7 Successful checklists to SaaS Users for Facebook Video Ads
- Updated: March 31, 2023
Get Video/Design in 3 days
clear A SaaS business’s success depends on its marketing to a great extent. Therefore, if a company commands a good amount of social media following, it’s easier for them to create brand loyalty, which in turn translates to higher sales.
People however, want to know how a product or service can help them solve a problem before they part with their cash.
So, having the answers to these questions before creating your video content on any platform, including Facebook, could go a long way towards having an audience that remains invested in your project from the beginning.
Facebook video ads are amazingly powerful, but they can be tricky to create for many SaaS marketers who are unfamiliar with the medium or the distribution channel.
This guide outlines what they need to do to create effective Facebook video ads so that they can present their SaaS products better and sell more.
Before we do that, however, we will talk a little bit about:
Sure, hacks can get you on the coveted first page of Google. It is one thing to rank on the first page of Google SERPs, but quite another to hold on to that position. And Google is always refining their search algorithms, prioritizing those parameters which produce the best search results.
Creating relevant and valuable content gives you your best chance of being in Google’s good books (SERPs in our case). And the best way to do it is understanding what your audience wants and give it to them consistently.
In the past, the written word ruled the roost. But with the average human attention span shrinking, marketers are scrambling to devise new ways to provide value to consumers.
And creating attractive, useful, and relevant content is a criterion that will never change. After all, THAT is why people search on Google in the first instance, and THAT is how google makes its billions.
How does one do that? One way to do this is using visual storytelling to create compelling content that can help you stay ahead of the competition.
For a SaaS company, that is terrifying news because creating consistently useful content is not easy. Each step in the marketing funnel poses a unique challenge.
It is also true, however, that videos are a reliable and fun way to attract attention, engage with the prospects, and build meaningful relationships with customers.
Awareness – Acquisition – Activation – Retention – Referral – Revenue
Provides SaaS companies with an opportunity to:
Awareness – Consideration – Decision – Purchase – Loyalty – Advocacy
Relies mainly on brochures and other documents.
Facebook is the world’s largest social media platform, with over two billion monthly active users.
That being said, let us examine Facebook’s efficacy as a SaaS marketing tool before we get more specific and talk about Facebook video ads.
Next, let us examine whether
There is ample data-based evidence to show they really work because of their potential to reach millions of people at once.
Consider the following facts:
Next, we present a series of checklists that must form the basis of your marketing campaigns, along with advice specific to Facebook video ads:
Your Facebook video ads should:
Here is a list of tools from Facebook and third parties to help you run your video ad campaigns:
| Purpose | Tool(s) |
|---|---|
| To create Facebook optimized videos. | Flexclip, Canva |
| To ensure that your image has less than 20% text as per Facebook guidelines. | Facebook Grid Image Checker |
| To integrate Facebook pages, ads, Google Analytics, project management tools, video hosting platforms etc. | Databox |
| To retarget users with relevant ads when they click on the shortened link. | Rebrandly |
| To manage Facebook ads. | SocialPilot, AdEspresso |
| To see the ads run by your competitors. | Facebook Ad Library |
| To gain campaign insights. | Facebook Pixel |
| To use Shutterstock stock photos directly when you create ads. | Facebook Ads Manager |
| To get campaign insights at a glance. | Agorapulse Ads report |
| To deliver the best performing organic Facebook content to more News Feeds than the algorithm permits. | Facebook boosted post autoresponder |
It is always important to draw inspiration from others’ good work but credit the original creators whenever you do so.
We recommend that you watch video ads by companies like Adobe, SEMRush, Hubspot, and Ahrefs to see how exactly it is done – to learn from or even steal ideas from!
Have a look at AirAsia’s Friendsy campaign from 2017 that went viral on Facebook and reportedly generated an estimated PR value worth $1,700,000 and increased their Facebook fan base three times.
Let us see what some of the bright minds from various industries have to say about marketing.
The guidelines listed below are relevant, useful, and valuable regardless of the medium. Suffice to say, you cannot go much wrong with such advice:
Marketing is no longer about the stuff that you make, but the stories you tell.
Just because you are the loudest, doesn’t make you right.
It’s a very complicated world. It’s a very noisy world. And we are not gonna get a chance to get people to remember much about us. No company is. So, we have to be really clear on what we want them to know about us.
Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?
Stop selling. Start helping
More priceless advice to embrace the change and use and make the best use of the medium:
Obvious realization: Content that starts as video, can be downgraded to audio (in your pocket or as podcast), which can be converted to text (via transcription or blog). But content can’t flow in the other direction. Therefore, to max audience for any content, start with video.
The play button is the most compelling call to action on the web.
Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.
Create videos with a distinct purpose. Anticipate your ideal consumer’s needs and create content to address those needs.
Videos can attract a different audience, one that might not want to take the time to read a white paper or an article.
Content Beta has been creating video content for some of the top SaaS companies, and we have put together our own checklist for you that we follow when we create content:
To get a good understanding of how the medium works, we recommend that you checkout our:
To summarize, what we have been discussing so far:
“Capture the essence of marketing without being salesy, reach out to people without being pushy, and build brands without being cheesy.”
Video ads are highly effective and beneficial for SaaS marketing as they provide users with relevant product information they are looking for.
But you must keep the following important points in mind when creating your ad campaigns:
They can reach far more people as Facebook is huge. The video ads appear in users’ news feeds and are automatically played. Perhaps the greatest advantage they offer is that you can target an audience based on demographics, interests, and behaviors
Like any other video ad, SaaS Facebook ads should have the following features at a minimum:
For best results, you must follow Facebook video ad guidelines such as a maximum of 25 characters for the headline, 125 characters for the description text, an ideal video length of 60 seconds, animated images, and images with an aspect ratio of 1:1. There is a complete Facebook ads checklist for a good video ad on the platform.
Many tools help you do that. For example, Canva can be used to create videos that are optimized for Facebook, the Facebook pixel can be used to gain campaign insets, AdEspresso to manage Facebook ads, and Facebook Ad library to keep tabs on your rivals.
Khyati is a seasoned writer and a hands-on marketing professional. She specializes in inbound and growth marketing, content marketing, lead generation, public relations, brand amplification, B2B communications and partnerships, and social media marketing.
Khyati is a seasoned writer and a hands-on marketing professional. She specializes in inbound and growth marketing, content marketing, lead generation, public relations, brand amplification, B2B communications and partnerships, and social media marketing.
