PRODUCT DEMO

11 Mistakes To Avoid While Creating the Best App Demo Video

Picture of Rishabh Pugalia
Rishabh Pugalia

June 12, 2024

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There are so many app demo videos out there, but not every video works.

You invest time and resources into creating app demo videos but don’t see the desired results. Common mistakes, like not matching the buyer’s journey or ignoring strategies, can affect the app walkthrough negatively.

So, have you ever thought about

  • Why do some app demo videos are high converting while others barely get views?
  • Could common mistakes be sabotaging your video’s effectiveness in CTRs?
  • Is it just about the app’s features, or is there a deeper strategy at play?

Creating an effective app demo video is essential for brands to stay ahead of the competition. But how can you ensure your video stands out and resonates with your target audience?

According to a study by HubSpot, 68% of people say they watch videos thoroughly, while 32% only skim through them. This indicates that app demo videos will likely be consumed in-depth if optimized strategically.

Many understand that app demo videos are essential but they must include key details affecting engagement metrics. In this article, we will talk about the 8 mistakes you must avoid to maximize the effectiveness of your app demo video.

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    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Why App Demo Videos are Essential?

    App demo videos are a visual and captivating way to showcase an app’s features, and its UI, and increase conversions. Your well-created demo video can be what differentiates you from your competitors.

    App demo videos are essential for several reasons:

    • Visual Understanding: They provide a visual walkthrough of an app’s features and functionalities, making it easier for potential users to understand its capabilities.
    • Engagement: “A video is worth 1.8 million words in a minute.” (McQuivey, James, Forrester).
      Videos are more interesting than static images, text, or lengthy explainer manuals. They capture viewers’ attention and encourage them to navigate deeper into the app.
    • Conversion Rates: An effective app demo can convince more people to download or sign up for the app.
    • Clarify Complex Features: A demo video can break down complexities for apps with intricate functionalities, highlight the USPs, and ensure users grasp the app’s full potential.
    • SEO Benefits: Videos can improve website SEO, making it more likely for your app to be discovered through search engines.
    • UI navigation: Simple navigation guides users through the app’s interface and functionalities. It helps with the user experience (UX) and gives an insight into the UI.
    • Cater to a Global Audience: With multilingual and voiceover options, the videos can appeal to a wider range of users.

    Using app demo video templates can ease the production process. It ensures consistency and professionalism. Moreover, templates save time and resources and have quicker turnarounds.

    Making a video for B2B & SaaS products needs a different mindset.

    This app demo video for Doorloop is produced by Content Beta.

    An app demo video production agency can customize your needs for your ideal client profile. Their expertise can be used in compelling storytelling and communicating your app engagingly.
    Here is an app demo video by Content Beta for Doorloop

    11 Mistakes To Avoid While Creating the Best App Demo Video

    For a better understanding of creating impactful app demo videos, here are some tips to help you avoid mistakes and improve your video creation strategy:

    1. Make your app more audience-centric than product-centric

    Your audience should be the main focus of the demo.

    Since they are the ones using the app, not showcasing the app from a user’s viewpoint is a mistake. It makes it easy for viewers to relate to or understand its benefits.

    Focus on addressing the specific needs and pain points of your target audience. Customize the content and visuals to match with their preferences and challenges. To make it relatable, create a story around your ideal client profile.

    2. Too Long or Too Short

    The human attention span is 7 seconds, so you must hook their attention in the first 5-7 seconds.

    Considering the short attention span, a demo video that is too long causes viewer disengagement and drop-offs.

    However, a video that’s too short may not provide comprehensive insights. It will leave viewers with unanswered questions and potentially miss out on showcasing key app features.

    Balancing duration with content depth is crucial for optimal engagement. Although an app demo video duration can vary according to the product complexities, the ideal length is 60-120 seconds.

    3. Poor Video Quality

    Your audience deserves the best view!

    Don’t let grainy footage spoil your app demo video or brand’s credibility. Whether due to dim lighting or a low-resolution camera, low-quality footage can lower engagement from potential clients.

    Poor-Quality-Footage

    A crisp, clear video looks professional and builds trust with viewers. They’ll expect the same from your app if your demo video is top-notch.

    4. Overcomplicating Narration

    Clear narration is key.

    It’s essential to avoid overloading your app demo with technical terms or industry-specific jargon. Such language can confuse viewers who aren’t experts in the app’s domain.

    Instead, aim for a straightforward and clear narration that all viewers can understand and relate to. This ensures that the essence of your app is communicated effectively without neglecting potential users.

    5. Overloading with Features

    Avoiding Information Overload.

    Showcasing unimportant tiny details of your app can clutter the viewer’s experience. Highlight the most impactful and beneficial features to ensure that viewers get the core value of your app without feeling overwhelmed or lost in the details.

    This approach can lead to better engagement and a clearer understanding of what your app truly offers.

    We know how to sell your story using your product UI

    6. Lack of storytelling

    Humans have communicated, learned, and connected with stories throughout their lives.

    By using unique stories in your videos, you’re sharing a narrative that connects with viewers while highlighting your app’s functionalities.

    This approach transforms technical details into memorable experiences. Users can relate to the app’s benefits. A well-told story can bridge the gap between a product’s functionalities and its real-world impact. It ensures a lasting impression on the audience.

    7. Not adding Voiceover

    Skipping voiceovers in your app demo can leave viewers feeling lost or disconnected. A voiceover provides clear context and communication. They guide the audience through the app’s features and add a personal touch that can improve viewer interaction and retention rates.

    An app demo is not just about showing; it’s also about telling the story of your app in a way that addresses your audience’s pain points.

    8. Ignoring Mobile Users

    If your video isn’t optimized for mobile, you’re neglecting a huge percentage of your potential audience.

    Not just mobile; but ensure your video performs seamlessly across different platforms and devices.

    A video that isn’t optimized for a tablet or doesn’t load on a certain browser can drop off viewers. It limits your demo’s impact and reach. Test and optimize for a broad range of devices and platforms.

    9. Missing Call-to-Action

    Concluding up your video without a clear call-to-action is like telling a gripping story without an ending.

    Using CTAs such as “Download Now” or “Learn More” directs viewers to the next step. It transforms passive observers into active users and potential clients.

    Moreover, customized CTAs for specific audience segments enhance relatability and a personalized user experience. It can lead to more engagement and CTRs.

    10. Inconsistent Branding

    Be cohesive and consistent. Your audience should identify your video as your brand’s asset.

    Don’t deviate from your brand’s visuals, tone, or messaging in your video. It can confuse and alienate viewers. Ensuring your video aligns with your brand identity builds trust and delivers a cohesive brand experience to your audience.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    11. Ignoring Feedback

    Releasing your video without receiving feedback is a missed opportunity for refinement.

    Get feedback and make necessary changes to ensure your final product is best optimized. It makes the demo video more effective.

    App demo video production transforms an application’s features and benefits into an interesting visual story. It’s essential to effectively showcase the app’s value proposition and drive user engagement in the competitive B2B landscape.

    Why Choose Content Beta?

    Showing app capabilities to potential clients with a well-created and thoughtful video is challenging. At Content Beta, we translate complex software features into relatable real-world applications.

    But we’re more than just videos, we cover graphics to podcasts. With our Creative as a Service model, you get access to a wide range of over 150 creative services, all for a consistent monthly fee.

    Why partner with Content Beta?

    • Clear Costs, Zero Guesswork: Know upfront what you’re paying for on our pricing page. No hidden fees, no surprises.
    • Value for Money & Speed: Get tasks done in as little as 1-2 days. Plus, roll over any unused credits to maximize your ROI.
    • Smooth Collaboration: Our state-of-the-art cloud system ensures effortless teamwork. Edit on the go and keep all your assets in one place.

    With the trust of over 150 clients, Content Beta stands out in video marketing and SaaS content creation. We’re not just content creators but your partners in increasing bottom-line sales.

    Schedule a demo call with us today!

    Conclusion

    App demo videos serve as an important touchpoint in the buyer’s journey. They can bridge the gap between a product’s capabilities and a potential client’s needs.

    Data proves the importance of strategic video content, with most decision-makers looking into video insights before purchasing.

    However, the road to creating an impactful app demo video is challenging. It should ensure alignment with the buyer’s persona and uphold brand consistency. Video production agencies like Content Beta will help you create a more impactful app demo video that aligns with your target audience.

    Frequently Asked Questions (FAQs)

    The best app demo videos effectively showcase your app’s features, enhance user understanding, and drive conversions, setting you apart from competitors.

    The length of an app demo video should be between 60-120 seconds, ensuring it’s engaging yet comprehensive.

    The best app demo videos can be created on a budget by prioritizing key features, using cost-effective tools, and considering freelance talent or affordable agencies.

    The time taken to create a best app demo video varies based on complexity and production quality. Typically it can range from a few days to several weeks.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Content Beta