Rishabh leads the content strategy at Content Beta, an on-demand creative video and design team for Tech & SaaS companies.
You’ve got an amazing app. But how do you convey it without overwhelming your audience? A poorly executed video can make potential leads bounce off because they don’t ‘get’ what your app does.
Most people would choose a story-telling video instead of reading a hard-to-digest text. A mobile app explainer video simplifies complex app functionalities into bite-sized, engaging visuals. It makes it easier for potential users to understand the app’s value.
According to HubSpot 2023, 96% of people watch explainer videos to learn about a product. 89% of them are influenced to buy.
But here’s something to think of when it comes to a mobile app explainer video:
For creating a mobile app explainer video, consider the concept of the app and the psyche of your audience. In this blog, we have 10 of the best mobile app explainer videos for your inspiration.
A mobile app explainer video is a short, engaging video that describes the features and benefits of a mobile app. It shows potential users how the app works and why they should download and use it.
These videos use animations, voiceovers, and screen recordings to show the app’s functionality and its USP. Here is an example of a mobile app explainer video by Content Beta for OAG Aviation:
A mobile app explainer video can increase app downloads. It makes it easier for potential users to understand its value. They are more engaging and persuade viewers for increased downloads and higher conversion rates.
According to Apptopia, here are the 8 most popular apps based on downloads.
| App | Downloads (in millions) |
|---|---|
| TikTok | 672 |
| 548 | |
| 449 | |
| 424 | |
| CapCut | 357 |
| Snapchat | 330 |
| Telegram | 310 |
| Subway Surfers | 304 |
| Stumble Guys | 254 |
| Spotify | 238 |
Our brains naturally favor visual communication. We quickly respond to visuals and movement, helping us retain information more effectively. This is why explainer videos help us understand information better. They have both audio and visual elements
A clear mobile app explainer video can quickly show your target audience what you offer. Simple as that! They help engage with audiences, promote subscriptions, and advertise their brand.
Here are a few reasons why you need to consider using a mobile app explainer video:
They break down intricate app functionalities into simple visuals and narratives. It makes it easier for users to understand the app’s core features and benefits.
A mobile app explainer video is more engaging than static text. They help convey the app’s value proposition. Explainer videos can encourage more users to download and use the app.
Videos enhance the quality and engagement of your webpage. It improves the website’s SEO and helps in search rankings and increased organic traffic.
Explainer videos are more converting and engaging, making them a high ROI tool. The potential long-term gain overtakes the initial investment for creating the video. These videos are an asset that helps in customer acquisition.
First impressions matter. Explainer videos are a great first touchpoint as they communicate the USPs and the benefits engagingly. It makes a memorable offering around your product.
A well-made explainer video should convey the basic concept of the product in the given time. Here are some examples of mobile app explainer videos:
About: Traveloka is an Indonesia-based online airline ticketing and hotel booking service.
Pain points:
Solution: A SaaS Mobile App Explainer video to reassure travelers, It uses simple and clean animations. The calm voice-over assures that they have got you covered with a mobile app.
About: Google Calendar is a time management and scheduling app by Google.
Pain points:
Solution: The new Google Calendar app shows the new design makes it more engaging. It is energetic and shows the solution in action.
About: Asana is a web and mobile app that helps teams coordinate, manage, and track their work.
Pain Points:
Solution: The explainer video shows a presenter showing the app’s functionalities.
The graphics and seamless transitions show the UI.
About: The Node Influencer App connects brands with the right influencers. It streamlines campaigns and maximizes ROI.
Pain Points:
Solution: The video explains the app with text, motion graphics, and UI animation. It offers solutions like finding local influencers and getting them to produce content to promote your brand.
About: It is a self-care tool to enhance mood and happiness. It can track how happy you are and become happier by following a personalized activity program.
Pain Points:
Solution: A female voice-over, which is calm and reassuring. The video explains to viewers how they can take care of their minds, bodies, and lives by answering a few questions. As you make progress, your happiness score rises.
About: The Chillies Cloud app facilitates food delivery. It connects restaurants with customers for a streamlined ordering and delivery experience.
Pain Points:
Solution: It shows the simplicity of the app’s UI with the help of energetic music, text, and motion graphics.
About: The Evernote app is a single place for note-taking, organizing, task management, and archiving. It helps in better information management and retrieval.
Pain Points:
Solution: The video shows the solution to the above pain points in a friendly and fun voiceover. With the help of motion graphics, and UI animation, it shows the functionality and the use of the app.
About: The Amazon Go app helps a checkout-free shopping experience by simply using the app to enter the store, take the products you want, and go.
Pain Points:
Solution: It shows the app’s use and benefits by narrating the story behind the creation of the app. The video shows the real-life action of the app in use.
About: The Uber app connects riders with nearby drivers. It helps provide a reliable and convenient solution for transportation. It has features like cashless transactions and a range of service options.
Pain Points:
Solution: The video describes Uber as a platform that links riders with driver-partners, outlines its functioning, and mentions its availability. It shows Uber’s helping with flexible work opportunities and offering cost-effective transportation.
About: Tapcart is an app that helps businesses create their own mobile apps without needing to write code.
Pain Points:
Solution: The video shows the app’s functions with a friendly voiceover and UI animations. It uses micro-interactions to enhance the touchpoints.
A good explainer video can vary from a 60-second explainer video to a 90-second one. This timeframe is enough to communicate your app and its functionality without losing your audience’s attention.
Here are the steps to create a mobile app explainer video:
This isn’t just about showcasing the app; it’s about making the viewer want to know more. An engaged viewer is more likely to remember your app.
A mobile app video explainer focuses more on the problem your product solves. It is not about advertising your product. Figure out what information you want your audience to understand with your video.
Show the challenges users might face without your app. Then, demonstrate how your app comes to the rescue. Use storytelling for better engagement.
Hook them into your video by speaking directly to their pain points.
This synchronization reinforces the message and helps viewers’ understanding and retention.
Add Music and Effects: A little background music can add personality to your video. Just make sure it doesn’t overpower the voiceover or visuals.
Add any other sound effects such as ASMR sounds for micro-interactions to keep the viewers engaged and enhance your message.
Here’s how –
Hiring an explainer video production agency is the best way to ensure maximum ROI. However, if you want to create an app explainer video yourself, a mobile app explainer video template can help.
App demo video agencies increase a brand’s returns by creating videos that drive user engagement and sales growth. At Content Beta, we customize our videos to showcase the unique attributes and advantages of each app.
But our expertise isn’t limited to app demo videos. We’re adept at producing videos, graphics, podcasts, and beyond. Our Creative as a Service (CaaS) approach provides you with a dedicated creative squad at a predictable monthly fee.
What sets us apart:
Trusted by over 150 clients, Content Beta doesn’t just produce content; we strive to enhance your sales journey.
Book a demo call with us now!
The app market is competitive. A well-made explainer video helps you stand out. It captures attention and drives results.
To create a compelling mobile app explainer video, you must understand your target. Craft a clear message and use the right tools. It’s not just about showcasing the app. It’s about connecting and making them see the app’s value. Using app explainer video templates can streamline the video creation process for developers.
An explainer video for a mobile app simplifies the app’s functionalities and engages viewers. They also increase conversion rates. The ten examples of the best app explainer videos and the tips in this blog can give you insights and help you create an effective app explainer video.
Use a mobile app explainer video to convey app features and benefits, increasing user understanding.
The different types of mobile app explainer videos are animated, live-action, screencast, and whiteboard.
Some excellent mobile app explainer video tips are to keep it short, focus on benefits, use clear visuals, and have a strong call to action.
A mobile app explainer video cost can vary based on complexity, ranging from $1,000 to $50,000+.
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