Analysis on SaaS Product Demo Videos

At Content Beta, we analyzed 100 SaaS Product Demo Videos from leading brands such as Salesforce, Hubspot, Pipedrive, Intercom, Atlassian,, Zoho, and more!
Analysis on SaaS Product Demo Videos
After an in-depth analysis on the lines of the type of video, the reason behind it, the length of the video, what was it trying to convey, did it use humour for engagement, and other metrics to understand trends and help SaaS brands figure out the right metrics for their video and make more informed decisions.

77% of brands preferred animated videos while 22% of brands preferred a Hybrid video and the to share their story.

Animated videos have a long history in the marketing industry. It was the first form of video that brands embraced when they started exploring this medium.

However, animated videos have evolved over the past decade and now it is not only an effective way of getting your message across but also a powerful tool for increasing conversion rates.

In recent years, they have moved from the traditional animated video to a hybrid video.

The transition from animated videos to hybrid video started with brands switching to whiteboard animation which is more economical. However, as technology evolves, companies are making use of more and more interactive features like motion tracking and auto-play which make the experience much better for consumers.

50% of the brands preferred Male voice Overs, 38% preferred Female and 12% of them did not find the need for a voiceover at all

Voiceover is an integral part of a SaaS product demo video. It helps the viewer understand the purpose, benefits, and features of the software in an interactive way. It also helps them visualize how the product will improve their work experience in various areas.

The voiceover can be done by either professionals or amateurs. If you’re using a professional voice actor, it will cost you more, but if you do not have the money to invest in a professional voice-over artist, then it is best to use your own employees for recording demos that are informative and easy to understand for new users.

Voice overs are not always required, but when you’re selling a complicated product or service, it can be beneficial. It can help to make your video more engaging and convey complex ideas more easily to your viewers.

With a voiceover, you can also be sure that users are paying attention to what they need to hear so if there’s anything they should know about before purchasing or signing up for your services, having someone explain it will help them avoid making mistakes down the line.

Remember that your product demo is the first impression of your company and you want people to be excited by what they see. A voice-over can also simplify an otherwise complicated product.

24% of the brands incorporated humour into their script, while 76% of the brands chose otherwise

Humour is an effective tool to convey messages and make them memorable. Humour helps to break the ice and gets your audience engaged.

While humour is a powerful tool, it shouldn’t be used in any situation for any reason. You should only use humour when it is appropriate for your audience. For example, if you’re selling a product that’s meant to solve all of your problems, you might not want to use humour to sell it because the tone will be off for the type of product that you are trying to promote.

Humorous videos have been shown in studies to boost viewer engagement by as much as 20%. Other studies show that people remember things better when those things are presented with a humorous story or video clip as opposed to just hearing about them.

Average Length of a Product Demo Video 110 - 120s

Video length is one of the most important factors in product demo videos. A good video should be concise and informative and should not exceed three minutes in length.

Now you may think, the shorter the better, right?

Not necessarily. We’ve found that video length most approximates at 1.5 – 2 min but with the median being at 0-1 minute and 1-1.5 minutes long. ‘. If you want to grab someone’s attention for the what, when, and where of your story, you don’t have much time. Keep it crisp, short and engaging to really make the best of your video.

Product videos do not need to be lengthy to get the point across. Just a one-minute video playback is as easy on the eyes as it is on your time.

Product demos are a very important factor in persuading a customer to buy a product. It is vital that the video is succinct and to the point, as well as being engaging to the viewer. This will make it easier for them to understand what features are offered by your company’s products.

22% of brands used product demos to get signups for their free trial while 62% of them used it to get viewers to check out their products and 16% of them wanted a demo video to get more demos booked.

A call-to-action is a must for video marketing if you want to make sure people actually take the next step with your product or service!⁣⁣

You have to identify who you want the call to action to be for. We’re all different, and we all call in supports differently. Selecting a call to action that fits your target audience is crucial. See if you can determine what your audience’s pain points are, or their hopes and dreams. Their answers will directly influence which call to action you select for your SaaS Product Demo.

The most common type of call to action in product demo videos is the “Learn More” button. This is usually located at the end of a video and it encourages viewers to go on the company’s website for more information about the product.

The other type of call to action is on-screen text or a voice over, which tells viewers what to do next. Some advertisers use these when they want shoppers to enter their email address or phone number and receive more information.

Final Words

Videos are a great way of communicating complex messages to customers, and it is no surprise that they are used in many SaaS product demos. However, the product demo video trends in SaaS can be summed up with one word: simplicity.

The trend is clear that simple videos don’t distract the viewer from the main message. There is a focus on getting the point across as quickly as possible without complicated backgrounds, flashy animations, or intricate transitions.

There are three key points that should be kept in mind when creating a SaaS Product Demo video:

  • The importance of having clear call to action
  • The impact of a quality script
  • The need for showcasing your SaaS to convey simplicity.

Just have clarity on what you really want out of your video and it could do you wonders!


The primary goal for any B2B Saas company is to make the product stand out in between the top competitors and show the value of the product to the prospective customers. The whole point behind this strategy is to address what the pain points are, focus on how your product offers a solution to them, and underline the key features.

Most B2B Saas companies stick to the tried and tested 2-minute length for best chances of customer engagement to showcase the product’s features, without getting the viewers bored and ready to bounce off the video. It is generally advised by marketers to not exceed the length of 3 minutes for a product demo video.

The CTA is one of the key ingredients of making a demo video more effective. If the company does not put a call-to-action the whole purpose of the demo gets defeated. Many B2B SaaS brands also add an end slide in which they embed more videos from the company and a working link to the product landing page.

A product demo video focuses on showcasing how the product works and what its benefits are. Most companies try to highlight how the features of this product will be the solving problems for its future customers. The key idea is to communicate the brand's goal and product’s value while preferably showcasing all of it on the UI.

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