PRODUCT MARKETING

6 Video Messaging Ideas to Revolutionize Your Business

Picture of Rishabh Pugalia
Rishabh Pugalia

June 12, 2024

6 Video Messaging Ideas to Revolutionize Your Business

Video messaging is now an effective means for businesses aiming to upgrade their communication methods and improve their brand visibility. They have the potential to grip audiences, communicate messages with impact, and build meaningful connections.

According to WordStream by LocaliQ, video viewers retain 95% of a message as compared to only 10% retained from text.


Connecting with people (interaction) and standing out (differentiation) are both necessary. Using creative video messages is a great way to achieve these goals and take your business to a higher level.

Here are some questions to think about before we go further into the topic:

  • How do we know if B2B video messages are actually working besides just counting how many people watch them?
  • How can B2B businesses use video messages to make sales feel more personal and less transactional?
  • What are the security considerations for video messages, particularly when dealing with sensitive data?

Diverse video message ideas exist, ranging from personalized outreach to immersive storytelling. Each of these can be customized to your unique goals and audience to drive maximum impact.

With this in mind, let’s explore 6 creative video message ideas.

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    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    What is Video Messaging?

    Video messaging is a form of digital communication in which short videos convey messages instead of text or audio. It is a type of short-form video where the videos can be recorded and sent anytime, meaning the recipient can watch them at their convenience.

    Additionally, these short and personalized video messages enable users to communicate emotions and nuances often lost in written communication.

    It also allows for the inclusion of visual aids, such as product demonstrations or infographic examples, making explanations clearer and more interactive.

    How Can Video Messages Help Your Business?

    Video messages are efficient and impactful for businesses striving to elevate their communication strategies. Let’s look at some of the key benefits of video message ideas:

    1. Elevated Engagement

    Videos can instantly secure and hold attention, and an interesting video with a message can make your audience pause and watch for an extra few moments.

    Teams can use messaging through video to share updates, provide feedback, or simply connect face-to-face. This is especially useful in remote or hybrid work environments, thus helping in internal communication and engagement.

    2. Clearer Communication

    Videos enable you to guide viewers step-by-step, ensuring they grasp the message exactly as intended. This reduces misunderstandings and strengthens overall communication efficiency.

    Videos allow for non-verbal cues like facial expressions and body language, making communication more effective and personal.

    3. Authentic Connection

    Video message ideas add a personal touch to digital messages, helping create real and stronger bonds between teams and customers. Videos can be used to personalize outreach, demonstrate products, or provide customer testimonials.

    The ability to see someone’s face and hear their voice makes messages feel more authentic and believable.

    4. Efficiency in Messaging

    Video messaging can streamline the communication process, often delivering information more quickly and effectively than written emails. Creating a short video to explain a concept or feature update can take less time than composing a detailed email.

    Additionally, video messages allow for communication at the recipient’s convenience, accommodating different time zones and schedules.

    5. Increased Conversion Rates

    Video messages stand out for their high interaction rates. They make viewers more likely to be persuaded by what they see and feel, leading to increased sales and revenue growth for businesses.

    6 Best Examples of Video Messaging

    Here are the examples of 6 best video message ideas:

    1. Employee Onboarding Video

    Every company aims for new hires to be productive and involved from the start, contributing to the company’s success. New hire onboarding videos can ease their introduction, making it less intimidating.

    Using onboarding video examples is a great method to familiarize them with what the company stands for and what they can expect.

    Take a look at Atlassian’s employee onboarding video –

    2. Customer Testimonials

    Customer Testimonial videos are an effective marketing strategy that can amplify trust and persuade people to try your products or services.

    These video message ideas feature customers sharing their experiences with a product or service. They are versatile and can be used across various marketing platforms, especially online ads.

    They allow potential customers to see the benefits and features through another customer’s eyes. It makes it easier for them to imagine themselves using the product or service.

    For instance, take a look at an example by Lawcus for Content Beta –

    Making a video for B2B & SaaS products needs a different mindset.

    3. Product Demo Videos

    Demo videos are short videos that display the features, functionality, and benefits of a product or service. They are designed to give potential customers a clear understanding of how the product works and how it can solve their problems or meet their needs.

    Let’s look at the product demo video by Content Beta for Good Lab –

    Making a video for B2B & SaaS products needs a different mindset.

    4. Promote Company Culture

    Video messaging establishes a sense of community and shared values. You can share team highlights, celebrate milestones, or introduce new hires in a welcoming and engaging way. This will create pride among employees and attract top talent who connect with your culture.

    Let’s look at an example by Atlassian –

    We know how to sell your story using your product UI

    5. Customer Onboarding Videos

    These videos familiarize customers with your brand and demonstrate how your offerings can benefit them. They also provide information regarding the product or service, including its usage and advantages.

    They present your business positively, ensuring customers feel confident about the support they’ll receive.

    Consider Content Beta’s onboarding video for ManyChat as an example.

    Making a video for B2B & SaaS products needs a different mindset.

    6. Customer Support

    Customer Support videos offer significant advantages by providing instant clarity, availability, and personalized assistance. These videos serve as an accessible resource for customers to find solutions to common queries and issues at their convenience around the clock.

    With visual, step-by-step guidance, customers achieve a clearer understanding of how to resolve their problems, reducing the need for additional support.

    Let’s look at an example by Zoom:

    Why Choose Content Beta?

    What challenges might B2B businesses face when using videos, and how can they overcome them? We’re here to help companies with all their video message ideas and production needs, including making changes and updates.

    With our expertise in B2B, Tech, and Software content creation, we also offer a Creative as a Service (CaaS) plan with a dedicated video and design team for a monthly fee.

    Why choose us?

    • Transparent Costs and No Hidden Fees: At Content Beta, you get a clear breakdown of costs. Our pricing plan ensures that if you don’t use all your credits, we’ll just add them to your next billing cycle.
    • Seamless Teamwork and Communication: Our cloud-based system streamlines collaboration, ensuring smooth interaction between your team and ours.
    • Timely Delivery: We prioritize getting your video message ideas to you swiftly without compromising on quality.

    Want to know more? Schedule a call with us today!

    Conclusion

    Now that we explored video message ideas, we know the significant role that they play in marketing strategy for businesses.

    Video message ideas can also be incorporated in areas like:

    • Presentations
    • Email follow up
    • Content promotion
    • Video newsletter
    • Post meeting Recap, etc.

    Whether it’s through personalized outreach, engaging storytelling, or utilizing AI-powered insights, video messaging is an adaptable tool for all kinds of businesses.

    Frequently Asked Questions (FAQs)

    To begin with video messaging, choose a platform that aligns with your needs and budget. Popular platforms include Loom, Vidyard, BombBomb, and Covideo.

    These platforms offer easy recording, editing, and sharing features. Many integrate with your existing communication tools like email or CRM systems.

    Some best practices for creating effective video messages include:

    • Keep your videos concise and focused on a single message.
    • Maintain good lighting and sound quality for a professional look.
    • Be real and let your personality shine through.
    • Use visuals or screen recordings to give clarity to your message.
    • Always include a clear call to action at the end, guiding viewers on what to do next.

    Video can be used to enhance marketing messages by making them more engaging and memorable. Use videos to tell stories, showcase product demos, introduce your team, or share customer testimonials.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    "Fast turnaround" "Easy to work"

    Content Beta