PRODUCT MARKETING

5 Highly Converting Product Launch Video Templates

Picture of Rishabh Pugalia
Rishabh Pugalia

June 12, 2024

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Ready, set, launch! Your hardwork has finally paid off and the product is ready to hit the market. Definitely you want your product to be the talk of the town right? According to Harvard Business School, every year over 30,000 new consumer products are launched and about 95% of them end up failing.

Therefore Product launch videos are one of the most essential product marketing tactics for your product launch. With a perfect combination of eye-catching visuals, catchy tunes, and compelling messaging your viewers will be hooked to your product from the first second.

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    5 Highly Converting Product Launch Video Templates

    Creating a compelling product launch video can be a challenging task, especially for those who are not experienced in B2B video production. That’s why pre-made templates for product launch videos can be a great solution for businesses.

    In this article, we’ll explore five highly converting product launch video templates that are proven to drive sales and generate interest in new products. Whether you’re launching a new app, gadget, or service, these templates are designed to help you create a video that stands out and captures the attention of your target audience.

    1. Product Demo Video

    These product launch videos are a great way of helping your customers visualize the product in their mind as it showcases the product in use and demonstrates how it makes the user’s life easier.

    Here’s a product demo video script you can customize for your B2B video marketing video:

    a. Introduction

    • Tired of [Your pain point] making things difficult for your business?
    • [Your Company] is passionate about helping [Your Target Audience] overcome the challenges they face, and we believe that [Your Product] is the answer to their needs.
    • [Your Product] is a [describe the product] that helps [Your Target Audience] [solve the pain point].
    • Our product provides [list key features and benefits], which makes it unique and innovative.
    • With [Your Product], [Your Target Audience] can [describe how the product can solve their specific challenges].

    b. Demo of the Product

    • Let’s take a look at [Your Product] in action.
    • First, let’s [demo a key feature or benefit]. As you can see, [explain the benefit].
    • Next, let’s [demo another feature or benefit]. This feature is particularly useful for [explain how it can solve a specific pain point].

    c. Call to action

    • Don’t just take our word for it [List a customer testimonial]
    • If you’re ready to [solve the pain point], sign up for a free trial today or schedule a demo with one of our experts.
    • Visit our website [Your Website] to learn more and take the first step towards transforming your [describe the pain point].

    Take this B2B marketing video of Nacho Nacho for example:

    Making a video for B2B & SaaS products needs a different mindset.

    2. Brand Videos

    These videos are an effective way of creating an emotional connection with your target audiences. By highlighting the challenges faced by a customer and then describing how their brand’s product can help them solve those challenges, brand videos can help potential clients better understand the value of the product. It also amplifies the collective brand image in the viewer’s mind.

    Here’s a brand video script you can customize for your company:

    a. Introduction

    • Do you ever feel overwhelmed by [Pain Point]? If so, you’re not alone.
    • According to a study by [Recent data for your target audience]
    • We believe that the solution to [Pain Point] is not just a product, but a partner who can understand and support your journey

    b. Problem and solution

    • Meet [Your Customer], a [describe customer’s role] who was struggling with [Pain Point].
    • [Your Customer] felt like they were on their own and didn’t know where to turn for help.
    • That’s when [Your Customer] discovered [Your Product].
    • They were skeptical at first, but after trying [Your Product], they saw a transformation in their work.
    • They were able to [describe how the product solved their specific challenges].

    c. Call to action

    • At [Your Company], we believe that our product is more than just a solution to [Pain Point]. It’s a partner that can support and empower you to achieve your goals.
    • If you’re struggling with [Pain Point], we invite you to join our community of [Your Target Audience] who have transformed their work and business with [Your Product].

    Take this story driven product video of Dropbox for example:

    We know how to sell your story using your product UI

    3. Customer Testimonial Video

    Buyers are always on the lookout for proof that a certain product or service is effective and trustworthy. Customer testimonial videos as product launch videos offer social proof that your product has worked for real people in real-world situations.

    Here’s a Customer Testimonial Video script you can customize for your product launch strategy:

    a. Introduction

    • Hey there, I’m [Customer Name], and I’m here to tell you about [Your Product].
    • Before we met, I was struggling with [Pain Point], and to be honest, it was a total nightmare.
    • I was working long hours, buried in paperwork, and feeling completely overwhelmed. I needed a solution, but everything I tried just didn’t work.

    b. Discovery and success

    • And then, like a beacon of hope, I stumbled upon [Your Product]. I was skeptical at first, I mean, could it really be that easy? But I decided to give it a try anyway.
    • And let me tell you, it was a defining moment. Thanks to [Your Product], I’m now [describing how your product solved your customer’s specific challenges].

    c. Call to action

    • If you’re like me and struggling with [Pain Point], don’t waste any more time. Give [Your Product] a try, and who knows, you might just end up changing your life.

    Take this customer testimonial B2B product marketing video of Selkirk Sport for example:

    Making a video for B2B & SaaS products needs a different mindset.

    4. App Videos

    These videos put their key focus on the audience’s pain point by showcasing the app’s user interface. Therefore they can be an effective way of establishing value and credibility among buyers.

    Here’s a App Video script you can customize for your B2B SaaS product launch:

    a. Introduction

    • Hey there, are you tired of struggling with [specific pain point]? We know how frustrating it can be, and that’s why we’re here to help.
    • Introducing [Your Product], the ultimate solution to [specific pain point]. With [Your Product], you can transform your [business/workflow/etc.] and take your productivity to the next level.

    b. Pain point and solution

    • Let’s face it, [specific pain point] is a major obstacle for many businesses. It can cause [specific challenges that your target audience faces], and it’s a time-consuming and frustrating process to try and solve it.
    • That’s where [Your Product] comes in. Our robust and intuitive platform offers a complete solution to [specific pain point]. With [Your Product], you can [describe the specific features and benefits of your product that address the pain point].

    c. Call to action

    • So, are you ready to transform your [business/workflow/etc.] and say goodbye to [specific pain point]? Visit [Your Website] today to learn more about [Your Product] and see how it can benefit your business.
    • Don’t let [specific pain point] hold you back any longer. Try [Your Product] today and see the difference it can make.

    Take a look at this app video for Shopify:

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    5. Product Explainer Video

    Product explainer videos can be created using animation, live action or motion graphic style. They simplify complex concepts and features through interesting engaging visuals and transitions. Product explainer videos walk you through the product’s user interface and highlight the software’s key features and benefits. Not only are they cost effective but you have free reign over where you want to take it creatively.

    Here’s a customizable product launch video script you can use to base your B2B product marketing video:

    a. Introduction

    • Are you tired of struggling with [insert common pain point or challenge faced by your target audience] in your business? If so, I have some exciting news for you!
    • Our new B2B product [product name] is designed to help businesses like yours [insert main benefit]. With [product name], you can [insert a few key features or benefits of the product], which will allow you to [insert another benefit or outcome that your audience cares about].

    b. Solution

    • We understand that [insert some common challenges or obstacles that your audience faces]. That’s why we’ve created [product name] to help you overcome those obstacles and achieve your business goals.
    • So, how does [product name] work? It’s simple. First, [explain the first step or action your audience needs to take]. Then, [explain the second step or action]. Finally, [explain the third step or action]. And voila! You’ve successfully [achieved the main benefit or outcome of the product].

    c. Call to action

    • So, are you ready to take your business to the next level? Visit [Your Website] today to learn more about [Your Product] and see how it can benefit your organization.
    • With [Your Product], you can say goodbye to [specific pain point] and hello to a more streamlined and efficient workflow. Don’t wait any longer, try [Your Product] today and experience the difference for yourself.

    For example consider this product explainer video for SearchAssist:

    Making a video for B2B & SaaS products needs a different mindset.

    Creating product launch videos while also managing your B2B product video marketing and business demands can be overwhelming.

    Making a video for B2B & SaaS products needs a different mindset.

    Conclusion

    Creating an effective product launch video is essential for any B2B SaaS company looking to drive conversions and increase brand awareness. By utilizing the five highly converting product launch video templates outlined in this guide, you can create compelling and engaging B2B SaaS product marketing videos that resonate with your target audience and drive results.

    The key here is to keep your messaging clear, concise, and tailored to the needs of your audience. By highlighting the USP in your B2B product marketing video and demonstrating its benefits in a way that resonates with your target market, you can effectively establish your brand as a leader in your industry.

    Frequently Asked Questions (FAQs)

    A product launch video should aim to showcase the key features and benefits of the product, and communicate the value proposition to potential customers. It should include the following elements:

    • Introduction
    • Product demonstration
    • Customer testimonials
    • Key benefits
    • Technical specifications
    • Pricing and availability
    • Call to action

    B2B product video launch can help increase sales and engagement by:

    • Creating anticipation and excitement
    • Demonstrating the value proposition
    • Building brand awareness
    • Encouraging customer engagement
    • Improving customer education

    The ideal length for a B2B SaaS product marketing video depends on several factors, including the complexity of the product and the target audience. However, in general, it’s best to keep product launch videos short and concise, typically between 1-2 minutes.

    Here are some common mistakes to avoid when creating a B2B SaaS product launch video:

    • Failing to showcase the product: The primary purpose of a product launch video is to showcase the product and explain its features and benefits. Ensure that the video includes clear, concise demonstrations of the product in action.
    • Ignoring target audience: It is important to consider the target audience when creating a B2B product video. The messaging and tone should be tailored to the target audience, with clear, concise language that is easy to understand.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

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