10 Best B2B Marketing TikTok Examples

For a long time, “Google” has been almost equivalent to being found online for both consumers and advertisers. It has even become a part of our everyday language as a verb.

While a large number of people continue to use Google as their primary entry point to the internet, younger generations are increasingly shifting towards TikTok. But the question is:

  • Is TikTok only for young, B2C audiences?
  • Is there a scope for B2B marketing on TikTok?
  • How can B2B marketers tap into TikTok’s algorithm to reach and influence specific professional groups?

Looking at B2B TikTok examples, we see companies making cool videos that explain what they do in a fun and easy way. Maria Kalyadina, Head of Social at Semrush, said:

“The thing about B2B marketing on TikTok is that you’re always dealing with the customer behind the business. At the end of the day, whether you’re promoting a marketing toolkit or selling inkjet printers, you’re talking to a person.”

Those people might just come across your TikTok content as they’re whiling away time at 3:00 AM, watch and go through some more videos, maybe go through your website, and decide that their business needs what you have to offer.

This highlights the unique opportunity TikTok presents for B2B marketers.

A platform as laid-back as TikTok may not align immediately with the more polished and business-like approach typically seen in professional networking sites like LinkedIn or Twitter. This contrast can be quite stark, as TikTok’s environment encourages a more relaxed, often humorous style.

In this blog, we’ll explore various B2B TikTok examples that show the platform’s potential for business-to-business marketing.

Contents

We have made videos for 150+ B2B & SaaS companies.

Explainer Video, Product Demo, Remote Video Testimonials, and more.

What is TikTok Marketing?

TikTok for B2B (business-to-business) marketing, involves using the TikTok platform to promote products or services to other businesses. Here’s a simple breakdown:

TikTok is a social media app where users share short videos. TikTok B2B for marketers, is a platform to create content that can attract and engage your target audience. This content can range from entertaining to educational.

For example, you could use Tik Tok B2B to give a behind-the-scenes look at your daily business operations, share stories about the people who make your company great, or highlight fun office events and team-building activities.

You might also consider using B2B TikTok examples of how your products are made, offering tips related to your industry, or even creating light-hearted content featuring your team’s hobbies and interests outside of work.

The challenge lies in adapting your brand’s voice to fit TikTok for B2B marketing’s unique culture without losing your core identity. It’s about finding that sweet spot where engaging, informal content meets the essence of your brand’s message.

This might involve a bit of experimentation and creativity to strike the right balance. It ensures that your presence on TikTok matches with your audience’s preferences while still reflecting your company’s values and professionalism.

Why B2B Marketing on TikTok is a Great Idea?

TikTok has changed content discoverability with its intuitive and user-friendly interface. This makes it exceptionally easy for users to find and engage with content.

Example: Take Adobe’s B2B marketing TikTok activity as a perfect illustration. They post content like creative advice and hacks specifically for designers and content creators, who are their main target audience.

  • TikTok’s short-form video format is a strategic aspect. After Vine had introduced the concept of brief, engaging video content, TikTok expanded and refined it further. They offered a platform specifically optimized for short videos and gained massive popularity.

    This caused every other social media platform to introduce short-form videos and change the algorithm in its favor to compete with TikTok’s popularity.

  • One of the key tactical points is its algorithm, which quickly learns user preferences based on their interactions and presents them with tailored content. This ensures that users are more likely to see videos that connect with their interests.

New Update: TikTok and Google are exploring a new partnership, which involves integrating Google search prompts into TikTok’s search stream. This collaboration aims to improve discovery and maintain relevance for both platforms.

  • In TikTok, you have to produce more content/be more consistent to be in favor of the TikTok algorithm. This algorithm is influenced by a variety of factors, including:
    • User interactions (such as accounts followed, comments posted, and videos liked or shared),
    • Video information (like captions, sounds, hashtags, and effects), and
    • Device and account settings (including language preference and country setting).

“It’s [TikTok is] a different playbook than Meta, which requires 2-3x the content production volume to do it right and test consistently… On TikTok, you need to be posting content 3-4-5-6 times a week and advertising anything that hits to tap into the algorithm scaling up showing that content to more people.”

Posting B2B TikTok examples frequently is thus crucial for B2B marketing, as it aligns with the algorithm to increase visibility and engagement.

  • Additionally, TikTok’s use of hashtags allows for efficient categorization and discovery of content. This enables users to explore specific topics or trends with ease. Example: #corporate #9to5 #smallbusiness

  • TikTok B2B marketing is changing how companies engage with other businesses, using short, impactful videos to highlight their value proposition.

    It is suitable for the decreasing attention spans of modern audiences and makes content consumption quick and engaging.

    Following this trend, other major platforms like YouTube shorts and Insta reels have introduced similar features, emphasizing the growing importance and effectiveness of short-form content.

  • Furthermore, TikTok’s “For You Page” (FYP) serves as a powerful discovery tool, showcasing a diverse range of content from various creators.

    It broadens:

    • Exposure for creators
    • Improves the discovery experience for users

These tactical elements combined make TikTok a valuable source of content reach.

WHO’S DOING IT RIGHT: SAAS MARKETING USING TIKTOK VIDEOS

Click here to learn more.

10 Examples of B2B Marketing Done Right on TikTok

As a B2B brand, you can share videos on various subjects, including product tutorials, market analysis, short interviews with industry experts, problem-solving advice, and quick tips and tricks that show your leadership qualities.

Sr.No Tools Highlights
1. Content Beta Connect with your B2B audience
2. Grammarly Identify pain points
3. Adobe Humor-based video content
4. Monday.com Having fun with the content
5. Zoom Announce new products/ Product updates
6. Shopify User-generated Content/ Share valuable tips
7. Square Product demonstration/ Video testimonials
8. Salesforce Brand awareness/ Educating with entertainment
9. Mailchimp Educational/ Value to the audience
10. Upwork Freelance life/ Entertains

Effective B2B TikTok examples types:

  1. A Tik Tok example of effective B2B marketing is how brands use storytelling to connect with their audience, making their business solutions more relatable and memorable.
  2. Another Tik Tok example is interactive Q&A sessions that allow businesses to directly engage with their audience, answering their queries in real-time and building trust.
    (Example: Salesforce) (Example: Grammarly)

As a starting point for your following content, you can check the examples below:

1. Content Beta

For B2B software, Content Beta offers digital marketing services (video, podcast, and design services). It employs TikTok’s product marketing video strategy to attract the targeted audience by posting original and creative posts and brief how-to guides for its product.

Content Beta helps SaaS businesses have higher conversion rates, reduce churn, improve engagement, and have faster onboarding.

@contentbeta Use these hacks to leverage communities for your business #busines #startup p #community ♬ original sound - Content Beta

2. Grammarly

This well-known text editing software finds spelling errors and difficulties in creating last-minute articles. Since everyone has experienced writing difficulties at some point or another, Grammarly’s social video ads demonstrate the value of their product and are relatable to everyone.

As a leading B2B TikTok example, Grammarly demonstrates how relatable content can connect with a wide audience.

@grammarlyofficial Need an easy 101 on how to use AI in college (without getting in trouble)? 😯 Introducing our new series—AI for Students! #StudentTok #Students #CollegeStudent #College #Assignments #Papers #Essays #AITools #BackToSchool #Grammarly ♬ original sound - Grammarly

3. Adobe

Adobe has perfected B2B marketing with TikTok vertical video format and social shorts, having close to 3 million likes. They actively promote the community they are trying to sell to, produce interesting how-to videos, and equip their consumers with the knowledge to make the most of their tools.

Adobe’s approach provides one of the perfect B2B TikTok examples of how creative content can engage a professional audience.

@adobe What if you could edit flat photos like layered PSDs? #ProjectStardust is an object-aware editing engine that makes photo editing intuitive, accessible and wicked fast. #AdobeMAX ♬ original sound - Adobe

4. Monday.com

Monday.com’s TikTok video strategy mainly relies on popular music. Their team updates their content with the newest audio and utilizes humor to portray parts of their professional lives.

The marketing and creative management platform Monday asserts that knowing your target market, how your product fits into the market, and where to advertise are essential components of a thorough marketing strategy.

Monday.com’s unique strategy makes it one of the interesting B2B TikTok examples in terms of using trends.

@mondaydotcom A handy dandy hack to get everyone aligned ✌🏼 #mondayhacks @Baptiste Fernandez ♬ Imagination - Lize Mynhardt

We know how to sell your story using your product UI

5. Zoom

To fit in with the playful ambiance of the social platform, Zoom frequently publishes humorous how-to guides, quick tips and tricks, etc consistent with their entire social media marketing approach. Zoom videos help to streamline communications, connect people, and improve teamwork.

Zoom’s content strategy is one of the notable B2B TikTok examples of humor mixed with professional communication.

@zoom we set a reminder to remind you to use reminders 🤯 #CapCut #reminders #productivity #techtok ♬ original sound - vorostwins

6. Shopify

Shopify offers its well-known marketplace platform and tools, which makes small business e-commerce simple. Shopify uses TikTok to give business and productivity advice on how to utilize their product.

Their engaging content not only makes e-commerce easier for small businesses but also places Shopify as one of the best B2B brands on TikTok.

@shopify

you can sync products from your Shopify store with TikTok Shop. here’s what you need to know.

♬ original sound - Shopify

7. Square

A company that makes card readers under Square, started posting vertical videos on TikTok of small businesses that utilize their equipment to promote their customers and advertise Square’s service. The company succeeded in TikTok b2b marketing, and Square’s TikTok following is fast expanding.

Both Shopify and Square provide distinct B2B TikTok examples of how platforms and services can be showcased creatively.

@square Shout out to any business owner on Day 1 with the Square Terminal #unboxing #asmr #oddlysatisfying #soothingsounds ♬ original sound - Square

8. Salesforce

Salesforce is your go-to source for all things CRM and innovative business solutions. Their TikTok page showcases how their platform empowers businesses of all sizes.

From insightful success stories of their clients to behind-the-scenes glimpses of cutting-edge technology, the content is designed to inspire, educate, and engage.

@salesforce Literally us every time you ask, "What does Salesforce do?" Find out at #DF23 or tap the link in bio to read more. #Salesforce #TrailblazerCommunity #B2B #TechTok ♬ original sound - Salesforce

9. Mailchimp

On their TikTok page, MailChimp shares valuable tips and insights on effective email marketing strategies, showcasing how to best utilize their tools for business growth. The content is a blend of educational tutorials, success stories, and creative ways to engage with customers through email campaigns.

Additionally, MailChimp’s TikTok page also highlights the latest trends in digital marketing, offering followers a comprehensive resource to stay ahead in an evolving online landscape.

10. Upwork

Upwork, a leading platform for freelancers and remote workers, uses its TikTok page to showcase the vast possibilities of the gig economy. Their content focuses on tips for both freelancers and businesses, illustrating how to navigate and succeed in the world of remote work.

Upwork’s TikTok also highlights success stories, showcasing real-life examples of how their platform connects talented individuals with companies needing their skills.

Principles for Creating TikTok Content Strategy for B2B SaaS

Here are some principles for creating a TikTok content strategy for B2B SaaS

1. Ignore your existing content

The TikTok platform has a lot of content, so you have to compete not only with your product competitors but with other content as well. For example, TikTok is a very popular platform for vertical videos, whereas you may be creating most of your product explainer videos horizontally, as YouTube does. You have to create videos with a new mentality.

2. Time-To-Value (TTV)

To maximize the impact of your B2B SaaS product in a limited timeframe, it’s crucial to engage viewers with content that not only entertains but also leaves a lasting impression. Pose a thought-provoking question or a core idea to ensure the information retains its hold in their memory.

We have made videos for 150+ B2B & SaaS companies.

Explainer Video, Product Demo, Remote Video Testimonials, and more.

3. Understand Your Audience

The key to a successful product sale is to create B2B TikTok examples that explain the product and also what kind of consumer should buy the product. This will help you establish your product platform and a good base for sales. However, strategy is also crucial.

4. Comprehend Your Say

In order to keep your content clear and crisp, you should use your scripting skills to make it easier for viewers to understand your product. Ensure that your voice is consistent throughout your videos and comments. Your approach should be simple and straightforward.

B2B TikTok Marketing Best Practices

Here are some practices that you can follow to ensure your content reaches the right people.

1. Networking

Creating content tailored to your industry draws others towards your business, thus helping in community building. Using focused hashtags like #B2BDetroit guarantees that your content reaches people in your industry.

Looking at various B2B TikTok examples, networking emerges as a key strategy.

2. Realistic Over-Polished Content

Unlike Instagram, TikTok favors authenticity and a real glimpse into your brand. Showing the real side of your business can create a stronger, more relatable connection with your audience, as seen in many TikTok examples.

3. Frequent Posting

To gain on TikTok for B2B, it’s recommended to post daily. This frequency helps maintain visibility in a fast-moving environment. TikTok videos can be short and straightforward, making it feasible to produce content at this rate.

4. Brand Personality

TikTok is an excellent platform for sharing your brand’s story, vision, mission, and values. This not only captures attention but also keeps the audience engaged over time.

Sharing the ‘why’ behind your business can foster a deeper connection with potential clients.

5. Understanding the For You Page

The For You page is TikTok’s main content discovery tool, offering a personalized feed based on each user’s interactions, likes, shares, and views.

The For You page is the first thing users see when opening the app, making it an important element for Tik Tok example visibility.

6. Engaging with Trends

TikTok is known for its trending sounds, hashtags, and videos. Engaging with these trends can provide an excellent opportunity for B2B brands on TikTok. It can increase your content’s reach, as TikTok promotes trending content to a broader audience.

In B2B TikTok examples, we find that companies are making a strategic move by turning their usual business talk into something much more fun and engaging.

It’s important not to jump on every trend just because it’s popular. Be smart and pick only those trends that align with and can aid in reaching your marketing objectives.

TikTok B2B businesses are finding innovative ways to demonstrate their products and services, often using creative and humorous content to break down complex concepts.

Why Choose Content Beta?

Do you want to use Tik Tok for B2B marketing but hesitate to do so? Let me tell you – B2B companies on TikTok are gaining popularity fast, and you can be one of them.

Worried about the B2B TikTok examples – the type of videos to create, how often to post, the best time to upload, etc? At Content Beta, we provide TikTok video services so that you can explore the potential with ease and confidence.

Content Beta offers a Creative as a Service (CaaS) model specifically tailored for tech companies, providing an instant way to hire a full-stack video and design team on a monthly flat fee.

This service is particularly beneficial for businesses looking to increase their presence on platforms like TikTok, where engaging video content is crucial.

What we offer:

  • Infinite Creative Projects: Content Beta allows you to queue up and submit as many video and design projects as you need. This is especially useful for TikTok, where staying current with trends and regularly posting fresh content is key to engagement.
  • Rapid Revisions and Feedback: The platform offers point-and-click revisions and time-coded notes, enabling you to iterate and refine your videos(even Tiktok) to perfection quickly.
  • Quick Turnaround for Dynamic Content: With the ability to get simple design tasks done in just 1-2 days, Content Beta ensures that your TikTok content is timely, relevant, and aligned with the latest trends.
  • Expertise in Diverse Creative Services: With over 150 creative services offered, Content Beta is a one-stop shop for all your TikTok marketing B2B content needs, from creation to repurposing.
  • Collaboration and Teamwork: The platform facilitates team collaboration, allowing your team to work closely with Content Beta’s crew on campaigns or product launches, perfect for brainstorming and executing innovative TikTok video ideas.

By choosing Content Beta, you can ensure that your video content is not only creative and engaging but also drives home the message YOU want to convey.

Schedule a call with us today.

Conclusion

This platform, once perceived as a domain for Gen Z entertainment, is proving its worth as a potent tool for B2B marketers. These B2B TikTok examples showcase the different ways in which TikTok can be effectively utilized for B2B marketing.

The ability of Tik Tok for B2B marketing to allow for creative, less formal content presents marketers with an opportunity to break the traditional corporate communication mould, engage in storytelling, and tap into a younger, more digitally-savvy audience.

Cross-platform promotion is another factor in TikTok’s rising fame. On Twitter and Instagram, users discover and share trending videos all the time. This helps TikTok video trends spread to other platforms to attract new users to the app and also accelerates the rise of popular TikTok creators.

As the platform evolves, adapting, and fine-tuning strategies to use TikTok’s unique algorithm and user behavior will be key for B2B companies on TikTok aiming to stay ahead in the digital marketing game.

Frequently Asked Questions (FAQs)

Yes, TikTok videos can be effectively used in B2B marketing. They offer a unique way to showcase a brand’s personality, demonstrate products or services, and engage with a younger, dynamic audience that could influence B2B decision-making processes.

TikTok videos can help your business by increasing brand visibility, engaging with a wider audience, and providing a platform for creative storytelling. They can humanize your brand, showcase your products or services innovatively, and tap into viral marketing trends.

Businesses should use TikTok videos because they offer a highly engaging visual medium to reach a vast audience, particularly younger demographics. They’re ideal for building brand awareness, fostering community engagement, and leveraging user-generated content.

Brands like Adobe, Shopify, and Salesforce are excelling in B2B TikTok videos by creating content that’s educational, entertaining, and relevant to their industry. They effectively engage their target audience and set a benchmark in B2B TikTok marketing.

TikTok videos could be right for your B2B business if your target audience is active on the platform and your content strategy aligns with TikTok’s dynamic and creative nature.

We have made videos for 150+ B2B & SaaS companies.

Explainer Video, Product Demo, Remote Video Testimonials, and more.

Content Beta