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Rishabh leads the content strategy at Content Beta, a creative video and design agency for Tech & SaaS companies.
Why are app demo videos necessary for SaaS marketing? It’s simple. Nothing hypes your app quite like a top-notch demo video.
Visual storytelling. App demo videos capture the heart of your app. They highlight key features and functionalities amplifying its unique selling point. Detailed, yet straight to the point.
But, how do you make an outstanding one?
We’ve got you covered with this blog post, where we’ve lined up the 10 most awesome app demo videos that nailed it!
App demo videos are short demonstrations of how an app works.
They allow you to showcase your app’s key features, user interface, and benefits.
This helps potential customers understand your app’s value proposition and make informed decisions.
The best app demo videos demonstrate the utility of your app, making it easier for potential customers to understand why they might need it.
From mobile app demo videos to app walkthrough videos, the aim is always the same – to make the viewer sit up and say, “I NEED that app!”
These videos serve as general introductions to your app that showcase its major features and benefits.
Utility: Gives potential users a broad understanding of your app.
Pro: It’s a one-stop shop for all the cool stuff your app does.
Con: It’s like a movie trailer; you can’t spill all the beans.
Use case: New user acquisition.
This type of video focuses on individual features within your app, providing a deep dive into their functionality.
Utility: Informs existing users about specific functionalities they might not be aware of.
Pro: It can make a lesser-known feature a star.
Con: It’s not for everyone – it’s like a fan club for specific features.
Use case: User retention and engagement.
These are user-generated video content where happy customers share their positive experiences with your app.
Utility: Helps build trust with potential users and showcase your service quality.
Pro: Authenticity and social proof.
Con: Can be hard to source and harder to control.
Use case: Prospective users seeking peer reviews.
These videos are step-by-step tutorials that guide users through the app and explain all its features.
Utility: Aims to educate new and existing users about features and tools in your app.
Pro: Great for handholding and onboarding new users.
Con: Might make your app seem complicated if executed poorly.
Use case: New users learning to navigate your app.
These videos are detailed stories of how your app helped a user or a business.
Utility: Illustrates practical, real-world usage of your app.
Pro: It shows off your app’s capabilities in the field.
Con: Time-consuming to produce.
Use case: Prospective users who need to see tangible ROI.
Click here to see how we blend different elements such as product UI screen recording, motion graphics, kinetic typography, stock videos, and more to create app demo videos that convert.
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Runtime:
3 minutes 30 seconds
Call To Action (CTA):
Wraps up with a “Thanks for watching” and a snappy “Meet happy” which subtly encourages the viewer to use Zoom.
Effectiveness:
Uses clear language, thorough instruction, and utility demonstration. It addresses user pain points and offers solutions, key components of a compelling app demo video.
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Runtime:
2 minutes 12 seconds
Call To Action (CTA):
The app demo video ends with a clear and direct call to action: “Give it a try today.”
Effectiveness:
By providing a clear problem and solution narrative, Intercom’s app demo video resonates with potential users who have experienced the issues it highlights.
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Runtime:
1 minute 50 seconds
Call To Action (CTA):
The implied call to action is for viewers to start using Airtable to organize their projects.
Effectiveness:
The use of specific examples helps viewers understand the various applications of Airtable, while the emphasis on its adaptability speaks to a broad audience.
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Runtime:
4 minutes 38 seconds
Call to Action (CTA):
Inviting teammates to join the Trello board and start collaborating is the implied CTA.
Effectiveness:
By highlighting Trello’s problem-solving capabilities and collaborative features, it demonstrates the product’s value, making it more likely to convert viewers into users.
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Runtime:
1 minute 16 seconds
Call to Action (CTA):
The CTA directly encourages viewers to use Asana.
Effectiveness:
The demo video highlights Asana’s perks and asks viewers to give it a try, effectively pulling in and converting viewers.
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Runtime:
1 minute
Call to Action (CTA):
There’s no direct CTA in this testimonial video, but viewers are encouraged to try Slack to improve their team communication.
Effectiveness:
By using a personal testimonial and highlighting relevant pain points and solutions, this app demo video effectively communicates the benefits of using Slack.
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Runtime:
2 minutes 7 seconds
Call to Action (CTA):
Duolingo’s feature highlight video encourages users to sign up for a free trial of Duolingo Push.
Effectiveness:
Identifying a common problem and offering the solution using a humorous tone, makes this app demo video effective at promoting the new feature and attracting user interest.
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1 minute
Call to Action (CTA):
Urges viewers to download Grammarly for free at grammarly.com.
Effectiveness:
Uses testimonials to build trust, highlight the benefits of Grammarly, and convince potential users to download the software, making the app demo video a strong promotional tool.
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5 minutes 1 second
Call to Action (CTA):
The tutorial video encourages viewers to share their tips in the comments, encouraging engagement.
Effectiveness:
Adobe’s how-to video provides practical, actionable advice that viewers can apply to their projects. It subtly markets Adobe Stock and Epidemic Sound while providing value to the viewer.
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Runtime:
2 minutes 40 seconds
Call to Action (CTA):
The case study video script does not have a clear CTA, but it encourages businesses to adopt a CRM system provided by Salesforce to improve customer relationships.
Effectiveness:
Uses storytelling to explain the benefits of a CRM system and promotes the value of Salesforce for businesses of all sizes.
Create responsive screen simulations and software demos that run seamlessly across various devices. Adobe Captivate can be used to produce VR project demos.
Offers both screen recording and video editing capabilities, making it a one-stop shop for your demo video needs. Its notable benefit is the drag-and-drop editor, allowing you to easily add effects, annotations, or transitions.
Primarily for Mac users, ScreenFlow is known for its unique ability to record multiple screens simultaneously – perfect for demonstrating complex app processes. Plus, with built-in motion graphics, you can create truly dynamic demo videos.
Quick and easy video capture. Its standout feature is the speed at which you can create and share videos, making it ideal for creating short, snappy app demo videos in a jiffy.
We empower SaaS companies by delivering compelling video content that resonates with your target audience and achieves your business goals.
Our platform brings together a skilled team of designers, UX writers, video editors, animators, and creative directors, ensuring timely and budget-friendly content creation.
Click here to see how we blend elements such as product UI screen recording, motion graphics, kinetic typography, stock videos, and more to create stellar app demo videos.
Your app’s got a cool factor. Flaunt it.
App demo videos are a powerful tool that provides an engaging and concise way to showcase your app’s features, functionality, and value.
Don’t forget your focus. Bring in real-life examples. Throw in clear CTAs. Push users to act. Make decision-makers look twice.
Start leveraging the power of app demo videos to effectively communicate your app’s value and accelerate your business growth.
SaaS app demo videos are concise videos that showcase the features, functionality, and benefits of a software-as-a-service (SaaS) application. They provide a visual demonstration of how the app works and its value proposition.
App demo videos are important for SaaS companies because they effectively communicate the value and unique selling points of their app. They help potential customers understand the app’s capabilities, see how it solves their pain points, and make informed decisions about purchasing or subscribing.
To create a compelling SaaS app demo video:
When creating a B2B SaaS app demo video, consider the following factors:
They cater to the short attention spans of viewers. By focusing on the core features and benefits, they provide a clear message about the value of the app. Short videos are more shareable, which helps increase the app’s visibility and reach.
