25+ (Paid & Free) Growth Marketing Tools for SaaS Businesses

The ultimate list of Video Growth Hacks

Do you need a host of SaaS growth marketing tools to help with your marketing strategy? What about their prices? Are they expensive to buy or subscribe to?

First, let us understand what growth marketing is, and why it is important for your business.

Table of Contents

A. Understanding the various aspects of growth marketing

1. What is growth marketing?

Growth marketing is the use of specific marketing strategies to promote business growth. It uses various marketing techniques and growth marketing tools to grow a business, and typically involves the use of both online and offline marketing techniques.

  • It focuses on customer acquisition, retention, and expansion.
  • It is a form of customer acquisition marketing, which seeks to acquire customers at a lower cost than traditional marketing methods.
  • It allows growth marketers to provide cost-effective customer acquisition solutions that help them retain customer loyalty.

2. What is the Goal of Growth Marketing?

To increase the number of customers and leads, start with the least profitable targets. The process is typically focused on turning low-value leads (e.g., cold calls, social media) into high-value leads (e.g. website traffic and sales).

  • First step: Identify the most promising low-value targets using competitor analysis, marketing intelligence data, or website analytics. These targets can be segmented by demographic, geographical, and psychographic factors.
  • Second step: Create a strategy or plan for reaching them. This could include inbound marketing—such as direct mail, email marketing, or search engine optimization— together with paid advertising, social media activity, and in-store promotions.
  • Third step: Implement the strategy and measure the results quantitatively and qualitatively.

3. What should be your Growth Marketing Strategy?

As marketing is an iterative process, in order to create a successful growth marketing strategy, one needs to constantly evaluate its performance. You need to:

  • Have a clear understanding of your target market. This will allow you to understand who they are, what they like, and how to communicate with them.
  • Measure how you are reaching your target audience and analyze what response you are getting.
  • Keep in mind the following quote about basic human nature when you create your marketing strategy:

“People care about themselves, not about you.”

4. What is the difference between Growth Marketing and Growth Hacking?

You have probably come across both terms. So, what are the differences and similarities between them, apart from both being goal-oriented?

Growth hacking, as a product of industry hype, is an ambiguous term that is often used interchangeably with growth marketing.

Sr. No. Growth Marketing Growth Hacking
1 A marketing technique that promotes the growth of a company A marketing technique used to increase the growth rate of a company
2 Growth marketing firms use paid advertising campaigns such as Google Ads, Facebook ads, or banner ads. They try to attract new customers by trying to make the purchase seem desirable You do it without spending money on advertising. Growth hacking is a more organic approach to marketing that involves finding new ways to reach your potential customer base through social media, word-of-mouth, and simple experimentation
3 A traditional marketing process that is used in businesses to create growth Involves using software engineering and development processes to quickly build a new product or service from day one
4 Uses tried and tested marketing strategies that work Involves getting products or services into the market as quickly as possible in order to test the product or service with real customers and trying to make your product or service better and more compelling

Before we take a deeper dive into the merits of using SaaS growth marketing tools, let us look at how to build an ideal marketing strategy using 5 important aspects of marketing:

B. What Should be the Strategy Behind Growth Marketing?

1. Marketing is about Building Relationships

In today’s digital world, relationships are a way of life. People interact with many other people via a variety of mediums such as social media, emails, and SMS.

“To create a successful growth marketing strategy, you need to build up relationships with key individuals within your target audience.”

This will allow you to understand their needs better and create better-quality content using growth marketing tools.

2. Marketing is about Sharing Content

Content marketing is about sharing content such as blog posts, videos, infographics, or photos. Creating quality content speedily and often, however, can be a daunting task. But growth marketing tools can simplify it for you.

You can share the content on your website, social media, and via email. There are growth marketing tools to schedule your content to achieve maximum reach.

“Sharing content is a great way to generate more traffic to your website.”

3. Marketing is about Creating and Responding to Feedback

In today’s digital world, Engaging with your customers and potential customers is a key aspect of marketing. You should always respond to comments and questions on your blog, social media, or video.

“Always listen to what people have to say.”

Use the data provided by growth marketing tools to refine your growth marketing strategy and create better content.

4. Marketing is all about Continuous Improvements

Sticking to your plan is crucial because you are much more likely to be successful. To do that effectively, use the relevant growth marketing tools and data analysis often provided through a dashboard.

“The idea behind using SaaS growth marketing tools is to provide you with actionable data rather than make you spend time collecting it.”

Use growth marketing tools to set your metrics and measure your ROI.

5. Marketing is all about using the Right Growth Marketing Tools

Even though we recommend the use of SaaS growth marketing tools, we caution you that marketing is not just about tools. Some tools work well in specific situations, so choosing the right one is important.

“Using the right tools will make your campaigns more effective.”

Use the right growth marketing tools for your business and brand by analyzing their pros and cons.

Check out 5 B2B lead generation strategies for technology companies here.

C. Understanding Various SaaS Growth Marketing Tools

If you’re looking for growth in your SaaS business, growth marketing and automation can help.
Let us look at the types of SaaS growth marketing tools that make marketers’ lives easier:

1. Video Creation and Editing Tools

Let us kick off the SaaS Growth Marketing Tool List with video editing tools. The tools available to create and edit videos are as diverse as the types of videos that are out there. From live capture and editing to animation and special effects, there are loads of options to make your videos stand out.

While you’re probably familiar with the industry standard, Adobe Premiere Pro, there’s a wide range of tools that can help you create and edit videos.

Example: Final Cut Pro

2. A/B Testing Tools

A/B testing explores the idea of a “controlled experiment”. The process involves two or more variations of a single element, such as a web page or marketing campaign.

The goal is to identify which produces better conversions, sales, or whatever you’re trying to achieve with your marketing campaign so that you can apply it to the rest of your marketing efforts.

  • A/B tests can be run both on landing pages, so people only see your most effective marketing message, and on actual display ads.
  • The tools help you create campaigns, test them, and determine which version yields the best results.



3. Email Marketing Tools

These SaaS Growth Marketing tools help you market your business using email. With these tools, you can:

  • Create and send bulk emails to grow your email list.
  • Build email automation workflows: Email marketing tools also help you to build automated email sequences that send emails to subscribers, based on what action they take.
  • Track and measure your email marketing results. For example, you can calculate how many emails were opened or how many people clicked on links within the email.
  • Integrate your email marketing with your website, social media, and payment processors.

Examples: HubSpot Email marketing, Sendinblue

4. Marketing Automation Tools

Automation refers to the ability of systems to autonomously accomplish tasks.

A marketing automation software uses a variety of tools, from search engine optimization (SEO) to paid advertising, to track website traffic and generate leads.

SaaS Marketing automation tools help marketers to:

  • Automate the sending of emails, social media posts, ads, and other marketing materials.
  • Jumpstart your marketing strategy and create multiple marketing assets.
  • Simplify and streamline marketing processes.
  • Target your audience, automate marketing tasks, and analyze marketing data.
  • Increase revenue and customer retention by tracking how many times your website is visited and what products are purchased.
  • Build custom reports to analyze which campaigns are working best, as well as identify which visitors have an intent to buy.

Examples: Marketo, Eloqua

5. Chatbots

Businesses have turned to chatbots to serve a variety of growth marketing needs. Depending on the industry, chatbots can be used to:

  • Provide services, such as answering customer questions.
  • Help businesses make a sale. Example: A chatbot on a car dealership’s website.
  • Integrate into the backend of a business website and help employees to do their jobs better.

Example: ManyChat


6. Social Media Tools

Social media has become a huge part of our lives. It is a powerful medium for growth marketing and other business purposes. Social media tools save you valuable time by helping you reach more users by automating tasks.

Using these tools, businesses can harness the power of social media to promote their business cost-effectively.

Examples: Facebook, Instagram, and Twitter

7. Segmentation tools

When marketing on social media, it is important to target the right audience. There are millions of accounts on social media, and if you don’t target the right audience, you are missing out on potential opportunities and leads. Using segment tools, you can analyze the demographics of your audience, allowing you to tailor your marketing to their needs.

These SaaS growth marketing tools help businesses or marketers take a careful look at their customer demographics to determine which group of consumers to target, using an exercise known as customer segmentation.

For example, marketers can create a group called ‘25 to 34 – Females with kids’ and target ads and messages to all 25 to 34-year-old females with kids.

Examples: Kissmetrics, Google Analytics

8. Content Marketing Tools

Businesses use content marketing to gain exposure, build brand awareness, attract new customers, and increase sales. In other words, this growth marketing strategy helps them to effectively communicate the value of their brand to potential customers.

But content marketing also involves writing blog posts, creating infographics, and publishing videos. And that is where content marketing tools come into play. These growth marketing tools provide users with the capability to create high-quality content fast.

Examples: Airtable, Yoast

9. Content curation tools

Content curation is the process of gathering content from various sources on the web and presenting it to your readers in a way that’s coherent and appealing to them.

These SaaS growth marketing tools are great for saving time, increasing productivity, and generating revenue.

Examples: Flipboard, Scoop.it

10. Personalization tools

Used by all organizations of all sizes, these SaaS growth marketing tools can be categorized as CRM and marketing automation platforms (MAPs). These tools help businesses to:

  • Increase customer lifetime value by providing them with a personalized experience, every time they interact with your company.
  • Better understand their customers’ needs and tailor their messages to fit each recipient.

  • Customize various aspects of their digital experience.

  • Understand how and when customers use their service. For example, marketers can use personalization tools to track customer and employee activity, measure types of content customers view, or identify patterns of user activity.

Examples: Personyze, Hyperise

11. Integration Tools

With the influx of new software on the market, it can sometimes be difficult to keep track of what tools exist, and how they can be used to help you get the most out of your software.

For example, a tool like Dynamics 365 helps you to streamline and automate business processes and workflows using its data integration tools.

Examples: Zapier, IFTTT

12. Production Management Tools

Production management tools are SaaS growth marketing tools that organizations use to manage the physical assets of a business.

  • They are used to manage all areas of the production process.
  • They help organize and automate the process, so businesses can reduce costs and boost efficiency.
  • They help companies keep track of all the physical assets—including inventory, supplies, equipment, inventory, assets, and more.
  • Examples include inventory management tools, order management tools, and production tracking tools.

Examples: JIRA, Trello

13. Process Management Tools

Process management refers to a suite of technologies that work behind the scenes to automate the IT process. These SaaS growth marketing tools help organizations to:

  • Improve and streamline processes within the organization. They work by monitoring, tracking, and logging the actions performed by different people and computer programs.
  • Provide solutions to one of the most pressing issues for IT organizations: how to find, deploy, and manage software in a mobile world.
  • IT organizations enhance security, meet compliance requirements, and streamline the way applications are developed, deployed, and maintained.

Examples: Kissflow, Processmaker


14. Search Engine Optimization (SEO) Tools

SEO, or search engine optimization, is the science of getting found online and is important for any website, and the technical SEO tools are  especially important to businesses. The most common SEO techniques used include keyword analysis, link analysis, and content analysis.

Search engine optimization (SEO) helps:

  • Improve the organic ranking of a website.
  • Search engines to better understand the content on a site.
  • Optimize blogs, a mainstay on the internet, and be found on the internet.

Examples: Ahrefs, SEMrush

15. Social Media Graphics Tools

One of the best ways to promote your business online and get noticed is using social media graphics. These SaaS growth marketing tools help you create high-quality, shareable content that can get you noticed by potential followers and customers.

Infographics and memes are more popular than ever and with more people using social networks than ever before, it is easier than ever before to reach your target audience.

Examples: Animaker, Crello

16. Website creation tools

Most website creation tools are easy to use, and they give you great customization options. These tools can help you build your professional website from scratch. You don’t need to know or learn programming.

  • Website creation tools are important because they level the playing field for anyone who wants to build a website.
  • They eliminate the need to know how to code or pay someone to code your site for you.

Example: WordPress


There are a zillion growth marketing tools out there. But we all love free stuff, don’t we? We wrap up this edition with a(n)

(Almost) Free Growth marketing Tools

Here is a list of tools that come either with a free basic plan you can comfortably use to meet your needs or until you consume the quota they have so generously provided:

Sr. No. Product Use
1 Grammarly Free online writing assistant
2 Hemingway Free web-based and desktop writing and editing tool
3 MailChimp Email marketing
4 SurveyMonkey Online surveys
5 Canva Graphic design platform
6 BuzzSumo Popular niche content finder
7 Quora Question and answer site
8 Systeme.io All-in-1 solution for growing your online business
9 Zoho Customer Relationship Management tool
10 Unsplash Free images

Frequently Asked Questions (FAQs)

The website creation tools allow web designers to create web pages. They are relatively easy to learn, and you can create your own web pages by using online templates and dragging and dropping elements like text boxes, images, and buttons. You can even add videos, music, or podcasts, all for free.

Examples: Wix, Weebly, Google Sites

Content curation is the act of gathering information or content from multiple sources and then curating it into a single, aggregated document. It’s a more organized way of sharing content.

Content curation tools help you gather, sort, and summarize information from multiple sources and compile them into a single document.

Examples: Diigo, Social bookmarking, and Storify

CRM (Customer Relationship Management) software helps companies organize their data and keep better track of their business, customers, customer data, track and manage sales, and manage leads. Keeping a database of customer information up-to-date ensures no prospects fall through the cracks.

Examples: Salesforce, Zoho, and HubSpot CRM

In today’s business environment, the goal of most businesses is to automate, as manual tasks consume a significant amount of time and resources. Integration and automation tools help businesses manage and streamline disparate systems, and it’s an increasingly popular practice.

Examples: Zapier, cloudHQ, and Integromat

Email marketing tools are applications, services, and software that let you manage, deliver, and track emails. In many ways, email marketing tools can help you save time and improve the way you communicate with your contacts.

MailChimp is a leading provider, with generous plans on offer.

Content Beta