    USP of the video: “For large enterprises and small businesses alike, build by technophiles across the globe”

    Biggest Takeaway: The product launch video easily points out and provides the solution of problems faced by business owners.

    10. Etsy X QuickBooks

    Brand alliances are effective SaaS product marketing techniques that help more people use a service. For independent artists to live more comfortably, QuickBooks and Etsy make the ideal pairing.

    The marketers selected an animation style that will appeal to a creative entrepreneur because they are aware of the Etsy users. Scenes have a minimalistic design with bright colors and tasteful lines. Frames change to convey the benefits of automating taxes with QuickBooks from the hectic life of an Etsy seller to their store interface and free time.

    Time period: 1 minute 3 seconds

    USP of the video: “Make magic happen”

    The video outlines how effective handling and running business would be if the customers use their softwares.

    Biggest Takeaway: Beautiful animation filled with bright colors and eye-catching scenery.

    11. Tilder

    This innovative B2B product video showcases a product that helps users organize long-form audio. It is thoroughly explained by brand marketers in a quick 60-second video.

    Tilder uses a frustrated listener who is overloaded with information to represent their intended audience.

    The animators do a fantastic job of fusing a visualization of disjointed audio files with the real-life experience of their target audience. The main character of the B2B product video is made relatable to the viewer through animation and brief scenes.

    Time period: 1 minute 35 seconds

    USP of the video: “For large enterprises and small businesses alike, build by technophiles across the globe”

    Biggest Takeaway: The product launch video easily points out and provides the solution of problems faced by business owners.

    12. Ibexa

    Ibexa Digital Experience Platform (DXP) helps B2B companies in transforming their traditional sales strategies to frictionless customer experiences.

    The launch video shows how they help you in your step by step journey to become a digital winner.

    Making a video for B2B & SaaS products needs a different mindset.

    Time period: 1 minute 9 seconds

    USP of the video: “Let’s work together on your digital transformation”

    Biggest Takeaway: Engaging music paired with clear cut overlay text walking you through the video holds customer attention.

    13. Twilio

    The launch video outlines how the software helps your business converse with customers over chat, SMS and WhatsApp using a single API. You can easily customize it by removing or adding employees, setting time durations and more all without coding a word.

    Making a video for B2B & SaaS products needs a different mindset.

    Time period: 1 minute 45 seconds

    USP of the video: “Build meaningful connections one conversation at a time with Twilio”

    Biggest Takeaway: Super smooth voice over paired with seamless transitions using simple designs and graphics.

    14. AgentzAI

    Consumers all over the globe want to use multiple channels to communicate quickly. AgentzAI’s product launch video captures that pain point and tells its viewer that It’s challenging for small businesses to keep up with mega players.

    Agentz’s mission is to enable SMBS to retain more customers by improving their customer experience, and generate business revenue using effective, low cost automation.

    Time period: 2 minutes 52 seconds

    USP of the video: “Ask us how agents can help you Wow your customers with an automated assistant that solves their biggest consumer communication challenges”.

    Biggest Takeaway: Simple statistics infused with perfect visuals walk you through how the software can help your business in a short time.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    15. Checklisty

    The video introduces Checklist, a software that helps users by enabling them to create various checklists and track them in an organized manner. It also lets you reward your users and share tips and tricks to improve customer experience.

    Time period: 1 minute 14 seconds

    USP of the video: “Free unlimited checklists”.

    Biggest Takeaway: Quick paced music paired with fast cuts that keep up viewer attention.

    16. PartnerStack

    This B2B product launch video showcases how PartnerStack’s one platform can help you power your entire partner ecosystem. Making partner training a streamlined process can save so much time and energy.

    Making a video for B2B & SaaS products needs a different mindset.

    Time period: 1 minute 28 seconds

    USP of the video: “PartnerStack takes the manual work out of partner training”.

    Biggest Takeaway: The video product launch emphasizes on the ROI of using their software in terms of higher revenue for the company.

    Essential Components for an Impactful Product Launch Video

    Creating an impactful product launch video requires a blend of storytelling, technical finesse, and strategic planning.

    Here are some essential components that can make your product launch video truly effective:

    Pre-Production

    • Target Audience Analysis: Understand the needs and preferences of your audience. Tailor the video’s tone, language, and content accordingly.
    • Core Message: Identify the single most important thing you want the audience to take away from the product intro video. Keep it focused.
    • Script: Write a compelling script that is concise yet informative. Make sure it aligns with the core message and speaks to your target demographic.

    Production

    • Visual Style: Choose a visual style that aligns with your brand and appeals to your audience. High-quality graphics and animations can be particularly effective.
    • Soundtrack: Opt for music or sound effects that improve the mood without distracting from the message.
    • Voiceover: If using a voiceover, ensure the speaker’s tone and pace match the video’s overall feel and your brand’s voice.
    • Real-world Applications: Show the product in action, solving real problems that connect with your B2B audience in marketing, software, and tech.

    Post Production

    • Editing: Edit the product release videos to maintain a smooth flow of information and visuals. Remove any fluff.
    • Call-to-Action: Include a strong, clear CTA that guides the viewer on what to do next.
    • Branding: Incorporate your brand elements like logos and color schemes subtly but consistently throughout the video.

    Promotion

    • Distribution Channels: Choose platforms frequented by your target audience for maximum reach and promotion.
    • SEO Optimization: Use relevant keywords, meta descriptions, and tags to make the video easily discoverable.
    • Follow-Up: Consider creating supplementary content like blog posts or social media snippets that tie back to the video. It may interaction further engagement and clicks.

    We know how to sell your story using your product UI

    Tips To Create Great Product Launch Videos

    Here are some great tips you can follow to pin down a great strategy for your next product launch video. Whether you’re a large enterprise or a small business these tips are helpful to all.

    1. Empathy is your way in

    • Spend some time getting to know your target market.
    • Imagining yourself in their position.
    • Recognize pain points.
    • Highlight how your product/software makes things easier, faster and organized for the business.

    2. Pack In Value

    Regardless of the product you are selling, you must establish its worth and uniqueness.

    Things to include in your product launch video:

    • Special qualities of your product (USP)
    • How it differs from competing products
    • Provide arguments for why customers should select it over those of your rivals.

    When it comes to this, Grammarly is at the top of their game. For instance, take a look at this video:

    3. Call to action is a must

    Last but not least, you must make sure to specify the next step you want your prospects to take after viewing your product launch videos.

    You can try:

    • Directing them to your website so they can learn more about your product.
    • Directing them to a page where they can get in touch with a sales representative.
    • Directing them to an online store so they can access your product/service.
    Call to action is a must

    Conclusion

    A product launch video is a crucial element in any business’s marketing campaign. It helps you cultivate customer loyalty, bring in potential clients and create enthusiasm. You can create successful product roll out campaigns for your brand by looking at examples from other successful businesses mentioned in the list above.

    But if you’re having trouble coming up with a successful launch strategy, resorting to a remote video production agency is the right choice.

    Content Beta is here to help you being one of the top-rated explainer video company in USA.

    Trusted by 100s of B2B marketers, Content Beta is your one-stop shop for all video content needs. Whether it’s explainer videos, animated feature updates or remote video testimonials, you’ll find everything you can possibly think of.

    The solution to all your video worries is just one click away. What are you waiting for? Book a call today and let us help you.

    Frequently Asked Questions (FAQs)

    A company will use a product launch video to promote the introduction of a new product.

    You can create excitement about your upcoming product and increase brand recognition with the aid of an amazing product launch video. Additionally, it’s a quick, interesting, and shareable way to introduce potential customers to your product.

    Product videos are a vital part of your marketing strategy because they enable viewers to see your service in action. This approach can help B2B brands transform a complex product or service into a interesting story.

    Your product launch video should have the following elements:

    • Concentrate on the issue (and the solution)
    • Make it brief and sweet.
    • Specify one main aspect.
    • Impart knowledge and value
    • Make it a series.
    • Select a captivating viewpoint.
    • Add a noticeable CTA

    The cost of creating a product launch video typically ranges from $2,000 to $40,000 or more, depending on your vision and budget. Product launch videos are important for increasing consumer awareness of your new offering and motivating purchases.

    You can be more inventive when creating your product video by using these six ideas for the product launch video.

    • Explainer Video
    • Unboxing Video
    • Storytelling or Experience Video
    • Live-video Streaming
    • Animated Product Launch Video
    • Testimonial & Reviews

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

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