Creative Team on-demand = Marketing done right.
Need a mixed team of video, design, and creative experts to scale up your marketing?
Get Video/Design in 3 days
clear
Rishabh leads the content strategy at Content Beta, a creative video and design agency for Tech & SaaS companies.
eCommerce has transformed the way we shop! They have made it essential for businesses to showcase their products effectively online. One of the most compelling ways to do this is through product videos.
A well-crafted ecommerce product video can be the difference between a potential customer clicking the “buy now” button or moving on to another site. They provide a closer look at the product and help in building trust, answering queries, and driving sales.
These are some of the questions that businesses grapple with when creating product videos.
We have curated 24 Best eCommerce Product Videos Examples to inspire and guide you. These examples will provide insights into what works best in the realm of eCommerce videos. So, gear up and let’s explore the world of ecommerce product videos together!
eCommerce product videos are short videos that showcase products available for purchase on online platforms.
Product videos aim to replicate the in-store experience by providing a virtual tour of the product. These videos make online shopping feel as if you’re in a real store. They zoom in on the tiniest details and demonstrate how things work.
With e-commerce product videos, prospects can make informed shopping decisions with confidence. It eliminates the guesswork about whether a product is right for them.
eCommerce videos can be embedded on product pages, in social media, and in marketing emails to reach a broader audience.
Our team at Content Beta has analyzed 24 different types of e-commerce product videos.
Here are the top 3 reasons why your e-commerce business needs product videos:
The e-commerce product video ads help you demonstrate your product’s features and benefits, answer questions, and guide hesitant shoppers towards the “Buy Now” button. In short, they convert site visitors into buyers.
You will often see videos recommended by Google in its search results. Moreover, videos indirectly help increase your site’s domain authority (DA).
According to Google Analytics 4 (GA4), “an engaged session is a session that lasts longer than 10 seconds, has a conversion event, or has at least 2 pageviews or screen views.” The higher the engagement rate, the better.
Social media platforms allow viewers to share or repost videos. If even one out of ten e-commerce videos goes viral, that gives you free attention and a wider reach.
We know how to sell your story using your product UI
If your company is planning to create video ads or e-commerce product videos, you need to first understand the different styles and formats. Here is a comprehensive list of 24 different types of eCommerce product videos that you must see before starting the e-commerce video production process –
Everyone loves unwrapping presents. Unboxing videos take us through the excitement of opening a package and discovering what’s inside. It also provides authentic first impressions.
Unboxing videos can be of two types:
Here is an example of an official unboxing video from “Samsung Galaxy Mobile Phones” –
Let’s now talk about the UGC-type unboxing video.
Real People, Real Opinions, Authentic Feel!
Sometimes, companies use videos made by regular folks like us who already bought the product. They share their experiences, and it feels so genuine, and relatable! Such ecommerce product videos are ideal for sharing on social media platforms and ecommerce websites.
The lesser they are edited, the more genuine they appear. Here is an example (screenshot) of an ecommerce product video from an everyday user. You will find such videos in the “Reviews” section of ecommerce sites or on social media platforms.
Here is another example:
Social media influencers who review products regularly have a loyal following. Leveraging their large fan bases allows brands to reach a broader audience, increasing brand exposure and potential sales.
We know how to sell your story using your product UI
The brands partner with celebrities whose values align with their own and who can genuinely connect with their target audience. These celebrities may include movie stars and professional athletes. Of course, the budget may vary depending on the popularity of the celebrity.
These videos create excitement before a new product launch. They show sneak peeks of the product’s features, making people curious and eager for its official release.
These videos are short, attention-grabbing videos for social media platforms to engage with mobile-first audiences. In most cases, they are shot using phone cameras and are not professionally edited. That is why they provide a high RoI!
Remember when we used to read reviews before buying something? It’s like having a conversation with a friend who already tried it! Customer reviews and testimonials provide social proof. A quick heads up, if it sounds scripted, then it may not appear authentic.
This type of video becomes more important when you’re offering a service or a digital product, such as a SaaS.
These videos address frequently asked customer queries. They also update existing customers about new features. Such videos are also used by B2B companies for customer education and post-sale content.
Comparing different products can make customers feel confident and informed when making purchase decisions. Highlight key differences. Most viewers want to know if the product is value for money.
These videos serve to humanize the brand, promoting a sense of transparency and cultivating a deeper bond with consumers. They offer a glimpse into the manufacturing or creation process of the product. Here is an example from “Nine Line Apparel” –
We know how to sell your story using your product UI
Infomercial-style video ads use detailed product demos, persuasive pitches, and testimonials to create urgency and drive immediate action.
Earlier, they used to be of long duration (30 mins). Their longer format allowed for in-depth showcasing and problem-solving, making them effective for niche products. However, over time, they have become shorter in duration
Whether you’re a company selling software subscriptions or a product on the Amazon platform, product demo videos can be used to showcase the functionality and features of products.
These videos show us how to use the product correctly, making us feel more confident about buying it. It may include mention of common customer queries, dos and don’ts. This is useful in creating customer education videos in the B2B industry.
E.g, Content Beta created such how-to videos at a scale for 120+ software and tech clients.
DIY means do-it-yourself. These types of videos are generally used for physical products. E.g., Swedish furniture company IKEA is known for simple DIY or do-it-yourself assembly instructions.
Time-lapse refers to a filming technique that creates the illusion of time moving faster, making slow or lengthy processes appear to happen quickly in the final video. They are used to showcase product assembly, installation, and setup processes.
We know how to sell your story using your product UI
Today, there are several video-creating and hosting tools that engage viewers of the videos through clickable elements that are present inside the video frame.
E.g., Interactr, Stornaway, etc. Here is a sample from Stornaway –
These videos show you a comprehensive view of all sides of the product, giving you the illusion that the product is being rotated from all angles. Here is an example.
These videos enable users to virtually “try on” products using augmented reality (AR) or similar technologies. They are popular in the fashion, accessories, and cosmetics industries, allowing customers to visualize how a product would look on them.
This technique is also used by furniture and interior design companies. By leveraging the camera on a user’s device, these videos integrate digital elements into the consumer’s real-world environment. The users can “virtually” place products in their space to visualize and buy with confidence.
Tell stories of everyday life. These videos create a story about how people use the product in their daily lives. You can see how the product may fit into your routine. These videos may include elements of convenience, aspiration, fun, or a unique feature.
Through time-lapse videos with bold captions, sellers can effectively condense and highlight the essence of live events or conferences. This visual strategy not only engages viewers but also offers a quick snapshot of what they might have missed. Content Beta recommends adding a few product screenshots too.
When a company tells a story that matches its values or purpose, it strengthens its brand image. They use elements of filmmaking and narratives to create a memorable and emotional connection with viewers.
We know how to sell your story using your product UI
Where the product is software or B2B, one may use animated explainer videos to showcase use cases, benefits, and how it works.
These types of videos tell us about special deals that won’t last long, and it creates a sense of urgency to buy. The feeling of FOMO (Fear of Missing Out) drives immediate sales. E.g., a video promoting a flash sale on gourmet food products, or a Buy One – Get One coupon code.
Combination-style videos offer a creative and effective way to engage audiences by blending multiple video styles into one compelling narrative.
E.g., Unboxing + Testimonial + Limited Time Offer styles can be blended. Start with an exciting unboxing sequence, followed by genuine customer testimonials. End with a CTA to buy now during the limited-time offer period.
We know how to sell your story using your product UI
Connect with our team at Content Beta to know which style will suit your requirement the best. Instantly hire a dedicated team of designers, motion artists, video editors, copyeditors, and creative directors with a project manager. Scale your video and design creatives at a monthly flat fee. Click Here for details →
E-commerce videos encompass various styles. They can be informative, like tutorials and demos, or emotion-driven, blending different styles for a unique appeal. Here is a quick recap –
Product videos for e-commerce businesses typically highlight physical products, their features, and how they can benefit customers.
However, product videos for software companies use screen recordings, UI screenshots, animations, and step-by-step explanations to show how to use the software app to solve a problem.
Click here to refer to our blog on 7 examples of saas product videos here.
Product videos boost e-commerce conversions by:
For boosting sales, the following product video types are most effective:
These video types directly address customer needs, questions, or concerns. It leads to increased sales conversions.
Creating affordable, high-quality product videos involves:
By leveraging available resources and focusing on the essentials, you can produce high-quality videos on a budget.
The ideal length for e-commerce videos is between 30 seconds to 90 seconds. This duration maintains viewer engagement and provides enough time to convey key product information effectively.
Both models and customers have their merits in e-commerce product videos. The choice depends on the video’s objective.
To measure the impact of product videos:
