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B2B video marketing can be stressful. When it comes to product launch videos, pinning down a strategy can possibly be even more time consuming and head scratching than creating the product itself.
But having videos in your B2B or SaaS product marketing can put you far ahead in the game than your competitors. Videos are the perfect way to
quickly provide your target audience with important information all the while keeping it entertaining.
Did you know that 73% more visitors who watch product videos will make a purchase? For your next product launch video, here are some excellent examples that you need to know about.
Product launch videos are the perfect medium to talk about your product or service. Marketing teams use these videos for
Your product launch video needs to be engaging and informative. There are endless benefits to making product videos. Your viewer should be compelled to hit the share button once they watch it. Take a look at the following examples for some successful product launch videos.
The video is a brilliant example of incredible storytelling. The launch video walks us through an actual rocket launch situation, focusing on the emotions of frustration in the control room and anticipation of the mission.
Even though nothing is revealed, the viewer leaves with a sense that Adobe will deliver its promise of curating marketing strategies.
Time period: 1 minute 23 seconds
USP of the video: “Do you know what your marketing is doing? We can help”
A simple question and its answer that soothes the watcher that their problems can be taken care of.
Biggest Takeaway: You can create a product launch video without actually showing what your product is and instead focusing on what the product/ service can deliver to the customer.
The interesting thing about Square’s product launch video is that the company is aware of and accounts for the fact that it is speaking to a sizable audience composed of various professionals.
Because the product they are promoting benefits a large number of people, they provide a plethora of examples and user cases in its SaaS product marketing video so that everyone understands how the product benefits them specifically. Because of this, the audience can easily relate to the video and recognize its value.
Time period: 1 minute 14 seconds
USP of the video: “More of everything. Sell how you want to”
This puts the emphasis on how each individual can customize Square to fit their business needs easily and get excellent returns.
Biggest Takeaway: The launch video beautifully incorporates a diverse cast of people giving everyone something they can relate to.
BigCommerce offers it’s software as service to retailers for storefront creation, SEO hosting and marketing to small and enterprise sized businesses.
Time period: 1 minute 13 seconds
USP of the video: “The future of commerce is yours ”
By showcasing how easy and versatile the platform is, BigCommerce highlights how businesses can create what they imagine their dream shop would look like.
Biggest Takeaway: The video uses sleek interface transitions with clear and loud overlay texts to grab viewer’s attention.
Another excellent illustration of a product launch video is the one for Airtable. What’s intriguing in this B2B product marketing video is that it details the application’s features and functionalities while also using motion graphics to illustrate icons and detail the user interface and features of the application.
They also deconstruct the app’s use cases and outline the various goals you can pursue using it. You will fully understand the application after watching this video, as well as how to use it and why it is a crucial tool for your business growth.
Time period: 1 minute 30 seconds
USP of the video: Supreme level of organization is the underlined message here. With Airtable, all your business needs are met at one place.
Biggest Takeaway: The video uses brand colors in almost every frame to enhance the visuals.
Goodlab is the only end-to-end ESG performance management software that gives step by step guidance to businesses- a point which is emphasized in the video.
The video takes the pain point of their potential clients and answers how the software can help them approach a solution for the same. With simple fact driven data and clean cuts, the video is the perfect way to step foot in the SaaS market.
Time period: 2 minute 7 seconds
USP of the video: They are the only end-to-end ESG performance management software in the market.
Biggest Takeaway: Use of facts and data to emphasize the key points of the product.
Buffer introduces us to their new landing page builder and explains what it is for, the audience it is designed to serve, and the value they get from it in a short and entertaining 80-second video.
While the SaaS product marketing video explains how each feature helps the audience in achieving their goals with the product, they also made sure to demonstrate the product across all of its interfaces.
Time period: 2 minute 7 seconds
USP of the video: They are the only end-to-end ESG performance management software in the market.
Biggest Takeaway: Use of facts and data to emphasize the key points of the product.
Adobe is renowned for their creative B2B video marketing. And also for its indispensable tools for
but it hasn’t yet made a mark in the field of audio engineering. Shasta is a new AI-driven program from Adobe that automates audio production.
The Adobe product launch video is a little different from the ones listed here. It is aimed squarely at creators with the intention of luring adopters to sign up for early access. The Shasta product launch video uses particular imagery to appeal to the market of content producers.
Time period: 2 minute 1 second
USP of the video: Sharing THE idea with the world as fast as you get it. The brand promotes creativity that lies at the core of conversation and wants their product to be part of conversation as well.
Biggest Takeaway: Visually stunning animation that flows from one frame to another.
Shopify’s Customer Fields app enables eCommerce business owners to include features in their online store. The frustrations of a constrictive platform like Shopify are expressed in the video using shapes. A user who watches the video will be able to immediately relate to how challenging customizing their Shopify store is.
By the time the animated product launch video is finished, the shapes are in harmony again, this leaves the viewer with a positive outlook of the app.
Time period: 58 seconds
USP of the video: “With Customer Fields, you get all the information you need to know your customers better and provide them with the products they’ll love”.
Biggest Takeaway: The video manages to check all the product launch necessities like customer pain point, providing solution and CTA under one minute.
Twixor helps businesses connect with customers using personalized solutions in their preferred channels. They are a low-code no code automation platform that promises transformation in your customer experience.
Time period: 1 minute 35 seconds
USP of the video: “For large enterprises and small businesses alike, build by technophiles across the globe”
Biggest Takeaway: The product launch video easily points out and provides the solution of problems faced by business owners.
Brand alliances are effective SaaS product marketing marketing techniques that help more people use a service. For independent artists to live more comfortably, Quickbooks and Etsy make the ideal pairing.
The marketers selected an animation style that will appeal to a creative entrepreneur because they are aware of the Etsy users. Scenes have a minimalistic design with bright colors and tasteful lines. Frames change to convey the benefits of automating taxes with QuickBooks from the hectic life of an Etsy seller to their store interface and free time.
Time period: 1 minute 3 seconds
USP of the video: “Make magic happen”
The video outlines how effective handling and running business would be if the customers use their softwares.
Biggest Takeaway: Beautiful animation filled with bright colors and eye-catching scenery.
This innovative B2B product video showcases a product that helps users organize long-form audio. It is thoroughly explained by brand marketers in a quick 60-second video.
Tilder uses a frustrated listener who is overloaded with information to represent their intended audience.
The animators do a fantastic job of fusing a visualization of disjointed audio files with the real-world experience of their target audience. The main character of the B2B product video is made relatable to the viewer through animation and brief scenes.
Time period: 1 minute 35 seconds
USP of the video: “For large enterprises and small businesses alike, build by technophiles across the globe”
Biggest Takeaway: The product launch video easily points out and provides the solution of problems faced by business owners.
Ibexa Digital Experience Platform (DXP) helps B2B companies in transforming their traditional sales strategies to frictionless customer experiences.
The launch video shows how they help you in your step by step journey to become a digital winner.
Time period: 1 minute 9 seconds
USP of the video: “Let’s work together on your digital transformation”
Biggest Takeaway: Engaging music paired with clear cut overlay text walking you through the video holds customer attention.
The launch video outlines how the software helps your business converse with customers over chat, SMS and WhatsApp using a single API. You can easily customize it by removing or adding employees, setting time durations and more all without coding a word.
Time period: 1 minute 45 seconds
USP of the video: “Build meaningful connections one conversation at a time with Twilio”
Biggest Takeaway: Super smooth voice over paired with seamless transitions using simple designs and graphics.
Consumers all over the globe want to use multiple channels to communicate quickly. AgentzAI’s product launch video captures that pain point and tells its viewer that It’s challenging for small businesses to keep up with mega players.
Agentz’s mission is to enable SMBS to retain more customers by improving their customer experience, and generate business revenue using effective, low cost automation.
Time period: 2 minutes 52 seconds
USP of the video: “Ask us how agents can help you Wow your customers with an automated assistant that solves their biggest consumer communication challenges”.
Biggest Takeaway: Simple statistics infused with perfect visuals walk you through how the software can help your business in a short time.
The video introduces Checklist, a software that helps users by enabling them to create various checklists and track them in an organized manner. It also lets you reward your users and share tips and tricks to improve customer experience.
Time period: 1 minute 14 seconds
USP of the video: “Free unlimited checklists”.
Biggest Takeaway: Quick paced music paired with fast cuts that keep up viewer attention.
This B2B product video showcases how PartnerStack’s one platform can help you power your entire partner ecosystem. Making partner training a streamlined process can save so much time and energy.
Time period: 1 minute 28 seconds
USP of the video: “PartnerStack takes the manual work out of partner training”.
Biggest Takeaway: The video emphasizes on the ROI of using their software in terms of higher revenue for the company.
Here are some great tips you can follow to pin down a great strategy for your next product launch video. Whether you’re a large enterprise or a small business these tips are helpful to all.
Regardless of the product you are selling, you must establish its worth and uniqueness.
Things to include in your product launch video:
When it comes to this, grammarly is at the top of their game. For instance, take a look at this video:
Last but not least, you must make sure to specify the next step you want your prospects to take after viewing your product launch videos.
You can try:
A product launch video is a crucial element in any business’s marketing campaign. It helps you cultivate customer loyalty, bring in potential clients and create buzz. You can create successful product roll out campaigns for your brand by looking at examples from other successful businesses mentioned in the list above.
But if you’re having trouble coming up with a successful launch strategy, resorting to a remote video production agency is the right choice.
And Content Beta is here to help you.
Trusted by 100s of B2B marketers, Content Beta is your one-stop shop for all video content needs. Whether it’s explainer videos, animated feature updates or remote video testimonials, you’ll find everything you can possibly think of.
The solution to all your video worries is just one click away. What are you waiting for? Book a call today and let us help you.
A company will use a product launch video to promote the introduction of a new product.
You can create buzz about your upcoming product and increase brand recognition with the aid of an amazing product launch video. Additionally, it’s a quick, interesting, and shareable way to introduce potential customers to your product.
Because they allow viewers to see your service in action, product videos are a crucial component of your marketing plan. This can assist B2B brands in turning a complex good or service into a compelling, interesting story.
Your product launch video should have the following elements
A product launch video can be used to increase consumer awareness of your new offering and to motivate them to make a purchase. In fact, product launch videos are an important tool for boosting sales of your product even before it is released.
But how much does it cost to create a new product launch video? The important query is that! The cost will vary depending on your vision and budget, but it could be anywhere between $2,000 and $40,000 or more.
You can be more inventive when creating your product video by using these six ideas for the product launch video.
