6 Winning B2B Product Launch Video Ideas
Today you cannot spell your B2B marketing strategy without a video. Whether it’s a serious product explainer video or funny gen z TikTok, product videos for marketing are everywhere.
As said by Luca Ramassa, outreach specialist at LeadsBridge says
”You can hardly go anywhere online without running into video.”
In recent years, videos have become an integral part of the complex marketing system that keeps your company’s head above in deep waters.
The internet is flooded with studies that show just how important and impactful product videos for marketing are. The statistics by Gitnux says that videos can increase engagement with potential customers.
Video is incredibly significant for your marketing for increasing engagement, improving SEO, driving numbers on social media and the return of investment is always cost effective for B2B SaaS companies.
Defining your target audience is an essential step in creating effective product videos for marketing campaigns. Your target audience refers to the specific group of people that you want to reach and engage with your video content.
This group of people will likely be interested in your product and its benefits, and they are the ones that you want to convert into customers. To define your target audience, you need to gather information about:
This information will help you to understand the needs, preferences, and motivations of your target audience and create a video that resonates with them.
For example take a look at this client testimonial video by Galley. Their target audience lies in the cooking industry and thus a testimonial by someone working in the same stands to build trust on the brand.
B2B decision-makers are busy professionals with limited time and attention spans. They are likely to tune out or lose interest in a long, drawn-out video. Keeping your product videos for marketing short and to the point helps ensure that your message is delivered effectively and that your audience stays engaged.
Another thing to keep in mind is the information overload. Short and concise b2b product marketing videos help break down complex information into manageable bites, making it easier for your audience to understand and retain the information.
For example take a look at this short animated explainer product marketing video for Jivochat, that explains the product beautifully in under 2 minutes.
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To effectively highlight unique features and benefits in a B2B video for marketing, start by identifying the key features of your product that set it apart from competitors. Consider what makes your product unique and what benefits it provides to customers.
Here’s an example of excellent storytelling through this b2b product marketing video for Dropbox.
Using visuals in B2B video marketing can be very effective in engaging your target audience. Here are some tips to create engaging visuals:
Zoom is an outstanding example of a B2B brand that follows all the points above in their product marketing videos.
Including a call-to-action (CTA) in your B2B video marketing is crucial for driving engagement and conversions. Here are some ways you can create some effective CTAs in your product videos for marketing:
Here is an example of SaaS product marketing that has a clear Call to action.
Optimizing your product marketing videos for online platforms is crucial for ensuring that they reach and engage your target audience effectively. To optimize your product videos for marketing you should:
Here’s a beautiful example from the B2B software company Salesforce, who have optimized and produced product videos that are highly effective on the Instagram platform.
Aligning your product videos for marketing with the right channel and funnel stage is crucial for ensuring that it reaches and engages your target audience effectively.
Here’s an effective SaaS product marketing video by Slack that is perfect for the awareness stage of the funnel.
Measuring the effectiveness of your B2B/ saas product marketing videos is crucial for understanding the impact they are having on your target audience and for making informed decisions about your marketing strategy. Here are some metrics you can use to measure the effectiveness of your B2B videos:
As a bonus tip, consider incorporating user-generated content into your B2B product videos. This can include customer testimonials, product reviews, and user-generated videos, which can help increase trust and credibility with your target audience.
By leveraging user-generated content, especially in saas product marketing, you can create B2B product videos that are not only engaging and effective, but also authentic and relatable. Here’s an example from Trello:
Creating and optimizing B2B product videos is a crucial component of a successful B2B video marketing strategy.
By following the best practices outlined in this article, such as creating compelling content, using engaging visuals, providing a comprehensive overview, including an effective call-to-action, and optimizing for online platforms, you can create effective B2B product videos that help you reach and engage your target audience.
Measuring the effectiveness of your videos using metrics such as views, engagement, conversion rate, and lead generation is also important for ensuring that your videos are having the desired impact.
To create a compelling product video for marketing you need to follow the steps given below
There are several types of product videos that can be used for marketing, including:
Yes, product videos can be used on social media platforms such as Instagram, Facebook, and YouTube. Social media provides a great opportunity to reach a large and diverse audience, and product videos can be an effective way to engage with potential customers and showcase the features and benefits of a product.
The cost of producing a high-quality product video for marketing can vary widely depending on several factors like video format, video length, talent involved, post production costs etc.
A basic, 2-minute animated explainer video can cost anywhere from $1,000 to $5,000, while a more complex, high-end live-action video can cost $10,000 or more.
However, it is important to note that the cost of producing a high-quality video can be worth the investment, as it can help to effectively promote your brand and product.