How To Show Value Propositions Using Product Demo Videos
B2B SaaS product demo videos are a great way to demonstrate how your product can help potential customers.
By providing a detailed demonstration of your product, you are helping customers understand how it works and what it can do for their business.
These videos can be a valuable part of your sales and marketing efforts and can help you close more deals.
Videos can be an extremely effective way to communicate information about a product or service, especially when compared to other forms of marketing collateral such as text-based content or even infographics.
Creating product demo videos is a specialized job. There are many video production agencies out there creating inspiring work.
We will briefly discuss how to create product demo videos at the end of the article to help you if you are new to the medium and genre.
In this guide, we feature 10 product demo videos by 10 agencies (Including Content Beta, of course!) whose work caught our attention.
Summary: This video features ElliQ by BX Films, a smart robot and personal voice companion for the elderly.
How they do it:
This product demo video features a typical day in the life of a sprightly grandmother who lives by herself. The ElliQ companion robot keeps her engaged by suggesting various activities.
For example, ElliQ digital voice assistant asks grandma if she’d like to see the new photos sent by someone called Mary Megan.
The next scene has the grandma telling the viewers that ElliQ not only keeps her engaged, it also reminds her to take her medicines and of upcoming appointments.
Sure enough, a little later her daughter calls in to check in on her mother to make sure she’s alright.
This video demonstrates how the product can help the elderly using a real-life scenario. Simply reeling off the product features would not have worked here.
Summary: This video by Content Beta features Prosimo.io’s Application Experience Infrastructure (AXI) platform.
How they do it:
The product demo video kicks off by explaining how the platform is more elastic and complex than existing solutions.
The rest of the video is devoted to a comprehensive step-by-step explanation of the product interface and how tasks are carried out. The video not only demonstrates how it is done but also whether it has been done right.
The use of an eye-pleasing color scheme, clean graphics, and smooth transitions to introduce the SaaS product features makes for great viewing.
Summary: Wistia’s product Soapbox is a simple, easy-to-use video creation tool.
How they do it:
This product demo video walks us through the key features of Soapbox. They do a good job of highlighting the benefits of the product, without getting too technical.
The video is concise and engaging. The exaggerated but good-natured banter between the newly-empowered video creator and the soon-to-be-out-of-job voiceover artist makes the video a fun experience.
The production quality of the video is top-notch and the flow is smooth.
Summary: Drift’s video demonstrates how their tool connects sales teams with qualified prospects to close more deals.
How they do it:
This product demo video wastes no time in mentioning the most important factor for SaaS companies: Meeting revenue targets.
The next item on the agenda is identifying the critical factor that will allow them to do it–a qualified pipeline.
The video highlights what businesses lack such as insufficient high-quality inbound leads or lack of signal on outbound leads.
Next comes the solution that explains how their product can help generate more qualified pipelines and close deals faster.
The demo ends with a practical example of how you can use the product to get the desired outcome, leaving viewers in no doubt about how they can use it for their needs.
Summary: This video explains how sales reps can use the Salesforce inbox to sell smarter and improve productivity on every email message regardless of where they are working.
How they do it:
This product demo video’s voiceover narration immediately puts the viewer at ease by playing the role of an everyday sales guy you will find in any office.
The video starts off with the salesperson grabbing a coffee as any employee might do and getting ready to go about his job. A message from a lead (Lauren) who is interested in learning more about one of their products needs his attention.
But to respond appropriately to the message, he needs more information about Lauren, which Inbox automatically builds a 360-degree profile for Lauren by gathering relevant data from sources like Salesforce, LinkedIn, and Twitter.
A prospect can see how it is to perform routine tasks with greater efficiency using the product. The rest of the video follows the same pattern. The narrator’s unhurried pace and methodical approach is a master class in how to use a B2B SaaS product demo video for immediate conversion.
Summary: This video shows how the Zapier automation tool allows end users to integrate web applications and automate workflows.
How they do it:
This product demo video is 49 seconds long. Both the problem and the solution are effectively stated and illustrated using clean, simple graphics.
It uses the example of mundane marketing chores like copying and pasting information in spreadsheets, uploading CSVs, and sending the same emails to leads every time.
The video shows how one can use Zapier to make all the apps they use work together and to move information between them in the background without having to take action.
The best part of the video is that having demonstrated the value using one functionality of the product, the screen fills up with more cards, each providing a glimpse of many other useful product features.
This technique works well to pique viewers’ interest in the product.
Summary: This video shows how Mixpanel helps companies measure, make decisions fast, and build better products with data.
How they do it:
This product demo video is long at 11:27 minutes but the way a viewer is taken through it makes for compelling viewing. It starts off with an introduction using just shapes and lines.
Along the way, the video introduces common pain points experienced by users such as whether they are getting value from your website or app, where they get stuck, which features drive conversions, and so on. The foundation has thus been successfully laid.
Next, the video tells you how Mixpanel can provide all the answers and make a difference that decides whether it is going to be a successful product.
The thoroughness of the demo justifies the length of the video. It is evenly paced, with every important point elaborated using screenshots and annotations. The best thing about this video is that it builds upon concepts previously introduced.
Summary: This video explains how this web analytics tool provides insights and information about your client’s actions on your website by tracking website interactions and collecting information.
How they do it:
This product demo video is 110 seconds long. It explains to the viewers how the app treats customers not just as mere pageviews but pays attention to questions about customers, revenue, product features, and churn.
The introduction would resonate with business viewers who want these very questions answered.
Next, the video explains how to drive growth and attract more loyal customers with KISSmetrics. It goes on to tell what the business owners want to hear: You get their behavioral data like how much money they’re spending, where people drop off in the marketing funnel, the channels that bring in the maximum revenue, and so on.
This is music to companies looking for insights into customer behavior and driving company growth. The short video uses simple graphics and transitions to drive home the message about how this app could be the answer many businesses are looking for.
Summary: This video talks about how the Heap software platform uses data and metrics from qualitative and quantitative research into user habits to provide a complete picture of customer interactions.
How they do it:
This product demo video at 2:42 minutes is just about the right length to talk about a product that solves a major pain point–that of figuring out what customers want and need, and what works well and what does not by tracking the way people interact with a product.
The major hindrance many companies face in using Product Analytics tools is that they usually involve complex tracking plans and offer few engineering resources. And they take time too.
Having first established why companies need the tool and also how the other tools available in the market are complex and limiting, the video is ready to tell the viewers about Heap.
The video goes on to do a good job of explaining how easily it can be done with a single line of code with Heap.
This is a classical PAS (Problem-Agitate-Solve) formula that works every time, provided the visual content is presented well. That is definitely the case with this video.
Summary: This video from Amplitude, Inc. explains the features of its Digital Optimization System consisting of Amplitude Analytics, Amplitude Recommend, and Amplitude Experiment.
How they do it:
This product demo video is long at 11:06 but does not make you feel it. The presenter, SVP of Product Justin Bauer at Amplitude, plays the role of a product leader at an international fitness chain.
Viewers make an instant connection when Justin explains how they overcame the challenge of managing hundreds of physical locations by bringing classes online during the COVID-19 pandemic.
A detailed discussion follows about how cross-functional teams use Amplitude to discover customer insights, share findings, and take action.
This video is proof that the human touch is essential to connect with viewers and make a huge impact on them.
B2B SaaS companies can get help from three quarters. Each of them offers benefits as well as disadvantages. Let us examine them one by one:
As a B2B SaaS company, you may face problems if you hire freelancers who are not familiar with your product or who are not able to deliver the quality of work that you expect.
Additionally, you may also find it difficult to manage a team of freelancers, as you will need to coordinate their schedules and ensure that they are working on the tasks that you need them to complete.
As a business-to-business SaaS company, you may face difficulties if you decide to produce your B2B SaaS product demo videos in-house. These difficulties can include finding the right personnel and equipment, ensuring quality control, and managing the budget.
B2B SaaS companies should consider hiring professional video production agencies to produce videos for a number of reasons.
Here are some tips for making sure your B2B SaaS product demo videos are top-notch and will help you close more deals.
Not many would care to sit through a long, boring video. The best Demo videos are short, sweet, and to the point. Show off your software’s best features in a way that’s easy to understand, and make sure you don’t bore your viewers.
The best way to show off your software is to use it in a real-life scenario. This will help potential customers see how your software can be used in the real world, and how it can benefit them.
Your product demo video should be visually appealing, with clear and concise visuals that show off your software. Remember, people are visual learners, so make sure your video is easy on the eyes.
A voice-over is a great way to keep your viewers engaged while you’re showing off your software. Use a friendly and engaging voice that will keep people watching until the end.
Your product demo video should highlight the benefits of using your software. What will users get out of using your software? How will it make their lives easier? Be sure to answer these questions in your Demo video.
An example of an agency-produced product demo video for Compstak, the database of commercial deal information, that ticks all the right boxes.
If you are in the business of selling software as a service (SaaS), your marketing arsenal should have a healthy number of product demo videos because they do the job so well.
They can show off your product in all its feature-filled glory, get potential customers excited about what you have to offer, and show off your product to potential customers, partners, and investors.
Finally, in a digitally connected and visually-oriented world a good product demo video can be the difference between a sale and a lost opportunity.
A product demo video is a short, concise video that demonstrates a product or service in action. The video is used to show customers how the product works and can help increase sales by convincing potential buyers that the product is right for them.
A product demo video is commonly used to promote new products, but can also be used to educate customers about existing products. A good Demo video is clear, concise, and engaging. It should highlight the key features of the product and show how it works in a real-world setting.
First, a great Demo video should be short, to the point, and engaging. Second, it should highlight the benefits of the product, without getting too technical or using jargon. Finally, a great product demo video should be clear, concise, and easy to understand.
