Videos are the best way of telling a story to the consumer and are a powerful selling tool in the present day. Today’s audience needs creativity, engagement, and more than just education on any topic. Therefore, it is becoming more than necessary for companies to invest in writing an excellent script for their product demo video. Businesses nowadays use videos as a part of their marketing strategy, and close to 29% of them believe in using product videos for sales purposes.
But the critical part remains that creating and designing a video is manageable, especially if your SaaS business has yet to experience producing demo videos. Therefore, this article will discuss everything related to demo video scripts that can be useful during your product video creation.
The easiest way to understand a well-written product demo video script is by looking at the video. Therefore, we have selected five of the best videos that showcase a perfect product demo video script. These videos can be used as an example while your SaaS business is trying to design its next product demo video.
Zendesk is a platform that builds software to meet customers’ needs. They created this 2-minute product demo video with a male voice. Zendesk showcased how easy it is to access data through their software. Here is the breakup of the video and the well-done scripting for your understanding:
Zoominfo is a software and data company providing information and data to companies and individuals. Zoominfo has shared yet another video showcasing how sales and marketing professionals can identify, connect and engage with other qualified prospects. Here is the breakdown of their scripting:
Ahrefs provides all SEO tool sets to companies for growing traffic and optimizing their websites. Ahrefs launched its product that can aid businesses in optimizing their website and getting more traffic from google. Let us look at how they scripted and designed this video:
SalesLoft is a sales engagement platform for creating a better buying experience and closing more revenue. Here is how they created their product demo video:
Canva needs no introduction, and people use it worldwide to create designs using both paid and free versions. Canva used very different scripting, unlike the other videos mentioned above.
A SaaS product demo video is the most effective way to explain to audiences the benefits of your product. Therefore, writing a product demo video script that instantly attracts audiences becomes essential. Here are some techniques for creating an exciting product demo video script:
Begin your script with an attention-grabbing opener that sets the stage for the product demonstration:
A demo video offers a SaaS company how to build its brand, tell the story and convince the audience to act. Since video creation can be exhausting, a demo video script will help identify the critical factors to remember. A few of the things that a script can assist in gauging are:
Moreover, a well-made product video can help the SaaS business stand out from the competition and create a long-lasting image in the customer’s mind. Most companies think adding a lot of information makes a great video; instead, the answer is starting an engaging, entertaining, and educating video makes a great B2B product demo video. An analysis from Content Beta shows that more than 40% of SaaS use animated UI as it gives a good look and feel of the product and keeps the user engaged till the end.
Wherever a company plans to create a video, there is a reason and purpose behind it. A B2B product demo should be perfect for making people understand how the product can make a difference in solving their problem areas. As a SaaS company, your first focus should be on creating a script that can offer the below-mentioned to its audience:
Your SaaS product demo video explains the UI of your SaaS product in a simple and easy-to-understand way to the audience.
Therefore, understanding what your audience wants should be implemented in the script. For instance, if your targeted audience prefers watching animated videos, add animation to your script.
Every B2B SaaS product demo video is for one purpose: the result. Now, if you don’t incorporate a closing or an action that an audience needs to perform after watching the video, the script has a problem.
Therefore, your script should include a powerful CTA that encourages potential customers to get in touch, book a demo, start a free trial, or subscribe to learn more about the SaaS product.
In a survey done by Content Beta, more than 68% of the product demo videos had a CTA in some form. A proper CTA will ensure that your customers know the next step.
Your SaaS company has already been in the market for a long time or may be starting to understand and make customers. In both scenarios, brand awareness makes a huge impact and is critical to any product’s success.
With the help of a well-written product demo video script should focus on the color schemes, logos, and style of your brand. After all, as much as the customer relates to the video and remembers the product similarly, a customer remembers the brand through its style and logo.
There are many SaaS businesses in the market; what special and unique feature will your company offer its customers that won’t be available elsewhere? The product demo video’s script should highlight your SaaS product’s USP. It is a fact that video can change the buyer’s perception and make them reach a decision.
Therefore, when planning to write your script, keep every minute detail of your product in mind. Your focus should be on making your product’s unique features the hero of your video script.
Writing a script for a demo video doesn’t mean just considering the product; instead, it is a long process. Any company, whether SaaS or not, should have a plan in mind before writing a video script. Keeping the below-mentioned factors in mind while ensuring the demo video script is made to perfection with minimal chances of failure.
As a company, you would want your product video to be the best and feature everything possible. But the budget is the most important thing to consider before writing the script. The kind of voice, artist, animation, length, everything will eventually be decided by how much money you will invest in your B2B product demo video.
Next comes the goal part. What is the purpose of designing the B2B product demo video. There could be multiple reasons – increase brand awareness, provide product training, and launch a new creation. Finally, depending on the purpose, you should decide on the budget. Some videos may need more time and money than others, so you must alter the script accordingly.
Consider the audience before writing your SaaS product demo video script. Research thoroughly to understand what your customer wants from the video. Understanding your audience is crucial to create an engaging and entertaining video. Know whether your audience understands the jargon or the complex words you use and consider it while designing your script.
An analysis of SaaS product demo videos found that only 24% of the companies incorporated humor in their script, whereas the others chose not to include it. Including humor can change how your audience will connect with you going forward.
Tone and style are essential in writing a script for a B2B SaaS product demo video. Once you know what your audience likes, deciding on this part is relatively easy. Multiple options are available, using male or female voices or a mix of both. But, again, depending on your audience’s liking and budget, you can easily manage this factor.
In the end, always discuss the length of the video. Consumers may stop watching product demo films if cut too short, and a short video may need more time to fully describe the features and USPs. On the other hand, the length of the video should be enough to glue the audience wanting to know more about the product. Therefore, anything under two minutes should be considered an ideal length for a product demo video.
A product video is an excellent way of showcasing the product’s features, benefits, and USP. Hence, when writing a Product demo script, companies must ensure they incorporate everything needed to make it a success. They should also remember the benefits a great demo video can do for their company.
Additionally, the product demo video script should highlight all the USPs and unique features your product can offer your customer. If you have a well-written video script, convincing your audiences will be fine. Figure out how much money they plan to invest and how long the video will be.
Once you answer all the questions, writing a script is easier. And once the script is ready, creating a SaaS product demo video will not be difficult.
A demo script template for a product video is the written portion of your video that outlines the narratives. You can use these narratives later while making the product video.
While writing a product demo video script, remember a few things, such as budget, goal, audience, length, tone, animation, and video style. Once you seek everything, it would be easier to design a video afterward.
A great product demo video script should have all the elements that can attract customers and make them watch more. These elements should include a problem statement showcasing the real-world problem their product can solve, an intro line, the company’s introduction, product’s features or benefits, and a stronger Call-to-action or CTA.
Khyati is a seasoned writer and a hands-on marketing professional. She specializes in inbound and growth marketing, content marketing, lead generation, public relations, brand amplification, B2B communications and partnerships, and social media marketing.
Khyati is a seasoned writer and a hands-on marketing professional. She specializes in inbound and growth marketing, content marketing, lead generation, public relations, brand amplification, B2B communications and partnerships, and social media marketing.
