15 Impressive Product Demo Video Scripts You'll Want to Copy

Types of Animated Demo Videos and How SaaS Companies can use them to Drive Sales

15 Impressive Product Demo Video Scripts You'll Want to Copy

A product demo video is one of the most effective ways to showcase your B2B SaaS to the audience. It is similar to any app or software demo videos. It increases the value of your product and quickly captures everyone’s attention because, after all, who doesn’t enjoy watching a quick fun video?

Customers benefit from SaaS Product Demo videoS because they gain a better understanding of the product they are about to purchase. Watching product demo videos is definitely more exciting than reading a product description in a boring blog post or, worse, in a crappy manual book.

More importantly, marketing videos are expected to grow to 82% of internet traffic by 2022. Last year, marketing content such as explainer and product demo videos contributed 49% of the sales increase. So, there is one undeniable truth about video marketing: it will bring success to all businesses.

One of the essential elements of any SaaS Product Demo video is its script. Get it right and half your work is done. The rest can be achieved with a combination of video quality and marketing.

If you’re looking for ideas for your next product demo video project, you’ve come to the right place. Here are some stellar examples of B2B SaaS product demo video scripts for you.

Table of Contents

Top 15 Product Demo Video Scripts You Should Check Out

1. Airtable

One of the classics. Airtable’s product demo video employs a clear script along with smooth animation to demonstrate how their users can benefit from using their software.

This B2B SaaS Product Demo video does a good job of using a simple and straightforward language to execute a top-of-the-funnel approach that will appeal to the masses.

The script outlines several different ways its users can make Airtable usable for themselves, while the video gives visuals of the same, such as:

  • Managing deadlines
  • Adding checkboxes
  • Drop down notes
  • Attaching files
  • Website embedding

If someone has stayed on their demo video for more than one minute, Airtable knows they have a high chance of a successful lead who wants to learn more.

Run time: 1 minute 51 seconds

Key takeaways: Use easy language paired with smooth visuals.

Highlight: Showcasing real software screen recording to promote the product.

CTA: Airtable, organize anything you can.


2. Slack

Slack uses this crisp script to dispel a common misconception about their platform: that it can only be used to send private messages. The script walks the viewers through the interface, demonstrating how teams can communicate using their interface.

The B2B SaaS Product Demo video script includes a lot of features, but the narration is smooth and the script beautifully sums up how those features translate into benefits for its users by solving their issues.

Run time: 2 Minutes

Key takeaways: Giving a clear solution to your audience’s problems.

Highlight: Involving actors to add a human touch.

CTA: Get started with Slack today.


3. Duolingo

Duolingo’s video script begins with a quote from The Wall Street Journal: “Far and away the best free language-learning app”.

The script follows is a description of how the platform works, accompanied by additional data on its effectiveness. When it comes to proving that your product works, facts can be more appealing than an actual product demo.

Run time: 42 Seconds

Key takeaways: Include data studies to elevate your product.

Highlight: Using simple icons and block colors to drive the point home.

CTA: Everybody agrees duolingo is a great way to learn a language.


4. Zoom

This is a classic script example for a B2B SaaS Product Demo video. A strong, feature-rich script that dives right into how professionals can use and benefit from Zoom.

What works well in this case is that the viewer sees the product in action while the script highlights how it works, and they are left with a clear picture of what Zoom can offer them.

Run time: 46 Seconds

Key takeaways: Connecting values like trust and engagement with your software service.

Highlight: Steady beats with quick transitions to various scenes.

CTA: Transform your communications experience with zoom.


5. LinkedIn

This LinkedIn Learning video script balances two elements; engagement and aspiration, which is the perfect balance for any professional demo video script.

The script explains how the product can assist you in your professional development by recommending content based on your skills.

Run time: 3 Minutes 3 seconds

Key takeaways: Dividing your script into digestible pieces.

Highlight: Adhering to a professional aesthetic with clean cuts.

CTA: With LinkedIn learning we’re introducing a revolution in learning and an evolution of you and your organization.


6. Salesforce

The B2B SaaS Product Demo video script for the Salesforce CPQ & Billing tool takes viewers on an entertaining journey through the product’s features by following a sales representative on a typical day at work.

The script follows their point of view, which adds to the audience’s emotional threads and keeps them engaged and entertained.

The Salesforce product demo video is a story in which the viewer is one of the characters. It highlights features and scenarios while using humor to engage viewers in a fun way.

Run time: 2 Minutes 2 seconds

Key takeaways: Involving humor to better connect with the audience.

Highlight: Following characters in a short video.

CTA: Visit Trailhead to get started.


7. Pipedrive

The Pipedrive B2B SaaS Product Demo video script is lengthy, but it manages to remain engaging until the end. Its script includes:

  • Clever animation
  • Live-action elements
  • Catchy music

The voiceover artist does an outstanding job with this script. The scriptwriting also fits each section’s personality, making this demo reel ideal if they want a commercial that humanizes the brand.

Run time: 41 seconds

Key takeaways: Connect your product with real life places and people (For example Pipedrive comes from Estonia, a fact which is included in the script)

Highlight: A strong message like “Be Unstoppable”

CTA: Discover more with just one click.


8. Zendesk Sunshine

Zendesk Sunshine, a CRM platform that helps in client collaboration, is introduced through this product demo video script. The B2B SaaS Product Demo video script features an appealing combination of:

  • 2D and 3D graphics
  • Live-action videos
  • Moving typography

The script follows particular features and effectively explains them in a short time.

Run time: 1 Minute 16 Seconds

Key takeaways: Outline precise problems that your product solves in your script.

Highlight: Stunning animated graphics that hook the viewers.

CTA: Discover more with just one click.


9. Microsoft Teams

This demo video script employs both screencast and 2D animation to introduce Microsoft teams. The combination of these two works perfectly: 2D animation helps to elicit the necessary emotions, and the screencast demonstrates clear visuals while the script shows how the feature works in detail.

Run time: 2 Minutes 31 Seconds

Key takeaways: Use screencast to demonstrate how your product works.

Highlight: The video packs lots of information in a seamless manner.

CTA: Now bring in your team and let the collaboration begin!


10. Project.co

This B2B SaaS Product Demo video script perfectly sums up the concept of “show, don’t tell.”

Project.co is a project management software, and this script highlights their extensive feature set.

The use of title slides aids in the division of features into engaging, bite-sized segments. And the upbeat soundtrack and slick animation really stand out in this product demo video.

It just goes to show that you can tell a complete story without saying a single word!

Run time: 1 Minute 23 Seconds

Key takeaways: You can flaunt your product without any narration.

Highlight: Catchy upbeat music.

CTA: Manage any project, all for free.


11. Google Chrome

This lovely video script by Google Chrome is another example of showing rather than telling viewers what your product can do.

This thought-provoking script not only showcases the best features of Google’s well-known products, such as Gmail, YouTube, and Google Maps, but it also tells a heartwarming story.

This is an excellent example of a script that people easily share on social media.

Run time: 1 Minute 31 Seconds

Key takeaways: Place your service in real life human experiences.

Highlight: Emotional relationship highlighted through the product.

CTA: The web is what you make of it.


12. Grammarly

There’s no way you’ve been on the internet and haven’t come across one of grammarly’s ads.

Their product demo video scripts are very persuasive – especially this one, which speaks to a variety of audiences – because they show their product in action.

If you want to attract new customers with your product demo script, make sure you show them everything your product is capable of.

Run time: 57 Seconds

Key takeaways: Entice your audience by showcasing them how the product is life changing.

Highlight: Use of clean animation alongside real life footage of actors in real life-like situations.

CTA: Are you ready to give it a try? Installation is easy and free.


13. SurveyMonkey

With visuals of SurveyMonkey’s benefits and features, as well as a walkthrough of the product interface, this nearly two-minute product demo script packs a powerful punch.

Why does this B2B SaaS Product Demo video script work? Because viewers get to see how simple it is to send a survey with SurveyMonkey and how this makes their workflow better.

Run time: 57 Seconds

Key takeaways: Highlight how your product is unique (For example, Surveymonkey can be easily integrated with other softwares)

Highlight: Modern music and clean transitions.

CTA: Ask more. Know more. Do more.


14. Hootsuite

The Hootsuite video script follows a friendly approach to educating audiences to the company’s social media tools. It relaxes viewers without overwhelming them with too much information.

At the same time it provides valuable tips on how this service can benefit your business in an easy-to-understand manner that does not go over the top or bore anyone who watches it.

Run time: 3 Minutes 28 Seconds

Key takeaways: Use easy to understand language to explain feature heavy content.

Highlight: Clear voiceover with perfect screencast to showcase the software.

CTA: Sign up for Hootsuite.


15. HeadSpace

The company created an animated video with a script that highlights the features of their product, and it easily ranks among the best.

The script also enables users to learn how they can make their lives run more smoothly and experience what it’s like to use HeadSpace’s intuitive interface in real time.

There is no music because there is no need for it with this type of content – just calming voice overs by its founder as you follow along.

Run time: 3 Minutes 28 Seconds

Key takeaways: A perfect voiceover actor can be game changing for your product demo.

Highlight: Clever use of sound effects like traffic and snoring. Clever use of sound effects like traffic and snoring.

CTA: Clever use of sound effects like traffic and snoring.


How To Write A Product Demo Video Script

If you’ve finalized to work on a product demo video script, you must establish all agendas in advance. Your video marketing strategy would be incomplete without:

  • A clear cut idea,
  • key message,
  • Team of writers, videographers, etc.
  • A general marketing strategy.

To get the best of your B2B SaaS Product Demo video scripts go through this list of pointers that will help you put together a kickass script for your B2B SaaS demo video.

1. Identify the Goal

If you want to include demo videos in your marketing strategy, you must first understand what motivates you and why you do what you do.

For example, you might want to demonstrate the advantages of using your product. Or maybe you want to show off some new features. You might also want to use video content to communicate with potential clients.

Knowing your goal will make it easier to define your script and use the key message in the video.


Goal: To highlight the reminders feature in Google Calendar.

2. Choose Your Target Audience

The target audience has a significant impact: you will choose the format of the video, the platform to use for distribution, and the features you will demonstrate in the video script based on their preferences and expectations.

Understanding the target audience will also help you decide whether to communicate with them through animation, live-action, or a combination of the two.

3. Make a Structure of Your Video script

The best B2B product demo video scripts have a consistent structure:

  • The circumstance
  • The problem
  • The solution

Different approaches are taken to present this structure in the most creative ways. It all depends on your preferences as well as the skill of the artists and scriptwriters.

For example take a look at this product demo video script for Patriot Software that adheres to a solid structure:


Here they cleverly tackle the problem of timekeeping employee hours by offering their software services which keeps track of it and more.

4. Making of the script

Good scripts are the pillars of successful demo videos. With the help of a script, you can concentrate on some very intricate things and explain them to your clients in an easy way.

Your clients will enjoy the feeling of watching a movie or a cartoon if the script is professionally written.

Do you need help in making your B2B product demo video script?

Content Beta excels in creating videos for B2B SaaS companies that touches the audinee and leads to sales. From scriptwriting to design and animation, you get a complete package at one place. All your problems solved at one go.

All you need to do is get on a call and lay out your needs. See what other B2B SaaS marketers have to say about Content Beta



Product demo video scripts may require some time and planning to put together but once completed, they can be an effective component of your brand’s overall video marketing strategy.

Marketers are discovering that videos are one of their most effective assets as consumers seek out more video content while researching products. You, too, should use video marketing and product demos to guide your prospect to the customer stage.

Frequently Asked Questions (FAQs)

Your product demo video script should contain four basic elements: an overview of your product, the solution it provides, how it works, and a call to action.

In your B2B product demo video, ensure that you have identified your product’s unique value proposition and that you can communicate it clearly and quickly. Why did you create this item? Who is it intended for? What problems does it solve for your customers, and how is it different or better than your competitors?

Your choice of words and tone of voice can make or break how effectively you communicate your message. Sales talk isn’t always pleasant to hear, and some people may dismiss you right away. With a good script, you can create a product demo video that demonstrates how interesting your product is, even if the topic is not exciting.

A B2B product demo video script should be brief and to the point. Aim to communicate the value proposition of your product and how it works in two minutes or less. If you need more time, you can make a separate educational video or a longer demo for those who are more interested in your product. However, the introductory product demo video should be no more than 2 minutes long.

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