10 Ways to Use B2B SaaS Product Tutorial Videos To Save Time & Make Money

How do you Improve Trial Conversion using Training Videos?

10 Ways to Use B2B SaaS Product Tutorial Videos To Save Time & Make Money

Many people shy away from purchasing a software product because often they cannot find a reliable resource that can teach them how to use it easily, reliably, and quickly.

By the sound of it, it looks like they would not want to read a thickish PDF or an online manual. Nor can they spare a lot of time learning about the product.

That being the case, how can a B2B SaaS company increase product awareness and generate more sales by simplifying the learning process?

This is where product training videos come into their own. They can showcase a product. They can bring users up to speed quickly. If your product is complex with many features, you can create a B2B video course consisting of a series of tutorials.

In this guide, we are going to discuss how you can use B2B SaaS product tutorial videos to save both you and your customers a lot of time and money.

Table of Contents

What is a B2B SaaS Product Tutorial Video?

A B2B SaaS product tutorial video is a training video usually created by the software company or the product’s developer. The companies can outsource the work to freelancers or a competent professional video production agency if they do not have in-house expertise.

Video Tutorials are a great way to educate people on how to use a B2B SaaS product.

A product tutorial video is typically short and to the point, but can be longer if necessary. It can be an excellent tool for B2B SaaS companies to:

  • Create a step-by-step guide on how to use the software.
  • Show how other customers would use the product.
  • Make customers feel confident in their purchases.
  • Share the knowledge of their product with potential customers.
  • Demonstrate the working of software to new users or as a refresher course to existing customers.

How can B2B SaaS companies use Product Tutorial Videos?

Product tutorial videos can help B2B SaaS companies to increase brand awareness and sales in several ways. They can use the training videos to:

  • Introduce new products or features to potential customers in an engaging and easily digestible format.
  • Provide existing customers with step-by-step guides on how to use specific features, which can increase customer satisfaction and loyalty.
  • Share across social media and other online channels, which can help increase brand awareness and drive traffic back to the company website.

In this section, we will look at how to use product tutorial videos to grow your B2B SaaS business:

Let us begin by looking at an example training video created by Content Beta for Dynamic Yield, the Experience Optimization Platform.


1. Content creation

To grow your business, you need to engage with your customers by creating useful content. However, B2B SaaS companies often find it difficult to produce good content for their content marketing needs. There are mainly two reasons for this:

  • Many companies are used to working with tech startups with a marketing-focused perspective, where producing content is seen as a necessary part of the marketing mix. Because of this, they may struggle to produce high-quality content that their target audience likes.
  • In addition, they often have different goals than tech startups do. While tech startups want to build a large following and monetize their traffic through advertising, B2B SaaS companies are more interested in increasing brand awareness and growing their customer base.

This means that their content needs are different from that of tech startups.

Overall, there are many ways B2B SaaS companies can produce good content. However, one reliable and popular way to do this is with product tutorial videos.

Why videos?

By 2020, 83.3% of Americans were accessing digital video content, according to Statista research. And this number has grown many times since then.

Why product tutorial videos?

Not many marketing collateral can take away your content and marketing worries like a product tutorial video. You can use them to show customers how to use your product as well as advertise your product.

The main advantage of videos is that they help you save money, and you are assured of ROI on your marketing campaigns compared to other marketing methods.

Here is an infographic that tells you what factors contribute to video watching.

2. Resources

How can B2B SaaS companies use product tutorial videos to save time? A Product Training video can benefit both the customers and the company in a number of ways:

SaaS Customers SaaS company
- Provide customers with information in a way that is more engaging than text. - No need to maintain a big customer support team to handle product-related queries.
- Customers need not go through cumbersome manuals. - Concentrate on engaging with customers rather than repeatedly answering the same questions.
- No need to call the company to learn about product benefits and troubleshooting. - Include a call to action to encourage customers to sign up, thus speeding up the sales process.
- Be productive faster with the software and make the best use of their investment. - Reduce the time and cost it takes to train their employees.

By the way, if you are a SaaS company with a cabinet full of brochures, PDFs, and even slideshows about your product you can convert them to video tutorials using Docs-to-video services. Here is an example video created by Content Beta for Ironscale.


3. Content marketing

For Social media success, content marketing and user engagement are important.

B2B SaaS companies are often faced with a challenge when it comes to content marketing. They need to provide new content regularly, but they often have difficulty coming up with ideas.

To create engaging content, you should first have a clear idea of what your target audience is, and then you should create a script that is specific to them.

There is no better way to promote your brand than with videos. Product tutorial videos offer a unique way to demonstrate how a product works and make it easier for users to understand how to use it and see what the product can do for their business.

Good social media marketing practices involve using videos to engage audiences better. They allow customers to learn about the software features and how it works without having to sign up for a trial. Here is an example B2B video course by Trello from their Facebook page:

4. Engagement

Product tutorial videos are an excellent way for B2B SaaS companies to engage their audience. When you are explaining a new feature or function, it is important to keep your viewers engaged and entertained.

These videos help educate your audience on how to use your product more effectively. To do this, you should make sure that your videos are well-written and visually appealing.

You should also make sure that you are using a variety of different types of videos such as B2B SaaS onboarding videos, product tutorial videos, and B2B video courses.

Here is an example of a product tutorial video created by Content Beta for Drift, the Conversation Cloud that connects businesses with customers at the right moment.


5. Lead generation

Product tutorial videos are used to show how to use a product, a service, a website, a piece of software, or a device.

The best part about these training videos is that they are short, so they can be easily shared on social media to engage your audience and build trust.

Here is a 30-second training video created by Content Beta for the VTS video kit that explains how to set up a webcam:


They allow prospects to learn about a product by watching the product tutorial video. The knowledge gained can help them decide if the product is worth purchasing.

If you provide a good call to action (CTA), they will land on your website or a dedicated sales page because the Tutorial videos have enabled them to:

  • Learn about the product without spending money on it.
  • Learn the benefits of the product and what it can do for their business.
  • Convinced them that the product is worth purchasing.

6. Brand awareness

Product videos can effectively convey your technical expertise and brand message, resulting in increased brand awareness.

These videos allow you to not only show your audience how to use your product but also how to create content interesting and captivating for your audience.

Creating engaging content is important for brand building because people have a short attention span and they may not pay attention to a video that is boring or poorly produced.

It’s also important to make sure that you have a voiceover or voiceover track, as this will help people to follow the video better. Here is an exampleB2B SaaS onboarding video created by Content Beta for Tapfiliate, the Affiliate Tracking Software:


7. Conversion

B2B SaaS companies can use product tutorial videos to turn free customers into paying customers.

To do that, they should create B2b training videos that are concise, informative, and helpful.

Furthermore, they should include a call to action at the end of the video that gives the viewer a reason to convert.

They should also include a contact form on the website. This allows the viewer to contact the company with any questions or concerns they have about the product.

Here is an example B2B SaaS onboarding video created by Content Beta for Ethnio with a clear CTA that directs users to the company’s Help Center to learn more about their product:


8. Marketing

In B2B SaaS companies, there are many different types of products that are used. For example, some companies sell software, while others sell hardware. Some others sell services.

The point is that B2B SaaS companies offer a wide variety of products that are typically difficult to understand for a new customer.

A product tutorial video can help new customers learn how to use a product or service without having to talk to a live person. Apart from marketing their product, a company might create a video that provides an overview of the product, how it works, and what it does.

They might also create a B2B video course that walks through the process of using the product, such as how to set up a new account or how to use the product’s dashboard.

The more a company can show the user what they will experience when using their product, the more likely they will be to purchase it.

Here is an example B2B SaaS onboarding video created by Content Beta for Pipe, that helps companies transform recurring revenue into up-front capital.


9. Sales

Product tutorial videos can help you get new paying customers because they make it easy to show the customer how to use your product and how much value they will get for their money.

A clear step-by-step product tutorial provides a visual component that can be appealing to a customer.

Furthermore, they give the customer a sense of security. They will know that they will be able to use your product efficiently.

This type of video is also a great way to increase your brand loyalty and increase your sales.

These videos should be uploaded to YouTube, Vimeo, or any other video-sharing site. You can use the embed code to place the video on your website or blog.

Here is an example YouTube training video from Salesforce:


10. Customer service

Good customer service is often a differentiator in a crowded B2B SaaS marketplace.

However, standing out from the competition can mean a lot of work for B2B Customer service teams. They will have to answer customer queries regarding every product feature.

Instead, product tutorial videos can be used to answer common and repetitive questions about your product or service. In addition, it will reduce the cost of customer support and improve customer satisfaction.

A step-by-step B2B video course can be used to teach customers how to use the product or a general training video for product demonstrations. Either way, the customer will be able to see how to use the product and the company will have a better chance of getting them to buy the product.

Another way to use product tutorial videos in customer service is by sharing them on social media, allowing customers to find answers and solutions in real-time. This can drive traffic to your website and get more customers to sign up for your service.

Here is an example B2B SaaS onboarding video created by Content Beta for airfocus, the Strategic Product Management Platform:



In conclusion, B2B SaaS product tutorial videos can save time and money for businesses. By providing concise, step-by-step instructions, these videos can help both customers and employees learn new software quickly and efficiently.

Additionally, video tutorials can reduce the number of support calls and emails that businesses need to deal with, thereby freeing up staff time and resources.

If your B2B SaaS business has not been using product tutorial videos, start now!

Frequently Asked Questions (FAQs)

Using videos is one of the best ways to go about it but it is important to know what type of videos would be best for your product. Some videos are better for getting the attention of a target audience, while others like product tutorial videos are better for giving the user a step-by-step tutorial on how to use your product.

A video tutorial saves time for the customer. Customers no longer have to go through the process of learning how to use the product. They can just watch the video and figure out how to use it. Another benefit is that the company does not have to pay an employee to do the process of teaching a customer how to use the product.

Product tutorial videos can be a great time-saver. Instead of spending hours reading instructions or trying to figure out how to use a new software or service, you can watch a video and get up to speed quickly. This can help you close more sales and make more money.

A video tutorial can be a cost-effective marketing tool for B2B SaaS businesses because videos help:

  • Drive conversions and improve engagement.
  • Create online communities and increase brand awareness.
  • Spread the word about the company and what it stands for.

Even though product tutorial videos are extremely useful for B2B SaaS companies, a lot could go wrong with the video production process. For example,

  • Insufficient attention to the script can blunt the positive impact of videos.
  • Editing is another area that is a vital but often overlooked aspect of video making.
  • Wrong or loud background music and poor audio are the other major factors.

Content Beta