Rishabh leads the content strategy at Content Beta, a creative video and design agency for Tech & SaaS companies.
There are dozens, if not hundreds, of competing products in the software apps, mobile apps, and SaaS space. To a first-time visitor, they can all seem similar. In some cases, your product offering could be unique too. But the product is too complex for a prospect to understand.
Few important questions when you are creating a product demo video –
Let’s explore some of these questions by delving a bit deeper into the core strategies behind creating compelling product demo videos. First, let’s start with some groundwork on the WHYs and the WHATs.
A product demo video provide a visual walkthrough of your product. It gives you a real-time user experience, effectively demonstrating your product’s interface, features, and benefits.
However, it’s NOT JUST a video that shows how your product works. Let’s understand how it’s much more than that by understanding its use cases in different stages of the customer journey.
A product demo video can be used in the different stages of a customer journey i.e., top of the funnel, middle of the funnel, bottom of the funnel, and post-sale. Let’s understand how.
Seeing is believing, and there’s nothing quite like a demo video to help customers understand your product. With a product demo video, customers can visualize how it fits into their own workflows and how it may solve their problems. It familiarizes new users with your product, reducing the learning curve and promoting regular usage. You can create detailed “How-to” videos later in the user journey.
This can help with quicker and more successful product adoption because it reduces the initial resistance to using a new product. The earlier the adoption, the higher the initial trust, and hence, the more stickiness to keep using it. Click here to check our sample work on Product Demo videos.
A trial user is one step away from becoming a paying customer, and a demo video can be the gentle nudge they need. During the trial period, demo videos can help the users test the product better and check if the features help them solve a problem. This helps make the most of their experience, increasing the chances of conversion. It’s like an onboarding video for prospects trying your product and looking for a WOW experience.
Potential customers love hearing from others who have tried and tested your product. A demo video combined with positive G2.com reviews or customer testimonials can be a powerful tool to build credibility and trust. This strategy also shows that your solution has successfully solved challenges for others in their industry.
See how Content Beta blended LIVE product UI in action along with a customer’s experience of using the product to solve a business problem. Client Name – Galley.
Product demo videos can manage the front-line or the initial product demonstration. This will free up your sales force (sales rep) to concentrate on personalizing discussions and working towards closing the deals. Click here to see how we blended many elements such as product UI screen recording, motion graphics, kinetic typography, stock videos, and on-screen actor to create product demo videos.
Already have a happy customer? Great! But why stop there? Demo videos can continue to provide value even after the initial sale. For instance, they can be used to demonstrate the advantages of renewing subscriptions or upgrading to higher tiers, contributing to increased customer lifetime value. Showcase the ADVANCED FEATURES or NEW UPDATES to help them decide the renewal decision.
When selling bulk licenses to organizations, your product demo video can be tailored to focus on illustrating your product’s scalability, security and robustness. It reassures decision-makers that your solution can cater to their extensive requirements.
Demo videos are not just about showcasing your product; they guide potential customers through your sales funnel. By strategically placing these videos at different stages, you can enhance customer engagement and push them closer to conversion.
Now that you know how important product demo videos are, let’s understand how to create a script for such product demo videos.
One of the essential elements of any SaaS Product Demo video is its script. Get it right and half your work is done.
To create a compelling product demo video script, you will need a combination of appropriate storytelling techniques, a clear value proposition (USP), and a persuasive call-to-action (CTA). Here are a few storytelling frameworks you might find helpful:
You can use these storytelling frameworks to create product demo video script templates for your company. Remember, explainer videos are different than product demo videos. Explainer videos are shorter, more conceptual, and cater to the top-of-the-funnel audience. If you want to know more about how to write scripts for explainer videos, Download examples of 10 storytelling frameworks used in creating explainer videos.
Here is a short summary on how to use ChatGPT (AI) to write an effective product demo video script.
Imagine you came across a product demo video sample on YouTube. You love its script. The question is how can you a storytelling approach to write a product demo video script for your company? Let me show you how.
First, click on the triple dot sign at the bottom right corner of any video. Click on “Show Transcript”.
Next, when you see the transcript box on the right, click on the triple dot sign to toggle timestamps (read: hide the timestamps).
Now, copy the transcript (product demo video script), and use it to train the GPT model. Ask GPT to create a fresh script for your product using the same storytelling framework and writing style! It’s so simple.
Now, you can use this technique to create your customized collection of product demo video script templates for your company.
If you’re looking for ideas for your next product demo video project, you’ve come to the right place. Here are some examples of product demo video scripts of tech companies for your reference –
One of the classics. Airtable’s product demo video employs a clear script along with smooth animation to demonstrate how their users can benefit from using their software.
This B2B SaaS Product Demo video does a good job of using a simple and straightforward language to execute a top-of-the-funnel approach that will appeal to the masses.
The script outlines several different ways its users can make Airtable usable for themselves, while the video gives visuals of the same, such as:
If someone has stayed on their demo video for more than one minute, Airtable knows they have a high chance of a successful lead who wants to learn more.
Run time: 1 minute 51 seconds
Key takeaways: Use easy language paired with smooth visuals.
Highlight: Showcasing real software screen recording to promote the product.
CTA: Airtable, organize anything you can.
Slack uses this crisp script to dispel a common misconception about their platform: that it can only be used to send private messages. The script walks the viewers through the interface, demonstrating how teams can communicate using their interface.
The B2B SaaS Product Demo video script includes a lot of features, but the narration is smooth and the script beautifully sums up how those features translate into benefits for its users by solving their issues.
Run time: 2 Minutes
Key takeaways: Giving a clear solution to your audience’s problems.
Highlight: Involving actors to add a human touch.
CTA: Get started with Slack today.
Duolingo’s video script begins with a quote from The Wall Street Journal: “Far and away the best free language-learning app”.
The script follows is a description of how the platform works, accompanied by additional data on its effectiveness. When it comes to proving that your product works, facts can be more appealing than an actual product demo.
Run time: 42 Seconds
Key takeaways: Include data studies to elevate your product.
Highlight: Using simple icons and block colors to drive the point home.
CTA: Everybody agrees duolingo is a great way to learn a language.
This is a classic script example for a B2B SaaS Product Demo video. A strong, feature-rich script that dives right into how professionals can use and benefit from Zoom.
What works well in this case is that the viewer sees the product in action while the script highlights how it works, and they are left with a clear picture of what Zoom can offer them.
Run time: 46 Seconds
Key takeaways: Connecting values like trust and engagement with your software service.
Highlight: Steady beats with quick transitions to various scenes.
CTA: Transform your communications experience with zoom.
This LinkedIn Learning video script balances two elements; engagement and aspiration, which is the perfect balance for any professional demo video script.
The script explains how the product can assist you in your professional development by recommending content based on your skills.
Run time: 3 Minutes 3 seconds
Key takeaways: Dividing your script into digestible pieces.
Highlight: Adhering to a professional aesthetic with clean cuts.
CTA: With LinkedIn learning we’re introducing a revolution in learning and an evolution of you and your organization.
The B2B SaaS Product Demo video script for the Salesforce CPQ & Billing tool takes viewers on an entertaining journey through the product’s features by following a sales representative on a typical day at work.
The script follows their point of view, which adds to the audience’s emotional threads and keeps them engaged and entertained.
The Salesforce product demo video is a story in which the viewer is one of the characters. It highlights features and scenarios while using humor to engage viewers in a fun way.
Run time: 2 Minutes 2 seconds
Key takeaways: Involving humor to better connect with the audience.
Highlight: Following characters in a short video.
CTA: Visit Trailhead to get started.
The Pipedrive B2B SaaS Product Demo video script is lengthy, but it manages to remain engaging until the end. Its script includes:
The voiceover artist does an outstanding job with this script. The scriptwriting also fits each section’s personality, making this demo reel ideal if they want a commercial that humanizes the brand.
Run time: 41 seconds
Key takeaways: Connect your product with real life places and people (For example Pipedrive comes from Estonia, a fact which is included in the script)
Highlight: A strong message like “Be Unstoppable”
CTA: Discover more with just one click.
Zendesk Sunshine, a CRM platform that helps in client collaboration, is introduced through this product demo video script. The B2B SaaS Product Demo video script features an appealing combination of:
The script follows particular features and effectively explains them in a short time.
Run time: 1 Minute 16 Seconds
Key takeaways: Outline precise problems that your product solves in your script.
Highlight: Stunning animated graphics that hook the viewers.
CTA: Discover more with just one click.
This demo video script employs both screencast and 2D animation to introduce Microsoft teams. The combination of these two works perfectly: 2D animation helps to elicit the necessary emotions, and the screencast demonstrates clear visuals while the script shows how the feature works in detail.
Run time: 2 Minutes 31 Seconds
Key takeaways: Use screencast to demonstrate how your product works.
Highlight: The video packs lots of information in a seamless manner.
CTA: Now bring in your team and let the collaboration begin!
This B2B SaaS Product Demo video script perfectly sums up the concept of “show, don’t tell.”
Project.co is a project management software, and this script highlights their extensive feature set.
The use of title slides aids in the division of features into engaging, bite-sized segments. And the upbeat soundtrack and slick animation really stand out in this product demo video.
It just goes to show that you can tell a complete story without saying a single word!
Run time: 1 Minute 23 Seconds
Key takeaways: You can flaunt your product without any narration.
Highlight: Catchy upbeat music.
CTA: Manage any project, all for free.
This lovely video script by Google Chrome is another example of showing rather than telling viewers what your product can do.
This thought-provoking script not only showcases the best features of Google’s well-known products, such as Gmail, YouTube, and Google Maps, but it also tells a heartwarming story.
This is an excellent example of a script that people easily share on social media.
Run time: 1 Minute 31 Seconds
Key takeaways: Place your service in real life human experiences.
Highlight: Emotional relationship highlighted through the product.
CTA: The web is what you make of it.
There’s no way you’ve been on the internet and haven’t come across one of grammarly’s ads.
Their product demo video scripts are very persuasive – especially this one, which speaks to a variety of audiences – because they show their product in action.
If you want to attract new customers with your product demo script, make sure you show them everything your product is capable of.
Run time: 57 Seconds
Key takeaways: Entice your audience by showcasing them how the product is life changing.
Highlight: Use of clean animation alongside real life footage of actors in real life-like situations.
CTA: Are you ready to give it a try? Installation is easy and free.
With visuals of SurveyMonkey’s benefits and features, as well as a walkthrough of the product interface, this nearly two-minute product demo script packs a powerful punch.
Why does this B2B SaaS Product Demo video script work? Because viewers get to see how simple it is to send a survey with SurveyMonkey and how this makes their workflow better.
Run time: 57 Seconds
Key takeaways: Highlight how your product is unique (For example, Surveymonkey can be easily integrated with other softwares)
Highlight: Modern music and clean transitions.
CTA: Ask more. Know more. Do more.
The Hootsuite video script follows a friendly approach to educating audiences to the company’s social media tools. It relaxes viewers without overwhelming them with too much information.
At the same time it provides valuable tips on how this service can benefit your business in an easy-to-understand manner that does not go over the top or bore anyone who watches it.
Run time: 3 Minutes 28 Seconds
Key takeaways: Use easy to understand language to explain feature heavy content.
Highlight: Clear voiceover with perfect screencast to showcase the software.
CTA: Sign up for Hootsuite.
The company created an animated video with a script that highlights the features of their product, and it easily ranks among the best.
The script also enables users to learn how they can make their lives run more smoothly and experience what it’s like to use HeadSpace’s intuitive interface in real time.
There is no music because there is no need for it with this type of content – just calming voice overs by its founder as you follow along.
Run time: 3 Minutes 28 Seconds
Key takeaways: A perfect voiceover actor can be game changing for your product demo.
Highlight: Clever use of sound effects like traffic and snoring. Clever use of sound effects like traffic and snoring.
CTA: Clever use of sound effects like traffic and snoring.
With some simple strategic decisions, you can use your product demo videos throughout the sales funnel and customer journey. Here are some tips –
From first glance to final purchase, use the power of persuasion with effective product demo videos. Highlight your product’s unique value, connect with your audience in different stages of your sale funnel, and accelerate conversions and renewals. Don’t forget to use a content repurposing strategy to extract more RoI.
You can write an effective script for a product demo video using ChatGPT Plus, prompt engineering techniques, your industry context (keywords), and samples of ideal scripts. Use storytelling frameworks and CTA as appropriate for your target audience and the stage of the sales funnel they are in.
The frequency of updating your product demo video depends largely on how often your product features, user interface, or service undergo significant changes. There are some creative agencies such as Content Beta, who help you keep it updated at a nominal fee.
It depends on the bandwidth and the skillset of your in-house resources. Check if your team can be aligned with your specific needs (complexity, expertise, frequency, and demand spikes). Most creative agencies are available on demand and pay as you go. Check Content Beta’s pricing for on-demand creative team and remote customer video testimonials.
Typically, more than 80% of the product demo video are between 2-3 minutes. A one-minute video with voiceover will need a script of 130-140 words. A quick tip – Invest more in the first 7 seconds of the video to maximize views and minimize early drop-off. Click Here to check out sample product demo videos.
The most common mistakes to avoid when creating a product demo video are – skipping research (target audience, stage of the sales funnel, reviews of own and competitors’ products, etc.), overloading the script with too much information, forgetting to add a CTA, and not updating the videos. Do not set wrong expectations such as expecting your viewers to buy or subscribe immediately.
