Purpose | Tool(s) |
---|---|
To create Facebook optimized videos. | Flexclip, Canva |
To ensure that your image has less than 20% text as per Facebook guidelines. | Facebook Grid Image Checker |
To integrate Facebook pages, ads, Google Analytics, project management tools, video hosting platforms etc. | Databox |
To retarget users with relevant ads when they click on the shortened link. | Rebrandly |
To manage Facebook ads. | SocialPilot, AdEspresso |
To see the ads run by your competitors. | Facebook Ad Library |
To gain campaign insights. | Facebook Pixel |
To use Shutterstock stock photos directly when you create ads. | Facebook Ads Manager |
To get campaign insights at a glance. | Agorapulse Ads report |
To deliver the best performing organic Facebook content to more News Feeds than the algorithm permits. | Facebook boosted post autoresponder |
Marketing is no longer about the stuff that you make, but the stories you tell.
Just because you are the loudest, doesn’t make you right.
It’s a very complicated world. It’s a very noisy world. And we are not gonna get a chance to get people to remember much about us. No company is. So, we have to be really clear on what we want them to know about us.
Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?
Stop selling. Start helping
Obvious realization: Content that starts as video, can be downgraded to audio (in your pocket or as podcast), which can be converted to text (via transcription or blog). But content can’t flow in the other direction. Therefore, to max audience for any content, start with video.
The play button is the most compelling call to action on the web.
Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.
Create videos with a distinct purpose. Anticipate your ideal consumer’s needs and create content to address those needs.
Videos can attract a different audience, one that might not want to take the time to read a white paper or an article.
Content Beta has been creating video content for some of the top SaaS companies, and we have put together our own checklist for you that we follow when we create content:
To summarize, what we have been discussing so far:
“Capture the essence of marketing without being salesy, reach out to people without being pushy, and build brands without being cheesy.”
They can reach far more people as Facebook is huge. The video ads appear in users’ news feeds and are automatically played. Perhaps the greatest advantage they offer is that you can target an audience based on demographics, interests, and behaviors
Like any other video ad, SaaS Facebook ads should have the following features at a minimum:
For best results, you must follow Facebook video ad guidelines such as a maximum of 25 characters for the headline, 125 characters for the description text, an ideal video length of 60 seconds, animated images, and images with an aspect ratio of 1:1. There is a complete Facebook ads checklist for a good video ad on the platform.