9 Best Customer Video Testimonial Examples to Inspire You in 2023
- Updated: April 24, 2023
In our digital era, customers crave authentic experiences and social proof for informed decisions. Customer video testimonial examples hit the mark, showcasing your brand’s perks through genuine stories.
A consumer review survey of Search Engine Land states, 88% of consumers place their faith in online reviews, equating them to personal recommendations from friends and family.
Dive into this blog to uncover kickass customer video testimonial examples with humor, relatable struggles, and captivating visuals. Witness how giants like Slack, HubSpot, and Microsoft Dynamics 365 captivate viewers and learn the secret sauce to craft your own badass testimonials.
“Unleash the power of storytelling – turn your customers into raving fans!”
Here is a list of the top 9 best customer video testimonials examples, that will help you to create a compelling script and visual for your next customer testimonials –
The customer recounts how his team was initially resistant (objections) to using Slack for their company’s communication. They believe they are doing just fine as their company runs entirely on email and Dropbox.
The humor is often self-deprecating, with the speaker poking fun at their own resistance to using Slack. The use of exaggerated phrases like “change the way teens communicate” adds a comedic effect. The speaker uses funny examples, such as holding meetings in a utility closet, to illustrate how their old communication system was inefficient.
The speaker acknowledges that their previous system of emailing, texting, and G-chatting was not sustainable if they wanted their company to grow. The speaker mentions the issue of having a bloated inbox, multiple platforms, and difficulty keeping tabs on everyone’s projects.
The speaker’s enthusiasm for Slack suggests that it addressed many of the pain points they experienced with their old communication systems, such as the ability to send all kinds of documents right in the app and the integration with Dropbox.
Benefit – “Slack lets us do all our communication in one place.”
Features – Slack supports lots of other integrations too, everything from Asana, Google Hangouts, JIRA, Papertrail, Pingdom, Pivotal Tracker, and a link to an audio player like SoundCloud. We can send all kinds of documents right in the app. You can just drag and drop. Slack integrates with Dropbox.
By first focusing on the benefits, the video makes the audience more interested and invested in the product, making them more likely to pay attention to the features being discussed later in the video.
Elements used: pacing, on-screen text & UI overlay
The video starts with the speaker sharing his humble beginnings – “This all started when I was actually in high school. I was DJing backyard parties, doing small events, and just kind of went after it”. The speaker’s passion for going after bigger and better events reflects the viewers’ aspirations. All of this makes him relatable to the audience.
The speaker had difficulty measuring marketing efforts – “I was basically putting all these resources and time and energy behind blogging and social media but not really seeing how directly I would get an ROI for that sort of stuff.” He discusses his struggle with traditional marketing approaches. He had difficulty tracking customer engagement with video content, and managing customer communication and sales metrics.
Elements used: Story of a real user, real-time UI stimulation, on-screen text, and animation
The video highlights a problem that the client was facing (ineffective conversion rates, users not understanding the product, and having to schedule demos) and how Content Beta’s onboarding video provided a solution that increased their conversion rate and reduced the need for demos.
The video sounds genuine and not overly promotional. The growth strategist shares their initial concerns about working with Content Beta, which adds credibility to the testimonial.
The video also highlights the positive experience the client had while working with Content Beta, mentioning aspects like the client portal, weekly updates, and responsiveness. This demonstrates the company’s professionalism and commitment to customer satisfaction.
Elements used: Real-time UI, High-Quality animation.
The video describes the company’s journey in searching for the right solution and its decision to choose Zoom. This provides context and demonstrates the thought process they went through before arriving at their choice.
The product user shares the company’s rapid growth in Zoom usage, starting from 10,000 users in the first month to over 25,000 users.
“You’re just working. You click touch and it works.”
The video mentions using the product beyond videoconferencing and call capability such as digital signage. The user also mentions using the product in various settings, such as on airplanes, in cars, at home, or in the office.
Elements used: LIVE use cases
The user (a company founder) equates the product to “Anshin” which means “Peace of Mind” in Japanese.
Problem: “As we went from 20 to 25-30 people, we realized that things what worked up until that point was breaking in quick succession, and we needed more process and a way to track all of that information.”
Solution: “Luckily for us, before our growth, we were already using Monday.com. When people are moving between teams or moving between roles, information will often get lost. Monday.com allows us to really capture all of that knowledge so that we don’t lose information over time.”
By focusing on problem-solutions, the video makes the audience more interested and invested in the product, making them more likely to pay attention to the features being discussed in the video.
Information tracking – “Monday.com helps capture and retain knowledge across teams, preventing information loss when employees change roles or join/leave teams.”
Tool for leadership – “Monday.com is used by the leadership and management team to make decisions about resource allocation…”
Workflow automation – “The platform’s automation features allow the company to set up rules for changing due dates, statuses, or moving tasks between groups, streamlining workflows and reducing manual intervention.”
Elements used: Real-time UI stimulation, Interview with the founder himself
The video starts with this – “I’d say the best advice I’ve ever received is don’t let what you can’t do, dictate what you can do. As someone who is visually impaired myself…”
The video has used these techniques multiple times –
The product, in this case, Salesforce Service Cloud, plays a crucial role in supporting the company’s (Southwest Airlines) culture and belief systems by facilitating their implementation in daily operations.
Example – “We are an inclusive work environment, so accessibility was an absolute.” Salesforce Service Cloud’s commitment to accessibility ensures that employees with disabilities can effectively use the platform.
Example – “Providing a single view of the customer was paramount for us. And now we’re partnering with Salesforce to empower our employees with the tools to deliver experience. Not a service, but an experience that makes them feel loved.”
When employees feel empowered and equipped to perform their tasks efficiently, they are more likely to take good care of customers and uphold the company’s commitment to hospitality & enhance customer experience.
Passionate employees who take pride in their work – “Our employees are so passionate. There’s just a whole lot of pride associated with working at Southwest Airlines…”
Loyal customer base – “I think that’s why we have the loyal following of customers the way we do.”
Elements used: Introducing the customers and providing a snapshot of their company’s daily business activities, as well as showcasing the product in action. Also, show the product’s impact (supporting accessibility & inclusivity, enhancing customer experience)
The video starts with this – “American Express and TradeShift have partnered to integrate Amex virtual card technology within the TradeShift Go platform.”
Benefits – The video places a strong focus on the benefits that American Express offers through its virtual card technology, including the convenience of spending with single-use credit cards instead of plastic cards, flexible spending limits, and additional rewards that are not available otherwise.
Outcome – better visibility into spending, reduced risks & better organization controls.
Elements used: Stock Video with 2D animation overlay, Animated simplified UI
The video shows the platform’s ability to adapt to different contexts and improve marketing campaigns. Example: “to change the messages depending on the weather or the time of day”
“Right now, in a world where they are constantly bombarded by different messages every day. How we wanted to differentiate ourselves was to serve them the right message at the right time”
Elements used: Showing LIVE outcomes alongside software in action.
How customers from different industry sectors could personalize client communications:
Customer 1 – Leatherman manufactures multi-purpose tools and knives.
“We can then leverage that data to create personalized journeys across all kinds of channels. From social, to email, to any point of engagement. Privacy and regulatory considerations are very important to us. We operate in Europe, so GDPR…”
Customer 2 – Vitaldent offers dental and oral healthcare services with 300+ clinics across Spain & Italy.
“We’re not offering a product; we are offering a medical service they need. So, to deliver the right content in the right moment for our patients – it’s the key.”
“…the ability to segment and give campaigns in multiple channels at the same time.”
Customer 3 – Northrop & Johnson is a Luxury Yacht Brokerage firm.
“Our clients are extremely private individuals. We have to comply with GDPR and the CCPA. So, the main reasons we chose Microsoft: number one is the security; privacy; trusted.”
“… to know the right moment to send that email or to pick up the phone and call the client. While we might be selling and chartering yachts, we’re really a data company, right?”
Security, Privacy & Trust: the need to comply with GDPR, privacy, and regulatory considerations, clients are extremely private individuals.
Personalize Communication: Ability to segment and give campaigns in multiple channels at the same time, create personalized journeys across all kinds of channels – from social to email, to know the right moment to send that email or to pick up the phone and call the client, reach global consumers efficiently at scale and ultimately delivering the right message, at the right time, to the right consumer.
Benefits – “… the ability to reach global consumers efficiently, at scale, and ultimately delivering the right message, at the right time, to the right consumer.”
The speaker emphasizes the benefits of using Microsoft Dynamics for Marketing, including the ability to personalize and deliver experiences to customers across multiple channels.
Features – “The ability to segment and give campaigns in multiple channels at the same time is the key to it.”
The speaker discusses the ability to segment and give campaigns simultaneously across multiple channels and how this helps them get to know their customers better.
“From 2020 to 2021, our yacht sales are up 54%. Our charter brokerage is up 35%. Our revenue year over year is up 129%.”
Elements used: Introducing the customers and providing a snapshot of their company’s daily business activities, as well as showcasing the product in action.
Customer video testimonial examples provide authentic narratives of how your product or service has helped customers overcome business challenges and meet their goals. These stories are not just about the money saved or revenue earned, but they offer specific examples of how your offering has positively impacted customers.
Studies have shown that most customer success stories do not reference specific dollar amounts for ROI, indicating that the focus is on the narrative describing the benefits of the product or service rather than financial results.
These stories are valuable for both prospects and existing customers, providing real-life examples of how your solution works and helping businesses make informed purchase decisions.
For existing customers, customer video testimonial examples reinforce their decision to invest in your offering and help them get up to speed quickly. By showcasing authentic stories of how your product has helped others, you can increase brand trust and credibility, encouraging potential customers to make a purchase.
By showcasing genuine, unfiltered feedback from satisfied customers, B2B SaaS companies can build credibility and trust with their target audience. These testimonials demonstrate the power of customer advocacy, and how happy customers can be the best marketing tool a company can have.
However, it’s important to note that customers are savvy and can easily detect marketing hype and hyperbole. B2B SaaS companies must be transparent and authentic in their messaging to build genuine connections with their customers.
A customer video testimonial is a video in which a customer shares their experience with a particular product or service. It can be used as a marketing tool to showcase the benefits of a product or service and provide social proof to potential customers. It is important because it is a more authentic and engaging way to connect with customers and build trust.
Creating a customer video testimonial involves reaching out to satisfied customers and asking them to share their experience with your product or service. You can provide them with a set of questions to guide their testimonial, or they can share their thoughts spontaneously. You should also provide them with instructions on how to record and submit their video and give them permission to use their video in your marketing materials.
A customer video testimonial should include the customer’s name, occupation, and location, as well as a brief overview of their experience with your product or service. It should also highlight the benefits they experienced and how it improved their life or business. Additionally, including any statistics or measurable outcomes can add credibility to their testimonial.
There are several ways you can use customer video testimonials in your marketing. You can feature them on your website, social media channels, and email campaigns. You can also include them in your sales pitches, presentations, and advertisements. It’s important to make sure the testimonials are prominently displayed and easy to access, as they can be a powerful tool for building trust and converting potential customers.
Khyati is a seasoned writer and a hands-on marketing professional. She specializes in inbound and growth marketing, content marketing, lead generation, public relations, brand amplification, B2B communications and partnerships, and social media marketing.
Khyati is a seasoned writer and a hands-on marketing professional. She specializes in inbound and growth marketing, content marketing, lead generation, public relations, brand amplification, B2B communications and partnerships, and social media marketing.
