5 Best Practices to Create Remote Video Testimonials for B2B Businesses
- Updated: April 14, 2023
Have you ever watched and liked a movie or video your friend recommended? That is the power of recommendation. When people suggest you watch or use a specific brand or product, they are testifying to its valuable elements. Customer video testimonials do the same thing for a B2B SaaS business.
Creating a remote video testimonial will aid in convincing your potential customer to buy and use your SaaS product. According to a survey by BigCommerce, using video testimonials to promote your product can enhance your revenue by 62%.
A B2B testimonial asks happy and satisfied clients to post about your services or products. A B2B video testimonial will significantly affect an outcome or service’s appearance in a SaaS world. A SaaS customer would always prefer to know what value add your product can do and how it can help solve their problem.
A remote video testimonial is the easiest way of asking your customers to talk about your product. These video testimonials will be cheaper to create and easily made using fewer resources. You can generate these testimonial videos through online meeting apps, or even your customers can create and record themselves with the help of professionals. And for this purpose, a B2B customer testimonial will build the trust needed to take that final step.
There is no one correct or wrong method through which you can create your customer video testimonials. However, using a remote method will involve less time and resources. However, the most critical factor to consider when making B2B testimonials is broadcasting your customer’s positive experience with your product. Here is a remote video testimonial for Galley Solutions, a Restaurant Management Software.
But the B2B world’s biggest challenge is convincing clients to join the journey and record a B2B video testimonial. When asking your client or customer for a testimonial, consider using these strategies:
Overview: This step can be a game changer for any SaaS business. When your customer shows how your SaaS business is better than others on multiple parameters, your potential customers will better understand your product and offerings. You can create testimonials in many ways, and one of them is by asking your customer to compare two businesses.
About the Video: AppDynamics created a testimonial video for Glassdoor, and they mentioned that they never thought of them for their recruiting purposes. In the video, the anchor stated how reasonable Glassdoor is than many other recruiting tools, including their internal hiring. In addition, he highlighted the USP of working with Glassdoor candidates and even shared revenue benefits.
Overview: Client testimonials are a great way to know how to better deliver to your customers. When you ask your customers to share honest views about your products and services, they may tell you things that can help you enhance your customer experience positively.
About the Video: The video is created by a Lawcus executive to share their experiences of working with Content Beta. The video started by sharing the positives of working with CB and how their conversion increased drastically. Next, she spoke about what the company does and how they were worried before hiring content beta. Such client testimonial videos open how a client thinks before hiring a vendor.
As a SaaS business, you know what your potential clients think, and you can start including all that in your next sales pitch. The video ended by sharing how the representatives of Content Beta are experts in what they do, and you don’t need to schedule any follow-ups, and everything is delivered as planned.
Overview: The first and foremost thing to do is create a pool of customers you think will be interested in recording a testimonial. There will always be a few that will come for your company’s support, and you need to figure them out and approach them with your plan. You can ask them by writing an email or calling them in person. They can later choose to record the B2B customer testimonial comfortably.
About the Video: In this video created for Slack, the owner of Sandwich started the remote video testimonial by saying that the owner of Slack emailed him for a video testimonial. This testimonial video has everything a potential customer wants to watch and hear. There is everything, from music to over-the-screen text and appealing visuals. Sandwich had multiple people sharing why Slack is their preferred messaging option. It is a very natural yet engaging customer video testimonial.
Overview: You want people to know how your SaaS product can help solve their problems, and there is no better way than asking a customer to do so. When you ask your customers for a B2B testimonial, your focus should be on their testimonials and how to include your unique features in the video. After all, your potential customers understand the importance of purchasing your product.
About the Video: In this testimonial video for Yum Yum videos, the customer is the company’s marketing manager who uses their services. The video opens with excellent music and a subtle background showing the company and what they do. Later, the video explained why they opted for Yum Yum videos. This testimonial video is more of answering questions given by Yum Yum videos and has snaps of the explainer video they created for their client. Finally, the video ended on a happy note where the client praised their services and said they would look forward to working with Yum Yum again.
Overview: A positive environment will help you succeed and does not happen overnight. Remember, when you create a healthy work environment with your customers and clients, they will share positive testimonials for you without even asking for one. Then, you can tell them to create a video instead of writing content.
About the Video: The owner of SaaStr created a testimonial video for Frontcube and opened it by saying it’s her fifth start-up and how difficult it is to get a partner. All her expressions when she spoke about a partner rather than a vendor defined how great Frontcube had been for her and her business. Later, she talked about Frontcube and its USPs and how they are better than others. She even stated that even though Frontcube is not cost-effective, for her, quality matters, which is why they choose them over others. She also emphasized why others should do business with Frontcube in the end.
Testimonial videos are a great way of showcasing your company’s brand and product. Most of the time, your potential customers will be on the verge of deciding but won’t be able to make the final call. If you have a list of such leads, you can share your customer’s testimonials to help them decide. Here are some of the other reasons why a B2B video testimonial can be beneficial for your SaaS business:
Customer testimonials serve as a great way of building your company’s brand. Watching a big brand talk about your company and product will help other possible leads consider your product. In addition, it creates an element of trust you need to join hands with any company in any industry.
Here is a list of videos, including remote customer testimonial videos and how you can use these different videos at various stages to enhance your product and brand journey.
Any SaaS company uses a B2B customer testimonial video to increase conversion. Although various videos can help you achieve this, the difference a customer testimonial can make in buying will be significantly higher than other videos. Every video production’s result is converting potential leads into long-term customers.
Therefore, adding a CTA to your testimonial video becomes a must. However, a survey done by Content Beta found that 76% of companies failed to add a CTA in their testimonial video, which is a big miss and can impact conversion.
One of the most important factors today is the social presence of any company, and if you have that in the form of a video testimonial, nothing can beat that. So it would be best if you focused on nurturing your relationship with your top customers, and they will act as social proof on your behalf. So the following step is to learn how to produce and present videos to potential viewers.
A survey by Content Beta found that an average person spends more than 2 hours daily on social media watching videos and other content. In such cases, if a testimonial video is shared, the chances of increasing your social presence will be higher.
Last but not least, a remote video testimonial will any day help your clients crack the deal far more manageably than other methods. Once you create a testimonial, decide on the style you wish to use. There can be multiple styles, such as disambiguator, skeptic, problem solver, etc., and you should choose the one your customer will get the most attraction. Using the right type will help your potential client to close the deal and become your permanent one in less time.
According to a survey on testimonial videos, most brands prefer to use a disambiguator since it helps demonstrate and explain a case that the audience is unaware.
Additionally, you can use video testimonials to highlight customer success stories and demonstrate the effectiveness of a product or service. Finally, customer video testimonials increase customer loyalty and engagement, as customers are more likely to trust a product or service after seeing positive testimonials from other customers.
Remote video testimonials are a perfect way of endorsing yourself in the social space. It is the best way to show you are great without saying it yourself. If you build a healthy relationship with all your clients, they will talk good about you without asking for it. And once they decide, you need to tell them how you want the video.
Following the steps above, you can easily convince your customers to share a testimonial video. Moreover, these videos can impact you significantly in the longer run. They can help in increasing your brand value, becoming proof of your sociability, and improving your overall conversion. Check the examples above and use them as references to create a fantastic testimonial video next time.
Customer testimonial videos are a great source to showcase your product and company’s USP to your potential SaaS customers. These testimonial videos will help in creating confidence and, in turn, increase conversion.
As a SaaS business, your focus should be creating a video testimonial featuring the right people. Look out for people who are good at explaining your features in detail. Later add these videos to your testimonial page or share them with your potential leads via different mediums.
Remote video testimonials will be better for SaaS business since the customer can make it comfortably at their place without traveling. Additionally, it is much more cost-effective than creating any other testimonial video.
Khyati is a seasoned writer and a hands-on marketing professional. She specializes in inbound and growth marketing, content marketing, lead generation, public relations, brand amplification, B2B communications and partnerships, and social media marketing.
Khyati is a seasoned writer and a hands-on marketing professional. She specializes in inbound and growth marketing, content marketing, lead generation, public relations, brand amplification, B2B communications and partnerships, and social media marketing.
