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We are living in the video era. From feature updates to app launches, from explainers to entertainment, videos are ruling everything everywhere all at once. Not just in terms of getting views but turning those viewers into future clients and buyers.
But shooting a video or collecting raw footage is only half of the game. The real deal breaker begins when you sit down to edit the clips. If you’ve ever thought “I want to learn video editing” then you’ve come to the right place.
But starting out can be frustrating if you don’t know where to start.
When you’re editing you have to keep in mind the story line, get the right colors, have the perfect music, texts, cuts, transitions…it’s normal to get confused. So there is no need to pull your perfect hair out just yet.
Learning anything is possible today because all you need is a solid foundation to begin. That’s why we’ve put together an ultimate go to guide with video editing basics so you know how to do video editing from scratch.
Starting out with video editing basics can be intimidating, but our ultimate guide for basics of video editing is here to ease you into the game. Whether you’re thinking about a career in video editing or simply want to edit your own business videos for social media or personal use, the tips below will teach you everything you need to know about how to get started in video editing like software, hardware, and common terms, video edits and so much more
The art of video editing is more than just slicing up a few clips. It’s also about adding transitions and visual effects, incorporating music, sound effects, and captions, and improving colors and lighting, among so many things.
The most popular YouTube stars are aware of this and make extensive use of these techniques to create polished videos that help them stand out from the crowd.
Our guide for basics of video editing below provides some essential video editing basics and step by step video editing tutorial for beginners for making personal videos, social media videos, YouTube videos and business presentations etc
Before we answer how to start editing the million dollar question is…
Learning video editing basics is thankfully very accessible these days thanks to the plethora of tools available for your help. Many cameras and smartphones now include internal software and video editing guides that allow you to make basic edits to your footage without using any other programs or apps.
Even social media platforms and tools such as TikTok and Instagram Reels have video editing basics incorporated in their feature tools that you can use to fine-tune your video creation and editing.
However, in these cases, we’re talking about minor changes. If you want to know where to learn video editing where you can do more than video editing basics – and make your videos look better than average – you’ll need the best video editing software.
There are numerous free video creation and editing apps available, many of which are quite easy to get started. They usually have limitations such as added watermarks and clip length limits, but they can be a good way to get started with video editing basics.
So where to learn video editing? If you were to look up “how to learn video editing for youtube” you are sure to come across professional video creation and editing paid-for video editing softwares which can be costly.
Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve are the industry-standard programs where you can learn to edit videos easily . So you might ask “what do i need for video editing as a beginner?” for which lets take a look at the specifics of each software
| Price | Pros | Cons |
|---|---|---|
| $52.99 a Month |
- Consistent updates - Multicam editing - Tons of online support - Customizable interface - Dynamic link with other Adobe software |
- Monthly payment - Buggy exports - Color grading workflow could be better |
| Price | Pros | Cons |
|---|---|---|
| $299 |
- Fast workflow - Compound clips - Intuitive design - Multicam support |
- Only for Mac |
| Price | Pros | Cons |
|---|---|---|
| $295/FREE |
- Good for any size project - Exceptional color grading tools - GPU-based rendering |
- Relatively newer platform - Not as intuitive as Premiere |
These programs provide the most creative video editing help in the market today, but they are fairly complex. If you aren’t ready for that learning curve, you might prefer a simpler version, such as Adobe’s Premiere Elements or iMovie for video editing basics.
For alternatives for video editing help turn Imovie, Filmora and Pinnacle Studio. Many options provide video editing guides and video editing tutorial for beginners along with free trials, allowing you to test the software to see if you like how it works before committing.
When you’re just starting out with video editing basics, or if you’re short on time, video editing templates can be extremely helpful. These typically enable you to add pre-designed titles, credits, captions, animations, and visual effects to your footage, instantly transforming it into a professional-looking piece.
Nowadays, almost any computer, including your smartphone, is capable of video editing basics to edit a simple video.
You’ll need to step it up a notch if you want to hone your editing video skills and learn to edit videos of high quality.
You need a computer that can handle and process large amounts of data, especially when working with 4K, 6K, and even 8K video. Do you want your computer to crash every few minutes or to be stuck in the spinning wheel of death every time you make an edit?
If you only need to edit a 1-minute home video, you can do so on your iPad. One way for selecting your video editing computer is to first determine which video editing software you prefer.
Obviously, if you’re learning to edit video with Final Cut Pro X, you should go with a Mac. While Premiere Pro and Davinci Resolve are also good Mac editing platforms, Final Cut Pro X is the most efficient for 4k video playback. If you absolutely must have Sony Vegas Pro, opt for a PC.
When purchasing a computer to learn to edit video, the most important factors to consider are:
Whatever software you choose to learn to edit video, most of the best software providers provide a number of video editing guides that help you with your learning to edit video for the first time.
However, the best way to learn video editing if you are unfamiliar with video editing jargon, is to get your video editing basics right. To make things a little easier before getting into video editing, here are some video editing basics terms that all beginning video editors should be familiar with.
Most video editing software is built around a timeline, which is a visual representation of your entire video from beginning to end. It’s typically laid out from left to right, and it allows you to scroll back and forth to make changes in a natural way, such as trimming, adjusting, and rearranging your clips, adding music, and so on.
Compositing is the process of combining visual elements from different sources into single frames to create the illusion that they are all part of the same scene.
Video files can be quite large, especially if you shoot in HD, 4K, or 8K resolution. Compression is the process of decreasing the amount of data in a video file in order to save space on your hard drive and make it easier to transfer from one device to another or to the cloud.
One of the important things to keep in mind when learning editing video skills is to know aspect ratios. Have you ever noticed how there are black bars at the top and bottom of the screen when watching movies on TV? This occurs when the movie’s aspect ratio – the width and height of the image – differs from the screen’s.
Knowing what aspect ratio to edit your video in is critical, especially when uploading to social media. For example, the standard aspect ratio for YouTube is 16:9, whereas Instagram recommends 4:5 or 9:16 for Stories.
During a video shoot, B-Roll is secondary footage shot separately from the main (A-roll) footage. It is typically used to move from one scene to another. For example, when the action shifts from London to New York in a TV show, you’ll usually see a flyover of the Empire State Building to set the scene.
Now let’s answer how to get into video editing. Here is a step by step guide on how to start editing videos if you’ve never edited a single clip in your life.
This comprehensive guide for basics of video editing will teach you exactly how to get started in video editing. By the end of the guide you’ll know everything you need to know about how to start video editing and where to go from the first step.
Even if you’re an experienced video editor and dont need to know how to start editing videos, following the steps is one of the best way to learn video editing skills. You’ll also learn some useful video editing tips for getting into video editing
You can follow along regardless of whether you’re using video editing software on a Mac, Windows PC, or mobile device!
Here’s a step by step process from basics of video editing for getting into video editing:
Step 1: Make a New Project
Step 2: Add Footage
Step 3: Edit Video
Step 4: Insert B-Roll Video
Step 5: Include Titles
Step 6: Include Transitions and Effects
Step 7: Insert Music
Step 8: Modify Volume Levels
Step 9: Color Adjustment
Step 10: Export
Your first step on how to start editing is the simplest. Go to your video editing software (We’re using the free Imovie software here) now and simply create a new project and give it a name.
PRO TIP: Some video editing programs will save your project automatically, while others will not. If your program does not support autosaving, make sure to check this and save frequently.
The following step is to load your video files. This includes your main footage, b-roll or overlay footage, audio files, and anything else you want to incorporate into your video.
Drag your primary footage down onto the timeline once all of the footage has been imported.
PRO TIP: To zoom in and out of the timeline, use the slider bar or press Command/Control + or Command/Control –
It’s now time to go through the primary footage and remove any bad takes or mistakes. There are several ways you can go about this.
Assume you want to remove the first few seconds of your video. Hover your mouse over the beginning of the clip to see how the cursor changes (usually to a little arrow icon). Drag the clip’s beginning to the point where you want the footage to begin.
When you press the play button, you’ll notice that this is the new starting point. This method can also be used to remove footage at the end of a video.
If you want to remove footage from the middle of a video, you must split or cut it. This can be accomplished with a Cut or Blade tool, which resembles a pair of scissors. Once that tool is selected, simply click where you want the cut to take place.
Then you have the option of making another cut and removing the middle section of footage. Alternatively, you can drag the handles of one of the clips to remove the unwanted footage.
Use these tools to go through your video and remove any takes you don’t want to include. After you’ve finished cutting and editing the primary footage clips, you can rearrange them in any order that makes sense for your video.
Simply select your clips and drag them to the new location until your story is complete.
PRO TIP: We recommend editing your videos in reverse order. Backwards?! Yup. Another thing we recommend is that when filming, you only move on to the next section once you’re satisfied with the previous take.
Then, when editing, you know that your last take is always the best. That is, if you edit backwards, you will see all of the best takes first.
This method of filming and editing is far more efficient. It will save you a significant amount of time spent sorting through errors, separating takes, and rearranging clips.
Drag B-roll footage from the media library to the timeline, just above the main footage. After you’ve completed your base edit, it’s time to add B-roll footage. Here the rose clip is our B-roll
B-roll clips, like primary footage clips, can be edited in the same way. You can move it around, trim it down, change the start and end points, and split it.
Make sure to include all of your B-roll footage at this point in order to fully flesh out the story.
If you have audio in your B-roll clips, we recommend muting them during the editing process. Drag the audio levels by hovering the mouse over the audio waveforms.
PRO TIP: You’ll be tweaking and fine-tuning things as you go. After you’ve added the B-roll, you may decide to make minor changes to the primary footage to improve the flow. All of this is a part of the process.
Go to your application’s title tool or text editor to add text or titles to your project. You should be able to configure and use some templates.
Drag the template you want to use onto the timeline where you want the text to appear.
In the playback window, an editable text box will appear. You can change the text, font, size, color, and other elements to match your branding.
The text clip, like the other clips, can be adjusted on the timeline. You can adjust the length by dragging the sides, and you can pick it up and move it to a different location on the timeline by picking it up.
PRO TIP: If you’re looking for more advanced text to use in your videos, Placeit is a fantastic tool that allows you to easily create and customize animated titles and graphics.
Finish adding any remaining titles, text, product names, or bullet lists to your video before proceeding to the next step.
Navigate to your application’s transitions section. On your timeline, you can drag and drop transitions between two clips.
Don’t overdo it with the effects. Some of them may cause your video to appear amateurish. So use them sparingly when you’re doing tutorial video editing and only when they will benefit your video.
Try to align the eyes with the other shots while resizing the shotS. This makes the transition smoother and less abrupt.
Add any remaining transitions or effects to any clips on the timeline before moving into music.
Remember in step 2 when we imported our audio track? Drag that from the import library onto your timeline, just below the main footage.
The music track or audio clip is handled in the same manner as the other clips. Using the same tools we mentioned earlier, you can pick it up, move it around, trim or cut it.
Make sure the audio track and video footage end at the same time. Play through the entire video and make any necessary adjustments to your clips so that they complement the music.
When you’re satisfied with that, you can tweak the audio levels.
You should adjust the primary audio or spoken pieces first, followed by the background music. Begin by turning down the background music to zero. This way, you’ll only be able to hear the primary audio, which you can fine-tune.
PRO TIP: Use headphones for this step if you have them. They give you a better idea of how the audio actually sounds.
Then you should listen to ensure that the audio is not too loud, distorted, or too quiet. You may have audio bars in your video editing software that you can use to judge audio levels.
You want the audio bars to be mostly green, occasionally yellow, and never red. If your audio is in the red, it is maxing out and will sound distorted.
If all of your clips were shot with the same camera, microphone, and time, you can simply make changes to the first clip and then copy and paste the volume to the remaining clips.
To do so, select the first clip and then go to Edit > Copy. Draw a box around the remaining clips to select them. Then select Edit, Paste Adjustments, and Volume.
You can adjust the background music levels once your primary audio is set. The volume of your music will be determined by personal preference and the track you’re listening to. We usually start at 20 – 30% volume and work our way up from there.
The following step is to perform any color grading or color correction.
Begin by adjusting the first clip, and then repeat the process with the remaining clips.
Open your color adjustment tools and make sure the first clip is selected. Because this is a creative process, feel free to change the settings as you see fit.
You can usually make changes to the:
Once you’re satisfied with the color grading on the first clip, copy the color correction settings and apply them to the remaining clips.
Then, make any necessary color changes to your b-roll, overlay footage, graphics, or animations.
Now go over your video again to make sure everything is as you want it.
The following step is to export.
Depending on the editing software you’re using, you can usually go to File and then Export or Publish.
Then you can specify the format, resolution, quality, and so on. The default settings in most editing applications are based on your main footage.
Usually, the default settings are sufficient. However, if you require something specific, you can always customize these.
Next, give the file a name, and then save it.
Some programs will allow you to upload directly to YouTube or Facebook, but we recommend saving to your computer instead. This allows you to preview the project and test it on a mobile device before uploading it.
When you’re satisfied, it’s time to share your video masterpiece with the world. Now that you’ve gone from “I want to learn video editing” to “I want to learn better video editing skills” read on to level up.
Congratulations! You’ve cleared level one and can now successfully edit videos.
But If you want to progress beyond the basics of video editing, you should focus not only on learning to edit video and excelling at basic video editing skills but also on personal traits and social skills.
What many new video editors don’t realize at first is that skills for video editing are a combination of personal, social, and technical skills. To be the best in the business after getting into video editing, you need to learn these skills for video editing.
We’ll look at all three categories of basic video editing skills categories and how you can improve in each one. This combination of professional skills will guide you to where you want to go as a video editor.
First, consider your personal abilities. Employers, like any other job in any other industry, are looking for specific skills that demonstrate your overall competence. Not only should you have excellent basic video editing skills, but you should also be detail-oriented, a self-starter, and possess organizational, problem-solving, and memory skills. All of these will come in handy during the video editing process.
While outsiders may imagine video editors as being cut off from the rest of the world, alone for hours in front of their massive screens (which is certainly true on occasion), the reality is that, like any other job, you must demonstrate good social skills if you want to be hired to edit films. At the end of the day, collaboration is essential in the filmmaking process. This is where the best things are made.
This one is unavoidable when it comes to mastering skills for video editing. Video editing software, like a hammer to a blacksmith, is an indispensable tool in learning to edit video proficiently.
There are numerous options available, ranging from simple free programs like iMovie or Adobe Premiere Rush to more complex, professional-grade programs like Avid Media Composer, Adobe Premiere Pro, DaVinci Resolve, and Final Cut Pro X.
Other applications, such as Adobe After Effects, delve into the realms of animation and graphic effects.
Professional video editing is extremely taxing on your computer or laptop. As one of our video editing tips, we recommend that you understand what makes a good editing machine.
It’s similar to a professional race driver figuring out why their car is so fast. As a film editor, this means becoming acquainted with GPUs and CPUs, as well as understanding why they are important and what you will require depending on the video projects you work on.
The vast majority of video projects you will edit in your career will undoubtedly have a deadline. It is critical to be able to work efficiently and get things done as quickly as possible (without being sloppy).
Learning to edit video with keyboard shortcuts unlocks the true power of your editing software, allowing you to cut sequences in a fraction of the time. If you want to be one of the best video editors out there, you must be familiar with all of them.
Color is an important aspect of basic video editing skills. Color has the ability to elicit emotion, set the tone, and amplify your message. To have the greatest impact in your tutorial video editing, color must be understood both creatively and technically.
Blue is often associated with calmness and a sense of relaxation. In this video by SoFi, the use of subtle blue color in almost every frame brings that emotion forth along with being in line with the company’s brand color kit.
It’s critical that you learn how to color correct along with learning to edit video and grade professionally as you hone your video editing skills. Understand not only how to do it, but also why you’re doing it.
While not a video editing technique in the same way that color grading is, knowing how to find the right song is essential for any competent editor.
Because music drives the emotional progression of the story, your soundtrack choices can completely alter the tone, atmosphere, and meaning of a sequence in your edit.
For instance check out this video by Adobe:
The music, action, and scope of the video all hint at a setup, but the payoff is still quite amusing when you see it. That abrupt change enhances the transition to a white background with Adobe’s message, giving decision-makers pause to consider how much they know (or don’t know) about their customers.
We’ve all seen a movie or a TV show and had that “Wait, what?” moment when a character changes his or her shirt from shot to shot. While most continuity issues aren’t as obvious as this, maintaining coherence across audio, visual, and graphic elements throughout your video is critical.
Making mistakes is natural, you can always be one step ahead when you know particularly what to do and what not to do, so this is your guide to video editing do’s and don’ts.
| Visual | Location, set design, wardrobe, and make-up are all visual consistency factors. These must be kept consistent within scenes for continuity; even a stray hair can ruin the continuity and distract the viewer. |
| Audio | Voice, music, and clips are common components of audio consistency, and the harmony between these three elements is critical for providing clarity to your viewer. If you use all three, make sure to properly balance them so that the music does not overpower the spoken lines and vice versa. Fortunately, these levels can be altered in post-production |
| Graphic | Graphic consistency is typically achieved through the use of fonts, animations, and other visual effects. At the most fundamental level, make certain that your colors, themes, and sizes are consistent throughout your video. |
Transitions between clips are critical to producing a seamless narrative, whether you’re making a commercial or an artistic video (or both!). While what follows the transitions is the meat of the video, if the transition is off, your viewer will be distracted and taken out of the moment.
The most common error to avoid is dead air or blank space caused by an incomplete transition when the length of the transition is longer than the previous clip. Simply trim your video clip length before dragging and dropping the transition to resolve this issue while editing.
If you want to learn video making in today’s video editing era, free and paid softwares makes it easier now than ever. Whether you’re learning to edit video in a legacy program like Adobe Premiere or an AI-driven platform like Descript, you’ll need a working knowledge of the basic types of video edits available so your videos look professional and tell the story you want.
The standard cut, also known as the hard cut, is one of the classic types of video edits in which one scene seamlessly transitions to the next. These types of cuts are commonly referred to as “smash cuts” in scripts
A J-cut is a traditional technique in which the audio from the following clip overlaps with the video from the previous clip.
Consider the following scenario: you have two video clips: Clip A and Clip B. In a J-cut, the audio from Clip B starts before the video from Clip A finishes.
A split edit is the name given to this type of editing. The name of this cut comes from how it appears in a video editor (as you can see in the image below): the new audio track sticks out to the left of the new video track above it, resembling the shape of the letter J.
An L-cut is the inverse of a J-cut, and it, too, is a split edit. It switches to new visuals while the audio from the previous shot is played back. So, if you had Clip A and Clip B, you’d keep the audio from Clip A while switching to the video from Clip B.
Jump cuts are so-called because they “jump” ahead or backward in a film’s timeline. They represent the passage of time. It gives the impression that the audience is moving faster through time.
The act of cutting back and forth between two sequences is known as cross-cutting. You can cross-cut between two scenes, or you can cross-cut between multiple scenes in different locations.
You can even switch back and forth between two events that are taking place in the same physical space and on the same exact timeline. Here are some example shots from the movie inception.
Parallel editing employs the same back-and-forth technique as cross-cutting, but it serves a slightly different purpose. Of all types of video edits, parallel editing does not always aim to create the illusion that two scenes are taking place at the same time. Instead, it inter cuts to make thematic connections.
A match cut connects two scenes by displaying a common element in consecutive shots. One scene might end with someone looking at a globe on a desk, and the next scene might show astronauts viewing planet Earth from orbit.
Cutting on action refers to inserting a cut in the middle of an action sequence, such as when one person throws a punch and we cut to the victim’s point of view as the fist hurtles toward them.
A cutaway is a brief transition from one scene to another that is only tangentially related. Cutaways are common in comedy because they can reveal additional information that enhances the main scene.
One of the most popular types of video edits. A montage is a collection of intercut scenes that tell a story, often without dialogue.
Directors and editors can reveal how multiple storylines converge into a unified whole by cutting back and forth between different sequences. Montage sequences are frequently used when a character goes through a transformation, whether literal or metaphorical.
Here’s an amazon example for brand montage video by Service now
In this section, we’ll look at various types of video editing and the benefits and drawbacks of each so you learn to video edit of all kinds.
Linear editing is a type of editing in which the footage is ordered chronologically and arranged in a linear sequence. For many years, this was the standard method of editing, but it has since been surpassed by non-linear editing.
However, in some cases, such as when working with linear videotape or creating a linear timeline of events, linear video editing is still used.
Despite advancements in non-linear editing, linear video editing continues to be an important part of the video editing process and is best video editing for beginners.
Linear editing is also known as “linear sequence editing” at times. Linear video editing has several advantages, which are listed below:
It is simple and straightforward. It enables the editor to quickly see the entire project and make changes as needed. Linear video editing can be done using a variety of software programs.
There are some drawbacks to linear video editing as well, including the following:
Non-linear editing refers to the process of editing video footage that has not been stored in a linear fashion. Because it is not limited by the sequence of the footage, this type of editing allows for greater flexibility and creativity.
Non-linear video editors usually have a timeline interface that allows the user to arrange the footage in any order they want. This type of editing is required when producing complex video projects like music videos or commercials.
Non-linear video editing is more difficult to learn to video edit linearly, but it gives you far more control over the final product.
Here are a few examples of popular non-linear video editing software:
Premiere Pro by Adobe:
Apple Final Cut Pro:
Pros: Widely used in professional settings; numerous powerful features.
Cons: It can be costly; it can be difficult to learn to video edit for beginners; and it only works on Macs.
Sony Vegas Pro:
Simple cutting is a type of video editing in which you cut out sections of the video that you don’t want and reassemble the remaining pieces. It’s a simple process, but if done correctly, it can be very effective and is one the best video editing for beginners.
When doing simple cutting, keep the following points in mind:
Bespoke editing is the process of editing a video to meet the specific needs of the client. This is most likely what you’re doing if you’re not the video creator but are in charge of editing it. Learn how to video edit like this and you’ll never run out of opportunities.
If you are the video creator, you may need to hire specialized editing to bring your video footage up to your standard. This can range from shortening or lengthening the video to adding or removing footage.
Corporate videos, training videos, and product demonstrations are all common uses for bespoke editing. It’s also suitable for personal projects like wedding videos and family albums.
The client has complete control over the final product with bespoke video editing, ensuring that it meets their exact needs and specifications.
Offline editing is the process of transferring video footage from a camera or other recording device to a computer for editing. Offline editing has the advantage of allowing more complex and time-consuming editing tasks to be completed without the need for real-time playback.
Offline editors can also use powerful computer graphics and special effects programs that would be too resource-intensive for real-time use.
Online video editing is frequently performed using an online application. Its easy to learn how to video edit like this.
Most online video editors allow you to trim and crop your footage, as well as add titles and effects and export your video in a variety of formats. There are a few things to keep in mind if you’re just getting started with an online video editing program:
Insert editing is the process of inserting a new video over an existing one that has a distinct beginning and endpoint. You can also replace the image while retaining the original audio track. To know how to learn to edit videos with this technique, take a look at the diagram below:
You can also use insert video editing to add special effects or titles to your videos. While mastering insert video editing may take some practice, it is a valuable skill that can help you create better videos.
Assemble editing is the process of combining video clips to create a new video. This can be accomplished by combining scenes from various videos or by adding new footage to an existing video.
Assemble editing can be used to create new stories or to change the meaning of old ones. It can also be used to add new visual elements to a video as well as remove unwanted ones. Assemble editing is a favorite of many types of video editors.
The process of editing video in real time is known as live editing. It is frequently used in newsrooms and other live settings where it is critical to get the video edited and ready for broadcast as soon as possible.
Software such as Adobe Premiere Pro, Final Cut Pro, and Avid Media Composer can be used for live editing.
Typically, the editor will have a control room where they can see all of the different video feeds and make changes in real time. Live editing is a difficult process that necessitates a high level of skill and experience. It can, however, be extremely rewarding, especially when the finished product is broadcast on television or online.
In this section, we’ll look at various types of video editing and the benefits and drawbacks of each so you learn to video edit of all kinds.
When your video is ready to be exported, most editors have a natural tendency to export it at the highest video resolution possible. If it’s going to be shown in cinemas and on ultra HD screens, this is definitely the way to go. However, in this day and age, where video projects are typically promoted online and through social media, you should also export smaller, high-quality versions for easier playback.
When exporting for the web, the goal is to create a file that retains its high quality while being light enough to upload and view online. Don’t worry if you’re not sure what export settings to use. YouTube, Facebook, and Vimeo all have recommended export settings to help you resize your file appropriately:
| Export Settings | Youtube | Vimeo | |
|---|---|---|---|
| Recommended Codec | H.264 | H.264 | H.264 |
| Maximum Resolution | 2160p (4K) | 1080p (HD) | 720p |
| Supported Frame Rates | 24, 25, 30, 48, 50, 60 | 24, 25, 30 | < 30fps |
| Audio Codec | AAC-LC (up to 96kHz) | AAC-LC (up to 48kHz) | N/A |
Beyond the basics of removing unnecessary footage and rearranging your clips, use this opportunity to make your film aesthetically pleasing and dramatically compelling in order to elicit the appropriate emotions and effectively convey your intended message.
Instead of just adding a bunch of effects to impress your viewers, use your practical and technical knowledge to accomplish this.
You can simply follow the storyboard that was used during filming, but there may be times when the director—or you, if you have the freedom to call the shots—will decide to make on-the-fly changes to the predetermined flow, scene transitions, effects, and other editing elements to improve the story.
There’s a reason TikTok and Instagram Reels have grown in popularity. People’s lives are busier than ever, and there are more sources of media content than ever before, so attention spans aren’t what they used to be.
The most common criticism leveled at video content today, as well as many, is that they are too long.
For instance take this quick one minute video by Mastercard that cleverly tells its story in and drives the message home.
That doesn’t mean you should reduce your half-hour masterpiece to 30 seconds, but you can certainly improve it by cutting out anything unnecessary.
In video editing, as in any other type of editing, it’s important to be brutal with your own work – if a line or a shot doesn’t add anything that isn’t stated elsewhere, try removing it and seeing if the video flows better without it.
In video editing, there are two color editing processes: color correction and color grading. Color correction entails adjusting your clips to achieve basic consistency.
When shots from two different cameras or taken in different lighting conditions are placed one after the other in an edit, they can look jarringly different, and this can often be fixed by adjusting brightness, contrast, and white balance.
Color grading, on the other hand, is a comprehensive process that gives a scene a distinct “look.” If you’re serious about it, certain high-end editing apps have detailed grading interfaces, but many also make it simple for newcomers to achieve by using LUTs, which apply a preset color style. This can drastically alter the mood of a video.
Finally, and perhaps the most important lesson in your guide to video editing.
This is the one we recommend you never forget. If you lose this, all of your time and effort will be for naught.
Many editing applications perform regular automated backups, which is useful – especially for reverting to previous versions if you need to go back in time – but it isn’t enough. These backups are typically saved to the same drive as your main project, so if that drive fails, they will not save you.
Backing up to two additional locations, one of which should not be stored in the same location, is ideal. At the end of each session, we recommend copying your files to both an external hard drive and a cloud server for your own peace of mind. This protects your files from the many things that can go wrong (hard drives fail for a variety of reasons, and even cloud storage isn’t completely infallible – and many video editors have had the experience of accidentally deleting their own work).
We understand that the thought of creating videos can be overwhelming, especially when deciding which types of videos to make for your business.
We’ve compiled a list of the most important types of videos your company can make to promote your product, convert leads, and grow your audience.
Do you sell a product or service that is difficult to describe succinctly? Or perhaps you’ve done enough research to know that including video on your product page increases visitors’ time on the page and, as a result, their likelihood of converting.
Product videos demonstrate the features and benefits of your product, as well as examples of how it works, all while engaging your audience. They’re especially useful for customers who are in the awareness or consideration stages of the buyer’s journey and require a detailed explanation of what you offer.
Consider the following example of Uconnect’s brand video by Content Beta.
What is the first impression a lead will have as a new member of your company’s family when they finally convert and become a customer? How will you greet them to make them feel at ease? And, perhaps more importantly, how will you ensure that they understand everything there is to know about what you have to offer?
Enter onboarding videos, which show customers the ins and outs of everything your product has to offer.
Check out 15 Kickass Examples of SaaS Customer Onboarding Videos to get your creative juices flowing.
These videos help your customers get started with your product on the right foot. That is why it is critical to spend extra time polishing the messaging to ensure it is valuable and easy to understand.
People influence others. From Yelp reviews to Facebook comments, honest feedback can change our minds about a product or persuade us to buy it. That is why customer testimonial videos are so valuable.
These videos can clearly demonstrate to your prospects the positive impact your product has on real people. Hearing the voices of customers and seeing a product in action is far more engaging than reading a paragraph. Finally, testimonial videos can be invaluable in establishing trust and gaining new customers.
Want to outsource your testimonial project? Here’s how to choose the best provider.
Promotional videos function similarly to personal video invitations. Promotional videos, whether you’re inviting guests to a conference, webinar, or office open house, pitch your event while giving your audience a sense of your brand.
You’ll want to give a brief but detailed overview of the event you’re promoting in these videos, as well as a Call to Action that encourages viewers to sign up or save the date. The ultimate goal is to generate leads or attendees by encouraging viewers to take action.
Virtual events have become the norm, and convincing people to take time out of their day to attend is a tall order. Video is an excellent way to boost your promotional efforts and get people excited about your event.
Whether you prefer Facebook, Instagram, Twitter, or a mix of the three, the videos you post there can drive traffic to your website or simply live on your profiles to build brand awareness.
Remember that many of your viewers will be scrolling through their phones quickly and will not have time to watch longer content. The name of the social video game is short and sweet.
Videos are more appealing, engaging, and have a higher ROI on social media — all of which are good reasons to include them in your Digital Marketing Plan.
Of course, you can always post the URL to a previously published video on your website. But the medium also serves an important role and delivers a message.
Which means that each platform necessitates a specific format in order to fully exploit the media’s potential. So you need to learn video making for social media apps.
Facebook was rumored to be on its deathbed. Year after year, however, reality contradicts the predictions.
People are still on Facebook, active and consuming content, particularly videos. Here are some formats that are still popular on Facebook:
Instagram has become one of the most video-friendly social media platforms, with support for videos in the feed, Stories, IGTV, and live streaming.
Certain types of video will perform better for each support. Consider the alternatives listed below!
The microblogging platform has officially abandoned its 140-character limit. Twitter now allows for larger text, images, and, of course, videos.
See what types of videos work well on this social media platform below!
TikTok can no longer be ignored in a digital marketing strategy. Even if you decide that your brand does not belong there, the platform must be considered and analyzed.
If you decide to incorporate this social media into your strategy, you will have to deal with videos.
Videos can be 60 seconds long in the feed, and the platform supports a variety of special effects, filters, and other features to make your content more interesting and engaging.
Although 60 seconds may appear to be a short amount of time, there is a lot you can do with just some editing and creativity. Allow your creative juices to flow and experiment with formats such as challenges, unboxings, reviews, and many others.
Let us now define our two options. The DIY option is to do things yourself: You purchase video equipment and either hire or assign members of your marketing team to be the video production team. There are fewer participants, but they are your people.
When you outsource, you do the opposite: you hire freelancers or, more commonly, a video production agency to manage your video projects.
A Typical Video Production Method typically, the video production process entails:
Both in-house and outsourced production have distinct benefits. When you build your own video team, you have the opportunity to bring talent in-house, draw on extensive brand knowledge, and keep and reuse the equipment you purchase.
Let’s take a look at pros and cons of both
| Pros | Cons |
|---|---|
|
- a thorough understanding of your brand - familiarity with previous brand videos - Complete creative control - Owning the equipment makes reshoots simple. - Create your own timelines. - The size of the team has a direct impact on output. - Imperfections can lend an air of authenticity. |
- It is difficult to be objective. - The initial equipment investment can be costly (but not always) - Downtime is costly for salaried team members. - Scheduling team members as actors can be inconvenient. - The size of the team limits production capabilities. - Your team members must wear multiple hats. |
| Pros | Cons |
|---|---|
|
- An objective, outside viewpoint - Professional storytellers and writers - Professional actors who appear to be themselves on camera - Conversion-oriented videos that are search-engine optimized - There is no need to source and purchase equipment. Previous experience working with a variety of clients - There is no need to hire a full-time employee. - There is no need to divert employees' attention away from their work Experience with special effects and animation |
- Interviewing freelancers or agencies takes time. - A less refined understanding of your brand Limited creative control Project timeline that is beyond your control - On a per-video basis, it is more expensive. - When using freelancers, managing them can be time consuming. |
Finding the best video editing service for your specific needs is time and effort well spent.
By now it’s undeniable that videos are becoming more popular in marketing, entertainment, advertising, and even education.
There are compelling reasons for this. The statistics by Popvideo says that consumers are 85% more likely to remember video content than text content. Online videos will account for more than 82% of all consumer internet traffic by 2022.
Not to mention how the entire creator economy is exploding. Countless people make a part-time or full-time living from platforms like YouTube and TikTok. Some YouTube stars are even millionaires.
However, video editing takes a significant amount of time and skill. It can stymie your production process and make video creation difficult.
This is where professional video editing services come in. They know how to make the most of your footage. They have many types of video editors, a team of writers and directors to get everything done at one place.
Video is the future, and you can save time and headaches by outsourcing to video editing services.
Why do you need video editing services?
There are numerous reasons to outsource video editing, but the main ones are time and quality.
A single minute of video content takes between 30 minutes and an hour to edit. Not to mention the hundreds of hours it would take to become a pro at editing footage.
You don’t have that kind of time when you’re running your own business or trying to come up with content ideas for your YouTube channel. Professional editors, on the other hand, can work quickly and efficiently, making your production process quick and smooth.
Trusted by high growth educators and software companies Content Beta is the ultimate done-for-you unlimited video editing platform. If you’re a content creator or business owner, you’ve got your time slot filled with important tasks. Editing a video just isn’t the best use of your time.
When you subscribe to one of the two packages, you will gain access to their task management system, where you will be able to submit your video requests. They have a pre-defined order form to save you time and provide all of the necessary information for the editor to begin working.
When your order is complete, you will be notified via email and asked to review and provide feedback on the first video draft. You may submit as many reviews as you like.
When you are satisfied with the video, mark it as final and download it whenever you want. They’ll move on to your next video as soon as one video project is done.
Pricing: $490 or $990 per month on quarterly basis
Time taken: 3 hours for 10 mins
Website: Content Beta
Tasty Edits takes pride in creating high-quality videos. They have various types of video editors with years of experience to handle your projects with care.
They also stand out for their plan and price flexibility. Tasty Edits can handle simple jump cuts as well as complex editing packages.
Tasty Edits is distinguished by VOMA, their Video Order Management Application. VOMA centralizes the entire video editing workflow: submitting the initial order, uploading files, communicating with editors, checking out drafts, and payment – all on a single, easy-to-use platform.
This makes the production process much more efficient, giving you more time to focus on your creative business.
London-based Replayed.co is ranked second on our list because it is well-suited to highly complex edits. They also provide a short sample edit to ensure that what you receive is exactly what you wanted.
There are no subscriptions or discounted bundles with Replayed’s service. Depending on the package you select, turnaround time can range from same-day to three days.
Because raw footage is limited to 25 or 50 minutes, they are best suited for shorter videos.
Vidchops is a no-nonsense editing service; you’ll get your edits quickly and affordably, but don’t expect any frills.
Their team of different types of video editors work on your videos individually. The maximum number is determined by your subscription.
The cheapest “weekly” plan, for example, includes 4 videos (up to 15 minutes long) per month. In comparison to the others, the included features are limited – no unlimited revisions, for example.
Flatworld Solutions’ Video Caddy service is provided by Indian outsourcing experts. They provide audio editing, storyboarding, and animation in addition to video editing.
The company caters to businesses rather than individual creators – some specialties include product videos and real estate tours – but their range is extensive. They are, for example, one of the few general editing companies that cut wedding videos.
There are no packages or subscriptions available. Pricing is instead based on hourly rates beginning at $12. If you don’t need extensive editing, Video Caddy could be a good choice.
Pricing: $12 per hour (starting price)
Time taken: 1-3 days
Website: Video Caddy
In this guide we’ve included for you
It will take a long time to master video editing skills, and you will face obstacles along the way. With that said, the first major step is to begin. After reading this video editing how to all guide, you should immediately begin working on video editing by following the steps I’ve outlined.
Some newcomers become preoccupied with the prospect of learning a lot before getting started. That, however, is not the correct way. The best approach is to get your hands dirty and begin gaining real-world experience while still learning.
But if you want to unload the burden, Content Beta is trusted by hundreds of marketers to fulfill their video needs. Don’t take our word for it, here’s what they have to say
It only takes a few days for new students to become comfortable with video editing software, and a few weeks to learn editing with more advanced functions of those applications. Aside from the technical skills required, students may need to learn the artistic side of video editing, which can take months or even a year to master. Then, through repeated practice, students must integrate their technical and creative skills, which can take some time.
How long does it take to learn video editing can also vary based on factors such as:
It is possible to edit videos for free, but if you want to know how to learn editing at an advanced level and elevate your finished product, a paid program is the next step. If you have a Mac, look into iMovie. It is included with all Mac devices and even includes templates to make editing easier. Lightworks, which has a free and premium version, is another excellent option.
If you’re wondering how to start video editing without investing, you can get a lot done with the free version.
If you want to learn editing on the go while remaining in the Adobe family, Adobe Premiere Rush allows you to shoot, edit, and share videos from anywhere. This app is ideal for your smartphone or tablet, but it also works on desktop computers.
How to start editing videos? What equipment will you need?To some extent, almost any modern computer is capable of video editing. However, the more powerful a computer you’ll need, the higher the resolution you’re shooting in, the longer your footage, and the faster you need to work.
You’d prefer one of the best computers to know how to learn to edit videos. At the very least, you’ll need one of the most recent processors, such as an Intel Core i5 or Core i7, and at least 8GB of RAM if you don’t want your computer to freeze every time you try to make an edit. You’ll also need a good graphics card and plenty of storage space for the files you’ll be working with.
We’d recommend a laptop with at least a 256GB SSD, but if you’re working with 4K video or higher, you’ll probably need much more. Of course, the best external hard drives and cloud storage can be useful here as well. To increase data transfer speeds, your device should have USB 3.1, USB-C, and/or Thunderbolt ports, as well as a fast Wi-Fi connection.
You’ve asked how to learn editing but is it even worth learning?
Video editing is a skill that is becoming increasingly in demand, even in jobs that previously did not require any knowledge of it, so it is worthwhile to pursue. As the number of streaming services grows, so will the number of video editing jobs. In addition, the ability to edit video for a business presentation or a social media post can now set you apart in other jobs.
As evidenced by the latest Instagram Reels update, social media platforms are devoting more and more space to video. Of course, there’s a lot of fun to be had learning, editing and sharing video editing how to – you might even be able to earn some extra money if you become a success on YouTube, TikTok, or whatever platform comes next.
There are a few things to consider when looking for a good video editing service. Among them are the variety of features, the quality of work, the reviews and testimonials, and the pricing.
First, ensure that the characteristics of your candidates match your requirements. Some video editing services, for example, include intro animations, voice-overs, subtitles, royalty-free music, and stock images. Others, however, do not.
Next, examine the quality of their work as well as the reviews left by previous clients.
On their website, reputable video editing services will have a portfolio of their work. High-resolution videos, color correction, smooth transitions, and clear sound editing are all desirable.
Then, look at sites like Trustpilot and Google ratings to see if people have praised or complained about a particular company. Many video editing services proudly display customer testimonials.
By now you know how to learn to edit videos. All that’s left is to implement it. To summarize it the five stages of video editing are: Importing, selecting, putting together, polishing, and exporting.
