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Due to its visual vertical video aspect and possibilities for working with content providers, TikTok has developed a reputation as an effective social media marketing tool. The platform currently includes content from virtually everything under the sun, including cleaning hacks, cyber security recommendations, celebrity rumors, news analysis, and trendy dancing videos, despite earlier being thought of as a novelty social media platform for just stylish TikTok videos.
The opportunity for brands to consider B2B TikTok marketing as a product marketing video tool is quite successful. The platform is anticipated to grow to 1.5 billion users by the end of 2022. TikTok can provide more than just dancing challenges and adorable animal entertainment content, which SaaS organizations are starting to realize.
As a B2B brand, you can share videos on various subjects, including product tutorials, market analysis, rapid interviews with internal experts, problem-solving advice, and quick tips and tricks that show your leadership.
| Sr.No | Tools | Highlights |
|---|---|---|
| 1 | Grammarly | Identify pain points |
| 2 | Content Beta | Connect with Your B2B Audience |
| 3 | Adobe | Humor-based video content |
| 4 | Mondaydotcom | Having fun with the content |
| 5 | Zoom | Announce new products/ Product updates |
| 6 | Shopify | User-generated Content/ Share valuable tips |
| 7 | Square | Product demonstration/ Video testimonials |
As a starting point for your following content, you can check the examples below:
This well-known text editing software finds spelling errors and difficulties in creating last-minute articles. Since everyone has experienced writing difficulties at some point or another, Grammarly’s social video ads demonstrate the value of their product and are relatable to everyone.
For B2B software, Content Beta offers reasonably priced video, podcast, and design services. It employs TikTok’s product marketing video strategy to draw in the targeted audience by posting original and creative posts and brief how-to guides for its product. Content Beta helps SaaS businesses have higher conversion rates, reduce churn, improve engagement, and have faster onboarding.
Adobe has perfected B2B marketing with TikTok vertical video format and social shorts, having close to 3 million likes. They actively promote the community they are trying to sell to, produce interesting how-to videos, and equip their consumers with the knowledge to make the most of their tools.
Mondaydotcom’s TikTok video strategy mainly relies on popular music. Their team updates their content with the newest audio and utilize humor to portray parts of their professional lives. The marketing and creative management platform Monday asserts that knowing your target market, how your product fits into the market, and where to advertise are essential components of a thorough marketing strategy.
To fit in with the playful ambiance of the social platform, Zoom frequently publishes humorous how-to guides, quick tips, and tricks consistent with their entire social media marketing approach. Zoom videos help to streamline communications, connect people, and improve teamwork.
Shopify offers its well-known marketplace platform and tools, which makes small business ecommerce simple. Shopify uses TikTok to give business and productivity advice and how to utilize their product.
A company that makes card readers under Square started posting vertical videos on TikTok of small businesses that utilize their equipment to promote their customers and advertise Square’s service. The company succeeded in SaaS marketing with TikTok videos, and Square’s TikTok following is fast expanding.
The significant distinction between Facebook and Instagram, two other popular social media sites, and TikTok is that the latter two’s homepages mostly feature users you already know and channels you already follow. TikTok flips this, giving priority to videos made by previously undiscovered creators. Here are the reasons why you should use TikTok for SaaS marketing:
Building trust and transparency with your audience and maintaining diversity and equality with your customers are essential for creating a thriving business culture on TikTok. TikTok is a massive platform with millions of users, and as a B2B marketer, you must think differently to provide engaging content to a larger audience.
Creativity is critical for brands looking to gain more customers and followers. On TikTok, everybody already follows the brand owner rather than the brands. People will trust your brand or services if your content is unique and informative about your business. Every marketer uses TikTok to promote their brand or services to a larger audience.
However, as a B2B marketer, you must think differently to expand your company’s reach. Instead of making videos to increase sales, you can share creative content that will attract your audience to purchase your product or service.
TikTok offers a method for Saas firms to revitalize their social media strategy due to its emphasis on short-form videos and distinctive approach to social media. It is the ideal setting for connecting and engaging with your audience through entertaining, imaginative, and relatable material.
Utilize the advice we’ve provided above to launch your B2B brand’s TikTok marketing campaign.
A key strategy in B2B social media marketing is networking. To connect with other local experts and potential clients, utilize locally relevant hashtags. Since these hashtags receive thousands rather than millions of views, it is much simpler for users to find your social video ads and make connections.
On TikTok, interested customers search for credibility and authenticity in a good or service. As a result, you can utilize TikTok to tell the origin stories of your firm, discuss your organization’s ideals and charitable endeavors through social shorts, or draw attention to your brand by stirring up viewers’ emotions.
As your follower count and prior interaction do not enter into TikTok’s algorithm, you do not need a sizable following to obtain high engagement. You should know that using TikTok videos in the appropriate method will enable you to get fair results swiftly.
It’s time to move on to the more practical considerations now that you have a firm understanding of how TikTok may enhance your B2B marketing. Here are some helpful suggestions for SaaS TikTok marketing success.
When establishing your TikTok marketing strategy, you should consider your target audience and the types of content they enjoy watching. Some TikTok users are looking for trending dances or lip-sync videos, while others want to see educational content, which is the sweet spot for B2B. Before making videos on TikTok, research to learn as much as possible about your audience’s TikTok behavior for maximum lead generation.
Competitor analysis helps in determining which strategies are working for your competitors. You can then optimize those strategies. Evaluate your competitors’ videos with the most impressions and engagements to see what factors contributed to their success.
You can showcase ongoing projects or behind-the-scenes looks using TikTok videos. Making your audience feel like a part of your business using this strategy is beneficial. Additionally, it demonstrates your commitment to transparency and desire to forge a genuine connection with your audience.
Short-form videos or social shorts often last little more than a minute or two, in contrast to standard videos, which can last up to 15 minutes. They’re ideal for viewers to access social video ad content easily. Additionally, TikTok users share shorter videos more frequently than lengthier ones. The most successful video material on TikTok is typically brief and sharp. Short movies are excellent for making succinct product updates and announcements.
Hashtags help your videos go viral and reach a larger audience interested in your product or service. You should use popular and trending hashtags that are frequently used and have a large following.
How-to product marketing videos are frequently referred to as training movies. The primary purposes of these videos are to provide information and show viewers how to perform tasks they were previously unable to.
The creation of engaging content is essential to every marketing campaign’s success. It’s crucial to consider your target audience, and the type of content people want to see before improving the quality of videos. Companies should make the videos engaging using Explainer and Tutorial Videos.
Call-to-action phrases encourage people to do something specific, such as like your video, comment on it, or share it with friends. A strong call-to-action (CTA) can help you engage your target audience and try to persuade them to act. The following are some guidelines for creating CTAs for videos:
The popular TikTok updates include animated GIF stickers, titles, and new filters. TikTok is constantly releasing new features. You can concentrate on using these new tools to keep your feed looking fresh for your audience while the algorithm’s identity is kept a secret.
TikTok is a social media platform that rewards frequent posting. The more videos you upload to your TikTok account, the more likely you will gain followers. Also, you should start posting while collaborating with influencers.
TikTok can bridge the emotional gap that traditional B2B marketing frequently leaves and assist businesses in shaking up their current tactics and differentiating themselves from rivals.
If you still need convincing that TikTok is a good fit for your business’s image and goals, reconsider after reading the B2B case studies of a few well-known brands on TikTok B2B marketing above.
Yes. B2B firms may connect with their customers and sell their products through a unique strategy using TikTok vertical video format.
TikTok assists your company in expanding its market, fostering genuine relationships with clients, and showcasing its playful and creative side.
Businesses should use TikTok since it provides an entertaining and original approach to connecting with their audience and selling their goods or services to a broader audience.
Through B2B TikTok video marketing, a group of well-known brands, like Adobe, Content Beta Grammarly, Shopify, Square, and Morning Brew, are thriving in their respective industries.
Yes, TikTok videos enable B2B companies to boost engagement and raise brand exposure and awareness to drive in potential targeted customers.
