Convert SaaS Web Visitors into Loyal Customers Using Video
First up, let us first understand the importance of video messaging for your SaaS business.
Video messaging is an important communication tool for businesses of all sizes. It is a convenient tool for SaaS companies to communicate with customers and employees to:
Video messaging is making a splash on the modern communications landscape, and some businesses are using it to address their customers’ needs. With the rise of smartphones, video messaging applications like Skype and FaceTime have become increasingly accessible.
Next, we will look at some top examples used for video messaging by SaaS companies:
“Generally speaking, any type of video can be used for video messaging (shorter videos work best as they can be easily shared).”
Before new hires start, every company wants them to be productive, engaged, and ready to help your business succeed. New hire onboarding videos can help make the introduction to your company less intimidating.
Onboarding is the process of welcoming a new employee to the company and introducing them to the company’s culture. Videos are an effective way to help new employees learn about the company culture and what to expect.
Here is a good example from Canva, the universal favorite:
Customer Testimonial videos are a tried-and-true marketing technique. When done well, they help build trust in your company, boost sales, and convince potential customers to try out your products or services:
They are a form of review videos, filmed by a customer, discussing their experiences with a product or service.
They can be used in many different types of marketing, including online advertising.
They help potential customers understand the benefits, features, and opinions of someone they have never met before, and even give them the feeling of actually being the customer in the video.
That’s what makes them so valuable, but what does a testimonial look like?
An example from Content Beta created for Lawcus
Short videos, generally less than two minutes, that showcase how to use a product and are usually viewed online—on social media, YouTube, or the company’s website.
Here is Apple’s big news in 108 seconds video from Apple.
Product Marketing Videos are like online commercials and are increasing in popularity. The primary purpose of creating a marketing video is to enhance your product, service, or brand.
Here is an example we created for Throughput.
Customer Onboarding videos have become increasingly common in the marketing world.
Our example video created for ManyChat
| Sr. No | Purpose |
|---|---|
| 1 | To keep customers up-to-date on the status of their requests |
| 2 | To connect with customers who have questions about their account or product |
| 3 | To manage customers who have submitted a request for information or made a purchase |
| 4 | To connect with customers who have submitted a support ticket and need help resolving the issue |
| 5 | To connect with customers who have made a purchase from them and need help with their order |
| 6 | To connect with customers who have purchased a product from them and need support setting it up or using it |
Here is how SaaS companies can use video messaging:
1. Better customer engagement
With video messaging, SaaS businesses can:
2. Tracking customer interactions and gathering feedback
Video messaging is a useful way for SaaS businesses to approach customers for feedback. This way, they can:
3. Responding to customer queries
Video messaging can be a great way for SaaS businesses to respond to customer queries by:
4. Improving customer service
SaaS businesses can use video messaging to improve Customer Service by providing:
5. Keeping customers up-to-date on product features
By using video messaging, SaaS companies can:
6. Communicating with customers on an ongoing basis
Video messaging can be an excellent way to:
7. Keeping customers informed about sales and deals
With video messaging, SaaS companies can keep customers informed about sales and deals, the latest offers, and discounts to help them get the best bargains possible right in their inbox.
8. Keeping customers engaged with product demos and how-to guides
Video messaging is a great way for SaaS businesses to keep customers engaged with product demos, helpful tips, and tricks, and how-to guides using short and easy-to-watch videos and maximize the value of their purchases.
9. Thanking existing customers for their business
Video messaging allows SaaS businesses to keep in touch with customers, show their appreciation for their business, and keep them updated on your company’s latest news and products. This helps keep customers happy and encourages them to come back in the future.
10. Communicating with customers during periods of high demand
Using video messaging is a great way for SaaS companies to keep customers updated on the status of their orders or requests. This is helpful to avoid delays and to ensure they get prompt service.
SaaS businesses can use video messaging to thank employees for their hard work and show appreciation for their efforts. In addition, you can keep them informed of:
By using video messaging, SaaS companies can create engaging product-related content that will improve their chances of choosing their company over another.
There are mainly two ways: The first is with Email marketing, which we will discuss a little later. The second way is using video messaging apps.
Next, let us look at some popular platforms for video messaging and what they bring to the table:
1. WhatsApp
This end-to-end encrypted, cross-platform video calling solution has been gaining in popularity since its humble beginnings in 2009.
2. Microsoft Teams
First released in 2017, this Microsoft offering is good for workspace chat and video conferencing, and offers screen sharing, background blur, and noise-suppression software tools.
3. Facebook Messenger
Released in 2008 as Facebook Chat, this instant messaging app needs you to have nothing more than a Facebook account.
4. Skype
One of the oldest players in the business, this multi-platform video chat service was introduced back in 2013.
5. Zoom
Probably the best overall chat and video conferencing platform released in 2012 and has come into its own taking advantage of the changing work culture during the pandemic.
Video Email Marketing is quickly becoming an important tool in any marketer’s toolbox. It enables businesses to create compelling email marketing videos that captivate audiences, increase conversion rates, and help drive revenue.
The video might be a short, informative video that tells the viewer about the product or service. Or it might be a video showing satisfied customers using your product or service.
Video emails may lead your viewers to a webpage where they can download product brochures, sign up for newsletters, or attend an event.
Even the statistics favor the use of videos in your Email marketing campaigns.
Learn about how to add videos to your HubSpot content, including emails, blog posts, pages, or articles.
LinkedIn is a great platform for reaching out to prospects. Now learn how to use their video messaging feature.
This is a personalized video distribution platform for creating videos and distributing them across multiple channels. There is a wealth of information on their website and is a great resource on a variety of related topics.
This excellent article by Vidyard tells you what is possible with video messaging.
Watch the video on video messaging basics to learn how SaaS businesses can use video messaging through both email and SMS to boost revenue and productivity.
Before we wrap up, let us summarize the best practices SaaS companies can follow when video messaging:
In the past, video messaging was only available via apps like Skype or WhatsApp, which are no longer as common as they used to be. However, as video messaging becomes mainstream, there are many apps like Facebook Messenger, Zoom, and Microsoft Teams to choose from.
With video email marketing software, you can easily and quickly send videos to your email list. You can simply embed the video in your emails. Some tools you can use are MailChimp, Sender, and Omnisend.
Video messaging apps are available for most OS. Most allow 50 participants, which should be more than enough for most peoples’ needs. Microsoft Teams, however, allows 100 participants.
Video messaging has opened a new channel for marketers to use the power of video in their campaigns. They are using Product demo videos, Personal introduction videos, and Employee onboarding videos in their video messaging.
Short videos tend to work better than longer ones. Make sure that your content is good, and the video has good production values. More importantly, tell a story that your audience can identify with.
