15 Product Demo Video Scripts That Showcase Creativity and Impact​

Picture of Rishabh Pugalia
Rishabh Pugalia

June 12, 2024


There are dozens, if not hundreds, of competing products in the software apps, mobile apps, and SaaS space. To a first-time visitor, they can all seem similar. In some cases, your product offering could be unique too. But the product is too complex for a prospect to understand.

Few important questions when you are creating a product demo video

  • Can the prospect determine if your product is for them?
  • How do you ensure that your product demo videos stand out in this saturated market?
  • Could you be underselling your product’s capabilities?
  • How can you craft a script for product demo videos in such a way that minimizes viewer drop-off?

Let’s explore some of these questions by going a bit deeper into the core strategies behind creating compelling product demo videos. First, let’s start with some groundwork on the WHYs and the WHATs.

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    What are Product Demo Video Scripts?

    Product demo video scripts are carefully crafted narratives that guide viewers through a visual walkthrough of your product. These scripts detail the user experience, highlighting the product’s interface, features, and benefits in a way that is both informative and engaging.

    These scripts do more than just show how a product works; they strategically position the product within different stages of the customer journey, showing its value and addressing potential customer needs and questions at each step.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Importance of Product Demo Video Script

    A good product demo video script is vital for several reasons:

    • Consistent Narrative Flow: It ensures the story you’re telling about your product stays on track. This consistency is key to keeping your audience interested and informed from start to finish.
    • Customization for Clients: You can adjust the script to fit specific client needs. This personalization makes your presentation more relevant and effective for each unique audience.
    • Anticipating Doubts and Objections: Since you’re deeply involved in writing the script, you get a comprehensive view of the product. This insight helps you anticipate and prepare for any potential questions or concerns from the audience.
    • Gaining Perspective: Crafting the script gives you a bird’s-eye view of how the demo will play out. It helps in ensuring clarity and gives you a better understanding of the product’s presentation as a whole.
    • Efficiency in Presentation: A well-structured script streamlines your demo, making sure you cover all important points efficiently. This approach maximizes the value your prospects get in the shortest time possible.
    • Training Resource: It acts as a valuable training tool for team members. They can use the script to familiarize themselves with the product’s features and the way it should be presented.

    We know how to sell your story using your product UI

    How to Create the Script for a Product Demo Video?

    One of the essential elements of any SaaS Product Demo video is its script. Get it right and half your work is done.

    To create a compelling product demo video script, you will need a combination of appropriate storytelling techniques, a clear value proposition (USP), and a persuasive call-to-action (CTA). Here are a few storytelling frameworks you might find helpful:

    1. Problem-Solution Framework

    • Introduction: Identify a problem that your target audience faces.
    • Build suspense: Describe the consequences of the problem.
    • Solution: Introduce your product as a solution to the problem.
    • Features & Benefits: Discuss the features of your product and how it solves the problem.
    • Call to Action: Direct viewers on what to do next – sign up, request a demo, etc.

    2. The "Compare and Contrast" Framework

    • Introduction: Identify a problem that your target audience faces.
    • Build suspense: Describe the consequences of the problem.
    • Solution: Introduce your product as a solution to the problem.
    • Features & Benefits: Discuss the features of your product and how it solves the problem.
    • Call to Action: Direct viewers on what to do next – sign up, request a demo, etc.

    3. The "FAQs" Framework

    • Headline: The FAQs Framework
    • Description: Construct your script based on the frequently asked questions about your product. This can help address potential objections upfront.

    4. AIDA Framework (Attention, Interest, Desire, Action)

    • Attention: Start with a catchy statement or question that grabs the viewer’s attention.
    • Interest: Explain what your product does and why it’s interesting.
    • Desire: Show how the product can benefit the viewer, creating a desire for it.
    • Action: End with a clear call to action.

    5. Feature-Focused Framework

    • Introduction: Present the product briefly. This can be an ideal approach for Middle-of-the-funnel audience who are already product-aware.
    • Features: Dive into a detailed explanation of each feature, one by one.
    • Benefits: Connect each feature to its specific benefit for the user.
    • Conclusion/CTA: Summarize the benefits and prompt viewers to take action.

    6. Testimonial Framework

    • Introduction: Begin with a brief intro of the product.
    • Testimonial: Insert customer testimonials that describe their problem and how your product helped them solve it. Prospects are more likely to believe the existing users.
    • Product Walkthrough: Show the product in action, demonstrating the features discussed in the testimonials.
    • Conclusion/CTA: Conclude with a strong call to action.

    7. The "Inverted Pyramid" Framework

    • Headline: The Inverted Pyramid Framework
    • Description: Start with the most important information (usually the solution your product offers), then progressively detail less critical aspects. It ensures your viewers get the most important information right away.

    8. The "Educational" Framework (How-to)

    • Headline: The Educational Framework
    • Description: Use the demo video to educate your audience about a particular topic related to your product. Once they understand the importance, introduce your product as a solution.

    9. The "Hero's Journey" Framework

    • Ordinary World: Show your customer in their ordinary world before they discovered your product.
    • Call to Adventure: Introduce the product and the potential it has to change the customer’s world.
    • Challenges: Show the product overcoming challenges (competition, skepticism, etc.).
    • Transformation: Show the customer’s outcomes transformed as a result of using your product. The aim is to minimize the initial resistance of first-time users.
    • Return: End with the customer back in their world, better off for having used your product.

    10. The "Emotional Appeal" Framework

    • Headline: The Emotional Appeal Framework
    • Description: Connect with viewers on an emotional level, by telling a story that resonates with them. Incorporate your product naturally into this narrative.

    You can use these storytelling frameworks to create product demo video script templates for your company. Remember, explainer videos are different than product demo videos. Explainer videos are shorter, more conceptual, and cater to the top-of-the-funnel audience.

    If you want to know more about how to write scripts for product explainer videos, Download examples of 10 storytelling frameworks used in creating explainer videos.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    How to Use ChatGPT (AI) to Write an Effective Product Demo Video Script?

    Here is a short summary on how to use ChatGPT (AI) to write an effective product demo video script.

    1. Subscribe to ChatGPT Plus to access GPT 4’s capabilities. It’s $20/pm.
    2. Learn about enriching the GPT prompts and giving AI more context. For example, feed keywords from your industry. Here is an example – “I am a B2B marketer. I wish to educate my audience on the importance of my CRM software, which is built for hospitals. Keywords can include – sales, bookings, follow-up, billing, patient journey, patient experience, insurance claim, etc. Include Why, What, Where, and How. Give me 10 points.”
    3. Give guidance on writing styles by giving samples of scripts whose style you prefer. Mention to add a CTA at the end.
    4. You will need to ITERATE a few times to get the most refined form of the script.

    How to Use YouTube and ChatGPT (AI) to Steal Amazing Video Script Ideas?

    Imagine you came across a product demo video sample on YouTube. You love its script. The question is, how can you use a storytelling approach to write a product demo video script for your company? Let me show you how.

    First, click on the triple dot sign at the bottom right corner of any video. Click on “Show Transcript”.

    Show Transcript
    YouTube - Show transcript

    Next, when you see the transcript box on the right, click on the triple dot sign to toggle timestamps (read: hide the timestamps).

    YouTube - Toggle timestamps

    Now, copy the transcript (product demo video script) and use it to train the GPT model. Ask GPT to create a fresh script for your product using the same storytelling framework and writing style! It’s so simple.

    Now, you can use this technique to create your customized collection of product demo video script templates for your company.

    We know how to sell your story using your product UI

    Top 15 Product Demo Video Scripts You Should Check Out

    If you’re looking for ideas for your next product demo video project, you’ve come to the right place. Here are some examples of product demo video scripts of tech companies for your reference –

    1. Airtable

    One of the classics. Airtable’s product demo video utilizes a clear script along with smooth animation to demonstrate how their users can benefit from using their software.

    This B2B SaaS Product Demo video does a good job of using a simple and straightforward language to execute a top-of-the-funnel approach that will appeal to the masses.

    The script outlines several different ways its users can make Airtable usable for themselves, while the video gives visuals of the same, such as:

    • Managing deadlines
    • Adding checkboxes
    • Drop down notes
    • Attaching files
    • Website embedding

    If someone has stayed on their demo video for more than one minute, Airtable knows they have a high chance of a successful lead who wants to learn more.

    • Run time: 1 minute 51 seconds
    • Key takeaways: Use easy language paired with smooth visuals.
    • Highlight: Showcasing real software screen recording to promote the product.
    • CTA: Airtable, organize anything you can.

    2. Slack

    Slack uses this crisp script to dispel a common misconception about their platform: that it can only be used to send private messages. The script walks the viewers through the interface, demonstrating how teams can communicate using their interface.

    The B2B SaaS Product Demo video script includes a lot of features, but the narration is smooth and the script beautifully sums up how those features translate into benefits for its users by solving their issues.

    • Run time: 2 Minutes
    • Key takeaways: Giving a clear solution to your audience’s problems.
    • Highlight: Involving actors to add a human touch.
    • CTA: Get started with Slack today.

    3. Duolingo

    Duolingo’s video script begins with a quote from The Wall Street Journal: “Far and away the best free language-learning app”.

    The script follows is a description of how the platform works, accompanied by additional data on its effectiveness. When it comes to proving that your product works, facts can be more appealing than an actual product demo.

    • Run time: 42 Seconds
    • Key takeaways: Include data studies to elevate your product.
    • Highlight: Using simple icons and block colors to drive the point home.
    • CTA: Everybody agrees Duolingo is a great way to learn a language.

    4. Zoom

    This is a classic script example for a B2B SaaS Product Demo video. A strong, feature-rich script that explores right into how professionals can use and benefit from Zoom.

    What works well in this case is that the viewer sees the product in action while the script highlights how it works, and they are left with a clear picture of what Zoom can offer them.

    • Run time: 46 Seconds
    • Key takeaways: Connecting values like trust and engagement with your software service.
    • Highlight: Steady beats with quick transitions to various scenes.
    • CTA: Transform your communications experience with Zoom.

    5. LinkedIn

    This LinkedIn Learning video script balances two elements; engagement and aspiration, which is the perfect balance for any professional demo video script.

    The script explains how the product can assist you in your professional development by recommending content based on your skills.

    • Run time: 3 Minutes 3 seconds
    • Key takeaways: Dividing your script into digestible pieces.
    • Highlight: Adhering to a professional aesthetic with clean cuts.
    • CTA: With LinkedIn learning, we’re introducing a revolution in learning and an evolution of you and your organization.

    6. Salesforce

    The B2B SaaS Product Demo video script for the Salesforce CPQ & Billing tool takes viewers on an entertaining journey through the product’s features by following a sales representative on a typical day at work.

    The script follows their point of view, which adds to the audience’s emotional threads and keeps them interested and entertained.

    The Salesforce product demo video is a story in which the viewer is one of the characters. It highlights features and scenarios while using humor to engage viewers in a fun way.

    • Run time: 2 Minutes 2 seconds
    • Key takeaways: Involving humor to better connect with the audience.
    • Highlight: Following characters in a short video.
    • CTA: Visit Trailhead to get started.

    7. Pipedrive

    The Pipedrive B2B SaaS Product Demo video script is lengthy, but it manages to remain engaging until the end. Its script includes:

    • Clever animation
    • Live-action elements
    • Catchy music

    The voiceover artist does an outstanding job with this script. The scriptwriting also fits each section’s personality, making this demo reel ideal if they want a commercial that humanizes the brand.

    • Run time: 41 seconds
    • Key takeaways: Connect your product with real life places and people (For example Pipedrive comes from Estonia, a fact which is included in the script)
    • Highlight: A strong message like “Be Unstoppable”
    • CTA: Discover more with just one click.

    We have made videos for 150+ B2B & SaaS companies.

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    8. Zendesk Sunshine

    Zendesk Sunshine, a CRM platform that helps in client collaboration, is introduced through this product demo video script. The B2B SaaS Product Demo video script features an appealing combination of:

    • 2D and 3D graphics
    • Live-action videos
    • Moving typography

    The script follows particular features and effectively explains them in a short time.

    • Run time: 1 Minute 16 Seconds
    • Key takeaways: Outline precise problems that your product solves in your script.
    • Highlight: Stunning animated graphics that hook the viewers.
    • CTA: Discover more with just one click.

    9. Microsoft Teams

    This demo video script combines both screencast and 2D animation to introduce Microsoft Teams. The combination of these two works perfectly: 2D animation helps to elicit the necessary emotions, and the screencast demonstrates clear visuals while the script shows how the feature works in detail.

    • Run time: 2 Minutes 31 Seconds
    • Key takeaways: Use screencast to demonstrate how your product works.
    • Highlight: The video packs lots of information in a seamless manner.
    • CTA: Now, bring in your team, and let the collaboration begin!


    This B2B SaaS Product Demo video script perfectly sums up the concept of “show, don’t tell.” is a project management software, and this script highlights its extensive feature set.

    The use of title slides aids in the division of features into captivating, bite-sized segments. The upbeat soundtrack and slick animation really stand out in this product demo video.

    It just goes to show that you can tell a complete story without saying a single word!

    • Run time: 1 Minute 23 Seconds
    • Key takeaways: You can flaunt your product without any narration.
    • Highlight: Catchy upbeat music.
    • CTA: Manage any project, all for free.

    11. Google Chrome

    This lovely video script by Google Chrome is another example of showing rather than telling viewers what your product can do.

    This thought-provoking script not only showcases the best features of Google’s well-known products, such as Gmail, YouTube, and Google Maps, but it also tells a heartwarming story.

    This is an excellent example of a script that people easily share on social media.

    • Run time: 1 Minute 31 Seconds
    • Key takeaways: Place your service in real life human experiences.
    • Highlight: Emotional relationships are highlighted through the product.
    • CTA: The web is what you make of it.

    12. Grammarly

    There’s no way you’ve been on the internet and haven’t come across one of Grammarly’s ads.

    Their product demo video scripts are very persuasive – especially this one, which speaks to a variety of audiences – because they show their product in action.

    If you want to attract new customers with your product demo script, make sure you show them everything your product is capable of.

    • Run time: 57 Seconds
    • Key takeaways: Entice your audience by showing them how the product is life-changing.
    • Highlight: Use of clean animation alongside real-life footage of actors in real life like situations.
    • CTA: Are you ready to give it a try? Installation is easy and free.

    13. SurveyMonkey

    With visuals of SurveyMonkey’s benefits and features, as well as a walkthrough of the product interface, this nearly two-minute product demo script delivers significant impact.

    Why does this B2B SaaS Product Demo video script work? Because viewers get to see how simple it is to send a survey with SurveyMonkey and how this makes their workflow better.

    • Run time: 57 Seconds
    • Key takeaways: Highlight how your product is unique (For example, SurveyMonkey can be easily integrated with other software)
    • Highlight: Modern music and clean transitions.
    • CTA: Ask more. Know more. Do more.

    14. Hootsuite

    The Hootsuite video script follows a friendly approach to educating audiences about the company’s social media tools. It relaxes viewers without overwhelming them with too much information.

    At the same time, it provides valuable tips on how this service can benefit your business in an easy-to-understand manner that does not go over the top or bore anyone who watches it.

    • Run time: 3 Minutes 28 Seconds
    • Key takeaways: Use easy to understand language to explain feature heavy content.
    • Highlight: Clear voiceover with perfect screencast to showcase the software.
    • CTA: Sign up for Hootsuite.

    15. HeadSpace

    The company created an animated explainer video with a script that highlights the features of their product, and it easily ranks among the best.

    The script also enables users to learn how they can make their lives run more smoothly and experience what it’s like to use HeadSpace’s intuitive interface in real-time.

    There is no music because there is no need for it with this type of content – just calming voice overs by its founder as you follow along.

    • Run time: 3 Minutes 28 Seconds
    • Key takeaways: A perfect voiceover actor can be a good factor to consider for your product demo.
    • Highlight: Clever use of sound effects like traffic and snoring. Clever use of sound effects like traffic and snoring.
    • CTA: Clever use of sound effects like traffic and snoring.

    We know how to sell your story using your product UI

    How to Use a Product Demo Video Script in Content Marketing?

    With some simple strategic decisions, you can use your product demo videos throughout the sales funnel and customer journey. Here are some tips –

    1. Repurposing into short-form videos for social media: Break down your video into short-form videos (say, 60-90 seconds) for use in different formats like YouTube Shorts, Instagram Reels, LinkedIn video clips, and TikTok shorts. More eyeballs mean higher ROI.
    2. Repurposing into text posts and written assets: Use the script text and video screenshots to create short How-to blogs and social media carousel posts. Content repurposing helps in broadening your reach and maximizing the content’s potential.
    3. Post-Sale education content: After the purchase, you can repurpose your script into user guides, FAQs, how-to articles, and Academy content. This helps users understand how to use your product to its fullest potential, thus enhancing customer satisfaction and loyalty.


    From first glance to final purchase, use the power of persuasion with effective product demo videos. Highlight your product’s unique value, connect with your audience in different stages of your sale funnel, and accelerate conversions and renewals. Don’t forget to use a content repurposing strategy to extract more RoI.

    Frequently Asked Questions (FAQs)

    You can write an effective script for a product demo video using ChatGPT Plus, prompt engineering techniques, your industry context (keywords), and samples of ideal scripts. Use storytelling frameworks and CTA as appropriate for your target audience and the stage of the sales funnel they are in.

    The frequency of updating your product demo video script depends largely on how often your product features, user interface, or service undergo significant changes. There are some creative agencies such as, Content Beta, who help you keep it updated at a nominal fee.

    It depends on the bandwidth and the skillset of your in-house resources. Check if your team can be aligned with your specific needs (complexity, expertise, frequency, and demand spikes). Most creative agencies are available on demand and pay as you go. Check Content Beta’s pricing for on-demand creative team and remote customer video testimonials.

    Typically, a product demo video script should be around 135-150 words for a one-minute video. A one-minute video with voiceover will need a script of 130-140 words. A quick tip – Invest more in the first 7 seconds of the video to maximize views and minimize early drop-off.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Content Beta