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5 Best App Demo Videos Done Right Examples + Tips

5 Best App Demo Videos Done Right: Examples + Tips

Written by Rishabh Pugalia
Written by Rishabh Pugalia

Rishabh leads the content strategy at Content Beta, a creative video and design agency for Tech & SaaS companies.

Why are app demo videos necessary for SaaS marketing? It’s simple. Nothing hypes your app quite like a top-notch demo video.

  • But what makes them special?
  • How can they bring your app to life?

Visual storytelling. App demo videos capture the heart of your app. They highlight key features and functionalities amplifying its unique selling point. Detailed, yet straight to the point.

But, how do you make an outstanding one?

We’ve got you covered with this blog post, where we’ve lined up the 10 most awesome app demo videos that nailed it!

Table of Contents

What is an App Demo Video?

App demo videos are short demonstrations of how an app works.

They allow you to showcase your app’s key features, user interface, and benefits.

This helps potential customers understand your app’s value proposition and make informed decisions.

Why are App Demo Videos important for B2B & SaaS companies?

The best app demo videos demonstrate the utility of your app, making it easier for potential customers to understand why they might need it.
From mobile app demo videos to app walkthrough videos, the aim is always the same – to make the viewer sit up and say, “I NEED that app!”

  • Boost Visibility: App demo videos increase brand visibility in the competitive SaaS market.
  • Clarify with Style: They provide a clear, visual explanation of complex features, enhancing user understanding.
  • Rev up Engagement: Interactive and engaging videos can boost user interest and involvement.
  • Crank up Conversions: Effective demo videos can drive higher user conversion rates and app downloads.
  • Facilitate Training: They can act as effective training tools for new users or employees.
  • Improve Onboarding: Well-made videos can streamline the user onboarding process.
  • Build Trust Visually: App demo videos can build trust by visually showing the app’s functionality and reliability.
  • Promote Features: They are an effective platform to showcase unique features and updates.
  • Enhance SEO: Videos can improve your website’s SEO, driving more organic traffic.
  • Increase Retention: An engaging demo video can increase user retention rates by ensuring the app is used correctly and effectively.

Benefits of App Demo Video

  • The Power of Effective Demos – The main goal is to inform your audience about your app’s usefulness. The focus should be on providing a quick yet thorough understanding rather than being detailed.
  • Amplify App Downloads with High-Quality Demos – Excellent demos inspire curiosity and action. Address user problems and provide solutions through your app demo video to boost download rates.
  • Leverage the Power of Shareable Videos – Videos are shared across the internet. By implementing video marketing strategies in your GTM, you can increase visibility and attract more potential users.
  • Upgrade User Experience – Your app demo videos should resonate with user needs and show how your app fits into their daily life. Utilizing explainer videos or testimonials can enhance trust and user experience.

Different Types of App Demo Videos

1. Product Overview Videos

These videos serve as general introductions to your app that showcase its major features and benefits.

Utility: Gives potential users a broad understanding of your app.

Pro: It’s a one-stop shop for all the cool stuff your app does.

Con: It’s like a movie trailer; you can’t spill all the beans.

Use case: New user acquisition.

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2. Feature Highlight Videos

This type of video focuses on individual features within your app, providing a deep dive into their functionality.

Utility: Informs existing users about specific functionalities they might not be aware of.

Pro: It can make a lesser-known feature a star.

Con: It’s not for everyone – it’s like a fan club for specific features.

Use case: User retention and engagement.

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3. Testimonial Videos

These are user-generated video content where happy customers share their positive experiences with your app.

Utility: Helps build trust with potential users and showcase your service quality.

Pro: Authenticity and social proof.

Con: Can be hard to source and harder to control.

Use case: Prospective users seeking peer reviews.

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4. How-to Videos

These videos are step-by-step tutorials that guide users through the app and explain all its features.

Utility: Aims to educate new and existing users about features and tools in your app.

Pro: Great for handholding and onboarding new users.

Con: Might make your app seem complicated if executed poorly.

Use case: New users learning to navigate your app.

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5. Case Study Videos

These videos are detailed stories of how your app helped a user or a business.

Utility: Illustrates practical, real-world usage of your app.

Pro: It shows off your app’s capabilities in the field.

Con: Time-consuming to produce.

Use case: Prospective users who need to see tangible ROI.

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Click here to see how we blend different elements such as product UI screen recording, motion graphics, kinetic typography, stock videos, and more to create app demo videos that convert.

10 Best App Demo Videos to Watch and Learn From

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Strategies Used:

  • Demonstrates utility: By highlighting the different ways to join a Zoom meeting, the app demo video script effectively demonstrates the app’s utility and ease of use.
  • Brand reinforcement: Consistent use of the brand name and colors, and showing user interface examples strengthens brand recognition.

Pros:

  • The app demo video is easy to follow, and its detail-oriented approach is likely to decrease user error.

Cons:

  • The demo video could be too detailed for advanced users, possibly affecting engagement.

Key Takeaways:

  • Simple and clear language: Zoom’s app demo video uses straightforward and easy-to-understand language which makes it accessible to a wide range of users.
  • Step-by-step instructions: Offers detailed steps to join a Zoom meeting, simplifies the steps, and emphasizes its ease of use.
  • Visual cues: Using snippets of the app UI to build user familiarity.

Runtime:

3 minutes 30 seconds

Call To Action (CTA):

Wraps up with a “Thanks for watching” and a snappy “Meet happy” which subtly encourages the viewer to use Zoom.

Effectiveness:

Uses clear language, thorough instruction, and utility demonstration. It addresses user pain points and offers solutions, key components of a compelling app demo video.

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Strategies Used:

  • Emotion-driven marketing: The app demo video appeals to the viewer’s nostalgia for more personal business relationships, a strong emotional hook.
  • Problem and solution framework: It identifies a clear problem (loss of personal relationships in business) and positions Intercom as the ideal solution.
  • Product demonstration: It provides a visual walkthrough of how the tool works, using a real-world example.

Pros:

  • Strong emotional appeal, clear demonstration of value, and easy-to-understand language.

Cons:

  • Lack of specifics regarding integration with other tools.
  • A greater focus on unique selling propositions could have been beneficial.

Key Takeaways:

  • Storytelling: The app overview video uses storytelling techniques to draw the viewer in.
  • Practical and informative: Clearly outlines the features of the product and benefits for the user, making it practical and informative.
  • Fostering connections: The tone is friendly and approachable, mimicking the very personal relationships the product aims to build.

Runtime:

2 minutes 12 seconds

Call To Action (CTA):

The app demo video ends with a clear and direct call to action: “Give it a try today.”

Effectiveness:

By providing a clear problem and solution narrative, Intercom’s app demo video resonates with potential users who have experienced the issues it highlights.

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Strategies Used:

  • Feature-focus: The app demo video script emphasizes the unique features of the tool such as checkboxes, drop-downs, and file attachments.
  • Problem-solving: The app demo video focuses on how the product solves various problems, such as organizing and managing various projects.
  • Cross-platform functionality: Airtable’s demo video highlights the product’s ability to function across multiple devices and the benefits this brings, such as instant syncing.

Pros:

  • Clear explanation of the product, its features, and benefits.
  • The demo video uses specific examples to make it relatable and highlights the product’s flexibility.

Cons:

  • The app demo video lacks a strong emotional appeal, which might make it less memorable.
  • More unique selling propositions could also have been highlighted.

Key Takeaways:

  • Conversational tone: The app demo video script uses a conversational tone, making it accessible and engaging to a wide range of potential users.
  • Relatable solutions: It provides real-world scenarios where the tool can be used and presents its solutions using engaging animations, making it relatable to the audience.

Runtime:

1 minute 50 seconds

Call To Action (CTA):

The implied call to action is for viewers to start using Airtable to organize their projects.

Effectiveness:

The use of specific examples helps viewers understand the various applications of Airtable, while the emphasis on its adaptability speaks to a broad audience.

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Strategies Used:

  • Problem-solving focus: The app demo video focuses on how Trello can solve common project management issues, such as organizing tasks and collaborating with teams.
  • Feature demonstration: The tutorial thoroughly explains Trello’s key features and how they can be used, demonstrating the product’s value.
  • User encouragement: It encourages users to try out the features themselves and collaborate with others, promoting user engagement.

Pros:

  • A clear, detailed explanation of Trello’s features.
  • The app demo video script creates a friendly, engaging atmosphere.
  • The use of a common workflow (To Do, Doing, Done) as an example makes it relatable.

Cons:

  • Some users might find the casual tone less professional.
  • While the demo video is detailed, it might be overwhelming for first-time users.

Key Takeaways:

  • Conversational tone: The app demo video uses a casual, friendly tone to make it easier for users to understand the product.
  • Direct address: It directly addresses the viewer, making them feel involved and engaged.
  • Visual descriptions: The video tutorial describes how to use the Trello board in detail, helping the viewer visualize the process.

Runtime:

4 minutes 38 seconds

Call to Action (CTA):

Inviting teammates to join the Trello board and start collaborating is the implied CTA.

Effectiveness:

By highlighting Trello’s problem-solving capabilities and collaborative features, it demonstrates the product’s value, making it more likely to convert viewers into users.

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Strategies Used:

  • Addresses pain points: Asana’s demo video directly addresses common problems teams face—wasted time on non-productive activities—and presents Asana as the solution.
  • Feature highlighting: Key features of Asana are demonstrated, highlighting its ability to improve team productivity and efficiency.
  • Corporate scalability: The app demo video script emphasizes Asana’s ability to scale across a whole company, appealing to larger organizations and businesses.

Pros:

  • The app demo video effectively communicates the value of Asana through an emphasis on its benefits.
  • It speaks directly to a major pain point for teams, making the product feel relevant and necessary.

Cons:

  • There’s less focus on explaining how the product works.
  • First-time users might want more detail on specific features.

Key Takeaways:

  • Startling statistics: The demo video begins with a surprising statistic, grabbing the viewer’s attention and highlighting a common pain point.
  • Simplicity: The language used is straightforward, making the product seem easy to use.
  • Benefits-oriented: The video focuses on the benefits Asana brings to teams, such as better organization, saving time, and improved workflow.

Runtime:

1 minute 16 seconds

Call to Action (CTA):

The CTA directly encourages viewers to use Asana.

Effectiveness:

The demo video highlights Asana’s perks and asks viewers to give it a try, effectively pulling in and converting viewers.

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Strategies Used:

  • Highlighting pain points: Slack’s testimonial video addresses the problem of inefficient communication and email overload, presenting Slack as a solution.
  • Integration features: The app demo highlights Slack’s integration with other platforms such as Dropbox, Google Hangouts, JIRA, and more, showcasing its versatility.
  • User testimonial: It’s presented as a user testimonial, which can be more convincing than traditional advertising methods.

Pros:

  • The app demo video effectively shows how Slack can enhance team communication.
  • Using a testimonial approach makes the video more relatable and credible.

Cons:

  • The video testimonial might be too casual for some audiences, who might prefer a more professional or formal tone.

Key Takeaways:

  • Storytelling: The testimonial video is delivered as a first-person narrative, making the content more engaging and relatable.
  • Conversational tone: The app demo video script has a casual, conversational tone, making it easy to understand and accessible.
  • Specific examples: Provides specific examples of Slack’s features and how they’re used, providing a practical understanding of the product.

Runtime:

1 minute

Call to Action (CTA):

There’s no direct CTA in this testimonial video, but viewers are encouraged to try Slack to improve their team communication.

Effectiveness:

By using a personal testimonial and highlighting relevant pain points and solutions, this app demo video effectively communicates the benefits of using Slack.

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Strategies Used:

  • Identifying the problem: This feature highlight video identifies the problem – the challenge of practicing language learning daily – and proposes a solution, the Duolingo Push feature.
  • Highlighting the unique feature: Showcases the innovative Duolingo Push feature and describes it as a personalized and immersive solution.
  • Free trial: Offering a free trial to users is a common but effective strategy to attract new users.

Pros:

  • The demo video effectively utilizes humor to make the concept memorable.
  • It also clearly presents the solution to a common problem, which can attract users facing the same issue.

Cons:

  • The humor might not resonate with everyone, which could make the messaging less effective for some audiences.
  • It may not fully address potential privacy concerns about the push feature.

Key Takeaways:

  • Humor: This app demo video uses a humorous tone, making the content engaging and entertaining for the audience.
  • Informality: The app demo video script has a casual, conversational style that makes it feel approachable and friendly.
  • Visual descriptions: It’s full of visual cues to help the audience imagine what the feature would look like in action.

Runtime:

2 minutes 7 seconds

Call to Action (CTA):

Duolingo’s feature highlight video encourages users to sign up for a free trial of Duolingo Push.

Effectiveness:

Identifying a common problem and offering the solution using a humorous tone, makes this app demo video effective at promoting the new feature and attracting user interest.

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Strategies Used:

  • Social proof: Grammarly’s testimonial video heavily relies on social proof, using real user experiences and recommendations to persuade potential users.
  • Value proposition: The demo video emphasizes Grammarly’s key benefits, like improving writing, catching errors, and being free of charge.
  • Wide target audience: The video shows various demographics (students, professionals, social media users) to show that Grammarly is useful for a wide range of people.

Pros:

  • The use of testimonials makes the app demo video relatable and convincing.
  • It communicates the value of Grammarly.

Cons:

  • The app demo video script may seem repetitive, mentioning the product is free several times.
  • It doesn’t delve deeply into the technicalities or advanced features of Grammarly.

Key Takeaways:

  • Testimonial: The app demo video is structured as a series of testimonials from different types of users. This creates credibility and trust.
  • Simplicity: The language used in the demo is straightforward. This style is accessible to a wide range of audiences.
  • Problem-solution framework: The video highlights common problems that users encounter while writing (e.g., grammar errors, finding the right words) and presents Grammarly as a solution.

Runtime:

1 minute

Call to Action (CTA):

Urges viewers to download Grammarly for free at grammarly.com.

Effectiveness:

Uses testimonials to build trust, highlight the benefits of Grammarly, and convince potential users to download the software, making the app demo video a strong promotional tool.

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Strategies Used:

  • Expert demonstration: Adobe collaborates with a presenter who positions himself as an expert by sharing professional tips and his own experiences.
  • Product integration: Adobe Stock and Epidemic Sound are mentioned in the video script, subtly promoting these products without overtly selling them.
  • User engagement: The video ends with a call for viewers to share their tips in the comments, fostering engagement and conversation.

Pros:

  • The how-to video is educational, informative, and engaging.
  • Provides practical advice that can be applied by the audience.
  • It subtly markets Adobe Stock and Epidemic Sound.

Cons:

  • It may not appeal to viewers who are looking for a more high-level overview without going into the details of choosing music.
  • Without visual aids, some concepts like pacing and song structure might be hard to grasp.

Key Takeaways:

  • Informative: The demo video is structured in an easy-to-follow, informative style. It focuses on providing actionable tips to the viewers.
  • Conversational: The video script maintains a conversational tone that helps to create a connection with the audience. The use of “you” and “I” throughout the script personalizes the message.
  • Step-by-step instruction: Walk the viewer through the process of choosing the right music, making it easy to understand and follow.

Runtime:

5 minutes 1 second

Call to Action (CTA):

The tutorial video encourages viewers to share their tips in the comments, encouraging engagement.

Effectiveness:

Adobe’s how-to video provides practical, actionable advice that viewers can apply to their projects. It subtly markets Adobe Stock and Epidemic Sound while providing value to the viewer.

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Strategies Used:

  • Problem-solution framework: Salesforce’s case study video identifies common business problems and shows how a CRM can address these issues.
  • Personification: The script personifies the CRM system, referring to it as “helpful” and “smart,” making the system seem more user-friendly and approachable.
  • Multi-department usage showcase: The demo video highlights that CRM isn’t just for sales but can be used by other departments as well, broadening its appeal.

Pros:

  • The storytelling approach makes the case study video engaging and memorable.
  • It clearly and effectively explains the concept and benefits of a CRM system.

Cons:

  • The demo video doesn’t delve into technical details or specific features of the CRM, which might be needed for a more tech-savvy audience.
  • It does not address the potential drawbacks or challenges of implementing a CRM.

Key Takeaways:

  • Storytelling: Introducing characters (Carol and Celeste) and a plot keeps viewers engaged and makes the benefits of CRM easy to understand.
  • Simplicity: The video script breaks down a complex system (CRM) into digestible pieces with straightforward language, making the information accessible to all viewers.
  • Jargon-free: It avoids the use of heavy industry or technical jargon, instead opting for simple, easy-to-understand language.

Runtime:

2 minutes 40 seconds

Call to Action (CTA):

The case study video script does not have a clear CTA, but it encourages businesses to adopt a CRM system provided by Salesforce to improve customer relationships.

Effectiveness:

Uses storytelling to explain the benefits of a CRM system and promotes the value of Salesforce for businesses of all sizes.

How to create a mobile app demo video

  1. Know Your Why: Understanding the primary aim of your mobile app demo video is the first crucial step. What features are you trying to highlight? What audience are you trying to reach?
  2. Know Your Audience: Tailoring your content to your audience is essential. Who will be using your app? What are their needs, wants, and pain points?
  3. Create a Script: Write a script that clearly explains what your app does. Make sure it’s concise, informative, and engaging. This will serve as your video’s blueprint.
  4. Show and Tell: Show what makes your app stand out from the competition. Is it more user-friendly? Does it have unique features?
  5. Plan Visuals: Plan out your visuals. Are you going with screenshots, animations, or a live-action stroll through your app?
  6. Roll Camera: Use a screen recording tool to capture the functionality of your app. Make sure it’s high-quality to keep your audience engaged.
  7. Add Narration: A voiceover can add a personal touch and help guide the viewer through the demo. Be sure your narration is clear and easy to understand.
  8. Chop and Change: Editing is where you bring all the elements together. This is when you’ll adjust timing, add music or sound effects, and ensure a seamless flow.
  9. Sneak Peek: Show your video to a small group before publishing. Their feedback can help you spot any issues or areas for improvement.
  10. Polish: Based on the feedback, make any necessary changes. This could involve re-recording sections, adjusting the script, or refining the visuals.
  11. Publish: Once you’re satisfied with the video, it’s time to publish. You can upload it to platforms like YouTube, Vimeo, or your website.
  12. Promote: Use SEO techniques to make your video easy to find. Share it on social media platforms, in newsletters, or any other channels that reach your audience.

Tools to Create a Demo Video for Your Mobile App

1. Adobe Captivate

Create responsive screen simulations and software demos that run seamlessly across various devices. Adobe Captivate can be used to produce VR project demos.

2. Camtasia

Offers both screen recording and video editing capabilities, making it a one-stop shop for your demo video needs. Its notable benefit is the drag-and-drop editor, allowing you to easily add effects, annotations, or transitions.

3. ScreenFlow

Primarily for Mac users, ScreenFlow is known for its unique ability to record multiple screens simultaneously – perfect for demonstrating complex app processes. Plus, with built-in motion graphics, you can create truly dynamic demo videos.

4. Loom

Quick and easy video capture. Its standout feature is the speed at which you can create and share videos, making it ideal for creating short, snappy app demo videos in a jiffy.

Tips to Create the Best B2B App Demo Videos

  • Identify your target audience and how to present your solution to their problems.
  • Structure your app demo video to showcase your app’s value proposition.
  • Keep it short. Aim for under 3 minutes.
  • Stick to an art style that aligns with your brand and use quality visuals.
  • Write tight. Keep the script simple and effective.
  • Show real-life examples of your app in action. Make it relatable to your target audience.
  • Make sure the voiceover is clear and easily understood.
  • Include a clear CTA in your app demo video. Guide viewers to the next step.
  • Test the video with a small group to gather feedback and further refine it.

Why choose Content Beta to Create an app demo video?

We empower SaaS companies by delivering compelling video content that resonates with your target audience and achieves your business goals.

Our platform brings together a skilled team of designers, UX writers, video editors, animators, and creative directors, ensuring timely and budget-friendly content creation.

Click here to see how we blend elements such as product UI screen recording, motion graphics, kinetic typography, stock videos, and more to create stellar app demo videos.

Conclusion

Your app’s got a cool factor. Flaunt it.

App demo videos are a powerful tool that provides an engaging and concise way to showcase your app’s features, functionality, and value.

Don’t forget your focus. Bring in real-life examples. Throw in clear CTAs. Push users to act. Make decision-makers look twice.

Start leveraging the power of app demo videos to effectively communicate your app’s value and accelerate your business growth.

Frequently Asked Questions (FAQs)

SaaS app demo videos are concise videos that showcase the features, functionality, and benefits of a software-as-a-service (SaaS) application. They provide a visual demonstration of how the app works and its value proposition.

App demo videos are important for SaaS companies because they effectively communicate the value and unique selling points of their app. They help potential customers understand the app’s capabilities, see how it solves their pain points, and make informed decisions about purchasing or subscribing.

To create a compelling SaaS app demo video:

  • Keep it concise and focused on the key features and benefits.
  • Use clear and engaging visuals to demonstrate the app in action.
  • Highlight real-world use cases and scenarios to show the app’s practical application.
  • Incorporate customer testimonials or success stories to build trust and credibility.
  • Use a conversational and relatable tone to connect with the audience.
  • Include a strong CTA that directs viewers to take the next step, such as signing up for a free trial or contacting the sales team.

When creating a B2B SaaS app demo video, consider the following factors:

  • Understand the target audience and tailor the messaging to their specific pain points and needs.
  • Showcase how the app solves specific business challenges and improves efficiency or productivity.
  • Emphasize the scalability and flexibility of the app, highlighting its ability to grow with the company.
  • Address security concerns by highlighting the app’s robust security features and data protection measures.
  • Use a professional and polished presentation style that aligns with the company’s brand and reputation.
  • Provide clear and detailed information about pricing, support, and implementation process for B2B customers.

They cater to the short attention spans of viewers. By focusing on the core features and benefits, they provide a clear message about the value of the app. Short videos are more shareable, which helps increase the app’s visibility and reach.

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