Power your SaaS Sales with Remote Testimonial Templates
Customer Video testimonials help B2B SaaS businesses build credibility, increase trust, and improve conversion rates. But do they really help their demand generation efforts?
To generate demand, marketers need to demonstrate credibility, thought leadership, and value. Using business testimonial videos from satisfied customers is a great way to do this.
One more reason for SaaS companies to use video marketing is that Cisco estimates that 80% of all traffic will be video by 2022.
That being the case, how can B2B SaaS companies get customers to record a video testimonial and use it for demand generation?
Well, that is the topic for discussion in this guide.
Demand generation is a marketing function that involves generating interest in a product or service, and it is often used by companies in the B2B software market.
It can be done through different channels, such as email marketing, social media marketing, advertising, and many more. It can also be done through content creation for blogs and other online platforms.
The main objective of demand generation is to generate interest in the company’s product or service among potential customers by using a variety of channels to communicate with them. These channels may include email marketing, social media marketing, advertising, and content creation for blogs or other online platforms.
Demand generation marketing is a process of generating demand for a product or service. It is an important part of the marketing funnel.
It has been around for many years, and it is only getting more popular in recent years. This is because it is adaptable to any industry and any budget, which makes it easy to start with this type of strategy and see results right away.
It is a proactive, lead-driven approach to marketing that generates demand for a product or service by targeting prospects and converting them into leads.
Demand generation focuses on attracting potential customers through various channels, including social media, SEO, content marketing, blogs, and email campaigns. The main goal is to generate leads and convert them into customers.
Even though Lead generation and Demand Generation are different, the two processes are often combined to achieve a measurable increase in revenue.
|Lead Generation||Demand Generation|
|Lead Generation refers to the process of capturing leads and sending them to a sales team.||A marketing technique that involves generating interest in a product or service and converting those leads into sales.|
A good video testimonial is a short, personal story that a customer tells about how your product or service has made their life better. This can be done in person, over the phone, or through video recording.
B2B SaaS Video testimonials are a great way to:
If you are doing a testimonial video production, make sure the speaker sounds natural and the interview doesn’t look scripted or staged.
If you can find a speaker who has a sense of humor and can make it appear like they are talking to a friend rather than an interviewer or examiner, you’d have a winner on your hands.
Good client video testimonials can generate more leads and they can also be used to promote your business on social media. In addition, they are a great medium to narrate a story and make a customer’s voice and personality come through in the stories.
Here is an example of a Client video testimonial.
Video testimonials are a powerful way to help promote a product or service and can help attract new customers, increase sales, and build brand awareness. Customer Video testimonials help:
There are many ways to use client testimonial videos in demand generation marketing:
To create customer testimonial videos, businesses need to find happy customers who are willing to share their stories.
Client testimonials can help you connect with your leads and prospects, increase conversions, and improve your sales results.
A video testimonial can be a personal story, it can show the benefits of the product or service, or it can show how easy it is to use the product or service.
A lot of B2B companies opt for a video testimonial service to outsource it as remote video production.
The key is to think about what will resonate with your audience. If you are targeting a B2B company, showing how easily your customers can use your product or service might be more compelling than showing personal stories.
You should keep three things in mind when creating Customer video testimonials.
Here is an example of a testimonial video Content Beta received from their client Lawcus.
The best type of testimonials are those that are highly personal and emotional, not just a list of things your customer has accomplished.
In other words, you can use customer success stories to increase the ROI of your marketing campaigns. If you have customers that are happy with your product, and your onboarding strategy (customer support videos, feedback loop, support team chatbot, etc.) and are willing to share their success stories, you can share them in your video marketing campaigns.
Let us say, for example, that you make videos. You might want to feature someone who has been using your services for a considerable amount of time and has had tremendous results, such as the onboarding video you created for them that reduced customer churn by half.
A business facing the same issues would warm up to the idea of hiring your services because the video testimonial shows a satisfied customer that has had great success with it.
Learn how Kissflow launched a $550 course with Content Beta’s help in 8 weeks. Here is a video from the course.
Testimonials can be recorded either in person or remotely. The former has its benefits but it can be a cumbersome process for the uninitiated while the latter is cheaper and more powerful.
Remote video testimonials produced by an external video agency look polished and professional because they have the right expertise and equipment.
A professionally created Remote video testimonial can be used to show off a company’s unique selling proposition (USP), promote products and services, or raise awareness of an event or campaign.
When selecting testimonials for demand generation marketing campaigns, it is important to consider the target audience and the product or service being marketed.
An example of a remote testimonial video created for Galley.
Leveraging testimonial videos can be a powerful way to connect with your audience and sell your products or services. However, making sure your testimonial videos are professionally edited can make a big difference in the overall impact of the video.
Editing can help you capture the voice and tone of your interviewees, highlight key points, and remove any audio or visual distractions.
If you are looking to create powerful demand generation videos, consider reaching out to a professional video company for help. They can take your video from good to great in no time!
Professional video services can help:
An example of a professionally produced testimonial video for Metadata.io
Since Client video testimonials can be such powerful tools for demand generation, it is important to make sure you have a plan for using them.
If you are creating a landing page or website specifically for testimonial videos, you will want to include some key features. For example, you can make it easy for visitors to sign up for your email list or free trial and for people to share their videos with friends and family.
Overall, making use of Client video testimonials is a great way to show potential customers that you are serious about offering the best possible product or service.
Here is the Content Beta website with embedded videos.
Client Video testimonials can be used to generate demand for your product or service, as well as for improving SEO. When optimizing your video testimonial, it is important to keep a few things in mind.
Here is a short video that talks about how to optimize video content for SEO & Social Media.
You can use testimonial videos for Demand generation marketing by sharing them on social media platforms like YouTube, Facebook, LinkedIn, and Twitter.
You can also create video overviews or how-to guides that you can post on your website or blog.
Whatever approach you choose, make sure to include video testimonials as part of your overall strategy. They are a powerful tool for building customer loyalty and generating leads.
Here is a customer video testimonial on Twitter for Airtable from West Elm.
It can be hard to know whether your video testimonials are having the desired impact on demand generation.
One way to measure this is by tracking which leads and sales come from them. Additionally, you can also look at other data points to see if your video testimonials are resulting in better conversions or ROI. You can track the following:
There is no one definitive answer to this question as it depends on a variety of factors, such as the type of leads being generated and how effective the video testimonial content is.
Let us rely on some statistics to say testimonials on sales pages can improve conversion rates. In fact, this study by Impact says it can increase by as much as 34%.
You can use Google Analytics (GA) to track and report website traffic and generate detailed statistics about the website visitors. Here is a Google video that helps you turn insights into ROI.
The advent of new technology has enabled SaaS businesses to think about their marketing strategies in innovative ways.
A strategy that is gaining popularity, especially among small businesses, is demand generation marketing.
At its core, inbound demand generation marketing is a strategic approach to growing sales and reaching new customers. It starts with attracting customers through content creation and outbound marketing like pay-per-click ads and social media.
As we have seen in this guide, when it comes to content, B2B SaaS Video testimonials are a powerful way to create consumer demand for a product or service.
Video testimonials help SaaS companies with Demand generation marketing to create a positive customer experience that results in customers reaching out to the sales team.
Finally, B2B SaaS Video testimonials also help generate leads and sales. So, if your B2B SaaS company is not into video testimonials, start now!
It is an important part of a successful digital marketing strategy. Demand generation is the process of creating demand for your products and services using different channels such as social media, SEO, content marketing, and email campaigns.
Video testimonials are a powerful way to connect with potential customers and get them excited about your product or service. You can use them to show your customers how much you care about their needs, and that you are willing to go the extra mile for them. They are a cost-effective way of doing marketing and the ROI is huge.
Video testimonials are short, engaging, and easy to share client review videos used as an effective marketing tool in the B2B industry because they help create trust between the brand and consumer, speak to the customer’s emotion and encourage a purchase, and show what the product can do in real life.
Lead generation is the process of generating leads for selling products or services to those leads whereas Demand Generation is a process of creating demand for a product or service by creating awareness.
It has become a norm to see months after a product or service launch, a similar product on the market. With demand generation, you can stay ahead of the curve. A simple example of generating demand for your product or service would be when you optimize your content or participate in online forums and social media.
Remote video testimonials are created 100% remotely and using the instructions and recording equipment provided by professional video agencies like Content Beta. They make it easy for the companies to create B2B SaaS Video testimonials by taking away the pains of professional video making.