PRODUCT MARKETING

10 Best SaaS Promo Video Companies & their Interesting Portfolios

Picture of Rishabh Pugalia
Rishabh Pugalia

June 12, 2024

SaaS-Promo-Video-Companies

Before we look at the list of the best SaaS Promo Video companies, let us understand:

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    What is a SaaS Promo Video

    A SaaS promo video can be a strong asset in a software business’s video marketing efforts. A well-produced SaaS promo video can attract potential customers, hold their attention, and encourage them to try or buy a new SaaS product or service by appealing to their emotions.

    SaaS Promo videos are increasingly being used by Software-as-a-Service businesses to inform potential clients about their products and services, to announce a new service or event, or demonstrate a product.

    Before we move on to our industry peers and their SaaS promo video portfolios, here is a brief introduction to:

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Content Beta

    Content Beta was born in 2020. Since then, we have helped over 70 B2B SaaS companies onboard, engage, and retain users with the videos we created for them.

    Clients: Pipe | Kissflow | ManyChat | Book Like A Boss | and many more

    Our main area of SaaS expertise is in the following areas:

    Product Demo Videos | Onboarding Videos | Video Course | SaaS Product Explainer Videos | Article to Video | Remote Video Testimonials | Customer Support Videos

    Work example: Pipe – Product Marketing Video

    Making a video for B2B & SaaS products needs a different mindset.

    Benefits of a SaaS promo video using a case study

    In testimonial videos, customers speak about how the company’s product or service helped them successfully solve a problem. Therefore, SaaS promo videos help:

    • Create a positive image for the SaaS company and its products.
    • Build trust as it is clients themselves sharing their experience.
    • Humanize the brand and demonstrate the usefulness of the SaaS.
    • The leads make the next move because now they can relate to an actual customer talking about how your product solved their problems.
    • Control the narrative of the product and the brand’s story, share on social media, and increase the chances of the video going viral.
    • Attract new referrals for trials and build trust and credibility for a SaaS company.

    We know how to sell your story using your product UI

    Why Video Marketing is key to growing your Software-as-a-Service business and why should they use SaaS Promo videos

    Video marketing is growing in influence with both SaaS businesses and consumers. As people are watching more videos than ever before, businesses need to consider making SaaS promo videos to show potential customers their brand, products, and services.

    SaaS Promo videos are very visual, so that helps to connect with people:

    1. They allow people to easily watch and remember the content.
    2. They are useful in helping to explain complicated concepts.
    3. The video summarizes complex ideas and makes them easy to understand.
    4. They can help improve the search engine ranking for the website.
    5. They can help get more visitors to a website.
    6. They help increase brand awareness.
    7. They can increase customer interest.
    8. They help increase engagement with customers.
    9. They help improve conversions.

    Now that we have the formalities out of the way, it is time to look at:

    List of 10 Best Promo video companies & their work (Not in any particular order or ranking)

    1. Film District

    Clients: Audi | Canon | Ferrari | Huawei | Lays

    Starting our list of the Best Promo Video companies is Mumbai-based award-winning film and video production company, Film District. They are into film, promo video, corporate, music, commercial, social media video production, testimonial video production, and animated explainer video production.

    They also offer live event video streaming, live event videos, and virtual event videos.

    Other services offered by the company are:

    • Scriptwriting and Editing
    • Single and Multi-camera Shoots
    • Video Editing Services
    • 3D and 2D Graphics
    • Color Correction
    • Video Hosting

    Work Example: Coke Studio InstaFusion

    2. Thinkmojo

    Clients: Google | Twitter | LinkedIn | Zendesk

    For a company with a clientele that is the “Who’s who” of the corporate world, Thinkmojo’s website looks rather plain. They obviously believe in letting their work do the talking. And Thinkmojo richly deserves to be on our list of the Best Promo Video companies on the strength of their work!

    Work Example: This video created for Slack is a part of a series of videos that addressed the core question every SaaS business needs to answer. Many products fail despite their excellent quality because they are unable to convince the users about the features and how they can solve their problems.

    The big takeaway is that a SaaS promo video should mirror the user experience and demonstrate to businesses how your product can help their teams.

    3. Lemonlight

    Clients: Uber | Toyota | Toshiba | Tesla

    This California-based on-demand video production company promises to make ‘video production effortless’. And their client list leaves you in no doubt that they are as good as their word, and the web copy is no gimmick! That’s why we are featuring Lemonlight on our list of the Best SaaS Promo Video companies.

    They are into Video Ads, Product Videos, About Us Videos, Fundraising Videos, Testimonial Videos, Event Videos, Explainer Videos, Tutorial Videos, and Team Videos.

    They cater to a vast array of industries including Software & Tech, Education, Travel & Hospitality, Retail & e-commerce, Medical and biotech, Beauty and fashion, Medical and biotech, Health and fitness, Home and garden, Food and restaurant, and Professional Services.

    Work example: You can see their body of work here.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    4. Demo Duck

    Clients: Discovery Education | IBM | Zocdoc | Lenovo

    This Chicago-based company whose creative team members call themselves ducks has writers, animators, editors, etc., insist that they are, above all, your video partners. Kinda strikes a chord with customers straightaway. Definitely one of the Best SaaS Promo Video companies around.

    They are into customer testimonials, TV spots, SaaS explainer videos, screencast tutorials, company story videos, demo videos, and branding videos.

    As far as techniques are considered, they specialize in papercraft, screen casting, 2D and 3D animation, motion graphics, cell animation, stop motion, and live-action.

    Work example: UNREFINED. Just Like Dogs

    The way they defend dogs’ right to be a little bit unrefined and equate it with the brand name is a treat to watch.

    5. Yum Yum Videos

    Clients: Walmart | American Express | Vodafone | Red Bull

    This Buenos Aires-based company is into Explainer videos, Educational videos, Tutorial videos, Commercial videos, Internal videos, Whiteboard animation, Corporate video production, Social media videos, and Product videos.

    The sectors they cater to are Educational service, Financial service, Healthcare, IT and SaaS, Marketing sector, HR sector, Insurance, and Transport industry.

    Their website provides downloadable resources, and the blog section is full of useful articles.

    Work example: The video for a bicycle company has a male voice-over that is breezy and relentless. The explanation is crisp and to the point. The narrator anticipates every question that a customer might have in buying the bike, from not finding the right-size bicycle to returns. He also informs the customers how they can get in touch with the company to get their grievances redressed—all of this in under 90 seconds!

    The rest of the portfolio earns them a place on our list of the Best SaaS Promo Video companies.

    6. 90 Seconds

    Clients: Accenture | Microsoft | PayPal | Nike

    The Singapore-based company produces company stories, ads, animation videos, and product demo videos. Their website mentions that they have so far created 40,000 videos for 4,500 brands across 900 cities.

    They specialize in content specific to industries such as Tourism, Real Estate, Technology, Media, and Fashion.

    They also offer various types of shoots: Standard, Remote, Shoot with talent, Safe shoot, and Studio shoot.

    Work example: The video, Nuance – Dragon Video Campaign – Finance – 2 is about a speech recognition software. The software is shown in action in a real-life situation and the presenter provides interesting commentary with additional information about the action, what problem is being solved, and how the product is helpful to users. The video ends with the employee being commended by the boss for a job well done!

    Their portfolio is top-notch and makes them one of the best SaaS Promo Video companies around.

    7. Skeleton

    Clients: Amazon | NatWest | European Investment Bank | Unilever

    This Nottingham-based award-winning video production agency promises to ‘help your brand grow, thrive, and even change the world’.

    They offer training videos, corporate videos, animation videos, and internal communications videos in the following sectors:

    B2B | Information technology | Retail | Finance | SaaS | healthcare | and more

    In addition, they are also into video strategy and video marketing services.

    This video for an e-signature product uses smooth graphics, crisp narration, and smooth transitions to create a pleasant viewing experience.

    The rest of the portfolio is cool stuff that qualifies them to be one of the best SaaS Promo Video companies.

    8. LAI Video

    Clients: NEWMARK | Deloitte | amazon | American Heart Association | Nestle

    Looks like this Washington, DC-based video production company has made winning awards a habit: dotCOMM Award for excellence in documentary filmmaking, Emmy Award for Best program feature/segment, Big Apple Award for Best event videography and filmmaking, to name just a few.

    A deserving candidate, if there was one, for the honor of being called one of the best Promo Video companies.

    They are into promo video production services, live event videos, corporate videos, commercial videos, and animation videos.

    The industries they serve are:

    Pharma | Healthcare | Real estate | Advocacy | Non-profit organizations | Healthcare | Finance | Education | and more

    This video for a rehabilitation hospital shows how disabled people are rehabilitated by a team of dedicated healthcare professionals using state-of-the-art equipment to create a reassuring environment for the families who are looking to provide the best care for their loved ones.

    We know how to sell your story using your product UI

    9. Slinky Productions

    Clients: Land Rover | Nokia | WebMD | NHS

    This Birmingham-based video production and film company is clear about who they are when they say they are not an award-winning agency like others out there and that they are more interested in winning awards for their clients!

    They offer the following services:

    Corporate & Business | Television Commercials | Product & Promo videos | Customer Testimonials & Case Study Videos | Motion Graphics & Animation Videos | Training videos | and more

    Sample work: The video, Kettler – Product Videos – K2 Treadmill cannot be any simpler to understand for customers who have no wish to go through long and boring PDFs or brochures. The male VO professionally explains the features, taking care to address all the common questions a fitness enthusiast might have in a simple, direct, clear manner.

    Definitely belongs to the group of the best Promo Video companies by a country mile!

    10. Richter Studios

    Clients: PayNet | Semantify | Bunn | Mitek

    This Chicago-based video production, animation, and photography studio—and regarded as a pioneer in digital cinema—has been in business for 22 years, helmed over 4000 productions, and served over 300 clients. Their portfolio and their rich experience make them a natural choice for being featured on our list of the best Promo Video companies.

    They offer the following video services:

    Aerial cinema | Web videos | Explainer videos | TV commercials | Corporate videos | Animation videos | Trade Show videos | and more.

    Sample work: This interactive brand promotion video is for Krames who provide medically-reviewed patient education and outreach tools across the healthcare ecosystem:

    Using Remote Video Testimonials as SaaS Promo videos

    Did you know that in addition to the regular SaaS promo videos, you can use remote video testimonials to promote your business?

    Here is an example from our portfolio featuring Arianna Gonzales, Growth Marketing Strategist at Lawcus, the Legal Practice Management software company that streamlines your CRM and Client intake, leaving you to focus solely on your clients.

    Making a video for B2B & SaaS products needs a different mindset.

    Here Ms. Gonzalez talks about their apprehensions before they hired us. They were concerned about the video content not being effective, having no impact on their user base, or showing no improvement in conversion rates.

    Here is the testimonial after we delivered the video:

    “We now have less people asking questions, because they know exactly what our product does. We also have a higher conversion rate since doing the onboarding video with Content Beta.” – Arianna Gonzales, Growth Marketing Strategist, Lawcus

    We are thankful for the opportunity to work for Lawcus and happy to have delivered on our promise.

    Conclusion

    Let us recap what makes these Promo Video companies the best and sets them apart from the rest.

    • Firstly, they make videos that are interesting and engaging using a well-written script. They know they can only command one or so minutes of someone’s time. So, they hook them with interesting content that grabs viewers’ attention and makes them want to know more.
    • Secondly, they make visually appealing videos. They understand that the better the video looks, the more impressed the viewer will be. They make short, fast-loading videos, which ensures the viewer will not give up and leave.
    • Thirdly, they make their videos technically sound, well compressed, and of good clarity. They understand that if the viewer struggles to see what they are watching, then it’s probable they won’t stay long enough to hear what they have to say.

    Frequently Asked Questions (FAQs)

    Before you create a SaaS promo video, you must have a clear idea about what you want to achieve, know your target audience, the type of video you want to produce, the budget, and find a reliable production agency that can help you do what you want to do.

    Software businesses can use SaaS promo videos to:

    • Provide information
    • Announce an upcoming event
    • Explain a new product
    • Give customers a closer look at products
    • Show customers how the product or service is used

    A promo video is not limited to just SaaS products; you can create videos to promote an event, person, company, or anything else you can think of. You can even create a SaaS promo video to let your customer know about limited-time discounts and exclusive deals.

    With the video marketing gaining in popularity, several companies are entering the space: You can check out their portfolio here:

    • SociallyIn
    • YDraw
    • Bastion Elevate
    • Big 3 Media
    • DHD Films

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Content Beta