A well-rounded tech stack can also help B2B software content marketers better understand and reach their target audience, which can lead to more successful marketing campaigns.
Tech stacks for B2B software content marketers are important for several reasons. First, having a solid tech stack allows for efficient and effective content creation, distribution, and measurement. This can include tools for research, writing, editing, design, SEO, analytics, and more. Additionally, having a strong tech stack can help content marketers stay up-to-date with the latest industry trends and best practices.
And that’s why we have collected data from B2B software marketers in our Trends in B2B Software Content Marketing 2023 report which will get you the answers you are looking for!
Based on these incredible behind-the-scenes interviews, we found that Hubspot, Salesforce, Canva, WordPress, Zapier, ZoomInfo, Notion, Ahrefs, Figma, Google Analytics, Trello, and MailChimp are the dream softwares in every B2B marketer’s tech stack.
Thanks to the expert B2B content marketers that allowed us to grill them over pressing content marketing issues, we have some amazing tips for you.
For content marketing, I use the following tools:
Our core marketing tech stack includes HubSpot for marketing automation and Salesforce as our CRM. We use Descript and Wistia for video support, SEMrush for search engine marketing support, Slack and Zoom for team communications, Notion and Google Drive for organization and project management, and a few other tools to fill in the gaps.
This is too complex to answer fully here, but we use ~19 Tools:
Our marketing tech stack is quite simple really. It comprises of HubSpot for CRM and marketing automation, ZoomInfo for contact info and intent data, Google for analytics and ads.
SEO Tools – Ahrefs, Google Analytics, Google Search Console, Google Keyword Planner
Project/Content Management – Asana, Trello, or AirTable
Feedback – Hotjar, Google Forms
Word processing – Google Docs
Digital Ocean: Hosting
Mailchimp: Email marketing and automation
Hunter.io and Neverbounce: Lead acquisition
For the website, we have switched to Statamic, which is a more lightweight WordPress alternative that allows static site generation. Statamic plus Cloudflare has helped us get pagespeed scores in the high 90s for our blog.
notion, webflow, hubspot, salesforce, looker, figma
WordPress, Mailerlite, Stripe, Zapier, Memberstack, and GSuite.
WordPress, Google Analytics, Google Data Studio, Ahrefs
Most often Salesforce, Hubspot, Snowflake.
In marketing, we mostly use Google tools: Google Drive, Google Analytics, Google Search Console. For ads, we use Google Ads and Meta Ads Manager. For emails, Getresponse.
Salesforce, HubSpot, ZoomInfo, Definitive Health
SmartSuite, Zapier, PartnerStack
Currently, we’re using Buffer, Hootsuite, Radarr (social listening), Canva, Google Drive, Slack and Trello for project management. We’re making use of integrations to keep our stack lean.
Webflow, Figma, Microsoft Office
We have a large Tech Stack. We are using Ahrefs, WordPress, Nozzle, SEO Powersuite, Brandmention, MailPoet, Endorsal, Snovio, Viralloops, Brandox, Frase, Copywritely, LoopedIn, Sendgrid etc.
Miro, Slack, Trello, Hemingway app, Buffer, Figma, HubSpot, Canva, AirCall, Google Analytics, Copy.ai
No B2B company that has made it big today can tell you that they did it without the hours of brainstorming and sweat put behind their campaigns by their content marketing team. And so we need to hear the behind-the-scene stories from these guys.
This guide is sponsored by Content Beta – a video and design service for B2B marketers.
This year, Content Beta decided to put together Trends in B2B Software Content Marketing 2023 in which we converse with the B2B content experts who grabbed attention with their clever marketing strategies.
You can get insight into all the current trend in this report.
Grab your copy grab your copy of Trends in B2B Software Content Marketing 2023 here.
Put on your noise-canceling headphones and get ready to dive into this report. You can thank us later!
There are a few key areas that B2B software content marketers should focus on when building their tech stacks:
The best tech stack will vary depending on the specific needs and goals of the B2B software content marketer, so it’s important to carefully evaluate and select the tools that will be most useful for your business.
A tech stack refers to the set of software tools and technologies used by B2B software content marketers to create, distribute, and analyze their content marketing efforts. A tech stack typically includes a combination of content management systems, marketing automation platforms, analytics tools, and other technologies.
Some popular tech stacks used by B2B software content marketers include WordPress for content management, HubSpot for marketing automation and CRM, Google Analytics for website analytics, Hootsuite for social media management, and Canva for graphic design. However, the specific tech stack used by each marketer may vary depending on their individual needs and goals.
A tech stack can help B2B software content marketers be more efficient and effective by automating tasks such as email marketing, lead nurturing, and social media scheduling. It can also provide valuable data and insights into key metrics such as website traffic, engagement rates, and lead generation, allowing marketers to make data-driven decisions to optimize their content marketing strategy.
When choosing a tech stack for B2B software content marketing, factors to consider include the specific needs and goals of the marketing team, the size and complexity of the organization, the budget available for technology, and the level of technical expertise of the team.