5 Top Examples of Video Messaging for the SaaS Businesses

Convert SaaS Web Visitors into Loyal Customers Using Video

5 Top examples of Video Messaging for the SaaS businesses

First up, let us first understand the importance of video messaging for your SaaS business.

Video messaging is an important communication tool for businesses of all sizes. It is a convenient tool for SaaS companies to communicate with customers and employees to:

  • Increase customer engagement by creating and sharing more engaging content.
  • Track customer interactions and gather feedback.
  • Help answer customer queries, provide support, and keep employees up-to-date on company-related news.
  • Keep customers informed about what is happening with your business and make it easier for them to buy from you.
  • Reduce the time spent on email and other communication channels.
  • Answer questions, provide updates, and improve sales.

Table of Contents

Top Examples of Types of Videos SaaS Companies can use for Video Messaging

Video messaging is making a splash on the modern communications landscape, and some businesses are using it to address their customers’ needs. With the rise of smartphones, video messaging applications like Skype and FaceTime have become increasingly accessible.

Next, we will look at some top examples used for video messaging by SaaS companies:

“Generally speaking, any type of video can be used for video messaging (shorter videos work best as they can be easily shared).”

1. Employee Onboarding Videos

Before new hires start, every company wants them to be productive, engaged, and ready to help your business succeed. New hire onboarding videos can help make the introduction to your company less intimidating.

Onboarding is the process of welcoming a new employee to the company and introducing them to the company’s culture. Videos are an effective way to help new employees learn about the company culture and what to expect.

Here is a good example from Canva, the universal favorite:


2. Customer Testimonials

Customer Testimonial videos are a tried-and-true marketing technique. When done well, they help build trust in your company, boost sales, and convince potential customers to try out your products or services:

They are a form of review videos, filmed by a customer, discussing their experiences with a product or service.

They can be used in many different types of marketing, including online advertising.

They help potential customers understand the benefits, features, and opinions of someone they have never met before, and even give them the feeling of actually being the customer in the video.

That’s what makes them so valuable, but what does a testimonial look like?

An example from Content Beta created for Lawcus


3. Product Demo Videos

Short videos, generally less than two minutes, that showcase how to use a product and are usually viewed online—on social media, YouTube, or the company’s website.

  • They demonstrate how to use a product.
  • Often used by software companies to showcase their hardware products in a way that lets potential customers get a sense of how they operate.
  • They also work well for tech companies that offer services because consumers prefer to see what benefits a service offers.

Here is Apple’s big news in 108 seconds video from Apple.


4. Product Marketing Videos

Product Marketing Videos are like online commercials and are increasing in popularity. The primary purpose of creating a marketing video is to enhance your product, service, or brand.

  • They help marketers to sell products by showcasing their features, benefits, uses, and advantages.
  • They can be like tutorials or explainer videos and help the customers to understand the product and its benefits.
  • They help you showcase a product and increase your sales.
  • They can transform someone from simply knowing your product to becoming an advocate for it.

Here is an example we created for Throughput.


5. Customer Onboarding Videos

Customer Onboarding videos have become increasingly common in the marketing world.

  • They help customers quickly get acclimated with your brand, and understand how your product or service can help them.
  • They educate customers about the product or service, the best way to use the product, and the benefits of using a product.
  • They teach you how to engage with customers and establish trust.
  • They can showcase your business, while assuring your customers that they are receiving the best product support possible.

Our example video created for ManyChat


Other Reasons why SaaS Companies use Video Messaging

Sr. No Purpose
1 To keep customers up-to-date on the status of their requests
2 To connect with customers who have questions about their account or product
3 To manage customers who have submitted a request for information or made a purchase
4 To connect with customers who have submitted a support ticket and need help resolving the issue
5 To connect with customers who have made a purchase from them and need help with their order
6 To connect with customers who have purchased a product from them and need support setting it up or using it

Ways to use Video Messaging for the SaaS Businesses

Here is how SaaS companies can use video messaging:

A. Looking After Customers

1. Better customer engagement

With video messaging, SaaS businesses can:

  • Create a more personal connection with their customers, leading to higher customer loyalty, customer satisfaction, and sales.
  • Reduce the time customers spend on email and other communication channels and make them use it to understand other aspects of your business.
  • Create engaging and entertaining video content, instead of boring text-based content, resulting in higher click-through rates and conversion rates.
  • Increase customer engagement by allowing customers to interact with the company on a personal level, build trust and loyalty, and make customers feel they have a voice and that their concerns are being taken seriously.

2. Tracking customer interactions and gathering feedback

Video messaging is a useful way for SaaS businesses to approach customers for feedback. This way, they can:

  • Track customer interactions, gather feedback to improve your products and services, understand your customer base, improve websites or apps, provide better support, provide accurate information on product features, and build customer loyalty and better customer engagement overall.
  • Build relationships with customers so that they are happy and remain loyal, which may result in future business opportunities.

3. Responding to customer queries

Video messaging can be a great way for SaaS businesses to respond to customer queries by:

  • Acting quickly on customer complaints, providing timely feedback, and resolving issues speedily.
  • Keeping customers updated on the progress of their complaints and avoiding misunderstandings.
  • Creating a more engaging experience for customers, connecting better with them, and increasing the likelihood that they will return to you for more business.

4. Improving customer service

SaaS businesses can use video messaging to improve Customer Service by providing:

  • A more personal and interactive experience, cutting down on phone calls that customers have to make, and providing quick answers and solutions to their questions.
  • Support throughout customer service, keep customers informed and up-to-date, quickly resolve their problems, and make sure your customers have the best experience.

5. Keeping customers up-to-date on product features

By using video messaging, SaaS companies can:

  • Showcase the latest changes and updates to their products so that customers can get a better understanding of the products and how they work.
  • Keep their customers informed about the latest news and developments in their industry.

6. Communicating with customers on an ongoing basis

Video messaging can be an excellent way to:

  • Keep customers updated on company progress and developments on an ongoing basis, informed about new products or services or changes to existing products or services, and other important updates.
  • Communicate with customers on the go, form personal relationships, and promote sales and brand loyalty.

7. Keeping customers informed about sales and deals

With video messaging, SaaS companies can keep customers informed about sales and deals, the latest offers, and discounts to help them get the best bargains possible right in their inbox.

8. Keeping customers engaged with product demos and how-to guides

Video messaging is a great way for SaaS businesses to keep customers engaged with product demos, helpful tips, and tricks, and how-to guides using short and easy-to-watch videos and maximize the value of their purchases.

9. Thanking existing customers for their business

Video messaging allows SaaS businesses to keep in touch with customers, show their appreciation for their business, and keep them updated on your company’s latest news and products. This helps keep customers happy and encourages them to come back in the future.

10. Communicating with customers during periods of high demand

Using video messaging is a great way for SaaS companies to keep customers updated on the status of their orders or requests. This is helpful to avoid delays and to ensure they get prompt service.

B. Looking after employees

SaaS businesses can use video messaging to thank employees for their hard work and show appreciation for their efforts. In addition, you can keep them informed of:

  • News and events about the company, motivate and encourage them to work harder, create a positive work environment, increase productivity, and strive for greater employee satisfaction.
  • Changes and updates about the industry so that they can keep up with the latest trends and developments in the SaaS industry.
  • How to deal with emergencies, keep employees and customers connected by sending alerts and updates in real-time, and keep everyone informed and safe.

C. Looking after brand

By using video messaging, SaaS companies can create engaging product-related content that will improve their chances of choosing their company over another.

How SaaS Companies can Deliver their Video Messaging

There are mainly two ways: The first is with Email marketing, which we will discuss a little later. The second way is using video messaging apps.

A. Using video messaging apps

Next, let us look at some popular platforms for video messaging and what they bring to the table:

1. WhatsApp

This end-to-end encrypted, cross-platform video calling solution has been gaining in popularity since its humble beginnings in 2009.

  • Everybody uses it.
  • Available for both Android and iOS
  • Good safety features
  • Maximum participants – 50

2. Microsoft Teams

First released in 2017, this Microsoft offering is good for workspace chat and video conferencing, and offers screen sharing, background blur, and noise-suppression software tools.

  • Available for web, Android, iOS, and Windows
  • Maximum free participants – 100
  • Integrated with MS Office
  • Offers both free and paid plans

3. Facebook Messenger

Released in 2008 as Facebook Chat, this instant messaging app needs you to have nothing more than a Facebook account.

  • Available for web, Android, iOS, and Mac
  • Maximum free participants – 50

4. Skype

One of the oldest players in the business, this multi-platform video chat service was introduced back in 2013.

  • Available on all platforms including for web, Android, iOS, and Mac
  • Maximum free participants – 50
  • Includes encryption and real-time translation

5. Zoom

Probably the best overall chat and video conferencing platform released in 2012 and has come into its own taking advantage of the changing work culture during the pandemic.

  • Available for Windows, iOS, Mac, Android, and Web
  • End-to-end encryption
  • Privacy-focused notifications
  • Supports 11 languages

B. Using Email marketing

Video Email Marketing is quickly becoming an important tool in any marketer’s toolbox. It enables businesses to create compelling email marketing videos that captivate audiences, increase conversion rates, and help drive revenue.

The video might be a short, informative video that tells the viewer about the product or service. Or it might be a video showing satisfied customers using your product or service.

Video emails may lead your viewers to a webpage where they can download product brochures, sign up for newsletters, or attend an event.

Even the statistics favor the use of videos in your Email marketing campaigns.

  • A first email can attract an increase in CTR by 96% if it contains a video.
  • Number of marketers saying a video increases ROI – 78%
  • An email with a video attachment can result in a 200-300% increase in CTR.
  • Number of email subscribers with a preference for video – 54%
  • An email with ‘video’ in the subject line can increase – (Open rates – 19%, CTR – 65% Unsubscribes – 26%)

Resources on Video Messaging

1. HubSpot video

Learn about how to add videos to your HubSpot content, including emails, blog posts, pages, or articles.

2. LinkedIn Video

LinkedIn is a great platform for reaching out to prospects. Now learn how to use their video messaging feature.


3. Hippo Video

This is a personalized video distribution platform for creating videos and distributing them across multiple channels. There is a wealth of information on their website and is a great resource on a variety of related topics.

4. Vidyard

This excellent article by Vidyard tells you what is possible with video messaging.

5. Dubb

Watch the video on video messaging basics to learn how SaaS businesses can use video messaging through both email and SMS to boost revenue and productivity.



Before we wrap up, let us summarize the best practices SaaS companies can follow when video messaging:

  • Firstly, create video messages that are engaging and useful for your customers.
  • Secondly, use the right tools to create quality videos.
  • Thirdly, monitor customer feedback to see how video messaging is impacting their experience.
  • Fourthly, pay attention to grammar and spelling in your captions and titles. This will not only create a favorable impression but also makes sure that your messages are easily understood by everyone.
  • Finally, pay attention to what your customers are saying and make necessary changes.

Frequently Asked Questions (FAQs)

In the past, video messaging was only available via apps like Skype or WhatsApp, which are no longer as common as they used to be. However, as video messaging becomes mainstream, there are many apps like Facebook Messenger, Zoom, and Microsoft Teams to choose from.

With video email marketing software, you can easily and quickly send videos to your email list. You can simply embed the video in your emails. Some tools you can use are MailChimp, Sender, and Omnisend.

Video messaging apps are available for most OS. Most allow 50 participants, which should be more than enough for most peoples’ needs. Microsoft Teams, however, allows 100 participants.

Video messaging has opened a new channel for marketers to use the power of video in their campaigns. They are using Product demo videos, Personal introduction videos, and Employee onboarding videos in their video messaging.

Short videos tend to work better than longer ones. Make sure that your content is good, and the video has good production values. More importantly, tell a story that your audience can identify with.

Content Beta