PRODUCT MARKETING

24 Best eCommerce Product Videos Examples

Picture of Rishabh Pugalia
Rishabh Pugalia

June 12, 2024

Best-eCommerce-Product-Videos-Examples

eCommerce product videos bridge the gap between virtual browsing and tangible buying. They offer a closer look at products, showcasing their features, benefits, and potential use cases in an engaging manner.

As you start this visual journey, you might be wondering:

  • But what makes eCommerce product videos truly stand out?
  • What elements make eCommerce video ads compelling?
  • How can eCommerce videos effectively highlight a product’s unique selling points?

In this blog, we’ve curated a list of 24 eCommerce product video examples. They’ll give you ideas and tips for making interesting ecommerce product videos that can drive conversions. Let’s dive in!

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    What are eCommerce product videos?

    eCommerce product videos are short videos that showcase products available for purchase on online platforms.

    Product videos aim to replicate the in-store experience by providing a virtual tour of the product. These videos make online shopping feel as if you’re in a real store. They zoom in on the tiniest details and demonstrate how things work. With e-commerce product videos, prospects can make informed shopping decisions with confidence, eliminating the guesswork about whether a product is right for them.

    eCommerce videos can be embedded on product pages, in social media, and in marketing emails to reach a broader audience.

    Our team at Content Beta has analyzed 24 different types of e-commerce product videos.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Why should you use product videos for your eCommerce business?

    Here are the top 3 reasons why your e-commerce business needs product videos:

    1. To Get Attention and Increase Conversions

    The e-commerce product video ads help you demonstrate your product’s features and benefits, answer questions, and guide hesitant shoppers towards the “Buy Now” button. In short, they convert site visitors into buyers. 

    2. Search Engines Love Videos!

    You will often see videos recommended by Google in its search results. Moreover, videos indirectly help increase your site’s domain authority (DA). According to Google Analytics 4 (GA4), “an engaged session is a session that lasts longer than 10 seconds, has a conversion event, or has at least 2 pageviews or screen views.” The higher the engagement rate, the better.

    3. Reach a Wider Audience with Social Media

    Social media platforms allow viewers to share or repost videos. If even one out of ten e-commerce videos goes viral, that means free attention and a wider reach.

    We know how to sell your story using your product UI

    24 styles and types of eCommerce Product Videos

    If your company is planning to create video ads or e-commerce product videos, you need to first understand the different styles and formats. Here is a comprehensive list of different types of eCommerce product videos that you must see before starting the e-commerce video production process –

    1. Unboxing Videos

    Everyone loves unwrapping presents. Unboxing videos take us through the excitement of opening a package and discovering what’s inside. It also provides authentic first impressions. Unboxing videos can be of two types: official and user-generated content (UGC).

    Here is an example of an official unboxing video from “Samsung Galaxy Mobile Phones” –

    Video title: Galaxy Z Flip5: Official Unboxing | Samsung

    Duration: 1 min 26 seconds

    Summary: This official unboxing video uses background music with no voiceover.

    Let’s now talk about the UGC-type unboxing video.

    2. User-Generated Content (UGC) Videos

    Real People, Real Opinions, Authentic Feel!

    Sometimes, companies use videos made by regular folks like us who already bought the product. They share their experiences, and it feels so genuine, and relatable! Such ecommerce product videos are ideal for sharing on social media platforms and ecommerce websites. The lesser they are edited, the more genuine they appear.

    Here is an example (screenshot) of an ecommerce product video from an everyday user. You will find such videos in the “Reviews” section of ecommerce sites or on social media platforms.

    User-Generated-Content-1

    Here is another example:

    Video title: The most aesthetic phone I’ve ever had

    Duration: <1 min

    Summary: This is a YouTube shorts video. No face, No voice, No music, and yet 26K+ likes! UGC + unboxing videos in a YouTube Shorts format are highly underrated marketing tools.

    3. Influencer Review Videos

    Social media influencers who review products regularly have a loyal following. Leveraging their large fan bases allows brands to reach a broader audience, increasing brand exposure and potential sales.

    Video title: Samsung Z Fold 5 and Z Flip 5 Impressions: They Settled!

    Duration: 8 mins 28 seconds

    Summary: The ecommerce product video review includes details on updates, improved chips, and hinges.

    4. Celebrity Endorsement Videos

    The brands partner with celebrities whose values align with their own and who can genuinely connect with their target audience. These celebrities may include movie stars and professional athletes. Of course, the budget may vary depending on the popularity of the celebrity.

    Video title: Launching New Residences in Dubai ft. Harvey Specter from Suits

    Duration: <1 min

    Summary: 305K views over 4 years on a YouTube channel that has just under 600 subscribers!

    5. Product Teaser or Pre-Launch Videos

    These videos create excitement before a new product launch. They show sneak peeks of the product’s features, making people curious and eager for its official release.

    Video title: Introducing Apple Vision Pro

    Duration: 9 mins 21 seconds

    Summary: Click Here to read more about the 5 Storytelling Techniques used in Apple Vision Pro Marketing Video

    6. Social Media Stories and Snippets

    These videos are short, attention-grabbing videos for social media platforms to engage with mobile-first audiences. In most cases, they are shot using phone cameras and are not professionally edited. That is why they provide a high RoI!

    Video title: Before & After: Desk Setup

    Duration: <30 seconds

    Summary: This simple e-commerce video got 1900 likes!

    7. Testimonial and Review Videos

    Remember when we used to read reviews before buying something? It’s like having a conversation with a friend who already tried it! Customer reviews and testimonials provide social proof. A quick heads up, remember if it sounds scripted, then it may not appear authentic.

    This type of video becomes more important when you’re offering a service or a digital product, such as a SaaS.

    Making a video for B2B & SaaS products needs a different mindset.

    Video title: Real reactions from real B2B software marketers | Content Beta

    Duration: 1 min 23 seconds

    Summary: This video is a compilation of real reviews of Content Beta’s customers.

    8. Customer Q&A or FAQ videos

    These videos address frequently asked customer queries. They also update existing customers about new features. Such videos are also used by SaaS companies for customer education and post-sale content.

    Video title: How to start and stop the EGO Power+ 21″ Mowers

    Duration: 1 minute 1 second

    Summary: This e-commerce product video details the process to start the Ego Power Plus 21-inch push and self-propelled mower. For best results, start on pavement or raise the deck above grass before lowering to mow.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    9. Product Comparison Videos

    Comparing different products can make customers feel confident and informed when making purchase decisions. Highlight key differences. Most viewers want to know if the product is value for money.

    Video title: DEWALT DWS780 v. Bosch GCM12SD

    Duration: 2 min 41 seconds

    Summary: This ecommerce product video does a side-by-side comparison of two popular miter saws. This video has over 250k views.

    10. Behind-the-Scenes Videos

    These videos serve to humanize the brand, promoting a sense of transparency and cultivating a deeper bond with consumers. They offer a glimpse into the manufacturing or creation process of the product. Here is an example from “Nine Line Apparel” –

    Video title: Who Really Runs Nine Line Apparel

    Duration: 2 mins 30 seconds

    Summary: This behind-the-scenes video showcases a dynamic and empowering work environment with a strong female leadership presence.

    11. Infomercial-Style Videos

    Infomercial-style video ads use detailed product demos, persuasive pitches, and testimonials to create urgency and drive immediate action. Earlier, they used to be of long duration (30 mins). Their longer format allowed for in-depth showcasing and problem-solving, making them effective for niche products. However, over time, they have become shorter in duration

    Video title: Skinny Stacks Commercial | As Seen On TV | Food Storage Trays

    Duration: 2 mins

    Summary: The video talks about the food storage trays that stretch and stack flat

    12. Product Demo Videos

    Whether you’re a company selling software subscriptions or a product on the Amazon platform, product demo videos can be used to showcase the functionality and features of products.

    Video title: Compstak | Commercial Real Estate Data Platform

    Duration: 2 mins 49 seconds

    Summary: This SaaS product video helps a viewer understand if the product is suitable for them. It also showcases the product’s UI.

    13. How-To Tutorial Videos

    These videos show us how to use the product correctly, making us feel more confident about buying it. It may include mention of common customer queries, dos and don’ts. This is useful in creating customer education videos in the SaaS industry. E.g., Content Beta created such how-to videos at a scale for 120+ software and tech clients.

    Making a video for B2B & SaaS products needs a different mindset.

    Video title: Ethnio Scheduling

    Duration: 2 mins

    Summary: This video shows how to set up “Scheduling” in Ethnio (SaaS) app to automate research workflows.

    14. DIY Videos

    DIY means do-it-yourself. These types of videos are generally used for physical products. E.g., Swedish furniture company IKEA is known for simple DIY or do-it-yourself assembly instructions.

    15. Time-Lapse Assembly Videos

    Time-lapse refers to a filming technique that creates the illusion of time moving faster, making slow or lengthy processes appear to happen quickly in the final video. They are used to showcase product assembly, installation, and setup processes.

    Video title: DIY Mirror Wall Timelapse

    Duration: <1 min

    Summary: The video shows the installation process of the modular mirror.

    16. Interactive Product Tour Videos

    Today, there are several video-creating and hosting tools that draw in viewers of the videos through clickable elements that are present inside the video frame. E.g., Interactr, Stornaway, etc. Here is a sample from Stornaway –

    17. 360-Degree Product View Videos

    These videos show you a comprehensive view of all sides of the product, giving you the illusion that the product is being rotated from all angles. Here is an example.

    Video title: Rotating Shoes DEMO – 360 Product View

    Duration: 15 seconds

    Summary: Adidas Shoes

    Current AI technology can create an engaging video from your existing 360˚ images.

    18. Virtual Try-On & Augmented Reality (AR) Videos

    These videos enable users to virtually “try on” products using augmented reality (AR) or similar technologies. They are popular in the fashion, accessories, and cosmetics industries, allowing customers to visualize how a product would look on them.

    This technique is also used by furniture and interior design companies. By leveraging the camera on a user’s device, these videos integrate digital elements into the consumer’s real-world environment. The users can “virtually” place products in their space to visualize and buy with confidence.

    Video title: Say Hej to IKEA Place – YouTube

    Duration: 1 min

    Summary: This e-commerce video shows how to use IKEA Place (app) which allows you to virtually “place” IKEA products in your space.

    We know how to sell your story using your product UI

    19. Daily Lifestyle or Storytelling Videos

    Tell stories of everyday life. These videos create a story about how people use the product in their daily lives. You can see how the product may fit into your routine. These videos may include elements of convenience, aspiration, fun, or a unique feature.

    Video title: Recycler® Cutting System | Toro® Lawn Mowers

    Duration: 1 min

    Summary: This video highlights the product’s USP. Instead of just cutting the grass, it slices and dices the clippings into tiny pieces, providing essential nutrients back to your lawn.

    20. Event Summary Videos

    Through time-lapse videos with bold captions, sellers can effectively condense and highlight the essence of live events or conferences. This visual strategy not only maintains viewers’ focus but also offers a quick snapshot of what they might have missed. Content Beta recommends adding a few product screenshots too.

    Video title: Service Now | Say Yes to Knowledge 2023!

    Duration: 30 seconds

    Summary: This video provides a quick snapshot of a product showcase and a networking event organized by Service Now.

    21. Emotion-driven Cinematic Product Videos

    When a company tells a story that matches its values or purpose, it strengthens its brand image. They use elements of filmmaking and narratives to create a memorable and emotional connection with viewers.

    Video title: Nike – Dream Crazier | #JustDoIt

    Duration: 1 min 30 seconds

    Summary: This video highlights female athletes who’ve overcome obstacles, united people with their performance, and motivated generations to pursue their dreams.

    22. Animated Explainer Product Videos

    Where the product is software or a SaaS, one may use animated explainer videos to showcase use cases, benefits, and how it works.

    Video title: Recurly | Product Demo Video by Content Beta

    Duration: 4 mins 8 seconds

    Summary: This animated product demo video conveys the benefits of the SaaS app and uses different styles of animation including the app’s user interface (UI).

    23. Limited-Time Offer Product Videos

    These types of videos tell us about special deals that won’t last long, and it creates a sense of urgency to buy. The feeling of FOMO (Fear of Missing Out) drives immediate sales. E.g., a video promoting a flash sale on gourmet food products, or a Buy One – Get One coupon code.

    24. Combination Style Videos - Fusion of different styles

    Combination-style videos offer a creative and effective way to entertain audiences by mixing different video styles into one story.

    E.g., Unboxing + Testimonial + Limited Time Offer styles can be blended. Start with an exciting unboxing sequence, followed by genuine customer testimonials. End with a CTA to buy now during the limited-time offer period.

    Why connect with Content Beta?

    Connect with our team at Content Beta to know which style will suit your requirement the best. Instantly hire a dedicated team of designers, motion artists, video editors, copyeditors, and creative directors with a project manager. Scale your video and design creatives at a monthly flat fee. Schedule a call for details →

    Conclusion

    E-commerce videos encompass various styles, from unboxing, user-generated content, and influencer reviews to interactive tours, 360-degree views, and AR try-ons. They can be informative, like tutorials and demos, or emotion-driven, blending different styles for a unique appeal. Here is a quick recap –

    1. Unboxing Videos
    2. User-Generated Content (UGC) Videos
    3. Influencer Review Videos
    4. Celebrity Endorsement Videos
    5. Product Teaser or Pre-Launch Videos
    6. Social Media Stories and Snippets
    7. Testimonial and Review Videos
    8. Customer Q&A or FAQ videos
    9. Product Comparison Videos
    10. Behind-the-Scenes Videos
    11. Infomercial-Style Videos
    12. Product Demo Videos
    13. How-To Tutorial Videos
    14. DIY Videos
    15. Time-Lapse Assembly Videos
    16. Interactive Product Tour Videos
    17. 360-Degree Product View Videos
    18. Virtual Try-On & Augmented Reality (AR) Videos
    19. Daily Lifestyle or Storytelling Videos
    20. Event Summary Videos
    21. Emotion-driven Cinematic Product Videos
    22. Animated Explainer Product Videos
    23. Limited-Time Offer Product Videos
    24. Combination Style Videos – Fusion of different styles

    Frequently Asked Questions (FAQs)

    AspectE-commerce VideosSoftware Videos
    Content FocusPhysical product features, aesthetics, usageFunctionalities, user interfaces, workflows
    DurationShorter, quick interest captureLonger, detailed features or tutorials
    Production Style360° views, close-ups, modelsScreen recordings, animations, walkthroughs

    Click here to refer to our blog on 7 examples of saas product videos here.

    Product videos increase e-commerce conversions by:

    • Building trust through visual clarity.
    • Enhancing product understanding.
    • Attracting and retaining user attention.
    • Reducing return rates by setting clear expectations.
    • Improving SEO and page visibility.

    The product video type that works best for sales are – demo videos, testimonials and reviews, unboxing videos, comparison videos, tutorial and how-to videos.

    To create affordable, high-quality product videos:

    • Outline key scenes and messages.
    • Use smartphones to shoot the video.
    • Maximize daylight or use budget LED lights.
    • Use free editing tools like DaVinci Resolve or Shotcut.
    • Integrate low-cost or free stock footage.
    • Use simple graphics tools like Canva.
    • Use royalty-free music from sites like FreeMusicArchive.

    The ideal length for e-commerce videos is between 30 seconds to 2 minutes. This duration is long enough to convey essential information and benefits, yet short enough to retain viewer attention.

    Whether to use models or customers in e-commerce product videos depends on the objective:

     

    Models: Best for showcasing product fit, style, and aesthetics. Provides a professional look.

     

    Customers: Great for testimonials or real-life usage, adding authenticity and relatability.

    To measure the impact of product videos:

    • View Count: Track the number of times the video is watched.
    • Engagement Rate: Analyze watch duration and drop-off points.
    • Conversion Rate: Monitor sales or actions taken after watching.
    • Click-Through Rate (CTR): Check how often viewers click linked CTAs.
    • Return on Investment (ROI): Compare video production costs to generated revenue.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    "Fast turnaround" "Easy to work"

    Content Beta