Healthcare Explainer Video Examples

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Rishabh Pugalia

June 12, 2024

Healthcare Explainer Video Examples

Healthcare is a complex niche. Understanding medical procedures, equipment functions, and healthcare apps can be challenging. That’s where healthcare animation videos are helpful.

They simplify complicated concepts using animated characters, flowcharts, infographics, etc. According to OptinMonster, 96% of people have watched an explainer video to learn more about a product or service.

You might be wondering:

  • How can healthcare explainer videos effectively address a diverse audience? Especially with varying levels of health literacy?
  • How can healthcare providers measure the effectiveness of explainer videos ? In patient understanding, satisfaction, and adherence to treatment plans?
  • How can healthcare explainer videos move beyond simply conveying information? How can they actually motivate viewers to take specific actions for their health?

Below, you will find examples of healthcare videos and their benefits.

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    What are Medical Explainer Videos?

    Medical explainer videos are videos that simplify and explain medical information, technology, and processes.

    These healthcare animation videos can cover a wide range of topics, including:

    • Explaining medical devices, how they work, benefits, purpose, operation, maintenance, etc.
    • Explain and simplify patient portals, highlight key features such as appointment scheduling, accessing medical records, etc.
    • Explain a medical phenomenon, condition, or treatment to raise awareness.
    • Explain and inform medical staff on new procedures and safety protocols.
    • Explain the measures to ensure a safe working environment.
    • Explain medical apps and the problems they help with.

    How Animated Healthcare Videos Help Businesses?

    Healthcare video marketing helps businesses reach a wider audience, increase brand visibility, and drive traffic. Businesses can educate their audience effectively, making sure important healthcare concepts are easy to understand and remember.

    1. Simplifies Complex Information

    Healthcare topics can often be difficult to understand. Animation can break down complex medical information into easily digestible content using visuals (infographics, character explanations, flowcharts, etc) and narratives.

    2. Educate Patients

    Healthcare animation videos educate patients about medical conditions, treatment options, procedures, and preventive care. This helps patients without a medical background understand information more easily.

    3. Raise Awareness

    Spreading awareness about new diseases, health risks, preventive measures, public health campaigns, and new medical research is necessary for public health. These videos help clarify misconceptions, reduce stigma about health topics, providing clear and accurate information.

    4. Market New Healthcare Equipment/Devices

    Animated videos explain new healthcare equipment and devices, demonstrating their functionality and advantages. These healthcare video marketing can attract interest and increase conversions.

    5. Enhanced Learning and Training

    Animated videos for healthcare can be effective for learning and training purposes. They can be used to educate healthcare professionals about new products, procedures, or best practices. They are also helpful in training patients on how to use healthcare apps or devices.

    6. Promotes Access and Inclusivity

    Healthcare animation videos are effective for visual learning. People from different regions, languages, and with low health literacy can easily understand them. This promotes better healthcare access and inclusivity for everyone.

    7. Get new leads

    For businesses, healthcare video marketing helps attract new customers. They highlight the benefits of a company’s products or services, explain their unique selling points, etc.

    The Best Medical and Healthcare Video Examples of All Time

    Here are a few examples of explainers helpful for healthcare video marketing and awareness:

    1. Shaw Healthcare

    Video Title: The Cost of Care – Shaw healthcare – Explainer Video

    Duration: 3 minutes 57 seconds


    • The video explains the healthcare costs and breakdown of fees associated with care homes.
    • The video explains that a major part of the money goes towards salaries, operational costs, infrastructure maintenance, improving care quality, and sustainability.
    • This transparency is important for families deciding on care. It allows them to understand where their money is being used.

    2. Cascade FN

    Caption: Elevate your hospital’s operations and bring unmatched efficiency to your workforce management.

    Duration: 1 minute 4 seconds


    • This healthcare video begins by highlighting the issues in staffing – cost, finding clinical staff for open shifts. This sets the context for why a solution like Cascade FN is needed.
    • It highlights key features such as centralized data management, flexibility in staffing, and staff engagement tools.
    • The video shows the product in action, highlighting its easy-to-use interface.

    3. Evivo

    Video Title: How Evivo infant probiotic works

    Duration: 1 minute 36 seconds


    • The video introduces Evivo as an infant probiotic designed to improve babies’ gut health and immune function.
    • It references the scientific evidence, establishing trust in Evivo’s effectiveness.
    • It explains complex medical concepts (like HMOs and gut flora) in a simpler way.

    4. Nodal

    Caption: Introducing our new Nodal video, explaining how our one-of-a-kind technology makes for a smoother surrogacy journey!

    Duration: 1 minute 6 seconds


    • The video starts by acknowledging the challenges and shortcomings of the current surrogacy system. Nodal is presented as a solution.
    • It includes a visual storyline of connecting surrogates and intended parents.
    • It discusses the key features of Nodal, such as intuitive matching, community support, flexibility, and transparency.
    • The video emphasizes that Nodal offers a surrogacy process that is faster, fairer, and more cost-effective compared to traditional methods.

    5. MHCC CSMC

    Video Title: How MHCC inspires better mental health

    Duration: 1 minute 11 seconds


    • The video acknowledges the stigma of mental health and how it impacts individuals from seeking healthcare.
    • The animation visually creates a storyline of breaking barriers, using your voice, etc.
    • The video inspires viewers to support mental wellness and engage in efforts to prioritize mental health in society.

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    6. 123Labs

    Video Title: Introducing 123Labs Mobile Phlebotomy Lab Service #atl and #nyc

    Duration: 1 minute 3 seconds


    • The video starts by addressing the inconvenience of waiting in long lines at laboratories for blood tests.
    • The video presents 123 Labs as a customer-focused, accessible healthcare solution.
    • They explain what is mobile phlebotomy, its benefits and also outline the latest technology and safety protocols followed.

    7. APLUSA

    Video Title: APLUSA animated presentation 2022

    Duration: 1 minute 5 seconds


    • This healthcare video introduces APLUSA, a market research company that helps provide insights into the biopharmaceutical and medical technology industries.
    • It highlights that APLUSA is owned and operated by physicians who value integrity and transparency. (USP)
    • It explains the benefits, such as high standards for research, easy-to-interpret recommendations, expert guidance, etc.

    8. Prevail

    Video Title: Prevail® Continence Coach™

    Duration: 2 minutes 31 seconds


    • This video highlights the widespread problem of using incorrect incontinence products and their negative effects.
    • It introduces Prevail’s effective solutions and support programs to improve member care.
    • It shows Prevail’s long-standing authority in the field and discusses its product innovations.
    • It explains benefits such as better experiences, lower medical costs, and higher satisfaction.

    9. Cofertility

    Video Title: Cofertility’s Freeze by Co Egg Freezing Program: How It Works

    Duration: 59 seconds


    • The video raises awareness and encourages viewers to think about fertility early and consider egg freezing as an option.
    • It explains the two egg-freezing paths, making the decision process easier. The video also emphasizes the affordability of the program.
    • It explains how Co-Fertility supports users through member advocates, educational resources, etc.

    10. NHS Kent and Medway

    Video Title: Reducing health inequalities in cancer in Kent and Medway

    Duration: 1 minute 43 seconds


    • The video begins with a mission statement to make health accessible to everyone, guided by patient needs and data.
    • It raises awareness among viewers about the preventable nature of many cancer cases and the importance of lifestyle choices.
    • The video ends with a call to action, encouraging viewers to join their mission to reduce health inequalities in cancer care.

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    Healthcare animation videos are helpful in simplifying complex medical concepts and technologies. Do you want to create such videos for your business?

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    A health care video is helpful in simplifying complex medical information. With a clear understanding, these videos help individuals to make informed decisions.

    Healthcare organizations use explainer videos to showcase their services, facilities, and expertise, building trust in the community. By incorporating animation and storytelling, these videos improve understanding and engagement.

    These healthcare animation videos can be used to simplify and explain medical devices and patient portals and raise awareness about medical conditions and treatments.

    Frequently Asked Questions (FAQs)

    Some key elements of effective healthcare explainer videos are:

    • Start with a clear introduction
    • Explain solution
    • Discuss benefits
    • Use appealing visuals
    • Include call to action

    The length of a healthcare explainer video should be between 60-90 seconds, to keep the audience engaged and effectively convey the message.

    It costs around $5000 to $15000 to produce a healthcare explainer video. The cost can vary based on length, project complexity, animation style, etc.

    Some common mistakes to avoid when creating healthcare explainer videos:

    • using too much medical jargon
    • lack of visuals
    • overloading information
    • poor audio and visual quality
    • keeping the video lengthy
    • not including cta

    Different styles of healthcare explainer videos are:

    • 2D animated explainer videos
    • 3D animated explainer videos
    • Live-action videos
    • Interview style videos
    • Whiteboard explainers
    • Interactive explainers

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