B2B Testimonial Videos Can Help Your Marketing and Sales Campaigns Exceed Expectations

7 Easy Ways To Capture Tons Of B2B SaaS Customer Testimonial Videos

B2B testimonial videos are a powerful marketing and sales tool. By featuring current or past customers talking about your company in a positive light, these videos can help build trust and credibility with potential buyers.

Daily Blogging reports that 97% of B2B consumers find testimonials and reviews trustworthy.

When it comes to B2B SaaS and software businesses, there are quite a few sales and marketing challenges that tend to crop up.

For example, prospective customers tend to believe what satisfied users of the product have to say. This is where customer testimonial videos can be invaluable because they can see the happy customers talking about, or even using, the product in question.

When done right, B2B testimonial videos can be a great asset for any company looking to boost its sales and marketing efforts.

This article begins by talking about the challenges faced by B2B SaaS and software businesses before we talk about how we can solve them.

Table of Contents

What are the challenges faced by B2B SaaS companies in their sales and marketing campaigns?

Let’s look at the factors that prevent companies from closing deals and converting leads into paying customers:

  • Firstly, B2B SaaS products are often highly technical, and it can be difficult to explain their value easily understood by non-experts. So, coming up with innovative ideas and an effective sales pitch that will capture the attention of their target audience can be challenging.
  • Secondly, the target market for these products can be quite niche, making it hard to reach the right people with advertising and marketing collateral. Creating content that is both informative well as appealing to the target demographic is not easy.
  • Thirdly, as B2B SaaS and software businesses deal in high-value products and services, the sales process is often lengthy and involved, which can be frustrating for both buyers and sellers. The challenge is to ensure that their marketing campaigns are cost-effective in order to make the most of their budget.
  • Finally, there are many B2B SaaS companies out there, and each one is trying to sell their product or service in a unique way. It can be hard to break through the noise and get your message across to potential customers. With so many products and services available, it can be difficult to stand out from the competition.

Are these challenges insurmountable?

Despite the challenges posed by B2B SaaS and software businesses, they can do a few things that can increase the effectiveness of marketing and sales campaigns:

Customer testimonial videos can be very helpful in this regard. Here is an example of a remote video testimonial created by Content Beta for Metadata.io, a tool that helps automate campaign building:


How to use B2B SaaS customer testimonial videos in your campaigns?

As the popularity of videos in marketing campaigns continues to grow, so does the use of B2B SaaS customer testimonial videos. These types of customer support videos can be extremely helpful in boosting the performance of your marketing and sales campaigns.

Let’s start with their roles in marketing campaigns:

A. Marketing campaigns

B2B customer testimonial videos are an important part of any marketing campaign and can help marketing campaigns in a number of ways.

Here are a few tips on how to use B2B SaaS customer testimonial videos in your next marketing campaigns:

1. Find a recognizable brand to endorse you

Use B2B testimonial videos to generate awareness about your company and products or services. These customer support videos can be used at every stage of the sales and marketing funnel, from top-of-the-funnel awareness all the way down to bottom-of-the-funnel conversion.

To get the most out of the testimonial video, find a well-known SaaS company from among your clients to speak for your brand. Here is an example of a remote video testimonial from Zendesk for Zoom, where the Zendesk’s CIO himself is at hand to talk about how they use Zoom to great effect:


2. Make them targeted and relevant

Make your B2B testimonial videos relevant to your target audience. The more targeted and relevant your B2B SaaS testimonial video is to your audience, the more effective it will be.

These business testimonial videos should be to the point. Remember, the shorter your video, the more likely it is for people to watch it.

In many cases, B2B SaaS companies are selling to C-level people. Make sure your video is relevant to them and speaks to the problems they have.

This remote video testimonial is furnished by the CEO & Founder of ScaleX.ai for Content Beta. Mr. Burmeister’s words carry a lot of weightage with the top level people who may be facing the same issues and actively looking for solutions:


3. Address customers’ concerns

Use B2B testimonial videos to build credibility and trust with potential customers who may be considering doing business with your company.

Don’t be afraid to talk about any apprehensions your customers may have had when they approached you. In fact, you can feature satisfied customers who had their doubts initially but were pleasantly surprised after using your product or service.

In this client video testimonial, Ms. Arianna Gonzalez, Growth Marketing Lead at Lawcus, talks about how videos produced by Content Beta helped their business in spite of her initial concerns:


B. Sales campaigns

B2B customer testimonial videos are an important part of a sales campaign and can help it in a number of ways. A testimonial video is a powerful marketing tool that can help you overcome objections, build trust, and close more sales.

When done correctly, a testimonial video can be one of the most effective sales tools in your arsenal.

Here are a few tips on how to use B2B SaaS customer testimonial videos in your next sales campaign:

1. Nudge your leads at every step

We all need a little push time and again at every stage of our lives to remind us what our next step should be. SaaS sales are no different. Only taking your marketing pitch to its logical end can improve your sales no matter how impressive the testimonials may have been.

The solution is simple. Make sure your B2B testimonial video has a call-to-action at the end. This might include asking viewers to leave a comment on your site, visit your site, or download a piece of content. Make sure this call-to-action is clear and easy to understand.

For example, a prospect has been suitably impressed by the testimonials and ready to learn more. But he/she would like to know more about your customer onboarding before they would commit themselves.

A strategically placed CTA link or button can take them to a tutorial video or a video course, thus removing any last vestiges of doubt about your product in their mind. Watch this onboarding video example created by Content Beta for Taskworld, thea cloud-based collaboration platform:


2. Demonstrate value

B2B testimonial videos can be used to drive sales by demonstrating the value of a company’s offerings. Use testimonial videos to drive sales by showing potential customers how the company’s products or services have helped others achieve their goals.

The best way to show value is to create a client video testimonial featuring a user who can not only demonstrate the features of a product but also explain how the product can solve a business problem for others:

Here is an example client video testimonial featuring Salesforce and Slack that talks about how they joined hands to help their shared customers work more productively:


3. Use a call to action

How does including a good call to action in B2B testimonial videos help your sales campaigns?

Testimonial Videos are a powerful tool for reaching new customers, increasing conversions and driving more leads through your sales funnel.

By providing context for the viewer, you can help them understand what they need to do next in order to take advantage of your offer.

Using a call to action at the end of your testimonial video will ensure that your viewers take the desired action, whether it’s signing up for your email list or making a purchase.

Here is an example of a customer testimonial video from Galley, the restaurant management app, that features a clear CTA:


How to make a great B2B SaaS customer testimonial video?

When it comes to B2B testimonial videos, the sky’s the limit. But how do you make a great one? Here are some tips:

  • First, identify your target audience and what you want to achieve with the video. Do you want to increase brand awareness? Drive more traffic to your website? Get more leads? Once you know your goals, you can start planning your video.
  • Second, choose the right spokesperson. This person should be someone who is credible and likable, and who can speak eloquently about your product or service.
  • Third, keep it short and sweet. Your video should be no longer than two minutes, and it should focus on one or two key points. Otherwise, your viewers may lose interest.
  • Fourth, make sure the production quality is high. Poor video quality can ruin a good video, so invest in professional video production.
  • Fifth, make sure you have a call to action. You should ask your audience to do something like visit your website or call for more information.
  • Finally, make sure your video is distributed through the right channels. Facebook, YouTube and other social media sites are all good options for distributing your video, but don’t just put it on YouTube and hope for the best. You should also share it with everyone you know personally and professionally.

Why do people trust B2B SaaS video testimonials more than they would a text-based testimonial?

There are a number of reasons that B2B testimonial videos are more trusted than text-based ones.

How long should a good B2B SaaS video testimonial be?

When it comes to B2B SaaS video testimonials, there is no one-size-fits-all answer. The length of the video should be based on the story being told and the overall message that the company wants to communicate. That said, a good B2B SaaS video testimonial should be between 2-3 minutes long.

The key is to make sure that the testimonial is focused and tells a story that will resonate with viewers. It should be engaging and offer insights into what it’s like to work with your company.

Ultimately, the goal is to give potential customers a sense of what they can expect if they decide to do business with you.


Before we wrap up, let’s recap how to make B2B SaaS video testimonials to increase leads, sales, and conversions for your business.

Here are a few tips to make sure your testimonial video is effective:

  • Your viewers’ attention spans are limited, so make sure your video is under two minutes.
  • Choose testimonials that speak to your target audience and address their specific pain points.
  • Getting real customers to give their honest feedback makes your testimonial more trustworthy and believable.
  • Highlight the features of your product or service that are most important to your customers. Don’t try to sell them on everything – focus on what they care about most.

Finally, by featuring satisfied customers in B2B testimonial videos, businesses can show potential customers that they are happy with the product or service. This can help increase confidence in the product or service and encourage more sales.

Frequently Asked Questions (FAQs)

They should select customers that are knowledgeable about your product or service and who can speak to its value. Ensure that the customer is happy with the final video before it goes live. The last thing you want is for a customer to feel like they were misquoted or misrepresented in any way. With B2B testimonial videos, less is more.

SaaS customers expect a certain level of customization and personalization from the brands they do business with. B2B testimonial videos allow businesses to tailor their marketing and sales messages to the specific needs of their target market, effectively reaching and converting more and more potential customers.

B2B testimonial videos when used with customer support videos like product demo and marketing videos help communicate what benefits a product offers. So, customers will not have unrealistic expectations from the product they are investing in. However, it is imperative that if a company promises a certain level of service or quality, it should deliver on that promise.

Creating videos like sales video examples or client video testimonials is a specialized job. To get the best ROI on your video marketing efforts, you can hire video testimonial service to create professional customer video testimonials at competitive rates. You don’t need to have an in-house team or hire expensive equipment.

A remote video testimonial features a customer talking about their experience with a product or service. These videos can be used to promote and market your business. Remote video testimonials are credible, affordable and easy to make. You can use it on your website, social media, and other marketing materials.

A competent video production company like Content Beta can handle testimonial video production on behalf of a B2B SaaS business. Remote video testimonials is its forte that companies can take advantage of their remote video production expertise to cut down on cost and effort needed to produce it themselves.

Content Beta