On a mission to enable the world’s teams to work together effortlessly.
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German, English, French, Japanese, Portuguese, Spanish
Customer Education Program Manager, Asana Academy
The Asana Academy is three years old, born in 2018.
Our favorite tools are easy to use. They help our small team quickly create content and keep it up-to-date. We use TechSmith Camtasia and Articulate 360 for screen recording and content authoring.
Our team has built a demo company for product demonstrations and use cases. And we package up content in Skilljar, our LMS.
We absorb lots of inspiration from other academies. LinkedIn Learning showed us how to improve content navigation and make it easier for customers to find what they’re looking for. We gleaned cues from HubSpot around creating content that makes people better at their jobs, not just at using our tool.
We’re also inspired in so many ways by our community of peers. We sit at the edge of our seats waiting for new podcast episodes from CELab to drop. We stockpile riveting reading, like Donna Weber’s new book Onboarding Matters and Adam Avramescu’s classic Customer Education.
We keep our eyes peeled for weekly newsletters from Learning Science Weekly and E-Learning Heroes. And we watch out for the latest lineup of thought leadership webinars coming from Thought Industries. 🙂 Biggest lesson learned creating video content for Academy?
To take a “modular” concept. We create video content that can stand alone on our video tutorials page, or set in multiple courses. Our video tutorials page provides customers a lightweight, ungated entry point to dabble in our content, then discover deeper learning.
We have ~70,000 learners (and growing) visiting per year
“Finishing one course all the way through makes me feel accomplished and motivated to move on and learn more.” We build blended learning experiences into bite-sized courses and videos focused on the “why” for our customers. Encouraging them to stay more engaged and focused on building good habits using Asana.
“Feels like I’m learning from a friend.” Our videos have a real person guiding customers and using a tone to set them at ease. Whether they’re just getting comfortable using Asana, or coming back monthly for our “What’s New in Asana” series, our approach is to be a “work BFF” and not the teacher in front of the classroom.
