20 Best Tips on the Tech Stacks of B2B Software Content Marketers: Advice from Experts

20 Best Tips on the Tech Stacks of B2B software content marketers Advice from Experts

A well-rounded tech stack can also help B2B software content marketers better understand and reach their target audience, which can lead to more successful marketing campaigns.

Tech stacks for B2B software content marketers are important for several reasons. First, having a solid tech stack allows for efficient and effective content creation, distribution, and measurement. This can include tools for research, writing, editing, design, SEO, analytics, and more. Additionally, having a strong tech stack can help content marketers stay up-to-date with the latest industry trends and best practices.

And that’s why we have collected data from B2B software marketers in our Trends in B2B Software Content Marketing 2023 report which will get you the answers you are looking for!

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When it came to Tech Stacks of B2B software content marketers - Here is what we found!

Based on these incredible behind-the-scenes interviews, we found that Hubspot, Salesforce, Canva, WordPress, Zapier, ZoomInfo, Notion, Ahrefs, Figma, Google Analytics, Trello, and MailChimp are the dream softwares in every B2B marketer’s tech stack.

Advice from B2B software content marketers experts on their Tech Stacks

Thanks to the expert B2B content marketers that allowed us to grill them over pressing content marketing issues, we have some amazing tips for you.

1. Katarina Andrejević from Userlist

  1. Help Scout – for the support desk
  2. Userlist – (naturally) for marketing and customer emails
  3. SavvyCal – for scheduling
  4. Storybook – for building UI components
  5. Baremetrics – for analytics and revenue notifications
  6. Ahrefs – for SEO research
  7. Buffer – for social scheduling
  8. Livestorm – for webinars and events (love it)
  9. Pitch – for slide decks (love it)
  10. Figma – for UI/UX design (love it)
  11. SimpleCast and Transistor – for podcast hosting
  12. Descript – for writing video & audio recaps
  13. Vimeo – for video hosting
  14. Tuple – for pair programming
  15. AppSignal, pgMustard – developer tools
  16. Rewardful – for affiliate programs

2. Gareth Davies from Parabol

For content marketing, I use the following tools:

  • Google Docs: For drafting, editing, tracking changes
  • Notion: For documentation, content calendar, ideation
  • Clearscope: For content optimization
  • WordPress: For hosting our content as a CMS
  • Respona: For doing outreach to let people know they were featured in our articles, or for some link building work
  • Buffer & Typefully: For social media management
  • SparkToro: For social listening and audience insights

3. Meisha Bochicchio from Goldcast

Our core marketing tech stack includes HubSpot for marketing automation and Salesforce as our CRM. We use Descript and Wistia for video support, SEMrush for search engine marketing support, Slack and Zoom for team communications, Notion and Google Drive for organization and project management, and a few other tools to fill in the gaps.

4. Carolyn Elder from Profi, Conscious Content

This is too complex to answer fully here, but we use ~19 Tools:

  • Webflow
  • StoryChief
  • + 6 social sites
  • Asana
  • Notion
  • Canva
  • Figma
  • Intercom
  • LoopedIn
  • ProductBoard
  • Hubspot
  • Wistia
  • Descript
  • HARO

5. Rob Freedman from Zuper Inc

Connect on LinkedIn

Our marketing tech stack is quite simple really. It comprises of HubSpot for CRM and marketing automation, ZoomInfo for contact info and intent data, Google for analytics and ads.

6. Chad Montgomery from Chadmontgomery.ca

Connect on LinkedIn

SEO Tools – Ahrefs, Google Analytics, Google Search Console, Google Keyword Planner

Project/Content Management – Asana, Trello, or AirTable

Feedback – Hotjar, Google Forms

Word processing – Google Docs

7. Lotus Felix from Lotusbrains Studio

WordPress: CMS

Digital Ocean: Hosting

Mailchimp: Email marketing and automation

Hubspot: CRM

Hunter.io and Neverbounce: Lead acquisition

8. Deian Isac from Service Provider Pro

For the website, we have switched to Statamic, which is a more lightweight WordPress alternative that allows static site generation. Statamic plus Cloudflare has helped us get pagespeed scores in the high 90s for our blog.

9. Chloe Tse from PartnerStack

notion, webflow, hubspot, salesforce, looker, figma

10. Luciano Viterale from lucianoviterale.com

WordPress, Mailerlite, Stripe, Zapier, Memberstack, and GSuite.

11. Livia Hirsch from Leadinfo

WordPress, Google Analytics, Google Data Studio, Ahrefs

12. Kevin Barry from Right Percent

Most often Salesforce, Hubspot, Snowflake.

13. John Doherty from EditorNinja


14. Marelle Ellen from Promoty

In marketing, we mostly use Google tools: Google Drive, Google Analytics, Google Search Console. For ads, we use Google Ads and Meta Ads Manager. For emails, Getresponse.

15. James Furbush from AccessOne

Salesforce, HubSpot, ZoomInfo, Definitive Health

16. Avi Hercenberg from SmartSuite

SmartSuite, Zapier, PartnerStack

17. Vanhishikha Bhargava from Contensify

Currently, we’re using Buffer, Hootsuite, Radarr (social listening), Canva, Google Drive, Slack and Trello for project management. We’re making use of integrations to keep our stack lean.

18. Ipinmi Akinkugbe from Sabi

Webflow, Figma, Microsoft Office

19. Faizan Fahim from Breeze.io

We have a large Tech Stack. We are using Ahrefs, WordPress, Nozzle, SEO Powersuite, Brandmention, MailPoet, Endorsal, Snovio, Viralloops, Brandox, Frase, Copywritely, LoopedIn, Sendgrid etc.

20. Carissa Tan from Paytron

Miro, Slack, Trello, Hemingway app, Buffer, Figma, HubSpot, Canva, AirCall, Google Analytics, Copy.ai

The ‘Trends in B2B Software Content Marketing 2023’ Report by Content Beta

No B2B company that has made it big today can tell you that they did it without the hours of brainstorming and sweat put behind their campaigns by their content marketing team. And so we need to hear the behind-the-scene stories from these guys.

This guide is sponsored by Content Beta – a video and design service for B2B marketers.

This year, Content Beta decided to put together Trends in B2B Software Content Marketing 2023 in which we converse with the B2B content experts who grabbed attention with their clever marketing strategies.

You can get insight into all the current trend in this report.

Grab your copy grab your copy of Trends in B2B Software Content Marketing 2023 here.

Put on your noise-canceling headphones and get ready to dive into this report. You can thank us later!


There are a few key areas that B2B software content marketers should focus on when building their tech stacks:

  • Content creation and management: Tools such as Google Docs, Trello, and Grammarly can help with the writing and editing process.
  • Social media and distribution: Platforms such as Hootsuite, Buffer, and CoSchedule can help to schedule and manage social media posts.
  • Lead generation and email marketing: Platforms such as Hubspot, Marketo, and MailChimp can assist with lead generation and email marketing campaigns.
  • SEO and analytics: Utilizing tools such as Google Analytics, SEMrush, Ahrefs, and Moz can help you understand your audience and improve your search engine rankings.
  • Design and branding: Platforms such as Canva, Adobe Creative Suite, and Sketch can assist with creating visually appealing designs and infographics.

The best tech stack will vary depending on the specific needs and goals of the B2B software content marketer, so it’s important to carefully evaluate and select the tools that will be most useful for your business.

Frequently Asked Questions (FAQs)

A tech stack refers to the set of software tools and technologies used by B2B software content marketers to create, distribute, and analyze their content marketing efforts. A tech stack typically includes a combination of content management systems, marketing automation platforms, analytics tools, and other technologies.

Some popular tech stacks used by B2B software content marketers include WordPress for content management, HubSpot for marketing automation and CRM, Google Analytics for website analytics, Hootsuite for social media management, and Canva for graphic design. However, the specific tech stack used by each marketer may vary depending on their individual needs and goals.

A tech stack can help B2B software content marketers be more efficient and effective by automating tasks such as email marketing, lead nurturing, and social media scheduling. It can also provide valuable data and insights into key metrics such as website traffic, engagement rates, and lead generation, allowing marketers to make data-driven decisions to optimize their content marketing strategy.

When choosing a tech stack for B2B software content marketing, factors to consider include the specific needs and goals of the marketing team, the size and complexity of the organization, the budget available for technology, and the level of technical expertise of the team.

Khyati Agrawal
Khyati Agrawal

Khyati is a seasoned writer and a hands-on marketing professional. She specializes in inbound and growth marketing, content marketing, lead generation, public relations, brand amplification, B2B communications and partnerships, and social media marketing.

Khyati Agrawal
Khyati Agrawal

Khyati is a seasoned writer and a hands-on marketing professional. She specializes in inbound and growth marketing, content marketing, lead generation, public relations, brand amplification, B2B communications and partnerships, and social media marketing.

Content Beta