Top 10 Best SaaS Facebook Video Ads of All Time

With over 2 billion monthly active users, Facebook has become one of the most effective ways for businesses to reach their target audiences. Facebook video ads can help companies get their message across to a massive number of potential customers.

Video content tends to be more interesting than static images or text, so video ads have the potential to attract more attention. Facebook’s algorithm also favors video content, giving increased reach and visibility to video ads compared to other ad formats.

For businesses, especially those targeting other businesses (B2B), this is a big advantage. It allows them to specifically target key people like decision-makers and influential figures in certain industries.

Here are some questions to think about:

  • How do Facebook video ad placement and bidding impact costs and visibility?
  • How can using Facebook video ads together with other marketing methods like email or LinkedIn help B2B businesses?

Moreover, Facebook video advertising is always changing. New trends are emerging, such as using AI (for example, Appy Pie has AI Facebook Ads Maker to create personalized ads) and the rise of short form videos. These changes are transforming how businesses connect with people on Facebook.

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What are Facebook Video Ads?

Facebook video ads are short, visually appealing videos shown on Facebook. They’re designed to be more dynamic and interactive than regular posts or images. This format is perfect for telling a story about your product or service in a way that’s easy for viewers to digest.

In Meta Ads Manager, you have the option to either craft video ads or improve the visibility of a video post from your Facebook page by refining it.

What are the Benefits of Facebook Video Ads?

Here are some benefits of the best Facebook Video Ads:

1. They show up in people's feeds

Even if someone isn’t actively searching for your product, they might stumble upon your ad.

  • A Successful Facebook ad video campaign → increases your click-through rate
  • Increased click-through rate → can improve your conversion rate
  • Improved conversion rate →greater return on your investment in advertising(ROAS)

A good ROAS is usually a 4:1 ratio — $4 in revenue to $1 in ad costs. If you see the below image, you can see Facebook is one of the top 2.

2. These ads can be highly targeted

It means you can reach the right audience at the right time. Displaying Facebook video ads like In-Stream ads to a precisely targeted audience can quickly capture their attention.

In-stream ads are particularly effective in engaging viewers because they are placed over a minute into another video on Facebook. This placement ensures that your ad is seen by viewers who are already engaged and more likely to watch your entire ad.

3. They're shareable

Social sharing is built-in. Facebook provides an easy way for viewers to like, comment on, and share video ads with their own networks. This viral potential gives ads far greater reach. Which means good content can spread quickly.

SUCCESSFUL B2B FACEBOOK ADS DESIGN

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10 Best Facebook Video Ad Examples

Here below are some Facebook Video Ad examples:

1. Wix

Wix is a cloud-based platform that allows users to easily create and design websites without needing to know how to code. Known for its user-friendly drag-and-drop interface, Wix offers a variety of customizable templates.

Wix is a popular choice for small businesses, artists, and individuals looking to establish an online presence. Wix Facebook video ads are colorful, have a clear narration, and are visually attractive.

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2. ServiceNow

ServiceNow specializes in digital workflow solutions that automate and optimize business processes. Their cloud-based platform is designed to improve operational efficiencies for enterprises, offering tools for IT service management and employee workflows, among others.

The Facebook ad video by ServiceNow has used clear narration and screen sharing to make their audience clearly understand what they are trying to say.

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3. Descript

Descript is an innovative audio and video editing platform known for its ease of use and unique features. It allows users to edit media files as easily as editing a text document, using automated transcription technology.

FB video ads by Descript have a live-action along with good kinetic typography highlighting the important words.

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4. Adobe Photoshop

Adobe Photoshop is a leading image editing and graphic design software. It’s widely used by photographers, graphic designers, and digital artists for its extensive range of tools and features.

Adobe’s Facebook video ads are creative, funny, and educational. They have a good following on Facebook as well.

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5. Grammarly

Grammarly is a digital writing assistance tool that uses artificial intelligence to improve writing quality. It checks for grammatical errors and spelling mistakes and provides suggestions for clarity, tone, and style improvements.

Video Facebook ads by Grammarly are always informational and interesting and mostly aim to educate viewers on their new features.

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6. DocuSign

DocuSign offers electronic signature solutions, allowing users to sign and send documents digitally. It streamlines the process of document approval and agreement signing.

DocuSign’s Facebook video ads are usually informative and educational. Most of their ads have a good beat sync and CTA.

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7. Zendesk

Zendesk is a customer service software company that provides a suite of tools designed to improve customer engagement and support. Their solutions include ticketing systems, live chat features, and knowledge bases.

Zendesk Facebook video ad examples usually clearly showcase how to do a task step by step.

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8. Semrush

Semrush is a digital marketing tool that helps businesses with SEO, content marketing, competitor analysis, PPC, and social media marketing. It offers a wide range of analytics and insights to improve online visibility.

Semrush’s Facebook video ads are catchy, and most of them have the Semrush logo in them, which is good for reinforcing brand identity.

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9. Canva

Canva is an online graphic design platform that simplifies the process of creating digital graphics. With its user-friendly interface, it provides access to a wide array of templates and design elements.

Canva’s video ads Facebook mostly have their brand color incorporated in it, and they also have a decent following.

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10. GoDaddy

GoDaddy is a web hosting and domain registration company known for its domain name registration services. It also offers website-building tools, online marketing services, and web hosting, catering to the needs of anyone looking to establish an online presence.

GoDaddy’s video ads on Facebook are interesting and have a good following on Facebook which is why they invest their time and money to create informative ads.

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The above Facebook video ad examples are a good starting point to take references on how to create good quality videos fit for the platform.

How to Create a Facebook Video Ad?

Product tutorials, review videos, user-generated content, stop-motion videos, product reveals, unboxing videos, etc are all popular types of Facebook Video Ads.

Steps to Create a Video Ad in Ads Manager:

  • Open Ads Manager and click on ‘+ Create’.
  • Pick an objective compatible with video ads, then hit ‘Continue’. (Objectives could be awareness, traffic, engagement, leads, etc)
  • If needed, input your Meta Advantage campaign budget details and click ‘Next’.
  • Set your budget, define your audience, choose placements, and select your optimization strategy, then proceed to the next step.
    When choosing the type of audience, you want to consider their age, demographics, job location, etc.
    Here is where you want to think about where you want your ads placed, like a
    • newsfeed,
    • stories, or
    • in-stream video ads.
  • For a single image or video: Go to ‘Add media’, then ‘Add video’. Select your video (library or upload a new one). Optionally, crop your video for different placement groups and select ‘Done’.

Here below is the overview of how you can reach people with video ads:

To create a video from images, use the ‘Create video’ option in the ‘Ad creative’ section.

  • For carousel: In the ‘Ad creative’ section, use ‘Add media’ to add videos to each carousel card (new videos or existing ones from your library).
  • Edit your video if necessary, including cropping, trimming, and adding a custom thumbnail. You can also include captions, text overlays, and logo overlays and publish.

Best Practices for Facebook Video Ads

Here below are some Facebook video ads best practices:

1. Opt for vertical or square video formats

Since most users hold their phones upright, vertical or square videos are ideal for maximum screen coverage. A 4:5 vertical video ad ratio is recommended as it performs effectively on Facebook. Another factor to consider is video length.

2. Video attention and length

To draw interest immediately, it’s recommended to place the most engaging segment of your video right at the start, ideally within the initial 3 seconds.

According to Meta, here below are the Facebook video ad length

Platform Maximum Length
Facebook Feed 240 minutes max
Facebook in-stream video (mobile) 5 seconds - 10 minutes
Facebook in-stream video (desktop) 5 - 15 seconds
Facebook Marketplace 240 minutes max
Facebook Stories 1 - 15 seconds

3. Videos on mute

A significant number of users watch videos without sound, especially on mobile devices. Captions ensure that your message gets across, even in silent viewing environments.

It improves comprehension, especially for viewers who are not native speakers of the ad’s language.

Note: Apart from best practices for Facebook video ads, here are two other important factors that are responsible for Facebook’s growth

1. As of 2024, the Facebook algorithm uses four primary criteria to decide what content is most relevant to an individual user:

  • Source of the Post: Content from entities you regularly interact with, like friends and businesses, is more likely to appear in your feed.
  • Content Type: The algorithm for Facebook video ads notices your preferred content type. For instance, if you frequently engage with videos, you’ll find more videos in your feed. The same goes for photos or any other type of content.
  • Engagement Probability: If the algorithm predicts that you’re likely to interact with a post through comments, likes, or shares, it’s more probable for that post to be featured in your feed.
  • Potential Interest from Others: Posts predicted to generate significant user interactions, such as comments, shares, and replies, are given higher priority in the feed.
  • As for Facebook video ad cost, you can set your budget. Pay according to the objectives and results you want.

2. Meta’s approach to using AI in Facebook’s ranking system.

  • The AI systems are designed to prioritize content in a user’s feed based on individual preferences and interactions. This method aims to improve the relevance and quality of the content presented to each user, making their experience more personalized and effective.

Why Choose Content Beta?

Struggling to make an impact with your Facebook video ads? The solution is quality content, and Content Beta is here to assist you with that.

Our specialty lies in crafting content for the B2B, tech, and software sectors. Our Creative as a Service (CaaS) offering includes a dedicated team for video and design on a monthly subscription basis.

We offer a variety of services to help you reach your target audience:

  • A range of video services, including product demos, explainer videos, social media shorts, remote testimonial videos, video ads, and B2B marketing videos.
  • UI designs, web graphics, whitepapers, banners, presentations, infographics, and more.

Our goal is to streamline your content creation process. We offer quick responses and fast turnaround times. Our platform provides real-time updates, keeping you in the loop. We pride ourselves on transparent pricing and can handle both busy schedules and large projects.

With our expertise, your brand’s story will resonate perfectly with your ideal customers. We take care of the content creation, allowing you to focus on what you excel at.

Schedule a call with us to receive a customized quote!

Conclusion

Facebook video ads present an opportunity for businesses to engage with audiences and promote their brand on one of the world’s largest social platforms. By telling compelling stories optimized for mobile devices, videos can capture viewer attention and outperform static ads.

However, companies must provide resources for high-quality video production and targeting to ensure videos reach and connect with the right demographics. Utilizing clear calls-to-action and robust analytics, marketers can track ROI and refine their Facebook video ad approach over time.

Frequently Asked Questions (FAQs)

Recommended Specifications for Facebook Feed Video Ads:

  • Acceptable File Formats: MP4, MOV, or GIF.
  • Video Length: Ranges from 1 second to a maximum of 4 hours.
  • Maximum File Size Limit: 4GB.
  • Aspect Ratio: 4:5.
  • Video Requirements: Use H.264 compression, ensure square pixels, maintain a constant frame rate, use progressive scan, and incorporate stereo AAC audio compression with a minimum of 128kbps.
  • Minimum Resolution: 1080 x 1080 pixels.
  • Captions and Sound: Not mandatory, but advised for better engagement.

To target your Facebook video ads to a specific audience, use the ‘Detailed Targeting’ option in the ad set creation’s Audience section.

This allows you to refine your audience based on demographics, interests, and behaviors such as age, gender, location, device usage, network speed, and pages or ads they interact with.

Facebook advises keeping video ads to 15 seconds or shorter. This recommendation is based on the critical digital marketing objective of conveying your message as quickly and effectively as possible.

The cost of running Facebook video ads can vary widely based on several factors. As of 2024, the average Cost Per Click (CPC) on Facebook is approximately $0.584, meaning businesses typically pay around 50-60 cents each time someone clicks on their ad.

The cost of Facebook ads can also be influenced by the target audience and the industry you are targeting.

Hire us for your UGC Video Ads. Story Concept to MP4.

We do all – research, story, script, actors and video editing.

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