21 Tips On Running A Successful B2B Content Marketing Campaign For Your Software Company: Advice From Experts
Online video consumption has skyrocketed in the past years. And all the B2B marketers are riding the wave to promote, sell and generate more leads, views and in the end more customers.
According to Online video consumption statistics by Datareportal, 92.7% of internet users watch videos every single day around the globe. That’s a lot of potential users. And when there’s an audience pool this big there will be lots of B2B product video marketing.
But video content comes with its set of problems, for starters it’s a lot more heavier on your servers than text based content. Uploading videos to your host website can mess with your viewer experience, therefore turning to a video hosting site or service is the best course for any B2B product video marketing strategy.
Whenever you open an article with videos on it or hop on a company’s blog and watch a video tutorial on that website, the most likely situation is that the video isn’t saved on that website’s server but stored with a Video hosting Site.
So what exactly can you do with a Video hosting Site?
Basically these services allow you to host videos on their platform. From there you can share links to embed those videos anywhere on the internet.
So, why would a company not host their videos on their own servers?
The main reason is as mentioned above, that video content is extremely heavy, like a thousand times heavier than the average image on a page.
Even storing a single video on your web server can result in
And this can really mess up your B2B product video marketing goals. Here are some top reasons why you should consider a video hosting service:
See how you can easily watch this video above without fuss because it has been uploaded on a video hosting site before embedding here.
Do you want to find the best video hosting site for your B2B product video marketing plan? We’ve got your back.
If you want to share your videos with the rest of the world, you’ll need a platform that can host and stream them without causing lag. But, with so many video hosting sites to choose from, how do you know which is the best option for you?
Here’s a list of 10 of the best video hosting sites you can put your trust in.
Pricing: Free
YouTube allows you to stream and upload Product videos for free and then monetize them through ads, premium features, channel memberships, and other means. YouTube Studio is the platform’s content management system, which allows you to easily manage and customize your uploaded content. YouTube has a built-in audience of millions of users from all over the world, making it simple to build and maintain a strong following.
Key Features:
| Pros | Cons |
|---|---|
|
- Large user base globally - Great monetization options - Google prioritizes videos in search results |
- Copyright infringement issues - Few options for embedding - Too many ads |
For example take this video from the Content Beta youtube page:
Pricing: Free
This platform was designed for gamers to stream gaming sessions, but it has since evolved into a video hosting site with numerous monetization options. Twitch offers a variety of tools for creators to live stream their Product videos and interact with their viewers.
Key Features:
| Pros | Cons |
|---|---|
|
- Apps for desktop, mobile, and set-top box - User-friendly for users and viewers - Amazon Prime membership includes Twitch Prime |
- Some intrusive ads - Platform takes a cut of revenue - Platform takes a cut of revenue |
Pricing:
Vimeo is a video hosting service aimed at businesses and creatives. The platform is known for hosting higher-quality content and providing a better experience for viewers and users than YouTube. You can try the free plan before committing to a paid plan that includes video player customization, lead generation tools, private video, and Google Analytics integration which is a great tool to map your B2B product video marketing goals.
Key Features:
| Pros | Cons |
|---|---|
|
- Detailed video analytics - Supports HD quality content uploads - Customizable video templates for use. |
- Upload caps for free video plan - Smaller user base than other platforms - Videos rank lower than YouTube videos in search engine results |
Pricing:
This platform is simple to use and combines video editing and hosting in one location. To provide a better viewing experience for your viewers, the paid Pro and Business plans remove ads from your product videos. Because some more advanced creators find the platform too simple for their needs, we recommend signing up for a free trial before purchasing a subscription.
Key Features:
| Pros | Cons |
|---|---|
|
- Supports 4K video at 60fps - Video embedding supported - No uploading restrictions for paid plans |
- Upload limits for free accounts - Smaller user base - No advanced video analytics included |
Pricing: Free
Facebook is well-known for sharing personal content and interacting with family and friends, but it is also an effective video hosting platform. Though it lacks monetization options and SEO features for video content, it’s a great free hosting option for creators looking to get started. There are no restrictions on the frequency of uploads, the number of videos that can be hosted, or the file size of videos that can be uploaded.
Key Features:
| Pros | Cons |
|---|---|
|
- Supports video uploads and live stream - Free, unlimited video hosting - Platform has billions of users worldwide |
- Poor results on search engine - No monetization opportunities - Platform’s compression features lower video quality |
Facebook also helps you get more traffic to your business page and create a following at the same site.
Pricing:
SproutVideo includes a customizable player that can be easily embedded on any website, as well as social sharing buttons and lead capture forms. SproutVideo’s standout feature is its comprehensive analytics and reporting dashboard. The system allows you to easily segment and track viewer behavior, which can help you improve your video creation strategy.
Key Features:
| Pros | Cons |
|---|---|
|
- Videos are easy to embed on external websites - Easy-to-use video tagging features - A variety of monthly pricing plans |
- No opportunities for monetization - Doesn’t support large video uploads - Plans can be pricey |
Pricing: Free
This platform is ideal for news, sports, entertainment, and music businesses and creators. Dailymotion allows you to upload an unlimited number of videos for free with no bandwidth restrictions. The platform includes a partnership program that allows users to monetize their accounts. Because the service is free, ads will appear at the beginning, middle, and end of your video. Unfortunately, you have no control over the type of advertisements that appear.
Key Features:
| Pros | Cons |
|---|---|
|
- Supports adaptive bitrate streaming - Supports high-quality video uploads - No bandwidth limits for content |
- Video length limit of 60 minutes - Does not provide detailed video analytics - Some users experience buffering issues |
Pricing: Free
Wave.video is a free all-in-one platform that provides live streaming, video recording, editing, and hosting. Creators can personalize their content with a large stock library that includes royalty-free music, stock video, and images. You can record and upload an unlimited number of videos using the site’s fully customizable video player.
Key Features:
| Pros | Cons |
|---|---|
|
- Includes video marketing tools - Free stock images and audios - Unlimited video storage |
- Some features aren’t intuitive - No audio auto-sync features - Free version includes watermarks |
Pricing:
Vidyard offers users unlimited uploads with no bandwidth limits on content and no in-video ads. The platform is ideal for businesses because it includes a customizable player with branding and marketing tools to help you grow your audience or business. There is also an analytics dashboard for viewing video performance.
Key Features:
| Pros | Cons |
|---|---|
|
- Easy-to-use content management system - Advanced video analytics - Ad-free video hosting |
- Streaming features aren’t supported in certain locations - Editing tools are not intuitive - Limited video embeds |
Pricing:
Uscreen is more than a video hosting service. Uscreen is the platform to use if you want to monetize your online videos in order to grow your streaming business.
Uscreen is a one-stop streaming platform that allows you to showcase and monetize your on-demand content. Uscreen is used to distribute video courses by educators, startups, and mid-sized e-learning companies. This platform is distinctive in that it can be used to launch over-the-top (OTT) applications or apps that allow you to broadcast videos on mobile and TV devices.
Key Features:
| Pros | Cons |
|---|---|
|
- Includes a video on demand and live-streaming feature - Uses a worldwide content delivery network to reach a large audience |
- Doesn’t support Advertising video on demand monetization - More expensive than other alternatives - You can’t store unlimited videos |
If you dont want to spend your money for hosting your videos. You can pick a free video hosting site from the most popular:
Paid options mentioned above offer you an edge with their unique features like:
Now that you’ve settled for a hosting service, it’s time to start putting content out there. And you need to create content first. If your business needs help in creating and marketing videos for your brand, then its time to get in touch with Content Beta.
They curate on demand videos and provide design support for software companies. Trusted by 100s of B2B marketers all over the world, Content Beta is your one stop solution for all video content needs.
| Plan Option | Average price | Delivery Time |
|---|---|---|
| On-Demand Video and Design Team | $2,700/month onwards | 1-2 days turnaround |
| Go-To-Market Launch Bundle | $3,000 | 30 days |
| Product Explainer | $2,400 | 21 days |
They’ve worked with renowned brands like Tomorrow, Recurly, Manychat, Pipe, Xactly Uconnect and so many more. Take what they have to say about their service:
Platforms that allow you to easily upload, edit, manage, and share videos are known as video hosting sites. You upload your product videos to their website, they host it on their server, and you can share it elsewhere or on your website using the embed code or link. Many businesses turn to these solutions for their B2B product video marketing strategy.
Here’s a list of video hosting sites you can use this year for your video marketing:
The cost of video hosting is determined by the service you select for your B2B product video marketing. If you don’t want to invest money,there are numerous free video hosting websites where you can upload your product videos. If you’re looking for more advanced features and analytics for your video marketing, check out the options on the best paid video hosting sites in the article above.
Making money with B2B product video marketing is possible. To earn large sums of money from the online platform, you must have a large number of subscribers and Product video views. For example, in order to be eligible for the monetization feature, YouTube requires at least 4000 hours of video views and 1000 subscribers in the previous year.
