Top 11 SaaS Presentation Design Examples from Account-Based Marketing

Picture of Rishabh Pugalia
Rishabh Pugalia

May 28, 2024


Are you trying to make your presentation and web graphics both eye pleasing and packed with information?

But, striking the perfect balance between text and visuals can be a real pain. Your design team might face trouble to find the right mix. They might be torn between minimalism or maximalism, simple design or intricate one.

So, here’s what we did – We looked at numerous designs from Account-Based Marketing. We have picked out the best presentation design examples for your reference. These designs address the key aspects of Account-Based Marketing (ABM), such as:

  • Identification of Target Accounts
  • Account Insights and Profiling
  • Personalized Content and Engagement
  • Omnichannel Marketing
  • Sales and Marketing Alignment
  • Measurement and Analysis
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    11 Best Presentation Example for Account-Base Marketing

    Here you will find a list of 11 presentation designs to help you get inspiration for your presentation design. Each of them has been described briefly so you can better understand what each presentation design is about. Now, let’s get started!

    1. Sendoso

    Sendoso is the premium sending platform. It’s a great way to build connections with customers and increase income through personalized gifts, branded items, digital gifts, virtual experiences, and more.

    Sendoso assists businesses in engaging, attracting, and retaining customers by incorporating both online and offline sending methods into key money-making programs.

    Example 1:

    What’s so distinctive about this design?

    The design uses SUI (Simplified User Interface). Multiple floating panels are layered on top of each other seamlessly. The infographics highlight a strategy and the background elements add depth. With the simple design, the company’s icon stands out in the top left corner.

    Sendoso example

    2. Terminus ABM Platform

    B2B marketers are facing a gap in revenue impact. Traditional lead-focused methods are outdated and don’t work nowadays. The solution is engaging with target accounts all the way through the customer lifecycle.

    Terminus gives marketers the power to offer multi-channel experiences to key customers. It is powered by first-hand data, top-tier advertising, and a scalable approach to Account-Based Marketing (ABM).

    Example 1:

    What makes this design different from the rest?

    From several windows, UI panels to flat icons, detailed client profiles, and neat text – this composition shows multiple elements in a cohesive way.

    Terminus ABM Platform Example 1

    Example 2:

    This design uses Simplified User Interface (SUI) to offer a user-friendly experience. It showcases a clean design, with multiple floating panels arranged neatly over the back panel.

    Terminus ABM Platform Example 2

    3. 6Sense revenue AI

    6sense is changing the way businesses develop, control, and convert their pipeline into income. Their Revenue AI detects unidentified buying signals, targets the suitable accounts at the right time, and recommends the best ways and messages to increase revenue.

    6sense helps sales, marketing, and customer success teams to improve prospect quality, sales speed, conversion rates, and steady revenue growth.

    Example 1:

    What is the outstanding characteristic of this design?

    This design uses an illustration of a human to depict a marketer’s persona. The consistent branding through typography and color palette ties everything together.

    6Sense revenue AI Example 1

    4.’s Marketing OS, the sole AI-powered platform, empowers B2B marketers to improve their revenue without the need for manual and repetitive tasks. It automates the entire process – from creating target audiences to running paid campaigns to optimizing for revenue. This frees up valuable time for strategic thinking, creative ideation, and revenue generation.

    Example 1:

    What’s the buzzworthy element in this design?

    This design is a side-by-side comparison of ‘The Old Way’ versus ‘The New Way’. The left side of the design shows the old school, black-and-white method. On the other hand, the right side is bursting with color and shows the new, more innovative method. The new method is 82% automated.

    Metadata Example 1

    5. Demandbase One

    Demandbase ABM/ABX Cloud transforms ABM to focus on the client’s journey. It uses Account Intelligence, your CRM and MAP data, intent signals, and technographics to offer detailed account-level data. This helps you in crafting effective sales and marketing strategies, spotting opportunities earlier, interacting more effectively, and accelerating the closing of deals.

    Example 1:

    What makes this design unique?

    This design uses a combination of flat icons and brief text to explain the concept. The color scheme, consistent with the branding, is just right to catch your attention.

    Demandbase One Example 1

    6. Reachdesk

    Reachdesk enables B2B companies to send out customized gifts and direct mail to their clients, prospects, and employees. It helps strengthen their relationships. The software can be integrated with a company’s existing technology, providing a clear return on investment.

    Example 1:

    What’s so distinctive about this design?

    This design uses strategic layering for multiple UI panels. The drop shadow effect creates a sense of depth. The cohesive arrangement of all the panels create a balanced composition.

    Reachdesk Example 1

    7. Alyce

    Alyce is a platform that is using AI to transform direct mail and promotional items. It’s used by sales, marketing, and customer service teams to send gifts that people actually want. This helps start conversations, keeps your company top of mind, and adds value for prospects and customers. It does all this on a large scale, speeding up the buying process.

    Example 1:

    What’s the buzzworthy element in this design?

    The picture showcases multiple bubble panels overlayed on a simple backdrop. The font and arrows resemble handwriting and add a personal touch. The outcome is simple, minimal, yet effective.

    Alyce Example 1

    Example 2:

    What is the outstanding characteristic of this design?

    This design uses Simplified User Interface (SUI) with multiple windows, improving the overall experience for users. It’s all set against the background that has a unique pattern. The color scheme is cohesive and visually appealing.

    Alyce Example 2

    8. Postal

    Postal is a leading platform that focuses on offline engagement. They are catering to over 600 B2B clients like Yelp, Cisco Meraki, Seismic, and Fivetran. The platform helps its users to form impactful relationships with prospects, partners, and employees. uses machine learning to simplify and enhance the creation, delivery, and reporting of personalized physical items in the sales process.

    Example 1:

    What is noteworthy about this design?

    This design uses layered UI panels on a patterned background that add depth and detail. The subtle drop shadow adds a touch of realism, and some fun doodle details ties it all up nicely.

    Postal Example 1

    9. Printfection

    Printfection is a service that makes it easy to handle buying, managing, and sending out company merchandise. Big names like Zendesk, 6sense, BetterHelp, and Gusto use Printfection to send merchandise to their customers, leads, employees, and at events.

    It can help you save time, assist with account-based marketing efforts, and enhance the return on investment from merchandise marketing.

    Example 1:

    The design beautifully displays multiple windows positioned on a clean User Interface (UI) screen. The neatly arranged text around the circular element explains Printfection’s features.

    Printfection Example 1

    10. PFL Direct Mail

    PFL focuses on creating direct mail that uses data to create genuine connections and promote growth for businesses. They take care of everything, from the strategy to the delivery. They use a combination of digital techniques and direct mail to increase engagement.

    They use your data to tailor campaigns of any size. They work with your CRM/MAP so you can easily track the effectiveness of your direct mail.

    Example 1:

    What makes this design different from the rest?

    The design uses flat icons in a linear form to depict a company’s process of work. It takes a minimal approach with just the right pop of color.

    PFL Direct Mail Example 1

    11. RollWorks

    RollWorks is a part of NextRoll. It offers a platform that helps B2B companies of any size to coordinate their marketing and sales and grow their revenue. The platform uses machine learning and a large account database to help you find your target accounts, engage them with digital ads, personalized websites, email signatures, and automated sales. You can also measure the success of your programs.

    Example 1:

    This design features multiple company logos, along with arrows and text. Everything is arranged asymmetrically around a circular element. The attention to detail is admirable.

    RollWorks Example 1


    SaaS presentation design is based on clear communication. The challenge lies in explaining complex software solutions in a way that’s easy to understand for all. It requires a careful blend of simplicity, clarity, and technical details.

    The right balance between text and visuals, a user-friendly software interface, and clear presentation of the software’s functionalities and benefits – all contribute to a successful presentation.

    The goal is to convince your audience of the value of your software. A well-crafted presentation will educate your audience and help them see why they should choose your software.

    Frequently Asked Questions (FAQs)

    Here are the key elements for a SaaS presentation design:

    • Explanation of the problem that the software addresses.
    • An overview of how the software works.
    • Highlight key features and benefits of the software.
    • Include customer testimonials or case studies.
    • Conclude with a strong call-to-action

    Breakdown Approach: Break down each feature of the product and explain how it benefits the user.

    Show-and-Tell Technique: Show how your SaaS product works using screenshots, product demo videos or live demonstrations.

    Problem-Solution Scenario: Demonstrate how your product’s features can effectively solve the issues of your potential clients.

    Testimonial Showcase: Include testimonials or case studies to reinforce the product’s value.

    Highlight Uniqueness: Describe what sets your SaaS product apart from the competition. It could be unique features, superior customer service, or better value for money.

    User-Friendly Descriptions: Describe the features and benefits of your SaaS product in user-friendly terms.

    Visual Appeal: Use high-quality images, graphics, or animations to visually demonstrate the features and benefits of your SaaS product.

    The company information you should include in your presentation:

    • Company Introduction: A brief background about your company, including the founding year and mission statement.
    • Achievements and Milestones: Highlight major achievements, awards, or milestones.
    • Team Overview: Provide an overview of key team members.
    • Testimonials and Reviews: Display positive reviews and testimonials from your customers or partners.
    • Case Studies: Incorporate case studies to show how your product or service has helped others.
    • Contact Information: Include clear contact information and social media links for easy follow-ups.

    Here is how to design a presentation for value proposition of our SaaS product:

    • Start by clearly defining your product’s features. What problem does it solve and why is it better than the competition?
    • Use clear and engaging visuals to demonstrate your product’s features and how they address the customer’s needs.
    • Use real-life scenarios or case studies to show how your product works in action and the results it can deliver.
    • Highlight customer testimonials or third-party reviews to provide social proof of your product’s value.

    The best ways to present customer testimonials in your presentation are:

    • Use dedicated slides for customer testimonials, each highlighting a specific success story.
    • Display the testimonial in a larger, eye-catching font with the customer’s name, role, and company.
    • Include a photo of the customer or their company logo for added authenticity.
    • If you have video testimonials, consider adding short clips into the presentation.
    • Break longer testimonials into bite-sized quotes and highlight the most impactful statements.

    Here are ways of incorporating call-to-action effectively in our SaaS presentation:

    • Position your call-to-action (CTA) at the end of the presentation. That way it’s more likely to stick in the audience’s mind.
    • Make the CTA visually striking. Use a button or a different color to make it stand out.
    • The CTA text should be action-oriented.
    • Provide a clear benefit in your CTA. Make sure it’s clear what the audience stands to gain by following through.
    • Personalize the CTA to the audience or situation, if possible.

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