10 Examples of Well-made SaaS Mobile App Explainer Videos

10 Examples of Well-made Mobile App Explainer Videos

Written by Rishabh
Written by Rishabh

Rishabh leads the content strategy at Content Beta, an on-demand creative video and design team for Tech & SaaS companies.

You’ve got an amazing app. But how do you convey it without overwhelming your audience? A poorly executed video can make potential leads bounce off because they don’t ‘get’ what your app does.

Most people would choose a story-telling video instead of reading a hard-to-digest text. A mobile app explainer video simplifies complex app functionalities into bite-sized, intriguing visuals. It makes it easier for potential users to understand the app’s value.

According to HubSpot 2023, 96% of people watch explainer videos to learn about a product. 89% of them are influenced to buy.

But here’s something to think of when it comes to a mobile app explainer video:

  • A mobile app explainer video is NOT about advertising your product.
  • What to do to keep your viewers from dropping off before your video’s key message?
  • What elements make an explainer video truly effective?

For creating a mobile app explainer video, consider the concept of the app and the psyche of your audience. In this blog, we have 10 of the best mobile app explainer videos for your inspiration.

Table of Contents

What is a mobile app explainer video?

A mobile app explainer video is a short, engaging video that describes the features and benefits of a mobile app. It shows potential users how the app works and why they should download and use it.

These videos use animations, voiceovers, and screen recordings to show the app’s functionality and its USP. Here is an example of a mobile app explainer video by Content Beta for OAG Aviation:

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Making a video for B2B & SaaS products needs a different mindset.

A mobile app explainer video can increase app downloads. It makes it easier for potential users to understand its value. They are more attractive and persuade viewers for increased downloads and higher conversion rates.

According to Apptopia, here are the 8 most popular apps based on downloads.

App Downloads (in millions)
TikTok 672
Instagram 548
Facebook 449
WhatsApp 424
CapCut 357
Snapchat 330
Telegram 310
Subway Surfers 304
Stumble Guys 254
Spotify 238

Why should you use mobile app explainer videos in your marketing strategy?

Our brains naturally favor visual communication. We quickly respond to visuals and movement, helping us retain information more effectively. This is why explainer videos help us understand information better. They have both audio and visual elements

A clear mobile app explainer video can quickly show your target audience what you offer. Simple as that! They help involve audiences, promote subscriptions, and advertise their brand.

Here are a few reasons why you need to consider using a mobile app explainer video:

1. Simplify Complex Concepts

They break down intricate app functionalities into simple visuals and narratives. It makes it easier for users to understand the app’s core features and benefits.

2. Increase Conversion Rates

A mobile app explainer video is more immersive than static text. They talk about the app’s value proposition. Explainer videos can encourage more users to download and use the app.

3. SEO Benefits

Videos increase the quality and engagement of your webpage. It improves the website’s SEO and helps in search rankings and increased organic traffic.

4. Increased ROI

Explainer videos are more converting and engaging, making them a high ROI tool. The potential long-term gain overtakes the initial investment for creating the video. These videos are an asset that helps in customer acquisition.

5. Client acquisition

First impressions matter. Explainer videos are a great first touchpoint as they communicate the USPs and the benefits. It makes a memorable offering around your product.

10 examples of well-made Mobile App Explainer videos

A well-made explainer video should discuss the basic concept of the product in the given time. Here are some examples of mobile app explainer videos:

1. Traveloka

About: Traveloka is an Indonesia-based online airline ticketing and hotel booking service.

Pain points:

  • Last-minute hotel bookings
  • Missed flights
  • Taxi Drivers that don’t speak your language
  • Unexpected changes in schedules and rescheduling
  • Insurance protection
  • Hidden charges that bloat up your expenses

Solution: A SaaS Mobile App Explainer video to reassure travelers, It uses simple and clean animations. The calm voice-over assures that they have got you covered with a mobile app.

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2. Google Calendar

About: Google Calendar is a time management and scheduling app by Google.

Pain points:

  • Difficulty in managing multiple schedules across work and personal life
  • Forgetting important appointments or double-booking time slots
  • Lack of reminders leading to missed deadlines or meetings
  • Inability to easily share availability with colleagues or family
  • Struggling to set recurring events or reminders efficiently
  • Difficulty in coordinating team meetings or group events
  • No centralized place to view tasks, goals, and appointments
  • Inability to integrate with other productivity tools or platforms
  • Lack of features to set priorities or categorize events
  • Difficulty in accessing calendar information across multiple devices

Solution: The new Google Calendar app shows the new design makes it more attractive. It is energetic and shows the solution in action.

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3. Asana

About: Asana is a web and mobile app that helps teams coordinate, manage, and track their work.

Pain Points:

  • Difficulty in tracking the progress of multiple projects simultaneously
  • Lack of a centralized platform for team communication and task assignment
  • Inability to set and monitor deadlines, leading to project delays
  • Struggling with prioritizing tasks among team members
  • No easy way to visualize project timelines or milestones
  • Difficulty in integrating with other tools like email, file storage, etc.
  • Lack of transparency in team workload, leading to uneven distribution
  • Inability to easily update task status or share files within a project
  • Struggling to keep track of individual responsibilities and deadlines
  • No straightforward method for reporting or analyzing project performance

Solution: The explainer video shows a presenter showing the app’s functionalities.
The graphics and seamless transitions show the UI.

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4. Node Influencers

About: The Node Influencer App connects brands with the right influencers. It streamlines campaigns and maximizes ROI.

Pain Points:

  • Streamlining influencer discovery to match brand values.
  • Evaluating influencer engagement authenticity.
  • Centralizing management of multiple campaigns.
  • Providing tools for accurate campaign ROI measurement.
  • Ensuring legal and platform disclosure compliance.
  • Offering tools for content review and brand alignment.

Solution: The video explains the app with text, motion graphics, and UI animation. It offers solutions like finding local influencers and getting them to produce content to promote your brand.

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5. JoyScore

About: It is a self-care tool to enhance mood and happiness. It can track how happy you are and become happier by following a personalized activity program.

Pain Points:

  • Mental health issues such as stress, anxiety, and depression.
  • Lack of a healthy lifestyle, finding it challenging to maintain a balanced lifestyle.
  • Personal growth stagnation and difficulty in achieving personal development goals.
  • Engagement deficit in positive activities.

Solution: A female voice-over, which is calm and reassuring. The video explains to viewers how they can take care of their minds, bodies, and lives by answering a few questions. As you make progress, your happiness score rises.

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6. Chillies Cloud

About: The Chillies Cloud app facilitates food delivery. It connects restaurants with customers for a streamlined ordering and delivery experience.

Pain Points:

  • Inefficiencies in traditional ordering methods
  • Inaccurate order handling and delivery
  • Limited reach to potential customers
  • Lack of real-time order tracking for customers
  • Time-consuming order processing and delivery coordination

Solution: It shows the simplicity of the app’s UI with the help of energetic music, text, and motion graphics.

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7. Evernote

About: The Evernote app is a single place for note-taking, organizing, task management, and archiving. It helps in better information management and retrieval.

Pain Points:

  • Disorganized information and notes spread across multiple platforms.
  • Difficulty in finding information quickly when needed.
  • Lack of a centralized space for task management and note-taking.
  • Challenges in collaborating on notes and tasks with others.
  • Information overload and difficulty in managing digital clutter.

Solution: The video shows the solution to the above pain points in a friendly and fun voiceover. With the help of motion graphics, and UI animation, it shows the functionality and the use of the app.

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8. Amazon Go

About: The Amazon Go app helps a checkout-free shopping experience by simply using the app to enter the store, take the products you want, and go.

Pain Points:

  • Long queues and wait times at checkout.
  • The inconvenience of carrying cash or using cards for payments.
  • Difficulty in finding desired products quickly within a store.
  • Lack of quick, seamless shopping experiences.
  • Manual tracking and managing shopping lists.

Solution: It shows the app’s use and benefits by narrating the story behind the creation of the app. The video shows the real-life action of the app in use.

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9. Uber

About: The Uber app connects riders with nearby drivers. It helps provide a reliable and convenient solution for transportation. It has features like cashless transactions and a range of service options.

Pain Points:

  • Difficulty and delay in hailing traditional taxis.
  • Inconvenience of cash transactions or uncertain pricing.
  • Inconsistent service quality and lack of feedback options.
  • Uncertain vehicle availability, especially during peak times.
  • Lack of price transparency before booking a ride.
  • Limited options for service tiers and ride preferences.

Solution: The video describes Uber as a platform that links riders with driver-partners, outlines its functioning, and mentions its availability. It shows Uber’s helping with flexible work opportunities and offering cost-effective transportation.

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10. Tapcart

About: Tapcart is an app that helps businesses create their own mobile apps without needing to write code.

Pain Points:

  • Traditional app development requires Coding Knowledge Requirement.
  • Hiring developers or agencies for app development can be costly.
  • Traditional app development can be a lengthy process.
  • Store owners may find it challenging to engage customers without a dedicated mobile app.

Solution: The video shows the app’s functions with a friendly voiceover and UI animations. It uses micro-interactions to improve the touchpoints.

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Making a video for B2B & SaaS products needs a different mindset.

How to create a mobile app explainer video?

A good explainer video can vary from a 60-second explainer video to a 90-second one. This timeframe is enough to communicate your app and its functionality without losing your audience’s attention.

Here are the steps to create a mobile app explainer video:

1. Grab attention

This isn’t just about showcasing the app; it’s about making the viewer want to know more. An interested viewer is more likely to remember your app.

  • Define Your Objective: First, you need to know what you’re aiming for. What’s the goal of this video? Are you introducing a new app? Explaining a complicated feature? Make sure you’re clear on this because it’ll guide everything else.

A mobile app video explainer focuses more on the problem your product solves. It is not about advertising your product. Figure out what information you want your audience to understand with your video.

2. Highlight the issue, then provide the fix

Show the challenges users might face without your app. Then, demonstrate how your app can solve them. Use storytelling for better engagement.

  • Know Your Audience: Who’s going to watch this video? Is it tech-savvy millennials, busy CEOs, or corporate professionals? Knowing your audience will help you customize the content and style of your video.

Hook them into your video by speaking directly to their pain points.

3. Visuals with Voiceover Narration

This synchronization reinforces the message and helps viewers’ understanding and retention.

  • Script It Out: Write your product concept and its benefits into roughly two minutes of conversation.
    Write an explainer video script that outlines what you’ll say and what visuals to go with it. Ensure it’s interesting for your ideal audience and gets straight to the point.
  • Choose Your Tools: There are tons of software options out there for creating explainer videos. Some popular ones are Vyond, Powtoon, and Adobe After Effects. Pick one that suits your needs and skill level.
    Many options offer customizable app explainer video templates for the diverse needs of app marketers.
  • Create the Visuals: You can use real-life footage or make an animated explainer video. Make sure it aligns with your brand and message.
  • Record the Voiceover: Use a friendly, warm, yet authoritative voice. Ensure the audio quality is top-notch; you don’t want any distractions.
  • Add Music and Effects: A little background music can add personality to your video. Just make sure it doesn’t overpower the voiceover or visuals.
    Add any other sound effects such as ASMR sounds for micro-interactions to keep the viewers engaged and enhance your message.

4. Remind your audience about your brand.

Here’s how –

  • Consistent Branding: Use consistent brand colors, texts, and elements. Remember to say your business name one last time before the video ends alongside the CTA.
  • A/B testing: Test different video versions on a small audience group. It gives you an idea of which version converts more. It helps in refining the messaging and effective value proposition of your app.

Hiring an explainer video production agency is the best way to ensure maximum ROI. However, if you want to create an app explainer video yourself, a mobile app explainer video template can help.

Why Content Beta?

App demo video agencies increase a brand’s returns by creating videos that drive user engagement and sales growth. At Content Beta, we customize our videos to showcase the unique attributes and advantages of each app.

But our expertise isn’t limited to app demo videos. We’re adept at producing videos, graphics, podcasts, and beyond. Our Creative as a Service (CaaS) approach provides you with a dedicated creative squad at a predictable monthly fee.

What sets us apart:

  • Clear Costs: Our pricing structure is transparent, ensuring trust and straightforwardness.
  • Swift Deliveries & Optimal ROI: Expect quick turnarounds of 1-2 days for basic tasks and carry forward any unutilized credits for extra value.
  • Streamlined Collaboration: Our state-of-the-art cloud platform makes revisions easy and stores your brand materials.

Trusted by over 150 clients, Content Beta doesn’t just produce content; we try our best to make your sales journey better.

Book a demo call with us now!

Conclusion

The app market is competitive. A well-made explainer video helps you stand out. It captures attention and drives results.

To create a compelling mobile app explainer video, you must understand your target. Craft a clear message and use the right tools. It’s not just about showcasing the app. It’s about connecting and making them see the app’s value. Using app explainer video templates can streamline the video creation process for developers.

An explainer video for a mobile app simplifies the app’s functionalities and attracts viewers. They also increase conversion rates. The ten examples of the best app explainer videos and the tips in this blog can give you insights and help you create an effective app explainer video.

Frequently Asked Questions (FAQs)

Use a mobile app explainer video to convey app features and benefits, increasing user understanding.

The different types of mobile app explainer videos are animated, live-action, screencast, and whiteboard.

Some excellent mobile app explainer video tips are to keep it short, focus on benefits, use clear visuals, and have a strong call to action.

A mobile app explainer video cost can vary based on complexity, ranging from $1,000 to $50,000+.

Content Beta