In today’s digital age, video has far surpassed words as a medium of consuming content. It is basic science, human eyes are attracted to movement. That’s why this research by Mediamind showed that consumers are 27 times more likely to click on a moving video ad than a static banner.
When it comes to the app market, the competition for attention is fierce. Creating an effective app demo video is crucial to showcase the unique features of your app and engage potential users.
If you’re planning to launch a mobile app, having a high-quality B2B SaaS Product Demo Video is essential to showcase your app in action and highlight its features and benefits to potential users. You can easily answer audience queries and explain how the app works in a simple manner.
Here are the top 3 best app demo video templates that you can use for your next product launch:
An app preview video is a short and visually appealing B2B SaaS Product Demo Video that highlights your app’s unique features and benefits. It typically includes short clips of your app in action, overlaid with text and music.
This type of B2B Product Demo demo video is ideal for social media platforms like TikTok and instagram, where users have short attention spans and are scrolling through their feeds quickly.
Here’s a customizable video template for you:
| Opening Scene |
- Show your app's logo or name - Use a catchy phrase or tagline that summarizes your app's value proposition |
| Intro line | - "Introducing [App Name], the app that [insert value proposition]." |
| Demonstration Scene |
- Show a quick overview of the app's main features - Demonstrate how easy it is to use the app - Highlight the benefits of the app |
| Benefits |
- "With [App Name], you can [insert key features]." - "Our app is designed to make your life easier by [insert benefits]." |
| Social Proof Scene |
- Display positive reviews from satisfied users or showcase user testimonials - Show how many people have downloaded the app and how highly rated it is on the app store |
| Closing Scene |
- "Join the thousands of people who have downloaded [App Name] and have improved their [insert use case or benefit]." - "Download [App Name] today and [insert desired outcome or benefit]." |
Here’s an excellent example you can refer to:
A product walkthrough video showcases the key features and benefits of your app. It typically includes a step-by-step demonstration of how your app works, highlighting its unique features and benefits.
This type of demo video can be particularly useful for apps that are more complex or have multiple functions.
Here’s a customizable video template for your business:
| Opening shot |
- A computer screen with the B2B/SaaS app on the home screen - "Introducing [App Name], the powerful software solution designed specifically for businesses like yours." |
| Transitions to the app's main dashboard |
- “With [App Name], you can streamline your workflow, boost productivity, and take your business to the next level." - "Easily manage your [specific business function], [specific business function], and [specific business function] with [App Name]'s intuitive and user-friendly interface." |
| Screen shows examples of the app's features |
- “But we understand that every business is unique. That's why [App Name] is fully customizable to fit your specific needs and requirements." - “Whether you need to customize your [specific feature or aspect of the app] or integrate with other tools and software, [App Name] makes it easy to adapt to your business." |
| Closing shot | - "Take your business to the next level with [App Name]. Download now and see how our powerful software solution can transform your business." |
Here is an example of such app demo video:
A lifestyle B2B Product Demo video showcases your app in action and how it can be used in real-life situations. This type of demo video can be particularly effective for apps that cater to a specific niche or audience, such as fitness or cooking apps. It typically includes footage of people using your app and can be a powerful way to showcase how your app can enhance users’ lives.
Here’s a customizable video template for you:
| Opening Scene |
- Set the scene by showing a person in a relatable situation - Use a catchy phrase or tagline that summarizes your app's value proposition |
| Real Life Demo |
"Life can be hectic and overwhelming, but [App Name] is here to help." - Show how your app can make the person's life easier in the situation you've established - Highlight specific features of the app that make it useful in this situation - Demonstrate how easy it is to use the app in the given scenario |
| User testimonial |
"With [App Name], you can [insert key features] to help simplify your life." - "Our app is designed to make your [insert use case or benefit] more manageable and enjoyable." - Display positive reviews from satisfied users or showcase user testimonials - Show how many people have downloaded the app and how highly rated it is on the app store |
| Closing Scene |
- "Don't just take our word for it, here's what our users are saying:" - "Join the thousands of people who have downloaded [App Name] and have improved their [insert use case or benefit]." |
| Call to action |
- Include a call-to-action to download the app - Display your app's logo or name again - Use a catchy phrase or tagline to leave a lasting impression - "Download [App Name] today and [insert desired outcome or benefit]." - "Experience the convenience and ease that [App Name] can bring to your life." |
Here is an example of lifestyle app demo video:
Having a mobile app for your business can be a game-changer. However, launching an app with B2B Product Demo video can be a challenging and time-consuming process, with many factors to consider.This is where app demo video templates can be an invaluable tool for your business.
Your business needs app demo video templates for a successful app launch for the following reasons
Developing an app demo video from scratch can be a time-consuming and expensive process. By using app demo video templates, you can save both time and money while still creating a high-quality video that effectively showcases your app’s features.
App demo video templates are designed by professional video creators, ensuring that your app demo video looks polished and visually appealing. This can make a significant difference in how potential users perceive your app and can increase the likelihood of them downloading it.
Look at the following example of how a professional template for a demo video should look like:
App demo video templates are customizable, allowing you to tailor the video to your app’s specific features and benefits. Additionally, many templates are flexible, meaning that you can easily make changes to the video as your app evolves or as you receive feedback from users
The internet is filled with various customizable resources that you can use for your demo video.
Creating an app demo video template is important because these videos are an effective way to showcase your app’s key features and benefits, and attract new users. But with so many apps and videos out there, how do you make your template stand out?
Here are some tips to help you create a compelling app demo video template that captures your audience’s attention and converts viewers into users
Before you start filming and even before you start making your script, make sure you have a clear concept and vision for your B2B SaaS Product Demo Video. This should align with your app’s key features and benefits, and showcase its unique value proposition. With a clear idea in mind you can sit down to create a script that tailor fits your brand and product.
Attention spans are short, so keep your B2B Product Demo video short and to the point. Try to keep your template under two minutes if possible. This will help keep viewers engaged and interested in your app.
From analysis, it is revealed that the average product demo video length is around 2 mins, therefore the shorter the length of the video the better.
Identify the key features of your app and highlight them in your video template script. Show how your app can solve common problems or make tasks easier and more efficient.
Use a script to guide your video and make sure it is clear and concise. Use simple language that is easy for viewers to understand, and make sure the audio quality is good.
Use visuals to tell a story about your app and how it can be used. Use animations, screenshots, and other graphics in your template creation to help viewers understand how your app works.
Make sure to include a call to action at the end of your video template, such as a link to download your app or visit your website. This will help convert viewers into users.
When Content Beta analyzed demo videos in B2B, over 68% of them included some sort of call to action which reflects just how important of an element it is.
Once you’ve created your video, test it out with a small group of people to get feedback. Use this feedback to refine and improve your video before sharing it with a wider audience.
Are you a B2B or SaaS company looking for expert help with your remote video and design needs?
Look no further than Content Beta‘s Remote Video and Design team! Our team of experienced professionals can help you create high-quality B2B SaaS Product Demo Videos that showcase your products or services and communicate your brand’s message effectively. Whether you need help with explainer videos, SaaS Product Demo video, or social media videos, our team can provide customized solutions tailored to your specific needs.
In conclusion, using app demo video templates can be an easy and effective way to create a high-quality video that showcases your app’s features and benefits. With a wide range of templates available, you can choose one that best fits your needs and customize it to suit your app’s unique value proposition.
By following the tips outlined in this article, you can create compelling and engaging app demo videos that help attract new users and drive conversions. So why wait? Start exploring app demo video templates today and take your app’s launch to the next level.
The key elements of a best app demo video include:
Choosing the best app demo video template for your app can be a challenging task, but here are some tips to help you:
While it is possible to create an app demo video yourself, hiring a professional video creator can ensure that your video looks polished and professional. Consider your budget, timeline, and the level of expertise required to create a high-quality app demo video.
There are several benefits of using the best app demo video templates, including:
Khyati is a seasoned writer and a hands-on marketing professional. She specializes in inbound and growth marketing, content marketing, lead generation, public relations, brand amplification, B2B communications and partnerships, and social media marketing.
Khyati is a seasoned writer and a hands-on marketing professional. She specializes in inbound and growth marketing, content marketing, lead generation, public relations, brand amplification, B2B communications and partnerships, and social media marketing.
