Ready, set, launch! Your hardwork has finally paid off and the product is ready to hit the market. Definitely you want your product to be the talk of the town right? According to Harvard Business School, every year over 30,000 new consumer products are launched and about 95% of them end up failing.
Therefore Product launch videos are one of the most essential product marketing tactics for your product launch. With a perfect combination of eye-catching visuals, catchy tunes, and compelling messaging your viewers will be hooked to your product from the first second.
Creating a compelling product launch video can be a challenging task, especially for those who are not experienced in B2B video production. That’s why pre-made templates for product launch videos can be a great solution for businesses.
In this article, we’ll explore five highly converting product launch video templates that are proven to drive sales and generate interest in new products. Whether you’re launching a new app, gadget, or service, these templates are designed to help you create a video that stands out and captures the attention of your target audience.
These product launch videos are a great way of helping your customers visualize the product in their mind as it showcases the product in use and demonstrates how it makes the user’s life easier.
Here’s a product demo video script you can customize for your B2B video marketing video:
Take this B2B marketing video of Nacho Nacho for example:
These videos are an effective way of creating an emotional connection with your target audiences. By highlighting the challenges faced by a customer and then describing how their brand’s product can help them solve those challenges, brand videos can help potential clients better understand the value of the product. It also amplifies the collective brand image in the viewer’s mind.
Here’s a brand video script you can customize for your company:
Take this story driven product video of Dropbox for example:
Buyers are always on the lookout for proof that a certain product or service is effective and trustworthy. Customer testimonial videos as product launch videos offer social proof that your product has worked for real people in real-world situations.
Here’s a Customer Testimonial Video script you can customize for your product launch strategy:
Take this customer testimonial B2B product marketing video of Selkirk Sport for example:
These videos put their key focus on the audience’s pain point by showcasing the app’s user interface. Therefore they can be an effective way of establishing value and credibility among buyers.
Here’s a App Video script you can customize for your B2B SaaS product launch:
Take a look at this app video for Shopify:
Product explainer videos can be created using animation, live action or motion graphic style. They simplify complex concepts and features through interesting engaging visuals and transitions. Product explainer videos walk you through the product’s user interface and highlight the software’s key features and benefits. Not only are they cost effective but you have free reign over where you want to take it creatively.
Here’s a customizable product launch video script you can use to base your B2B product marketing video:
For example consider this product explainer video for SearchAssist:
Creating product launch videos while also managing your B2B product video marketing and business demands can be overwhelming.
Creating an effective product launch video is essential for any B2B SaaS company looking to drive conversions and increase brand awareness. By utilizing the five highly converting product launch video templates outlined in this guide, you can create compelling and engaging B2B SaaS product marketing videos that resonate with your target audience and drive results.
The key here is to keep your messaging clear, concise, and tailored to the needs of your audience. By highlighting the USP in your B2B product marketing video and demonstrating its benefits in a way that resonates with your target market, you can effectively establish your brand as a leader in your industry.
A product launch video should aim to showcase the key features and benefits of the product, and communicate the value proposition to potential customers. It should include the following elements:
B2B product video launch can help increase sales and engagement by:
The ideal length for a B2B SaaS product marketing video depends on several factors, including the complexity of the product and the target audience. However, in general, it’s best to keep product launch videos short and concise, typically between 1-2 minutes.
Here are some common mistakes to avoid when creating a B2B SaaS product launch video: