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Rishabh leads the content strategy at Content Beta, a creative video and design agency for Tech & SaaS companies.
B2B product marketing for SaaS focuses on presenting the features of your product to the potential customers. One of the most effective ways for B2B companies to market their products is through video production.
According to Oberlo, 86% of marketing professionals use video as a part of their product marketing. 92% of video marketers have seen a positive ROI from video marketing. Harvard Business School research shows that 75–95% of products introduced annually fail due to inadequate promotion planning. SaaS-based companies often overlook marketing in favor of innovation.
A 2022 Demand Gen Report claims that more than half (55%) of US B2B buyers rely on SaaS product marketing video today than they did a year ago. According to a survey of US B2B buyers, 61% of them will study three to seven pieces of content about the services.
Video content has become increasingly popular in recent years because it engages viewers more effectively than text or images alone. By partnering with experienced B2B video production companies, businesses can create high-quality videos that engagingly showcase their offerings.
Product marketing is promoting and selling a product to potential customers. It includes –
B2B product marketing aims to increase sales and revenue by effectively positioning products in the market.
Though marketing B2B SaaS products seems easy, it requires a well-planned marketing strategy during the pre-launch and post-launch of the product. Without proper planning, the workload can easily become overwhelming. The diagram below shows the multiple steps involved in a SaaS video marketing funnel.
B2B SaaS companies are on the rise. With the increase of competition in this industry, it is essential to have a strong marketing strategy. Hiring a B2B SaaS product marketing agency can help in creating effective marketing strategies. It includes B2B SaaS video production companies, which has become crucial to any successful campaign.
One of the primary reasons to hire a B2B SaaS product marketing agency is their expertise and knowledge in the field. They have years of experience, which gives them a better understanding of the industry.
They can help you create a marketing strategy that will work for your specific product and target audience. With their help, you can be sure that your marketing campaigns will be more effective and efficient, leading to increased ROI.
Marketing being a dynamic field, new tools, and technologies are constantly being developed. B2B SaaS product marketing agencies have access to the latest marketing tools and technologies, which can help them create more effective campaigns.
They can use these tools to analyze data, track user behavior, and optimize campaigns for better results. By hiring a B2B SaaS product marketing agency, you can be sure that your marketing campaigns will be up-to-date and effective.
Hiring a B2B SaaS product marketing agency may seem like an added expense, but it can be a cost-effective solution. These agencies can create effective marketing campaigns that can lead to increased ROI.
By hiring an agency, you can avoid the cost of hiring and training an in-house marketing team. You can also avoid the cost of investing in expensive marketing tools and technologies, as these agencies already have access to them.
Creating a successful marketing campaign requires a lot of time and effort. By hiring a B2B SaaS product marketing agency, you can free up your time and focus on your core business activities.
You can leave the marketing to the experts, allowing you to focus on product development, customer service, and other critical aspects of your business. It can lead to increased productivity and better overall business performance.
Finally, hiring a B2B SaaS product marketing agency can lead to better results. They can help you reach your target audience, generate more leads, and increase sales. With their help, you can be sure your marketing campaigns will be more effective, leading to better overall business performance.
With the collaboration and help of the best B2B product marketing agency, you can make a big difference in SaaS landscape because:
A B2B product marketing agency can help with product positioning and messaging. Effective product positioning helps to identify ideal consumers through the buyer’s persona and create the desired customer perceptions of the product.
The right product messaging communicates product value to targeted personas. It addresses their pain points and shows how the product can help them.
Further, Content Beta, a B2B SaaS video production company highlights Raken’s value in closing the communication gap between a B2B SaaS business and consumers.
Finding new customers is crucial for SaaS businesses. But customer retention is equally important for growth.
Top-tier SaaS companies have logo retention rates of 85% or above. Putting too much focus on customer acquisition could affect the growth and expansion of the business.
Acquiring new customers is more expensive than retaining existing ones. Thus, incorporating customer retention into a growth strategy is essential. B2B product marketing agency and implementing SaaS video marketing strategies help lower churn rates.
Here’s a video by JotForm sharing tips for reducing the churn rate of consumers.
The agency’s expertise can help you capitalize on your business’s strengths at each stage of the B2B SaaS marketing process and gain an advantage over your competitors.
In a brief podcast by Content Beta, Nick Thompson, VP at Mediafly, discusses the advantages of partnering with a B2B product marketing agency to boost engagement over competitors for your B2B SaaS business.
Two heads are better than one, but what about a whole team of brilliant minds working together? That’s the power of a B2B product marketing agency. Creating ideas becomes easy and it helps your business reach new heights.
Here’s a video by Cognism on how the B2B SaaS video production company helped them gain expertise and multitask effectively.
Go through the list of the top SaaS video production companies and use the verified client feedback, company description, and visual portfolios, including pricing, rating, and turnaround time, to guide your choice.
Single Grain is a full-service B2B product marketing agency specializing in content marketing, Google and Facebook advertising, CRO strategy, SaaS marketing, and explainer product videos. It assists SaaS companies in running campaigns that lead to high ROI and conversions.
This agency ranks #1 on Google for competitive keywords for SaaS marketing agencies, gets 2 million monthly podcast downloads, and has scaled multiple websites to millions of monthly visitors. In short, it is a team of veteran growth marketers who are obsessed with improving KPIs.
Biggest Clients:
Lever, Salesforce, Crunchbase, Semrush, SimpliSafe, and Airbnb
Rating:
4.8/5 on Clutch
Pricing:
Starting at $10,000
Turnaround Time:
Depends on the client’s needs
Portfolio:
Here’s a video about how Single Grain helped Lever generate B2B engagement across digital channels.
Content Beta is a B2B video and design production company that focuses on transforming every detail into an engaging video. They provide various video production services like product demo videos, customer support videos, onboarding videos, product explainer videos, article-to-video, and remote video testimonials.
Their working process is quite simple. They put their efforts into understanding B2B SaaS and provide a full service from script to storyboard to video editing to the final video at a fixed and transparent pricing rate. Also, you don’t need to spend hours on Zoom calls explaining the goals you are looking for in creating the product videos.
Biggest Clients:
ServiceNow, Recurly, Leadfeeder, Kissflow, ManyChat, Xactly, and Silverfin
Rating:
4.8/5 on G2
Pricing:
Starting at $2,970
Turnaround Time:
Usually 1-2 days, but it varies according to the client’s needs.
Portfolio:
Here’s a product explainer video created by Content Beta for Recurly.
VideoDeck is a B2B video marketing agency that produces high-quality SaaS videos for its clients. It films and edits videos like feature spotlight video series, binge-able YouTube videos, clear support videos, FOMO-inducing product demos, community-building announcement videos, and YouTube growth strategies. It helps you turn articles, blogs, posts, custom scripts, and ebooks into videos.
Additionally, it provides free access to nine video script templates in Google Docs plus a database of hundreds of hooks, intros, CTA ideas, outros, and everything in between, so you can make your own script easily.
Biggest Clients:
Monograph, Engen, Teleport, DailyBot, and Airfocus
Rating:
5/5 on Product Hunt
Pricing:
Starting at $3,000
Turnaround Time:
Within 10 days
Portfolio:
Here’s an example of a product demo video created by VideoDeck for Monograph.
Roketto is an inbound marketing and web design agency that helps B2B SaaS companies measure profits and growth using an inbound marketing approach. With Roketto, you can scale and measure your business by improving lead generation, customer acquisition, and customer engagement while enhancing your domain in the industry through a full-funnel approach.
Biggest Clients:
Rubikloud, Clutch, CallRail, and Hubspot
Rating:
4.6/5 on Clutch
Pricing:
Starting at $7,000
Turnaround Time:
Depends on the client’s needs
Portfolio:
Here’s a website design created by Roketto for Traction Complete.
Blue Carrot is a video production agency that focuses on creating animated videos like tutorial videos, onboarding videos, explainer videos, and promo videos for product marketing.
The process of their work begins with understanding the client’s needs and choosing what type and style of video they should be using to accomplish their goals. It provides a full cycle of video production, starting from generating ideas to completing the video.
Biggest Clients:
Parallelo, Route4Gas, Entergate, DreamCo Design, and Anevia
Rating:
5/5 on Clutch
Pricing:
Starting at $1,000 per minute
Turnaround Time:
4–8 weeks
Portfolio:
Here’s an example of an animated explainer video created by Blue Carrot for Comarch.
Olivine Marketing is a full-stack B2B product marketing leader in SaaS that helps with product marketing strategy, branding, websites, and sales enablement. It helps SaaS companies transform products into compelling stories and go-to-market strategies that drive sales. It offers three different ways to grow your business: agency, marketplace, and playbooks.
The agency includes a full-service marketing team; the marketplace includes connecting SaaS to vetted marketing consultants for engagement; and playbooks include self-serve marketing strategies packed with free templates for use.
Biggest Clients:
Salesforce, ServiceNow, Intercom, Diligent, and SoSafe
Rating:
5/5 on Clutch
Pricing:
Starting at $10,000
Turnaround Time:
Depends on the client’s needs
Portfolio:
Here’s a no-voice explainer video showing how Olivine Marketing raised brand awareness for SoSafe.
TPM is a B2B marketing and design agency with a specialized focus on cloud, hosting, and technology companies. It focuses on building product strategy, messaging, and positioning and works on go-to-market strategy building. It understands the unique regulatory constraints and business challenges within each and helps craft the message to address them.
Biggest Clients:
Digibee, PayPal, DirectRFP, Hey Babbl, and MarketLinc
Rating:
5/5 on Clutch
Pricing:
Starting at $5,000
Turnaround Time:
Portfolio:
Here’s a video by the CMO of Turnium stating how TPM helped with product positioning and messaging.
42 Agency is a marketing agency that provides plug-and-play demand generation for scaling B2B SaaS companies. It focuses on optimizing your marketing and sales processes, recommends and implements technology, and builds high-quality attribution and reporting to make sure your revenue engine is humming.
Additionally, it recommends a holistic multi-channel strategy like SEO, paid social, SEM, content syndication, display, and re-marketing and executes everything from ad copy/creative to landing pages, email nurtures, and more to reach your revenue goals.
Biggest Clients:
a2x, Afresh, Cin7, Knowify, Knak, and MPOWR
Rating:
5/5 on Clutch
Pricing:
Starting at $12,000
Turnaround Time:
6 Months Contract
Portfolio:
Here’s a design created by 42Agency for building social media awareness for a2x.
Hey Digital is an advertising services agency focused on helping B2B SaaS companies scale key metrics such as free trials, leads, demo requests, and ultimately paid users by building out successful paid acquisition campaigns on both Facebook and Google.
Plus, it emotionally engages and converts your audience with eye-catching videos and GIFs, or refreshes your campaigns with improved video ads. Also, here everything is taken care of, from the script and storyboarding to talent sourcing and production, with an A/B testing and experimentation framework.
Biggest Clients:
Wiza, PostHog, Sprig, Pizelz, Stream, and SocialBee
Rating:
4.7/5 on Clutch
Pricing:
Starting at $5,000
Turnaround Time:
Depends on the client’s needs
Portfolio:
Here’s a video ad created by Hey Digital for Wiza.
Bay Leaf Digital is a full-service marketing agency focused on growing awareness and strengthening pipelines for B2B SaaS and tech companies. They provide various services like content marketing, PPC, SMM, and Hubspot management.
Also, it focuses on using data-driven and superior analytics for capturing SaaS marketing trends. So, SaaS companies that are keen on measuring site visits and focusing on attracting organic traffic to boost sales will enjoy working with this agency.
Biggest Clients:
Intuit, Sapience Analytics, MeasureUp, and Emissary
Rating:
4.9/5 on Capterra
Pricing:
Starting at $6,500
Turnaround Time:
6 months
Portfolio:
Here’s an infographic showing how the multi-touch marketing strategy used by Bay Leaf Digital drives growth for MeazureUp.
Content Beta, a B2B SaaS video production agency, shares a podcast video in which it says how conducting webinars can be great to generate microcontent for social media promotion.
B2B SaaS companies require diverse videos to promote their software as a service offering to potential clients. A B2B product marketing agency assists in producing videos that reach the target audience.
For instance, Content Beta offers animation and SaaS product marketing video services to B2B SaaS companies. Some of these services include product explainer videos, product demos, video ads, onboarding videos, and how-to videos.
According to the 2020 Information Preferences Study by Demand Gen Report, around 67% of consumers are increasingly relying on information to educate themselves about the product.
Collaborating with a B2B product marketing agency can help you prioritize content marketing to raise brand awareness. Intercom offers a video on achieving these objectives –
Repurposing video content is an effective way for B2B SaaS companies to publish frequently on social media, enhance brand recognition, and create engaging educational content. You can share videos on multiple platforms, such as Instagram, Twitter, LinkedIn, Facebook, and YouTube Shorts.
Content Beta offers SaaS product marketing video tutorials on transforming blogs, case studies, presentations, and PDFs into short, repurposed videos.
In today’s business world, a solid marketing strategy is essential for any company that wants to succeed. However, creating an effective B2B product marketing strategy can be challenging. It requires a deep understanding of your target audience and the market.
We will discuss three critical elements for creating an effective B2B product marketing strategy –
The first step in creating an effective B2B product marketing strategy is identifying your target audience. It involves understanding your potential customer’s needs, pain points, and buying behavior. You can tailor your marketing messages and tactics to resonate with your target audience and drive more conversions.
One effective way to identify your target audience is to conduct market research. It can be done through surveys, focus groups, or customer interviews. By gathering insights from your target audience, you can better understand what motivates them to purchase your product and how you can effectively communicate your value proposition.
Once you have identified your target audience, the next step is to craft a compelling value proposition that speaks to their needs and pain points. It should communicate the benefits of your product and how it solves your customer’s problems.
To create a compelling value proposition, start by focusing on your product’s unique features and benefits. Then, consider how these features and benefits align with your target audience’s needs and pain points. Finally, craft a message that conveys your product’s value proposition in a way that resonates with your target audience.
The final step in creating an effective B2B product marketing strategy is to choose the right marketing channels to reach your target audience. It involves understanding where your target audience spends their time and what channels they use to research and purchase products.
Some effective marketing channels for B2B companies include social media advertising, SaaS video marketing, email marketing, content marketing, and search engine optimization (SEO). By choosing the right marketing channels, you can maximize the reach and impact of your marketing messages and drive more conversions.
Product marketing agencies can be a great asset to any business that needs a kickstart. From creating innovative strategies to crafting compelling campaigns, product marketing companies know how to get your products seen and heard by the right people.
They have an in-depth understanding of digital tools and can help your business succeed. They also provide analytics insights so you can track the success of your campaigns and use those insights to refine your marketing strategy in real-time.
If you are still uncertain about whether to opt for an in-house, freelance, or B2B product marketing agency, a guide is available that will provide you with helpful information. If you have any further questions concerning collaboration with B2B video production companies, please contact us to schedule a call. We would be delighted to assist you in any way we can.
A great B2B product marketing agency should be skilled at attracting, interacting with, and keeping customers. This may be achieved by knowing and learning more about your target audience and market, consistently addressing their demands, and delivering ongoing value.
Finding the best B2B product marketing agency requires research and careful consideration. Start by identifying your business needs and goals, then search for agencies specializing in B2B product marketing. Look at their portfolio, client reviews, and case studies to determine their expertise and success rate in your industry. You can also ask for referrals from your network or industry associations.
First off, it’s important to note that there is no set price for working with these agencies. The cost will largely depend on your specific needs and goals as a business. However, most top-tier B2B product marketing agencies have a minimum monthly retainer fee of $5,000 – $10,000 per month.
A B2B product marketing agency helps businesses by developing and executing marketing strategies that promote their products to other businesses. It involves market research, brand positioning, messaging, lead generation, and sales enablement. A B2B product marketing agency also helps businesses stay ahead of their competition by keeping up with industry trends and market shifts.
Working with a top B2B product marketing agency offers several benefits to businesses. These include access to specialized expertise, a more comprehensive range of resources and tools, increased efficiency and productivity, and measurable results. A top agency can also provide valuable insights and recommendations that help businesses make informed decisions and achieve their goals faster.
