PRODUCT MARKETING

Videos For Strong Brand Identity

Picture of Rishabh Pugalia
Rishabh Pugalia

June 12, 2024

Videos-For-Strong-Brand-Identity

The power of brand identity is to influence consumers beyond just the point of sale. A brand without a strong brand identity is just a name customers forget.

Your brand identity needs to speak. Static images and text alone won’t capture attention. Videos are the best way to build rapport with your audience.

77% of B2B marketing leaders say branding is critical to growth. A strong brand identity sets the brand apart from competitors and connects well with the target audience.

This brings us to:

  • How does high-quality production value affect the perception of the brand’s identity?
  • How can cultural and societal trends be integrated into brand videos to make the brand more relevant and relatable to its audience?
  • In what ways can data-driven insights from video analytics inform and refine a brand’s video strategy to better align with its identity?

A successful brand video tells stories that create a deep emotional connection with viewers. It shows your unique values, personality, and mission across all touchpoints. This will help your business grow and become more profitable in the long run.

Brand Identity

In this blog, we will discuss how to build a strong brand identity with videos. We have a list of 15 brand videos examples that build a strong brand identity.

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    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    What is a Brand Video?

    A brand video is a short film created to communicate a company’s core identity, such as mission, values, personality, etc. These videos are narrative-rich and focus on connecting with viewers’ emotions.

    Brand videos are used across various channels, from social media to company websites. It shapes how the public perceives your business.

    Types of Brand Video

    Each type of video serves a unique purpose in building brand identity. The choice of video type depends on the brand’s objectives, target audience, and the message they want to communicate.

    Here are some common types of brand videos:

    1. Manifesto Videos: Connect with Your Audience

    These videos show a brand’s core values in an inspiring way. They emotionally connect through the brand’s core beliefs, mission statement, and key company values.

    2. Origin Story Videos: Show your journey

    Origin story videos show the humble beginnings and journey of a brand. Highlight the challenges faced and how you overcame them. They humanize the brand and create a relatable narrative that relates with viewers.

    3. Company Culture Videos: Attract Employees and Customers Who Share Your Values

    Company culture videos highlight a brand’s work environment, values, and employee experiences. They attract top talent, build employer branding, and create a positive image of the company.

    4. Social Responsibility Videos: Align Your Brand with Purpose, Inspire Action

    Social impact videos showcase a brand’s commitment to corporate social responsibility, sustainability, and community involvement. They appeal to socially conscious consumers, differentiate the brand, and create a positive brand image.

    5. "About Us" Videos

    A concise and engaging overview of who you are, what you offer, and what sets you apart – perfect for your website or social media profiles.

    6. Behind-the-Scenes Videos: Authenticity and Transparency

    Behind-the-scenes videos offer a candid, unfiltered look at a brand’s culture and people. They encourage transparency and a sense of connection between the brand and its audience. Bloopers, behind-the-scenes, and lighthearted moments make your brand more relatable.

    7. Product Videos: Transform Features into Must-Have Experiences

    Product videos highlight the features, benefits, and unique selling points. They show a brand’s offerings in an engaging and informative way. Potential customers understand the value of the products and make informed purchase decisions.

    8. Explainer Videos: Simplify Complex Concepts

    Explainer videos break down complex concepts, processes, or services into easy-to-understand visual narratives. They educate potential customers, simplify decision-making, and show a brand’s expertise.

    9. Thought Leadership Videos: Build a Loyal Community

    Thought leadership videos feature a brand’s executives, experts, or influencers. They share their insights, knowledge, and opinions on industry trends and topics.

    10. Event Videos: Extend Your Reach

    Event videos showcase a brand’s participation in conferences, product launches, or other notable events. They help extend the reach and impact of the event, engage attendees, and create shareable content for future promotions.

    11. Customer Testimonial Videos: Let Success Stories Speak Louder

    Customer testimonial videos feature real customers sharing their positive experiences and success stories. They create a sense of community and encourage potential customers to choose the brand.

    12. Commercial Videos

    Commercial videos show the essence of your brand in brief, memorable experiences. Through powerful visuals, storytelling, and emotional resonance, they shape how the world perceives your company.

    We know how to sell your story using your product UI

    Importance of Brand Videos

    A well-created branding video tells your company’s story in a way that relates to your ideal audience. Here are some points why brand videos are important:

    1. Humanizing Your Brand

    Brand videos add personality. They showcase your team, values, and unique story, forging an emotional connection that text alone can’t achieve.

    2. Shaping the Perception

    Instead of letting customers draw their own conclusions, you highlight the qualities that matter most to the brand, influencing how people perceive your company.

    3. Show Your Commitment

    Brand videos show your commitment to your mission and build credibility, particularly when paired with elements like customer testimonials or social proof.

    4. Enhancing SEO and Visibility

    Search engines favor videos. Well-optimized brand videos can drive organic traffic to your website, placing you in front of a larger audience.

    5. Versatility and Longevity

    Brand videos are evergreen content. Engaging branded video content has the potential to go viral, reaching a wide audience through social media. It can be used across your website and social media offering continued value over time.

    6. Build Emotional Connections

    With a great brand storytelling video, you can evoke emotions. These brand videos can forge deep, lasting connections between a company and its target audience.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Examples of 15 Brand Videos

    Branding videos are powerful tools for building emotional connections with potential customers. High-quality company brand videos give potential customers and employees an authentic glimpse into your mission and culture.

    Studying the best brand videos can give you incredible inspiration for your own content strategy. Here are 15 brand videos examples for inspiration:

    1. Content Beta

    Making a video for B2B & SaaS products needs a different mindset.

    Brand: Content Beta (B2B Creative agency)

    Type of Brand Video: Testimonial Video

    Video Title: Real Reactions from real B2B Software Marketers | Content Beta

    Duration: 1 minute 36 seconds

    Why we like it:

    • It starts with a catchy line “ Wow you guys work fast”. It immediately highlights a key benefit of the service—speed.
    • It also makes the testimonial video relatable and authentic, as it shows genuine customer feedback rather than scripted marketing content.
    • The entire video is around text play with upbeat music.
    • The video conveys the value proposition of the service as well as snippets from satisfied customers.

    2. Bolt

    Brand: Bolt (Mobility App)

    Type of Brand Video: Company Culture video

    Video Title: Come build with Us

    Duration: 1 minute 18 seconds

    Why we like it:

    • The video hooks with “This is not culture,” which debunks common misconceptions about company culture.
    • It portrays a culture that values direct interaction and practical feedback, which appeals to prospective employees who value impact and involvement.
    • The video acknowledges the challenges and stresses involved in working at Bolt, which adds a layer of honesty and transparency.
    • The video ends with a closing line, “Come build with us,” which attracts candidates and prospects who are motivated by Bolt’s environment.

    3. Microsoft

    Brand: Microsoft

    Type of Brand Video: Social Responsibility Videos

    Video Title: Explainer: How circular centers will help Microsoft achieve zero waste by 2030

    Duration: 4 minutes 17 seconds

    Why we like it:

    • Microsoft’s commitment to zero waste and the detailed explanation of its circular centers set a benchmark in the industry.
    • Pursuing and communicating their sustainability efforts will increase their brand image and consumer loyalty.
    • The video openly shares its goals and strategies for achieving zero waste by 2030. It helps the company build a good rapport with its stakeholders, including customers, investors, and environmental groups in this eco-conscious market.
    • Circular centers are a forward-thinking solution that highlights Microsoft’s role as an innovator in sustainability, not just in software and technology.

    4. Apple

    Brand: Apple

    Type of Brand Video: Brand vision video

    Video Title: 2030 Status | Mother Nature | Apple

    Duration: 5 minutes 25 seconds

    Why we like it:

    • The video intends to humorously highlight Apple’s commitment to environmental sustainability and carbon neutrality.
    • The video uses a playful scenario. “Mother Nature” visits Apple to discuss its progress towards reducing its carbon footprint.
    • Apple’s environmental focus encourages people to buy their products to support sustainability.

    5. Salesforce

    Brand: Salesforce

    Type of Brand Video: Social impact video

    Video Title: What Does it Mean to Commit? | Salesforce Impact

    Duration: 2 minutes 21 seconds

    Why we like it:

    • The video highlights the importance of committing to values-driven business practices and using technology for social good.
    • Salesforce dedicates part of its equity, products, profits, and time to charitable causes, demonstrating social responsibility.
    • The video highlights the importance of staying true to values, such as giving back to communities and promoting equality.

    6. SentinelOne

    Brand: SentinelOne

    Type of Brand Video: Employee Testimonial style video

    Video Title: SentinelOne Values

    Duration: 2 minutes 45 seconds

    Why we like it:

    • It shows a company culture that values integrity, collaboration, and respect among its employees.
    • It is a corporate employee testimonial video where they discuss the importance of teamwork, collaboration, and accountability.
    • Different leaders at SentinelOne, such as the CEO, CPO, etc share their perspectives on the values upheld at SentinelOne. They talk about how they prioritize integrity above everything else.

    7. Google

    Brand: Google

    Type of Brand Video: Social impact video

    Video Title: Google & Gold House | The 2024 A100 List

    Duration: 1 minute 30 seconds

    Why we like it:

    • The video emphasizes the organization’s commitment to breaking norms, pushing boundaries, and creating positive change for future generations.
    • The video aims to inspire viewers to join in creating positive change through inclusivity, unity, and progress.
    • They created an A-100 list to honor a rich history marked by champions, traditions, and innovations.

    8. Grammarly

    Brand: Grammarly

    Type of Brand Video: Employee Testimonial style video

    Video Title: Grammarly’s Commitment to Security, Privacy, and Responsible AI

    Duration: 2 minutes 10 seconds

    Why we like it:

    • The video emphasizes Grammarly’s commitment to privacy and security. They show that customers can trust the platform with sensitive data.
    • They discuss how Grammarly’s values of integrity, transparency, and customer-centricity.

    9. Cisco

    Brand: Cisco

    Type of Brand Video: Company culture video

    Video Title: The Bridge to Possible: Cisco’s Inclusive Future Anthem

    Duration: 1 minute 15 seconds

    Why we like it:

    • This video shows the company’s commitment to a more inclusive future through technology and innovation.
    • Cisco advocates for promoting equality, fairness, and social justice in the workplace and beyond.
    • Cisco works to reduce its carbon footprint and waste, prioritizing environmental preservation. Overall the video shows Cisco’s values, impact, and social responsibility.

    We know how to sell your story using your product UI

    10. Zscaler

    Brand: Zscaler

    Type of Brand Video: Brand story video

    Video Title: Zscaler Brand Story (Full)

    Duration: 3 minutes 12 seconds

    Why we like it:

    • The intent of this brand video is to share Zscaler’s journey and vision in transforming the domain of cybersecurity.
    • The video emphasizes how Zscaler challenged traditional security approaches and introduced a new architecture for cloud security. (Innovation)
    • The video includes employees, how they started, appearances on television shows, reaching milestones, etc.

    11. Nokia

    Brand: Nokia

    Type of Brand Video: Rebrand video

    Video Title: Nokia new brand video

    Duration: 1 minute 39 seconds

    Why we like it:

    • The video highlights how Nokia has adapted and innovated over 150 years.
    • The video portrays Nokia as a leader in technology evolution, pushing boundaries with precision and innovation.
    • It highlights the company’s role in developing smart networks that allow real-time interactions and collaboration across different industries.

    12. Sony

    Brand: Sony

    Type of Brand Video: Brand vision video

    Video Title: Sony’s Sustainability Vision | Official Video

    Duration: 2 minutes 49 seconds

    Why we like it:

    • The video highlights the company’s purpose and corporate direction.
    • Sony builds emotional connections through creativity and technology, while also focusing on sustainability and societal well-being.
    • The video shows Sony’s dedication to a world where people can share and experience “Kando” (emotion), living harmoniously with each other and the environment.

    13. Atlassian

    Brand: Atlassian

    Type of Brand Video: Social responsibility video

    Video Title: Atlassian volunteer helps families affected by birth trauma | Atlassian Foundation | Atlassian

    Duration: 2 minutes 3 seconds

    Why we like it:

    • Atlassian allows employees to spend five days per year volunteering. This shows their support for community engagement and social impact.
    • The video highlights the story of Daniel, a software engineer at Atlassian, who volunteers his time and expertise with the ABTA.
    • The video shows how individuals like Daniel can make a significant impact using their skills and passion for a meaningful cause.

    14. Shopify

    Brand: Shopify

    Type of Brand Video: Brand story video

    Video Title: The Shopify Story

    Duration: 9 minutes 28 seconds

    Why we like it:

    • The video highlights the Shopif’s origin story.
    • It focuses on its mission to empower entrepreneurs and simplify the process of starting and running a business.
    • The video concludes with a message of ongoing support and commitment to entrepreneurs. This shows that Shopify is there to help them succeed in the e-commerce domain.

    15. Zoho Vault

    Brand: Zoho Vault

    Type of Brand Video: Brand journey video

    Video Title: Zoho Vault turned 10 | This is our story

    Duration: 1 minute 7 seconds

    Why we like it:

    • The video celebrates Zoho Vault turning 10.
    • The video shows Zoho Vault’s journey from 2013 to now, highlighting its growth, commitment, ideas, and progress.
    • It shows how Zoho Vault makes security simple, reliable, and affordable. Zoho shows its appreciation to users, partners, etc.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    What makes a Successful Brand Video?

    A successful brand video shapes how people see your company. It’s an investment in building trust, growing community, and achieving long-term growth.

    Unlike product-focused videos, branding videos showcase your mission, values, and the unique personality behind your business.

    Here are a few points on what makes a successful brand video:

    • Authenticity: Reflects the true voice and values of your brand, creating a sense of connection and community.
    • High-Quality Production: Professional visuals and sound design enhance credibility and magnify the emotional impact.
    • Purpose-Driven: Clearly communicates your brand’s mission, vision, or goals, inspiring viewers to take action.
    • Emotional Resonance: Brings out feelings like inspiration, belonging, or a shared sense of purpose, deepening engagement.
    • Strategic Distribution: Reaches your target audience across the right channels, maximizing visibility and emotional impact.
    • Calls to Action: Guides viewers towards joining your community, supporting your cause, or becoming a customer.

    For impactful brand marketing video production, find a partner who understands your brand identity and can translate that into compelling visual storytelling.

    Why Choose Content Beta?

    Your branding videos set the tone for your target audience. Professional brand video production ensures your videos have a polished look and a strong message. Make them count with compelling, professional content that touches their heart.

    Don’t want to burden your in-house team? Content Beta offers affordable, expert video production. Our Creative as a Service (CaaS) plans are designed to fully support tech companies, providing expertise in every aspect of video production.

    Here’s what makes us unique:

    • Flexibility: Rollover credits and adaptable plans ensure you get what you need when you need it.
    • Experience: Our extensive portfolio showcases our expertise in explainer videos, testimonials, and more – we customize our skills to your specific goals.
    • Speed & Efficiency: We understand deadlines and ensure a speedy delivery without compromising on quality. Apart from these, Content Beta offers rapid, same-day responses for quick edits and revisions.

    Over 170+ satisfied clients trust us to elevate their video presence.

    Let’s discuss your branding video production. Schedule a call now!

    Conclusion

    A strong branding video leaves a lasting impression, making your business memorable. The best brand videos would be the ones that make you feel something strong and remember what the brand stands for.

    Invest in strategic videos for brands to show company culture and achieve sustainable, long-term growth. Partnering with an experienced brand video production team gives you access to creative experts, ensuring your videos leave a lasting and positive impression.

    When planning your brand content video strategy, consider a mix of formats such as storytelling, customer stories, and behind-the-scenes peeks. It will keep your audience entertained and informed.

    Frequently Asked Questions (FAQs)

    A basic brand video costs between $3,000 to $10,000 for professional production. The cost may vary based on factors like video length, quality, talent, and production complexity.

    Agencies like Content Beta provide the right balance of quality, affordability, and quick turnovers.

    Yes, brand videos should have a call to action. It guides viewers on what steps to take next, whether it’s visiting a website, signing up for a newsletter, or following your brand on social media.

    A good brand video:

    • Effectively communicates the brand’s message or value proposition.
    • Resonates emotionally with the target audience.
    • Maintains viewer interest throughout.
    • Looks professional, ensuring clarity in both visuals and sound.

    Common mistakes in brand video production include:

    • lack of a clear message,
    • targeting the wrong audience,
    • poor production quality,
    • the overly long duration that loses viewer interest,
    • failing to include a call to action.

    We have made videos for 150+ B2B & SaaS companies.

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