|What you will learn|
|How do SaaS educate their Users?|
|How to use the Right Videos for each Stage of your Marketing Funnel and Why?|
|7 Examples of SaaS Video Ads that drove product engagement and signups|
|9 ways to measure and improve your SaaS Video ROI|
|How To Show Value Propositions Using Product Demo Videos|
|Video type||Ideal duration|
|Sales||30 to 90 seconds|
|Explainer||90 seconds. Longer videos are fine if it suits your case|
|Demo||Concentrate on one feature at a time. An under-a-minute hits the sweet spot.|
|How-to||A minimum of 2 minutes is what most people expect, but we have created videos that are as long as 10 minutes.|
|Webinar||Repurpose the webinars to under 2 minutes and showcase the expert opinion.|
|Product||1-2 minutes should do the job. Anything longer can be regarded as too salesy|
|Onboarding||1-2 minutes is ideal.|
Good video ads help you reach a SaaS audience because Google is obsessed with giving searchers nothing but quality content. They use the acronym E.A.T. to describe the kind of content that is favored by their search engine algorithms. Your content should demonstrate Expertise, Authority, Trust.
That you need a huge budget. Some feel that they don’t know enough about the medium. Some others need more evidence of its effectiveness. Some are worried about timing and audience response. A good number don’t know how to approach the best video production agencies.
Video ads get you noticed, get more engagement, get more shares, and get more views. They are also more affordable than digital advertising, can be used in a variety of ways, and are more effective than conventional ads. Last but not least, they are here to stay!
Make it audience-centric in that it should engage, inform, and entertain your audience. It should tell a story your viewers can relate to but don’t take all day doing it. It should explain how to solve a real problem at a reasonable cost, with a bit of humor thrown in.