I hope you enjoy reading this blog post.
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|What you will learn|
|How do SaaS educate their Users?|
|How to use the Right Videos for each Stage of your Marketing Funnel and Why?|
|7 Examples of SaaS Video Ads that drove product engagement and signups|
|9 ways to measure and improve your SaaS Video ROI|
|How To Show Value Propositions Using Product Demo Videos|
|Video type||Ideal duration|
|Sales||30 to 90 seconds|
|Explainer||90 seconds. Longer videos are fine if it suits your case|
|Demo||Concentrate on one feature at a time. An under-a-minute hits the sweet spot.|
|How-to||A minimum of 2 minutes is what most people expect, but we have created videos that are as long as 10 minutes.|
|Webinar||Repurpose the webinars to under 2 minutes and showcase the expert opinion.|
|Product||1-2 minutes should do the job. Anything longer can be regarded as too salesy|
|Onboarding||1-2 minutes is ideal.|