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Rishabh leads the content strategy at Content Beta, a creative video and design agency for Tech & SaaS companies.
Product Training videos (or How-To/Onboarding videos) are an excellent way for companies to introduce their products, services, and processes to onboard new customers or employees. They allow organizations to engage with audiences in an entertaining, educational, and memorable way.
These videos can be used for marketing and training, dramatically decreasing time-to-productivity for both customers and employees. If done well, they can provide maximum impact with minimal effort and contribute to a successful onboarding process.
Product training videos are essential for B2B companies as they help educate users on how to use their products. Additionally, the onboarding videos demonstrate the product’s value and increase the user’s likelihood of making a purchase.
This list looks at training Videos from 100 leading B2B companies to provide inspiration and guidance for creating your videos.
Here’s a list of things we’ll be looking for in each company’s B2B Training Videos.
Let’s look at the list of the B2B training videos and their preferences.
Dropbox is an online file storage service that enables users to store and share documents, photos, and videos across multiple devices.
Dropbox has opted for a combination of real male and female voiceovers and later sprinkles in some live-action actors. The video also mentions the benefits to the user, walking you through a family’s story on vacation in an animated form with some electronic music in the background.
Although the video lacks a CTA, the previous factors mixed with the short 30-second runtime make it easy to grasp and understand the video’s intent.
Asana is a powerful project management and collaboration tool that helps teams organize, track, and manage their work.
Asana’s video opens with a live actor and her voiceover with Xylophones in the background but lacks a story in the video’s flow. The video also skips showing user benefits, animations, and on-screen text.
The video, spanning 1 minute and 29 seconds, ends with a CTA to the Asana Guide to assist users further in any queries.
Notion is an all-in-one workspace for teams and individuals that combines notes, tasks, wikis, and databases.
Notion’s customer onboarding video features a synthetic female voiceover.
While the drawn-out 7-minute video mentions the user benefits, it misses out on live-action actors, storytelling, on-screen text, background music, animation, and a CTA, which might make it harder to follow the video’s purpose.
According to an analysis by Content Beta, the ideal video length is anywhere between 3 and 4 minutes.
Kissflow is a cloud-based workflow automation platform designed to help businesses create and manage complex workflows and streamline their processes.
With a runtime of 3 minutes and 27 seconds, Kissflow’s B2B customer training video consists of a live female actor with voiceover narration accompanied by light instrumental music.
While the video is well-produced, it lacks user benefits, animation, and a call to action.
Did you know that Content Beta helped Kissflow to launch a $550 course in 8 Weeks?
Click here to know how we did it.
Candu is a no-code UI component builder to build engaging components on a B2B platform or website.
Candu’s onboarding video runs for 2 minutes, featuring a live-action female actor guiding you through the video.
Although this video, unlike other product training videos, lacks user benefits, story, animation, and on-screen text, it ends with a CTA to Candu’s Customer Support Page.
Shopify is an E-commerce platform that allows businesses to build and manage online stores, process payments, market online, and ship products.
Shopify’s B2B training video is 9 min, 20 sec long long. It features a male live action narrator and light electronic music in the background.
The video includes some animation, on screen text, user benefits, a story and subtle CTA.
Google Chrome is a popular web browser that offers a fast, secure, and reliable browsing experience.
Google Chrome’s 3-minute, 30-second how-to video is narrated by a synthetic female voice.
It lacked on-screen text, user benefits, storytelling, a live-action actor, and any background music. The video wraps up with a CTA to the Customer Support page.
Figma is a cloud-based design, prototyping, and collaboration tool for teams to create and share designs for web and mobile applications.
Figma chose a live male actor to present the extended 7-minute 39-second video while outlining the user benefits over some mellow electronic music.
The customer training video does not contain a story, animation, on-screen text, or a CTA.
Ahrefs is a suite of SEO tools that help website owners and marketers improve their SEO performance.
Ahrefs’ detailed tech training video clocks in at a little over 11 minutes and is presented by a live male actor stating the user benefits.
The video combines live action and animation but does not feature any storytelling, background music, on-screen text, or a CTA.
Camtasia is a video editing and screen recording software that allows users to create professional-looking videos and capture screens for tutorials or presentations.
This video, which runs for just under 5 minutes, has a male actor as narrator.This is set against a backdrop of some light instrumental music accompanied by some on-screen text.
The video does not contain any user benefits, storytelling, or animation. It is not the best example for product training videos, but it wraps up with a decent CTA for a free download or free trial.
HubSpot is a leading software platform for inbound marketing, sales, and customer service.
Hubspot’s 2-minute 20-second tutorial video includes a live male voice actor with some light instrumental music in the background.
The video also contains on-screen text and a CTA to a free demo and free trial, but user benefits, animation, and storytelling are absent.
Heap is an analytics platform that automatically captures user interaction in web and mobile apps, with insights to improve user experience and make data-driven decisions.
Heap’s customer training video is 4 minutes and 55 seconds long and narrated by a synthetic female voice.
While the video covers the topics it sets out to, it misses everything else on the checklist, namely user benefits, storytelling, live-action actors, animation, background music, on-screen text, and a CTA.
Later provides social media marketing tools for businesses for platforms such as Instagram, Facebook, and Twitter with powerful scheduling, analytics, and collaboration tools.
Later’s B2B Customer Training video runs for 10 minutes, with a real female voiceover.
Although the detailed video skips everything else on the checklist, it ends with a CTA to their guide.
Paycom is a leading online payroll, HR, and time and attendance solution for businesses of all sizes.
Paycom how-to video is presented by a live-action female actor, accompanied by light instrumental music.
The video is just short of 3 minutes. It combines on-screen text with some user interface images but needs to show user benefits, storytelling, and a CTA.
CloudRadial is a cloud-based platform that helps organizations simplify the management of cloud services, increase collaboration and efficiency, and track results.
In CloudRadial’s video, there’s a 2-minute, 32-second how-to video narrated by a synthetic male voice.
The video is short and easy to digest,with good pace. But the abrupt ending and lack of other checklist items make it an unideal example for product training videos.
According to our analysis, only 41% of companies show end-user benefits.
Not showing the product benefit to the user can fail to pique the user’s interest, resulting in lost leads.
We know how to sell your story using your product UI
Synthesia is an AI video generation platform that generates voice overs or AI-generated on-screen actors.
The 1-minute 49-second video is narrated by their synthetic female voiceover and AI on-screen actor walking you through the platform and listing benefits.
The video also features some on-screen text, accompanied by some mellow electronic music, and ends with a CTA to the free download and free trial.
Loom is a platform to create and share video messages or screen recordings easily.
Loom’s 4-minute 40-second video on the application and how to use it is presented by an on-screen female actor who also provides a voiceover with some on-screen text.
Apart from this, the video doesn’t cover anything else on the list.
Monday.com is a cloud-based platform for creating applications and project management tools.
Monday.com’s 3-minute and 18-second video uses a synthetic male voice to narrate the video, with some light electronic music and animation.
Even though the video misses everything else on the checklist, it ends with a CTA for a free download and trial.
JotForm is an online form-building platform that enables users to create forms for collecting data, conducting surveys, and other web-based activities.
Jotform’s 6-minute 40-second video might be on the long side, but the live-action male narrator and the energetic music combined with the animation make it easy to understand.
The video does not contain user benefits, a story, or on-screen text. It ends with a CTA to the free download and trial.
Zapier is an automation platform allowing users to connect web apps and automate repetitive tasks without writing code.
Here in Zapier’s training video, a synthetic male voice narrates a short piece that runs for 1 minute and 30 seconds. It has good electronic music but misses everything else from the checklist.
The inclusion of a few of the checklist items could have helped convey the message better and would have made the video a better example for product training videos.
Pipedrive is a customer relationship management (CRM) platform that helps businesses manage sales, contacts, deals, and pipelines.
Pipedrive’s 7-minute, 8-second video features a live male actor with some light instrumental music. It misses everything on the checklist except for CTA to the free download and trial.
Drift is a conversational marketing platform that provides tools for live chat, automated messaging, and personalized conversations for businesses to connect with their customers in real time.
This is one of the training videos where a live-action male actor presents drift’s short 2-minute 46-second video with some upbeat background music.
Although the video’s runtime is ideal and ends with a CTA to a free download and trial, it does not include benefits, storytelling, animation, or on-screen text.
Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy.
Moz’s how-to video is 4 minutes 49 seconds long and is voiced by a live-action female actress.
The video must include all other items on the checklist except some animation.
Webflow is a no-code web development platform that lets users design, build, and launch dynamic websites.
Webflow’s 1-minute 40-second B2B customer training video is presented by a real male voice and contains a few live actors on screen with some epic dramatic background score.
The video checks every box on the list and ends with a CTA to their academy page. Combining that with the short runtime makes the video easy to follow and interesting to watch.
FreshBooks is an online accounting software designed to help small businesses and freelancers manage their finances and streamline their accounting processes.
The above example is from Freshbooks’ Product training videos and exceeds a minute in length. It is narrated by a real male voice, and features stock footage of live actors.
The video shows user benefits with on-screen text but lacks background music, animation, storytelling, and a solid CTA.
PayPal is a digital payment platform that enables individuals and businesses to send and receive money online.
The 1-minute 2-second B2B Customer Training video presents how to link bank accounts. It uses on-screen text and smartphone screencast with motion graphics.
Miro is an online team collaboration platform with video conferencing, whiteboarding, task management, and file-sharing features.
A live-action female voice actor narrates Miro’s 3-and-a-half-minute video with no background music.
The video has no music, benefits, or on-screen text, but it ends with a CTA to Miro’s academy.
Flipboard is a news aggregator and social media platform that collects content from various sources and displays them in a visually appealing and easy-to-consume format.
Flipboard’s video is narrated by a live-action male actor while mentioning user benefits, accompanied by some electronic music.
Aside from the things listed above, the 3-minute 25-second video makes it challenging for the viewers to follow.
Expensify is an expense management and reimbursement platform that allows users to track, submit, and approve expenses quickly.
Expensify opted for a synthetic male voice for the voiceover.
Apart from the user benefits, the lack of storytelling, on-screen text, and a CTA can make the six and a half minutes video bland.
Sortly is a cloud-based inventory management platform designed to help businesses and individuals organize, store, and track their physical assets.
Sortly’s 3-minute 43-second video uses a real male voice to narrate the video but lacks everything else on the checklist.
Our analysis showed that almost half of the videos needed more professional training video production and included no background music.
Including some light music, such as instrumental, electronic, or upbeat music, can enhance the video effect and increase user retention.
MoEngage is a customer engagement platform that helps businesses to deliver personalized, omnichannel experiences to their customers.
MoEngage’s video is five and a half minutes long and uses a real male voiceover over electronic music.
This video, like the previous one, lacks everything else on the checklist except a CTA for the free download and trial.
Slack is a cloud-based team collaboration tool providing real-time messaging, file sharing, searchable conversations, and app integrations to help teams communicate.
Slack used a synthetic female voiceover mixed with some animation and upbeat electronic music.
Although the B2B customer education video lacks storytelling or user benefits, its short runtime of 15 seconds, one of the shortest on our list, gets to the point quickly.
Channable is an eCommerce platform that helps online retailers and brands manage listings, pricing, stock, and orders.
Channable’s training video includes a live-action male voice actor over some light instrumental music.
The 4-minute 25-second video uses a combination of animation and on-screen text to show the user benefits. It also wraps up with a CTA to the free download and trial.
Microsoft 365 is a cloud service providing access to Office 365, Windows 10, Enterprise Mobility + Security, and more to facilitate collaboration, security, and compliance for organizations.
Microsoft opted for a synthetic female voice for their 2-minute, 12-seconds how-to video. The video mentions user benefits while sprinkling in some live-action actors occasionally.
Splunk is a platform for real-time searching, monitoring, and analyzing machine-generated data generated by websites, applications, servers, networks, and other IT components.
Apart from a synthetic female voice over some light instrumental music, the 3-minute 23-second video does not include anything else from the checklist.
CloudRadial is an all-in-one customer success solution that helps businesses increase customer retention and drive growth.
CloudRadial chose a synthetic male voice with some on-screen text to present the 2-minute 33-seconds video. The video contains some on-screen text but no background music, live-action actors, or a CTA.
Trello is a project management tool that helps teams organize and prioritize tasks, assign responsibilities, and track progress.
Trello used a combination of a synthetic female voice and animation to show benefits to the viewer. The 37- second video’s end contains electronic music, ending with a CTA to the free download and trial.
ClickUp is an all-in-one project and task management tool designed to help teams of all sizes stay organized and productive.
ClickUp’s tutorial video runs for over 5 minutes and is delivered via a synthetic male voiceover. The video also used animation and electronic music to show user benefits and ended with a CTA to their customer support page.
DocuSign is an e-signature and digital transaction platform providing secure digital document signing, sending, and management.
While the video is concise, spanning a minute and 9 seconds, it is pretty bland, ending with a CTA to the guide.
SurveyMonkey is a website that allows users to create and distribute online surveys, quizzes, and polls.
SurveyMonkey’s tech training video runs for over 3 minutes, with a synthetic male voice over some soothing instrumental music. It also features on-screen text to convey user benefits but misses a CTA.
We know how to sell your story using your product UI
Datagran is a cloud-based, AI-powered data platform that helps organizations unify data from multiple sources, uncover valuable insights, and automate processes.
Datagran’s tutorial video features a live male actor on-screen, walking us through the video. Aside from this, the almost 3-minute video leaves much to be desired from the checklist.
Mailchimp is a digital marketing platform that helps businesses create, manage, and track email campaigns.
The 4-minute 45-second video contains a live-action male actor explaining the steps. Although the video doesn’t feature anything else from the list, it ends with a CTA to their guide.
This example of product training videos highlights the importance of clear instruction and direct engagement, even when other typical elements are absent.
SurferSEO is an SEO platform that helps users identify and analyze the top-performing content for their target keywords.
The 2-quarter-minute video contains a real female voice and some user benefits but lacks everything from the checklist.
Privy is a real estate investment platform for clients and agents to close deals faster.
Privy’s 11-minute 49-second video is probably one of the longest on this list. It lacks engaging elements such as storytelling, benefits, on-screen text, and background music, but ends with a CTA to free download and trial.
Calendly is an online appointment scheduling software that helps to streamline the scheduling process by allowing users to set up, share, and manage their availability quickly.
Calendly’s B2B customer education video is a short 1-minute 35-seconds engaging piece. It combines a synthetic male voice, storytelling, animation, and on-screen text over some electronic music to convey user benefits.
The video neatly wraps up with a CTA to a free download and trial.
ActiveCampaign is an all-in-one marketing automation, email marketing, and CRM platform designed to help businesses of all sizes increase customer engagement and sales.
A live female actor presents the short 2-minute 56-second video with some on-screen text. The video also has some soft instrumental music over it and wraps up with a CTA to their free download and trial.
If you are looking for a training video production agency in San Francisco, check this out.
Coda is a web-based platform that enables users to create custom documents and databases without coding.
Coda’s walkthrough consists of a real male voiceover with a story to tell. The video also contains dramatic music, live-action actors, and on-screen text. The video is short, coming in at 1 minute and 12 seconds, and ends with a CTA to Coda’s academy.
Canva is an online graphic design platform that helps users create professional-looking designs for social media, web graphics, presentations, and posters.
From one of Canva’s product training videos, which is above, they use a synthetic female voice. Some on-screen text and light instrumental music to convey user benefits are also included. The video wraps up in under 2 minutes and 20 seconds but lacks a CTA.
Eventbrite is an online event management and ticketing platform that helps organizers plan, promote, and sell tickets to their events.
Eventbrite features a live-action on-screen male actor who provides voice over and walks us through the video. The video does not contain any other items from the list, but since the runtime is a short 1 minute and 45 seconds, it is easy to digest.
PandaDoc is an end-to-end document automation solution that helps businesses create, sign, and manage documents quickly and securely.
PandaDoc features a live-action male on-screen actor and some light instrumental music with some on-screen text for the 4-minute 17-second runtime. The video ends with a CTA to their guide.
Wynter is an online platform that helps organizations build digital products and services quickly and easily.
Wynter’s 11-minute, 24-second B2B customer education video is presented by a live male actor. While the video lacks all other items from the checklist, it is extensive and concludes with a CTA to their free download and trial.
Unbounce is a web-based platform that enables users to create and optimize landing pages that help increase conversion rates.
Unbounce’s B2B training video wraps up in just over 1 minute but has no voice actor. Instead, the video uses on-screen text over some electronic music to show benefits, ending with a CTA to the free download and trial.
Wistia is an online service that provides users with hosting, management, and video analytics services for their projects.
Wista’s 44-second long video, is a good example of product training videos that features a live-action male providing a voiceover. Alongside are on-screen text and dramatic music to showcase user benefits. The video ends with a CTA to the free download and trial.
SendBird is a cloud-based chat & messaging platform for apps, offering single & group messaging, audio/video calls, file sharing/storage & more.
At 13 minutes and 14 seconds, Sendbird’s customer training video is one of the longest on our list. A live on-screen actor presents and explains throughout the video and wraps it up with a CTA to a free download and trial.
Bloomreach is a digital experience and commerce platform that enables businesses to deliver personalized, data-driven experiences across all channels.
Bloomreach’s onboarding video is just over 1.5 minutes long and features a real female voiceover. Aside from this, it uses illustrated animation and a cheery background music.
Dashlane is an online password manager and digital wallet that securely stores user passwords, credit card info, and other data, allowing users to quickly and easily access websites, fill out forms and make payments.
Dashlane’s video contains no voiceover, but the 35-second video has piano music and on-screen text and ends with a CTA to the customer support page.
BombBomb is an email, text, and video-based communication platform which allows users to deliver personalized messages and get better results.
BombBomb’s training video has a live-action male actor providing a voiceover with some light instrumental music in the background. The video is almost 3 minutes long and mentions user benefits but has no CTA.
Airbnb is an online marketplace allowing people to rent their homes or other properties for short-term stays or other experiences.
Airbnb is one of the two companies on our list that uses male and female live-action actors to provide voiceovers.
Although the video is 6 minutes and 40 seconds long, it features little to no engaging elements except some dramatic music and showing benefits.
Hootsuite is a social media management platform that helps businesses and organizations manage their social media presence.
A synthetic male voice narrates Hootsuite’s 2-minute 6-second video over light instrumental music accompanied by on-screen text and animation. It ends with a CTA to their academy.
Poll Everywhere is an online polling and survey tool that enables users to create and share custom polls and surveys with their audience.
Poll Everywhere video is a minute and a half, with a female host. The video is short and engaging. It also includes a CTA to sign up.
Our analysis found that almost 50% of videos did not include a CTA.
The 52% of videos that had a CTA, lead to one of four places:
Nintex is a leading automation and content management solution provider designed to improve collaboration, accelerate decision-making, and drive better business outcomes.
Nintex features a synthetic female voice for almost 8 minutes of its runtime. The video only contains a CTA to their customer support page.
Workday provides cloud-based applications to businesses to streamline processes, automate tasks and make data-driven decisions.
Workday’s video is 2 minutes and 27 seconds long and contains a male voiceover. The video only has user benefits and no CTA or any storytelling.
Photoshop is a graphics editing software developed by Adobe. It’s used by photographers, graphic designers, and artists to edit images, create digital art, and design graphics for various media.
This example is from one of their product training videos. This video is just over 4 minutes long. It uses live action as well as screencast. They demonstrate the benefits of a particular tool in this video. It does not feature any other checklist elements.
SAP provides organizations with a wide range of enterprise-wide software solutions and services to help them increase efficiency and productivity, streamline processes, and maximize profits.
SAP opted for a real female voiceover over some electronic music. The video is a minute and 59 seconds long and showcases user benefits.
Contentful is a content management system that streamlines content creation, storage, management, and delivery for businesses, providing a unified platform to create and manage content to share across multiple channels and devices.
Contentful’s 2-minute 45-second B2B customer education video has a synthetic female voiceover and some on-screen text. The video does not contain any CTA or background music.
Evernote is a cloud-based note-taking and organization app that allows users to create and store notes, memos, and to-do lists.
Evernote’s B2B Customer Training video runs for 13 minutes and 13 seconds and contains a live-action female voice actor. The video also states benefits, but the lack of the other checklist items combined with the extended runtime can make the video quite hard to follow.
ZoomInfo is an online platform that provides customers with comprehensive, up-to-date contact and company information.
The 48-second video contains a synthetic male voiceover over electronic music, walks us through the video, and states the benefits.
Gong.io is an AI-powered sales conversations platform that helps sales teams increase win rates, shorten sales cycles, and improve customer experience.
In Gong’s Product training videos lineup, this above video features an 8-minute 53-second training video narrated by a live-action male actor.
Dooly is an AI-driven platform that automates processes and improves businesses’ internal collaboration and data visibility.
Dooly opted for a real female voiceover for their training video. Despite its lack of engaging elements, the video’s short runtime of 1 minute and 52 seconds makes it easy to digest.
Twilio is a cloud platform offering APIs to enable developers to programmatically make & receive calls, send texts, & perform other communications.
Twilio uses a combination of on-screen text and a live-action female voiceover to convey user benefits in the 7-minute 37-second onboarding video. The video ends with a CTA to the free download and trial.
We know how to sell your story using your product UI
Smartsheet is a cloud-based work management platform that helps teams and organizations sharpen their process and gain visibility through real-time collaboration.
A real male voiceover narrates Smartsheet’s onboarding video. The video uses animation and light instrumental music to show user benefits. The video runs for 3 minutes and 15 seconds and ends with a CTA to their customer support page.
Microsoft Teams is a group chat software designed to make collaboration and communication between teams easier.
Microsoft Teams’ video spans 3 minutes and 28 seconds and features a female host. The video is a mix of live-action and screencast, with no background music. The video does not feature any other elements except a CTA to subscribe.
SalesLoft is a sales engagement platform that helps sales teams to build relationships, engage with customers, and close more deals.
From Salesloft’s product training videos, this video above is narrated by a synthetic female voice, the video features some live action actors over some electronic music.
The 2-minute 52-second video is also accompanied by on-screen text and animation. The video wraps up with a CTA to their free download and trial.
Earlier referred to as Facebook, Meta for Business is a business manager you can use to manage your ads and accounts all in one place.
Meta for Business Product training is a no voiceover video created using on-screen text and light background music. The user benefits of Meta for Business are also shown through on-screen text along with a CTA in the end that takes users to the guide section of Meta. The video does not include other elements from the checklist such as animation or storytelling.
Goldcast is a platform that enables live streaming of video content from various sources such as webcams, mobile phones, and professional video cameras. It allows users to stream, store and share their content with others easily.
Goldcast opted for a real female voiceover for their B2B education video. Besides this, the video lacks engaging elements for its almost 6 minutes of runtime.
Zendesk is a customer service platform that provides businesses with the tools to provide customer support.
Zendesk’s training video is a minute and 58 seconds long and has a live-action male voiceover. The video does not contain any background music, animation, or CTA.
Discord is a proprietary freeware VoIP application and digital distribution platform designed for creating communities ranging from gamers to education and businesses.
Discord’s 5-minute 48-second video uses a live male voiceover over electronic music. The video combines animation, on-screen text, and storytelling. It also shows user benefits and ends with a CTA to their guide.
Freshdesk is a customer service platform that provides customer engagement solutions, including help desk software, customer support software, and customer service software.
Freshdesk used a synthetic female voiceover with some light instrumental music for their 58-second B2B Customer Training video.
Microsoft is a multinational technology company that develops, manufactures, licenses, supports, and sells a wide range of products and services related to computing.
Microsoft’s two-and-a-half video contains two live-action actors explaining the snip and sketch feature. They make it easy to understand the steps, so the lack of engaging elements doesn’t pose an issue.
Our analysis also showed that only about 6% of the companies had any storytelling elements in the onboarding video.
If you are spending a lot of time framing the story for your next how-to video, don’t do it.
Sendoso is an experiential gifting platform designed to help businesses build relationships with customers, partners, and employees.
The above example is from one of Sendoso’s product training videos. Their onboarding segment runs just under 90 seconds. The video does not contain any voiceover but uses animation and on-screen text over electronic music to convey user benefits and ends with a CTA to the free download and trial.
Mailerlite is an email marketing platform designed to help small businesses and nonprofits easily create and send out campaigns.
Mailerlite’s training video is 4 minutes and 13 seconds long and uses a live-action male voiceover. The video does not contain benefits, storytelling, background music, or a CTA.
Mouseflow is a website and user experience analytics tool that helps businesses understand how visitors engage with their websites and apps.
Mouseflow’s B2B customer education video uses a real male voiceover. Although the video runs for 4 minutes and 11 seconds, it lacks elements such as benefits, storytelling, animation, or background music.
Zoho Desk provides businesses with all-in-one customer service and help desk software solutions for managing customer conversations, support tickets, and feedback.
Zoho Desk’s 2-minute 36-second video uses a combination of animation and light instrumental music to communicate user benefits. The video also contains on-screen text and uses a CTA for the free download and trial.
Talkdesk is an AI-powered cloud contact center platform that provides businesses with automated customer service, analytics, and reporting to optimize customer experiences and improve satisfaction.
Talkdesk opted for a live-action female voiceover for their training video, accompanied by electronic music and on-screen text to convey user benefits. The video runs for 4 minutes and 13 seconds and ends with a CTA to the free download and trial.
Gusto is a cloud-based payroll and HR platform that helps small and medium-sized businesses manage their finances.
Gusto chose a real female voiceover for their B2B training video. The video lasts 1 minute and 50 seconds and does not feature any checklist elements.
BambooHR is an online HR software that supports businesses of all sizes, offering features such as employee onboarding, time tracking, performance management, and employee profiles.
BambooHR onboarding video uses synthetic female voice-over electronic music to show benefits. The 1-minute 4-second video also uses animation, making it more engaging, and ends with a CTA to the free download and trial.
Proofhub is an all-in-one project management solution that helps teams plan, assign tasks, track progress, and collaborate more efficiently, with features such as task management, Gantt charts, Kanban boards, and timesheets.
The above example is from one of their product training videos. Proofhub opted for a real female voiceover and on-screen text over some light instrumental music to drive the video forward. At 18 minutes and 3 seconds, the video is the longest on our list. The video ends with a CTA to their customer support page.
SHAREt is an application that lets users securely transfer data such as videos, photos, music, documents, and more between multiple devices.
SHAREit opted for a synthetic male voice with light instrumental music. The how-to video also uses animation and on-screen text to provide valuable benefits.
The 1-minute 3-second video lacks a CTA or any live-action actors.
WorkWave provides cloud-based software solutions for small and medium-sized businesses to optimize sales, marketing, delivery management, CRM, scheduling, dispatching, and analytics dashboards.
WorkWave has produced a 4-minute 57-second how-to video featuring a real male voice. Apart from the CTA to their customer support page, the video does not feature any checklist items.
Trumpia is a cloud-based customer engagement platform that helps businesses and organizations send personalized messages and engage their target audience better.
Trumpia’s 3-minute 48-second customer training video contains a real male voice but no background music. The video also features on-screen text, ending with a CTA to their academy.
Mesh uses AI to quickly and accurately create long-form text and audio content summaries.
In this training video,they opted for a real female voiceover with some upbeat instrumental music. The video runs for 1 minute and 34 seconds but contains no engaging elements such as storytelling, animation, on-screen text, or a CTA.
Schedule it is an online scheduling platform that allows businesses to streamline their scheduling and communication needs efficiently and create and manage bookings, appointments, and resources.
it uses a real male voiceover for their 2-minute 6-second video. The video contains no other engaging elements except a CTA to the free download and trial.
Otter.ai is a voice-to-text transcription service that converts natural language audio, such as one-on-one conversations, group conversations, phone calls, webinars, and more, into editable text in real-time.
Otter.ai contains a synthetic female voice over some light instrumental music for their B2B Customer Training video. The video, spanning 1 minute and 48 seconds, does not feature any engaging elements except a CTA to the free download and trial.
Articulate 360 is a collaborative suite of tools for eLearning professionals offering tools for content creation, collaboration, and delivery.
Articulate 360’s video contains a real female voiceover. Apart from this, the 2-minute 38-second video contains no checklist elements.
Airkit helps developers quickly and easily build secure enterprise applications using components, collaboration tools, analytics, and custom development tools.
A real male voice narrates Airkit’s 4-minute 35-second video. It does not contain any animation, background music, or live-action actors but ends with a CTA to the free download and trial.
Freshservice is an IT asset & operations mgmt software to streamline processes, automate operations, & improve communication. It helps resolve incidents, service desk automation, problem resolution, application & asset management.
Freshservice showcases one of their Product training videos that runs for 2 minutes and 9 seconds.Freshservice’s video contains a real male voiceover over light instrumental music. The video contains live-action actors and on-screen text to show user benefits. The video ends with a CTA to the free download and trial.
GitHub is a web-based platform for software development that enables developers to share and collaborate on source code.
GitHub features a real male voiceover for their 1-minute 41-second video. Although the video contains no other checklist items, it ends with a CTA for free download and trial.
MaintainX is a web-based asset and equipment management solution that simplifies the management of assets and equipment with features such as automated asset and equipment tracking, planning, optimization, and reporting.
MaintainX’s how-to video comes in at 17 minutes and 33 seconds, making it one of the longest videos on our list. The video features a real female voiceover and shows user benefits. The video does not contain any CTA to wrap it up.
Pluralsight is an online learning platform providing technology and creative skills development for individuals and businesses.
Pluralsight uses a live-action male actor who narrates throughout the video. The video lasts for 6 minutes and 34 seconds and features no animation, background music, benefits, or storytelling.
Xactly provides cloud-based enterprise software and services that enable customers to incentivize employees, partners, and customers.
Xactly Corp training video runs for 2 minutes and 8 seconds and uses a real female voiceover and on-screen text to convey user benefits. The video does not contain any animation or live-action actors but ends with a CTA to the free download and trial.
We know how to sell your story using your product UI
We provide valuable services, from videos (like Product Demos, Product Explainers, Training videos etc) to design elements (including pers, Presentation Design, and beyond).
We have experience crafting content for the B2B, Tech, and Software industries, and we proudly present our Creative as a Service (CaaS) package. This package grants you consistent access to our specialized video and design team for a set monthly rate.
Our teams are committed, our pricing transparent, and our delivery swift. You can always be assured of the quality and timing of our work.
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A Business-to-Business (B2B) Product Training video explains how users can quickly start using a particular software. They are typically used to help the user get started within an application or to introduce new features.
Product training videos are made to be intuitive and easy to grasp, so a user of any skill level can quickly and easily learn from them. The interactive nature of the video makes the learning process engaging and efficient.
Product training videos can be highly beneficial for SaaS companies as they offer customers a comprehensive product overview, leading to higher user engagement and decreased customer support inquiries.
Product training videos provide a visual, interactive medium for users to get to grips with a new product or service. These videos can teach users the basics, as well as more advanced techniques, and provide an in-depth introduction to the product or service.
Creating a SaaS product training video requires getting familiar with the software, planning the video and deciding on key points you would like to cover, recording and editing the video, and finally publishing it on appropriate video hosting sites.
Rishabh Pugalia