7 Examples of SaaS Video Ads that drove product engagement and signups

Videos are the most commonly used form of online advertising as they can attract a great amount of organic (unpaid) traffic to your website.
7 Examples of SaaS Video Ads that drove product engagement & signups
They can be used to promote your website, products, or services, and can be branded differently to support different campaigns.

In this article, we will look at some of the SaaS video ads that have proven to be effective marketing tools for their organizations.
Article Contents

What is a video ad?

Video advertisements are promotional videos that have one major goal to sell your product or service. They are designed to grab your attention and sell you a specific offer.

Let’s see what makes video a popular advertising tool of choice, especially for Software as a service companies:
  1. Alexa reports that YouTube is the second most popular website in the world after Google. This means potential buyers actually use YouTube as a search engine.
  2. According to Animoto, ninety-one percent of marketers are satisfied with their video marketing efforts on social media, and 93% of businesses claim that videos on social media have led to customers.
  3. According to a Buffer study of 777M Facebook posts, videos get 59% more engagement than other types of posts.
The data clearly shows that visual medium is the best way to design marketing programs for SaaS businesses and, in general, for all businesses.

What are SaaS video ads?

One of the biggest trends in online advertising right now is the rise of video ads. More and more SaaS companies are using them to help grow their businesses.

In fact, SaaS video Ads have been a cornerstone of SaaS marketing over the past few years and for good reason.

Video Ads have proved to be more effective at driving acquirers to sign up for SaaS subscriptions, and more specifically, to sign up for your products.

In fact, the average SaaS video Ads outperforms our standard text-based Ad by a factor of more than 2.

What are the hallmarks of good video ads?

  • Good video ads should simplify abstract concepts and allow viewers to get a sense of how it works before they sign up for it.
  • It should be quick and easy to understand with the purpose of getting potential customers interested in the product or service you are offering.
  • It should showcase what your product or service can do in a quick and easy way.
Good video ads should have the following attributes:
  1. Attract viewers attention quickly
  2. Give a clear and consistent message
  3. Not be too long; around 30 seconds works best
  4. Have a Clear Call-to-Action
  5. Focus on brand
  6. Promote a specific offer or service
  7. Customized for the advertising platform

When does it make sense to use video ads?

  • When you want to create awareness about your brand or offer.
  • You are comfortable with online platforms like YouTube or Facebook.
  • You have an in-house video production team or you are willing to hire external video production agencies or freelancers.

What are the benefits of SaaS Video Ads?

The main objective of using video ads, however, is to promote a product or service and increase signups. In fact, they can increase product signups by 7% to 20% because they are typically more interesting than other types of marketing.

They can be highly targeted and informative for their audiences and can compel your customers to take action and boost conversion rates.

Of course, you can use videos for various purposes and integrate it with your overall campaign.

Finally, it is important that the video ads do not offer too much information on how products work, but instead should demonstrate the benefits in an engaging way.

How to choose the right advertising platform?

It is important to choose the right platform to run your ads to get the best ROI. Where you want to spend your advertising bucks depends on where your audience is to be found.

First, let’s look at some ad platform related statistics from Explain Ninja and some recommended best practices:
Platform Best Practices Statistics
Facebook 1. Customize your ads.
2. Tell a story.
1. 75% of brands use video ads.
2. 45% of consumers spend their time on Facebook
YouTube 1. Have a clear CTA.
2. 15 - 60 seconds-long ads work best.
1. 90% of customers discover new companies or products here.
2. 2+ billion users (roughly a third of all Internet users).
Instagram 1. Limit on-screen text.
2. Promote your brand at the beginning.
1. 1 in 4 consumers purchase after they see a story on Instagram.
2. 79% of brands claim that they have landed a new customer.
Twitter 1. Make 6-15 seconds long videos.
2. Display your logo prominently.
1. In the last 12 months, video views have grown 220x.
2. Video is the fastest-growing advertising tool
LinkedIn 1. Keep videos short.
2. Animated ads work well
1. Videos on LinkedIn earn an average of three times the engagement of text posts.
2. Video posts on LinkedIn have generated more than 300 million impressions in one year.

What kind of videos should you make?

As a SaaS company, you might be wondering what type of videos you should be creating. No worries, we have you covered.

The following table tells you with examples the type of videos you can create. Read our Top 10 Tips to Create the Best SaaS eLearning Videos for more information on the topic
Type Uses Examples
Video ads To get discovered by customers fiverr
How-to To educate users Ethnio
Explainers To explain a product or a service Content Beta User interface effects compilation
Webinar To convert a webinar into video leadfeeder
Academy To educate customers VWO
Product demo To show products to potential customers Zoom
Product Marketing To showcase your value proposition quickly Hopin
Customer stories Using reviews and success stories to boost trust and credibility Kissflow
Educational To onboard customers ManyChat
Docs to video To transform PDFs, Case-studies, Presentations, or Blogs to videos Properly

How to use the right video at various stages in your marketing funnel?

Creating the correct type of video at each stage of the marketing funnel is vital to maximizing brand awareness, product engagement, sales, and customer loyalty.

To get a clear understanding of the topic, read our article How to use the Right Videos for each Stage of your Marketing Funnel and Why?. We discuss how to use different types of videos as effective marketing tools throughout the customer journey.

How to meet your video production needs?

But to get the most out of the medium, you must choose the right method to create your video content. Read our article What’s Right for My SaaS Business — In-House Video Production, Freelancers, or a Video Production Agency?

7 SaaS Video Ads Examples

Next, we will have a look at some good examples of SaaS video Ads that have increased product signups, driven engagement, or simply become iconic.

1. Dropbox Explainer Video

Probably the most popular explainer video of all time, which people still talk about. Basically, it is credited with launching the explainer video movement.

The video is about a bloke called Josh, who’s on a safari in Africa and struggling to keep track of his data spread across his laptop, desktop, and phone.

The video demonstrates how he consolidates it all without emailing files or using a USB Drive. He even shares the photographs with his mom for good measure!

The Dropbox explainer video was created for a reported sum of USD 50K, all the way back in 2009.

According to Dropbox that video has been viewed more than 25,000,000 and has generated more than $48,000,000 in revenue and over 10,000,000 signups.
  • Product: File hosting service that secured access to all of a user’s files and enabled them to collaborate with friends, family, and colleagues from any device.
  • Key takeaway: The focus was on driving signups on their landing page which contained just a button to download the app and sign up for an account.
  • Ad duration: Less than 180 seconds

2. Mint.com “Financial Life”

The video delivers a perfect overview of the product using motion graphics and great animation. The video ad does its job of compelling the viewers to sign-up for the service.

Mint is free and earns revenue from select partner offers.

Further, they say it takes only 3 easy steps to set up Mint and “Start making confident money moves today”.
  • Product: A free personal finance service app to track spending, budgets, balances, and credit scores from one app.
  • Key takeaway: The ad demonstrates multiple features of the app using slick and modern design elements and eye-pleasing colors.
  • Ad duration: About 90 Seconds

3. Spotify Montage

According to the creators, their strategy was to “Create a series of unique graphic worlds to highlight how the streaming service functions in users’ everyday lives while differentiating the brand with a bold, imaginative visual style.”
  • Product: A comprehensive motion system and marketing campaign to promote Spotify’s new features and grow its paid subscription base.
  • Key takeaway: Spotify’s paid subscribers increased sixty-six percent from 30MM to 50MM during this campaign. As part of the campaign, listeners were encouraged to ‘Go Premium’ and gain access to ad-free listening, offline functionality, great sound quality, and on-demand access.
  • Ad Duration: 90 Seconds

4. Taskworld Onboarding Video

  • Product: Manages multiple projects, tracks tasks, and makes it possible to collaborate with teams using a single tool.
  • Key takeaway: This is a product that provides multiple functionalities from project and file management to time tracking and team messaging and needs a series of solid, step-by-step kinds of onboarding tutorials.
    And the video does an admirable job of explaining how they are done using simple animations and a soothing voice-over that instantly puts learners at ease and encourages them on their learning journey.
  • Ad Duration: 100 Seconds

5. ManyChat Onboarding Video

  • Product: Automates two-way, interactive conversations in Instagram Direct Messages, Facebook Messenger, and SMS to grow your brand.
  • Key takeaway: The use of chatbots in business is a relatively new concept. Therefore, an onboarding video that tells users how to adopt new technology has to be spot on with everything from narration and conceptualization to presentation.
    This video takes the bull by the horns and explains the importance of setting the ‘Greeting text’, which is an important step because it is the first point of contact between businesses and customers and needs to be explained simply and clearly.
  • Ad Duration: 90 Seconds

6. Kissflow ‘Using a process’ Onboarding Video

  • Product: A cloud-based forms automation solution to automate business processes and track performance. With Kissflow, you can initiate process requests, see items that require user action and approve pending tasks.
  • Key takeaway: The process included scripts reaching a total of 10,000 words, storyboarding each frame which translated into upwards of 800 slides, professional voice-over plus acting, and video editing that took up more than 160 man-hours.
    The end result is spectacular with close to 5000 plays of the course, 275 hours watched, and a completion rate of over 75%.
  • Ad Duration: 7 Minutes

7. Monday.com Commercial

Produced by the Tel-Aviv based Animation studio TOM & HANI who specialize in stop motion, animated films, music videos and commercials.
  • Product: With a tagline like “Work without Limits” and the ability to build, run and scale workflows on one platform, Monday.com presented the creators with a unique challenge.
    The video does a tremendous job of showcasing and educating the users about the company’s vast number of tools.
  • Key takeaway: An unusual and fun commercial using miniature set design and construction with lots of small props designed to grab the viewer’s attention.
  • Ad Duration: 30 seconds

FINAL WORDS

We discussed some of the best SaaS videos, each of which stands out for its UX/UI design, scripting, or innovative storytelling.

Like we said, video is undoubtedly the future of content. Before we wrap up, we will talk about why and when you should create videos for your marketing campaigns.

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