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|1||First or Last-touch||A sale-related activity that occurs at the beginning or end|
|2||Multi-touch||Multiple touch points and people|
|Sr. no.||KPI||What it measures|
|1||Cost Per Lead||Money spent to get a lead|
|2||Cost Per Acquisition (CAC)||Money spent to acquire a customer|
|3||Customer Lifetime Value||The value your customers can provide|
|4||Return on Ad Spend (ROAS)||Money made with ad Vs. Ad cost|
|5||Unique Monthly Visitors||Number of people visiting your website|
|1||How much does a User Onboarding video cost?|
|2||How much does a B2B SaaS Explainer video cost?|
|3||The ultimate list of video growth hacks|
|4||How to use the right videos for each stage of your marketing funnel and why?|
|5||What's right for my SaaS business — In-House Video Production, Freelancers, or a Video Production Agency?|
|6||Complete list of Content Beta guides|
|Sr. no.||Platform||Views||User age profile|
|1||YouTube||1 billion hours of video watched every day||Average age is mid-20s|
|2||More than 4 billion video views per day||Predominantly 18-44|
|3||Four types of videos: Video posts, Stories, Live streaming, and IGTV||62% are under 35|
|4||2 billion video views every day, which is 67% YoY growth||76% are under 50|
|5||Videos earn 3 times the engagement of text posts||Dominated by 21-45|
|Sr. no.||Video Type||When to use|
|1||Product Marketing||To showcase your SaaS solution in action|
|2||How-to/Explainer||To provide useful information to users|
|3||Infographics||To show a large amount of information in a fun way|
|4||Doc-to-video||To repurpose brochures and documents|
|5||FAQ||To save your users the trouble of calling you.|
|6||Case Studies||To get satisfied customers to vouch for your product|
|7||Product Demo||To demonstrate products to potential customers|
|8||Social||To connect emotionally with your audience|
|9||Webinars||To invite experts in your field to share their thoughts|
|10||Onboarding||To help users to adopt to your product or service|
|11||Landing Page||To compel visitors to take quick action|
|12||Customer Support||To make your sales marketing colleagues easier|
|13||Company-related||To tell your visitors more about your organization.|
|1||Wistia||Viewer-based tracking, Video heatmaps, Engagement graphs, Google Analytics integration, Viewer history tracking|
|2||Vidalytics||Mobile auto play, Exit thumbnails, In video CTAs, CRM & email tagging, Zapier integration|
|3||Viralstat||Track likes, dislikes, comments, receive notifications of daily statistics, Find trending videos|
|4||Vidooly||Figure out your audience's digital journey, viewing behavior, devices, and demographics|
|5||Vimeo||Stats dashboard, Social stats, Engagement & duration graphs, Google Analytics integration|
The general workflow looks something like this: Be clear in your mind what problem your SaaS video is addressing. Define the metrics on which you are going to measure success. Check whether your video is successful in doing it. If not, tweak and improve. If successful, find reasons why it is successful and if you can use it elsewhere to replicate its success.
A SaaS video comes in various flavors, so it is important to use the right type to meet a specific goal. Example, Social videos to connect with the audience, FAQ videos to reduce customer tickets, product demos to showcase your products to new customers, customer testimonials to improve conversion rates, and so on.
SaaS videos can help you bring more visitors to your website, improve site ranking, improve brand awareness, help connect and engage better with customers, create a buzz around your product launches, and get customers to spend more on your website.
It depends. If your intention is to get people to watch your videos, then the answer is yes. If it is to increase sales, mere view count may not mean much to you. But the consolation you can draw is that your video is made well enough to attract a random surfer!