Rishabh leads the content strategy at Content Beta, an on-demand creative video and design team for Tech & SaaS companies.
What happens when you combine the age-old storytelling technique with cutting-edge animation? You get a potent mix that can transform the driest product features into an engaging story.
Animation isn’t just about turning dull data into a Saturday morning cartoon. It’s about using the power of storytelling and visual dynamics to make complex B2B subjects:
Just ask yourself: How can I effectively break down complex B2B subjects for better client understanding?
The answer is Animation. Since animated videos rely less on language and more on visuals, they have a broader appeal. This makes them effective for international marketing campaigns.
Think about it: Animated demo videos don’t rely much on words but on pictures so that they can reach people all over the world. This is super important today as businesses are selling globally.
Additionally, it ensures inclusion for audiences with disabilities, such as those with hearing impairments. It broadens the impact and accessibility of your message in today’s diverse market.
Their visual-centric approach cuts across language barriers, allowing brands to communicate universally. This is particularly crucial in B2B marketing, where decisions are driven by detailed information.
Simply put, animated demos are demo videos that involve animation. These product demo videos consist of key elements like:
The idea behind using animated product demo videos is to showcase the product’s core functionalities in an engaging manner through attention-grabbing visuals.
Nowadays, in the market, capturing and retaining audience attention is increasingly challenging, especially considering how short attention spans are getting day by day. Adhering to SaaS demo best practices, such as incorporating dynamic animations and clear voiceovers, can significantly improve the effectiveness of these videos.
With animations, you have the ability to ignite prospects’ interest to sign up for a demo without sounding like a sales representative.
Product demo animation engages viewers in various ways. Here are some ways:
Animated product videos excel in storytelling, turning mundane product features into compelling narratives. This approach resonates with business professionals who often face complex challenges.
For instance, a video for a cloud-based CRM might depict a ‘day in the life’ of data, showing its journey from collection to actionable insights, making the abstract concept of data management both relatable and memorable.
Animation simplifies complex products or services. Imagine an animated product demo video for a high-level cybersecurity solution.
Instead of overwhelming jargon, it uses animation to break down how the solution guards against cyber threats visually. This visual simplification helps decision-makers quickly grasp the value proposition.
Animations evoke emotions, crucial in B2B, where decisions are often thought to be purely logical.
An animated demo demonstrating a project management tool might use color and character expressions to evoke feelings of relief and control, subtly influencing the viewer’s perception of the product.
Unlike live-action videos, animations can be fully customized to align with brand identity. For a B2B logistics platform, the animation might incorporate the company’s colors and logo into every scene, reinforcing brand recognition and loyalty.
Animations can believably showcase futuristic or yet-to-be-released features.
A video for an upcoming AI-driven analytics tool can visually depict potential future capabilities, helping businesses envision the long-term benefits and generating excitement for what’s to come.
Finally, animations are naturally engaging, capitalizing on our love for visual stories. This is vital in B2B marketing, where capturing and maintaining the attention of busy professionals is a challenge.
For example, an animated demo video for an enterprise resource planning (ERP) system might use a mix of humor, vibrant visuals, and dynamic transitions to keep the viewer hooked from start to finish.
B2B SaaS businesses should strive to make their Animated Product Demo Videos more than just the basics. They should first focus on writing a solid script and then crafting a creative, informative, and entertaining video.
This will not only help capture the attention but also leave a lasting impression on the viewer.
Here are a few things you can do to make your Animated Product Demo Videos more engaging.
A clear, simple message is key to any successful product demo animation video. A study by Content Beta found that the average length of a Product demo video was 2 minutes and 31 seconds.
So, engage viewers by providing an overview of the product and its features, then quickly stating its benefits and how it can add value for the customer. Be sure to focus on one central point or feature and not give too much information at once.
Aim to keep your animated product videos in that ballpark, and be sure to include a call-to-action prompting viewers to take the following steps they need to learn more or make a purchase.
Adding a bit of humor and injecting personality into your product demo videos can make them much more memorable and engaging for customers. The video can use animations and visuals to tell a story that speaks to the customer’s problem and how they can solve it.
Think of ways to use a lighthearted approach to showcase your unique product features.
Make it memorable; use vivid colors and quirky characters that viewers can relate to and enjoy.
A fun voiceover can also add personality to the animated product demo video, which will engage and arouse the audience’s attention.
Music can help bring the visuals to life and elevate the viewers’ emotional state. One way to make an audience connect with your story is to use music.
Choose the right sound effects and music in your app demo video to evoke a feeling that reinforces your message and appeals to your target audience.
It should be appropriate to the story, highlight key moments, and capture the viewer’s imagination.
An animated product demo video should begin by demonstrating the problem your product is intended to solve. Focusing on the customer’s current setup’s pain points and how your product is the perfect solution to their problem can quickly attract interest.
By clearly showing the value proposition, you can further show the benefits of using your animated product video to the prospect.
Animated product demo videos with low-quality UI captures, laggy animations or an amateur voiceover artist can be unattractive to the viewer. This can result in them being disinterested or simply clicking off the video.
Professional animated product demo videos, usually produced by a product demo video agency, combine HD UI images, smooth animations, and a professional voiceover artist to have the viewer’s interest from the first minute.
Instead of emphasizing product features, the product animation video could spotlight the advantages for the end-user. This approach not only enhances engagement but also motivates the viewer to learn more about the product.
By providing clear evidence and use cases of the product’s value, the animated product video can further help build trust with the B2B SaaS company.
Content Beta’s Analysis of training videos of the top 100 trending SaaS showed that only about 58.4% of the videos showed user benefits, while 41% chose not to. If an animated product demo gets millions of views but fails to explain how your solution addresses the viewer’s problem clearly, it could result in a significant loss of potential leads.
A clear and concise call-to-action at the end of a B2B product demo video can encourage the audience to take action and convert into leads. A compelling CTA can increase sales and increase product engagement while motivating the audience to learn more.
A good CTA should be action-oriented and direct. Some examples are “Sign up now” or “Buy now”. The CTA can also contain added incentives and benefits such as “Sign up now and get three months on us” or “Click here for exclusive access”.
Creating animated product demos with the perfect balance between product UI and animations is difficult. The process involves multiple touchpoints and stakeholders, from animators, editors, storyboard artists, etc.
Training each one of them about your product’s ICP, USP, features, use cases, and pain points takes too much time, which you can otherwise invest in improving iterations.
Enter Content Beta, which, with its Creative as a Service (CaaS) model and dedicated team of creative experts ( video and design), enables businesses to streamline their animated video production tenfold.
That’s why over 150 B2B tech companies have trusted us for animation demo videos and continue to do so because of our
Choose Content Beta for quick yet quality-focused animated product demo creation.
Schedule a call with us today.
With these 7 aspects at your disposal, your animated product demo videos will not only engage prospects but also encourage them to request a demo. These aspects range from the use of visuals and music to the length and structure of the video.
With the right combination of visuals, music, and storytelling, companies can create high-quality animated product demo videos that captivate their audience and encourage increased customer engagement.
Businesses can consider these key elements and create informative and engaging videos, generating leads and sales.
They’re not just about catching people’s eye; they’re about clearly showing why your product is awesome. And good animated product videos can really make a difference in getting people to want to see more. They’ll make your animated demo videos more effective and lead to more potential customers getting interested.
So go ahead and upgrade your animated product demo videos and enjoy increased MQLs with the above-mentioned aspects.
4 amazing benefits of using animated product demo videos include:
5 necessary components all animated product demo videos must include.
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