Voiceover is an integral part of a SaaS product demo video. It helps the viewer understand the purpose, benefits, and features of the software in an interactive way. It also helps them visualize how the product will improve their work experience in various areas.
The voiceover can be done by either professionals or amateurs. If you’re using a professional voice actor, it will cost you more, but if you do not have the money to invest in a professional voice-over artist, then it is best to use your own employees for recording demos that are informative and easy to understand for new users.
Voice overs are not always required, but when you’re selling a complicated product or service, it can be beneficial. It can help to make your video more engaging and convey complex ideas more easily to your viewers.
With a voiceover, you can also be sure that users are paying attention to what they need to hear so if there’s anything they should know about before purchasing or signing up for your services, having someone explain it will help them avoid making mistakes down the line.
Remember that your product demo is the first impression of your company and you want people to be excited by what they see. A voice-over can also simplify an otherwise complicated product.
There are three key points that should be kept in mind when creating a SaaS Product Demo video:
Just have clarity on what you really want out of your video and it could do you wonders!
The primary goal for any B2B Saas company is to make the product stand out in between the top competitors and show the value of the product to the prospective customers. The whole point behind this strategy is to address what the pain points are, focus on how your product offers a solution to them, and underline the key features.
Most B2B Saas companies stick to the tried and tested 2-minute length for best chances of customer engagement to showcase the product’s features, without getting the viewers bored and ready to bounce off the video. It is generally advised by marketers to not exceed the length of 3 minutes for a product demo video.
The CTA is one of the key ingredients of making a demo video more effective. If the company does not put a call-to-action the whole purpose of the demo gets defeated. Many B2B SaaS brands also add an end slide in which they embed more videos from the company and a working link to the product landing page.
A product demo video focuses on showcasing how the product works and what its benefits are. Most companies try to highlight how the features of this product will be the solving problems for its future customers. The key idea is to communicate the brand's goal and product’s value while preferably showcasing all of it on the UI.